Postmodernism Problems最新文献

Engagement of Local Government in Bulgaria with Air Pollution: The Role of Media and Civil Society in Sofia 保加利亚地方政府参与解决空气污染问题：索非亚媒体和民间社会的作用

Postmodernism Problems Pub Date : 2023-12-05 DOI: 10.46324/pmp2303365

Mila Cherneva

引用次数: 0

Revolutionizing Education: The Transformative Power of AI Technologies in PR 革新教育：人工智能技术在公共关系中的变革力量

Postmodernism Problems Pub Date : 2023-12-05 DOI: 10.46324/pmp2303307

Manuela Toteva

{"title":"Revolutionizing Education: The Transformative Power of AI Technologies in PR","authors":"Manuela Toteva","doi":"10.46324/pmp2303307","DOIUrl":"https://doi.org/10.46324/pmp2303307","url":null,"abstract":"In the coming years, Artificial Intelligence (AI) is set to make a profound impact on higher education, particularly within the field of Public Relations (PR). This surge in the adoption of AI technologies in academia is fuelled by compelling factors. AI is on the verge of transforming PR practices, elevating the efficiency and effectiveness of communication strategies. The data-driven prowess of AI equips PR professionals with enhanced capabilities to understand and engage with target audiences, tailor messages with precision, automate routine tasks, such as content creation, social media management, and data analysis, and liberate practitioners from administrative burdens. As educational institutions increasingly recognize the value of AI in PR, investments in its implementation are expected, heralding a paradigm shift in higher education communication and stakeholder engagement. The current article aims to delve into the European framework for AI applications in education, present the landscape of existing technology tools used in the communication area, and review recent publications describing the benefits and possible drawbacks of using generative AI technologies in the sphere of teaching.","PeriodicalId":102583,"journal":{"name":"Postmodernism Problems","volume":"101 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138984776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

New Content Formats in Digital Communications 数字通信中的新内容格式

Postmodernism Problems Pub Date : 2023-12-05 DOI: 10.46324/pmp2303332

Kaloyan R. Ganev

{"title":"New Content Formats in Digital Communications","authors":"Kaloyan R. Ganev","doi":"10.46324/pmp2303332","DOIUrl":"https://doi.org/10.46324/pmp2303332","url":null,"abstract":"The emergence of new media channels goes hand in hand with the advent of new content formats and their subsequent rise in popularity. The digital era brings forth numerous new formats, with short video content currently emerging as the winner in terms of interaction, popularity, and return on investment (ROI) for content creators. This analysis examines a combination of psychological, lifestyle, and practical factors to explain why online users find this type of content so appealing and why the number of content creators joining this trend is increasing in the coming years. Social media with short video formats is studied from the perspectives of attachment theory and the socio-technical approach, which are useful in revealing the psychological motivators for online users actively seeking this type of content. Scientific literature about subjective feelings of engagement provides guidance on the fragmented workday and the usefulness of short-format content to fill small breaks in a busy day. From a practical standpoint, considering recent statistics on mobile usage, short-format content, especially vertical video, is faster, easier, and cheaper to create. At the same time, it is highly appealing, easy to distribute, and convenient to consume on smartphones without rotating the screen.","PeriodicalId":102583,"journal":{"name":"Postmodernism Problems","volume":"224 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138984869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital and Social Transformation- Technology, Innovation and Framework in Education 数字化与社会变革--教育领域的技术、创新和框架

Postmodernism Problems Pub Date : 2023-12-05 DOI: 10.46324/pmp2303384

Teodora Petrova

引用次数: 0

Exploration of Effective Methodologies for Web Personalization 探索网络个性化的有效方法

Postmodernism Problems Pub Date : 2023-12-05 DOI: 10.46324/pmp2303321

Elena K. Slavkova

引用次数: 0

Political Marketing & Advertising with the Use of Traditional and New Audio-Visual Media Services 利用传统和新型视听媒体服务进行政治营销和广告宣传

Postmodernism Problems Pub Date : 2023-12-05 DOI: 10.46324/pmp2303341

Athanasios Gkounas

{"title":"Political Marketing & Advertising with the Use of Traditional and New Audio-Visual Media Services","authors":"Athanasios Gkounas","doi":"10.46324/pmp2303341","DOIUrl":"https://doi.org/10.46324/pmp2303341","url":null,"abstract":"The current research focuses on the use of audiovisual media services in the political scene and tries to explore the political marketing and advertising concepts on which these media/services are based. As a holistic approach, this research explores the citizen-voter as well as the politician concerning political advertising and audiovisual media/services. It separates the audiovisual media into traditional and new ones. So, primarily, this research empirically investigates the politicians’ profiles (high-ranked politicians, parliament, and regional ones) to determine the type and use of audiovisual media in terms of political information, statements, communication, and advertising. Moreover, it establishes the citizen/voter’s profile in terms of political information, political advertising, and communication received from politicians and political parties. Finally, it is a study with the same conceptual dimensions between the politician and the citizen/voter to establish the basis for creating a conceptual framework-tool of their typology that will contribute to a holistic view of political marketing and political advertising through the use of traditional and new audiovisual media. Findings about politicians show relationships between audiovisual media reliability and political statement actions. The success of political advertising has multiple positive effects, as well as political communication via audiovisual services also plays an important role. Furthermore, models were created concerning the use of audiovisual media services for political statements and the impact of audiovisual media services on the intention to vote. In addition, the results from the politicians indicate several differences regarding the characteristics of the politicians and their profile as a user of audiovisual media services in political advertising. Findings about voters show that the reliability of audiovisual media services is a very important factor for political information.","PeriodicalId":102583,"journal":{"name":"Postmodernism Problems","volume":"37 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138984914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Educational Paradigms of Communication of the 21st Century: Educational Challenges for the Specialists of the Future 21 世纪的传播教育范式：未来专家的教育挑战

Postmodernism Problems Pub Date : 2023-12-05 DOI: 10.46324/pmp2303358

Ferdinando Cabrini

{"title":"Educational Paradigms of Communication of the 21st Century: Educational Challenges for the Specialists of the Future","authors":"Ferdinando Cabrini","doi":"10.46324/pmp2303358","DOIUrl":"https://doi.org/10.46324/pmp2303358","url":null,"abstract":"Language has always been the most powerful and versatile means of communication. Then the pictures painted in caves by primitive people gave us much more detail about their lives and their habits. If we move through time the ability to represent and communicate in others' language has been enriched. We have moved to moving images and transmitted images. Since its inception, cinema has become a global entertainment. Unlike television, cinema has always introduced audiences into a virtual space. Cinema creates emotions with an extraordinary power to polarize audiences. Each of us has at least one film to which we owe this involvement, for example, mine was \"Blade Runner.\" Blade Runner is a 1982 science fiction film directed by Ridley Scott, Metaverse The metaverse is a new adventure that we have thanks to a huge amount of hardware and software technologies; for example, VR, AI, and AR have generated ever larger and more detailed spaces, think of the movie Matrix. The Metaverse is Ali Baba's new cave: all the riches are there, but you need the magic word. We are now on the threshold of a new transition. The Metaverse is a space populated by many suitors, none of whom have the dowry to claim the princess as their bride. I belong to one group of suitors. Looking back to some visionary writers we have a shining example of the metaverse: Alice's Adventures in Wonderland. The book was published before the invention of cinema. Alice in Wonderland is a \"metaverse\" described by Luis Carrol, a famous Oxford scientist. Alice goes in and out of a paradoxical world, a world populated by characters who do not follow the natural rules to which we are accustomed. Language, however, is still the most versatile, and that is where we must start if we are to understand the new paradigms of communication.","PeriodicalId":102583,"journal":{"name":"Postmodernism Problems","volume":"26 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138985213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Deepfakes, Seeing is Believing? 深度伪造，眼见为实？

Postmodernism Problems Pub Date : 2023-12-05 DOI: 10.46324/pmp2303294

Claudia López Frías

引用次数: 0

Media Culture - Between Technology and Communication 媒体文化--介于技术与传播之间

Postmodernism Problems Pub Date : 2023-12-05 DOI: 10.46324/pmp2303285

Simeon Vassilev

引用次数: 0

Digital Communication, and Social Transformation 数字通信与社会变革

Postmodernism Problems Pub Date : 2023-12-05 DOI: 10.46324/pmp2303283

Teodora Petrova

引用次数: 0