Jurnal Spektrum Komunikasi最新文献_第4页

Marketing Social Innovation Products with IMC 用整合营销营销社会创新产品

Jurnal Spektrum Komunikasi Pub Date : 2022-12-30 DOI: 10.37826/spektrum.v10i4.336

Dwinanto Kurniawan, Nafiah Ariani

引用次数: 1

Roland Barthes Semiotics Analysis in Tokopedia Advertising Ramadhan Special 罗兰·巴特在Tokopedia广告斋月专刊中的符号学分析

Jurnal Spektrum Komunikasi Pub Date : 2022-12-22 DOI: 10.37826/spektrum.v10i4.233

Kezia Nafiry, Sheryn Wijaya, Zakiah Nuril Safiirah

{"title":"Roland Barthes Semiotics Analysis in Tokopedia Advertising Ramadhan Special","authors":"Kezia Nafiry, Sheryn Wijaya, Zakiah Nuril Safiirah","doi":"10.37826/spektrum.v10i4.233","DOIUrl":"https://doi.org/10.37826/spektrum.v10i4.233","url":null,"abstract":"Pandemi COVID-19 yang telah melanda seluruh dunia termasuk negara Indonesia berdampak pada banyak faktor terutama mobilitas masyarakat dalam menjalankan kegiatan sehari-hari. Untuk membantu mengatasi masalah tersebut, Tokopedia yang merupakan salah satu e-commerce terbesar di Indonesia melakukan salah satu kegiatan komunikasi melalui iklan yang berjudul “Dekatkan yang Jauh, Kirim yang Bermakna” edisi spesial Ramadhan. Iklan yang ditampilkan oleh Tokopedia sangatlah menarik, karena dalam iklan tersebut menceritakan atau menggambarkan kondisi masyarakat di masa pandemic COVID-19. Sehingga penulis melakukan analisis semiotika pada iklan Tokopedia yang berjudul Dekatkan yang Jauh, Kirim yang Bermakna” edisi spesial Ramadhan dari alur, ekspresi wajah, gestur, dan latar belakang dengan menggunakan pendekatan semiotika Roland Barthes untuk membedah makna-makna dari tanda yang ditampilkan dalam iklan Tokopedia secara konotasi, denotasi dan mitos. Kesimpulan penulis dari analisa yang telah dilakukan adalah melalui iklan Tokopedia ingin menciptakan mitos bahwa ‘jauh’ mempunyai artian yang berbeda-beda tergantung dari bagaimana seseorang menagnggapinya, selain itu Tokopedia juga ingin menyampaikan pesan bahwa sejauh apapun jarak yang menjadi batas selama masa pandemi bisa dijangkau oleh Tokopedia. Melalui penelitian yang dibuat, dapat diketahui bahwa peran dari alur, ekspresi wajah, gestur, dan latar belakang dalam sebuah iklan sangatlah penting dalam penyampaian pesan kepada masyarakat sehingga, perlu direncanakan dan ditampilkan dengan baik.","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131338765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analysis of the Electronic Word of Mouth (E-Wom) Of the Film “KKN di Desa Penari” 电影《爱的女人》的电子口碑分析

Jurnal Spektrum Komunikasi Pub Date : 2022-12-21 DOI: 10.37826/spektrum.v10i4.361

Michelle Coritama, Daniel Susilo, Rismi

{"title":"Analysis of the Electronic Word of Mouth (E-Wom) Of the Film “KKN di Desa Penari”","authors":"Michelle Coritama, Daniel Susilo, Rismi","doi":"10.37826/spektrum.v10i4.361","DOIUrl":"https://doi.org/10.37826/spektrum.v10i4.361","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000The film “KKN di Desa Penari” is based on a true story that went viral on Twitter in 2019. After being delayed for 2 years, the film “KKN di Desa Penari” premiered on April 30, 2022 and became the highest-grossing mystical film of all time. This film has the power of electronic word of mouth (e-WOM) through social media Twitter and YouTube in building virtual communities where people gather to respond and talk about the stories in this film. This study aims to determine the level of structure and groups in conversational communication networks. on Twitter and YouTube comments about the film “KKN di Desa Penari”. This research is a positivism paradigm research that uses a quantitative approach. The process of collecting data and visualizing data was using Netlytic and Gephi applications. The results of this study indicate that the density figure in the discussion about the film “KKN di Desa Penari” on Twitter with a low intensity of communication between actors. It is also seen that in the conversation on Twitter there are five actors with the highest indegree (intensity of being mentioned, retweeted or replied to), they are @habisnontonfilm, @simpem8137823, @Merapi_uncover, @onyoum_arkeeu and @luvfiqy. Meanwhile, YouTube user Willa Widiana has the highest indegree score on YouTube. However, no one showed a high outdegree (intensity of mentioning, retweeting or replying) either on Twitter or Youtube. \u0000 \u0000 \u0000 \u0000","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122277304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Strategi Komunikasi PT Airmas Perkasa dalam Meningkatkan Hubungan dengan External Stakeholder di Masa Pandemi

Jurnal Spektrum Komunikasi Pub Date : 2022-09-30 DOI: 10.37826/spektrum.v10i3.255

A. Aulia, Stevani

引用次数: 0

Crosscultural Communication Nias Ethnic and Minangkabau Ethnic in Nagari Sungai Buluah Barat

Jurnal Spektrum Komunikasi Pub Date : 2022-09-27 DOI: 10.37826/spektrum.v10i3.242

Putra Yendri Zal, Nunik Hariyanti

{"title":"Crosscultural Communication Nias Ethnic and Minangkabau Ethnic in Nagari Sungai Buluah Barat","authors":"Putra Yendri Zal, Nunik Hariyanti","doi":"10.37826/spektrum.v10i3.242","DOIUrl":"https://doi.org/10.37826/spektrum.v10i3.242","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000Cross-cultural communication occurs between individuals and groups who have different cultural backgrounds. One case of communication in the perspective of cross-cultural communication is between the Nias community and the Minangkabau community in Nagari Sungai Buluah Barat, Padang Pariaman, West Sumatra. This study aims to describe how cross-cultural communication occurs in the Nias and Minangkabau tribal communities in Nagari Sungai Buluah Barat using the six cultural dimensions proposed by Hofstede. The method used in this research is descriptive qualitative. The number of resource persons in this study amounted to six people. The data collection techniques used in this study were observation, interviews, documentation, and the Face Negotiation Theory to analyze the research results. This study indicates that the Nias and Minangkabau tribes in Nagari Sungai Buluah Barat have reached a form of compromise and mutually accept all conditions of differences and then maintain boundaries in acting to create harmony. They have the awareness that they are only the next generation who continue the concept of life passed down by their ancestors long ago. A Malakok tradition is a form of assimilation of Minangkabau culture to Nias because Nias is an immigrants to Minangkabau land. \u0000 \u0000 \u0000 \u0000","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124150439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Narasi Demokrasi Dalam Buletin Al Islam

Jurnal Spektrum Komunikasi Pub Date : 2022-09-22 DOI: 10.37826/spektrum.v10i3.234

Pundra Rengga Andhita, Ade Tuti Turistiati

{"title":"Narasi Demokrasi Dalam Buletin Al Islam","authors":"Pundra Rengga Andhita, Ade Tuti Turistiati","doi":"10.37826/spektrum.v10i3.234","DOIUrl":"https://doi.org/10.37826/spektrum.v10i3.234","url":null,"abstract":"Penelitian ini mengkaji tentang narasi demokrasi yang tersirat dari teks dalam Buletin Al Islam dengan memerhatikan struktur makro, superstruktur dan struktur mikro. Penelitian ini menggunakan analisis wacana kritis model Van Dijk. Dari analisa tersebut berhasil diungkapkan bahwa struktur makro dalam buletin Al Islam menyajikan tema saling mengait satu sama lain, dengan implikasi pada konklusi ide yang ditawarkan oleh pemilik buletin. Tema mampu disusun melalui eksplorasi dinamika sosial masyarakat dengan sasaran terbangunnya proksimitas sosial antara teks dan pembacanya. Melalui proksimitas itulah diharapkan akan terbangun kesadaran kritis pembaca yang sesuai dengan pemilik teks. Adapun dilihat dari superstruktur, teks dalam bulletin ini memiliki judul, lead dan muatan story telling yang memunculkan suasana kegetiran. Suasana tersebutlah yang berpotensi menyentuh sisi sensitif pembaca. Suasana ini berimplikasi pada lahirnya rasa skeptisme pembaca dalam menilai realitas di luar teks. Nantinya skeptisme itu bisa memudahkan pembaca untuk menerima gagasan utama yang disampaikan dalam teks tersebut. Kemudian, dari struktur mikro, teks dalam buletin ini mengupayakan produksi wacana yang membentuk pemahaman pada gambaran ideal masyarakat yang komparatif antara kondisi di dalam dan di luar teks. Persinggungan antar keduanya dilakukan secara komparatif dan bisa melahirkan kompetisi gagasan tertentu.","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121193907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Information and Threat Emotion on Buying Decision of Masks by the Indonesian Community in Preventing Covid-19 Virus 信息和威胁情绪对印尼民众防疫口罩购买决策的影响

Jurnal Spektrum Komunikasi Pub Date : 2022-09-13 DOI: 10.37826/spektrum.v10i3.270

Wilda Nasution, Ratih Hasanah Sudrajat

引用次数: 0

Virtual Concert As The New Lifestyle During Covid-19 虚拟音乐会:Covid-19期间的新生活方式

Jurnal Spektrum Komunikasi Pub Date : 2022-09-13 DOI: 10.37826/spektrum.v10i3.243

Fitrinanda An Nur, Indah Wenerda, Nur Fatonah, Yuana Palupi

{"title":"Virtual Concert As The New Lifestyle During Covid-19","authors":"Fitrinanda An Nur, Indah Wenerda, Nur Fatonah, Yuana Palupi","doi":"10.37826/spektrum.v10i3.243","DOIUrl":"https://doi.org/10.37826/spektrum.v10i3.243","url":null,"abstract":"This study focuses on the virtual concert phenomenon as a new form of adaptation during the COVID-19 period. observe how media transitions affect communication processes and create new lifestyles. This pandemic era changed the order of human life in various social, cultural, and economic aspects. Humans must innovate in this era which then leads to the shift of humans in the use of communication and information technology. This research takes Prambanan Jazz as one of the biggest music concerts and has a cultural background. This international event is one of the biggest music concerts in Indonesia because it has cultural values as identity. Prambanan Jazz is now performing virtual concerts due to the pandemic. The year 2020 is the first year that Prambanan Jazz will perform its virtual concert. Therefore, it is necessary to examine the changes that occur in the communication process during this new model. This research is descriptive qualitative by using Convergence theory. Convergence sees that there is a shift and also the incorporation of old media into new media that can be accessed anywhere and anytime. Convergence offers easy access, and also brings new habits for people who can create new lifestyles. The results show that virtual concerts create a new lifestyle for people because of the transition from direct to indirect forms of communication.","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"76 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123221949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Press Freedom Papua Journalist : an Interpretive Phenomenological Studies 新闻自由巴布亚记者:解释性现象学研究

Jurnal Spektrum Komunikasi Pub Date : 2022-09-13 DOI: 10.37826/spektrum.v10i3.249

Lifita Yiska Tabita Lumenta, Veronika Veronika

{"title":"Press Freedom Papua Journalist : an Interpretive Phenomenological Studies","authors":"Lifita Yiska Tabita Lumenta, Veronika Veronika","doi":"10.37826/spektrum.v10i3.249","DOIUrl":"https://doi.org/10.37826/spektrum.v10i3.249","url":null,"abstract":"Media massa dan isu HAM Papua memiliki keterkaitan satu sama lain. Dalam proses liputan, terdapat satu pihak yang terlibat dan paling dominan yaitu profesi jurnalis. Jurnalis perlu mempersiapkan diri dan kemampuan khusus saat hendak meliput. Sayangnya, masih belum banyak orang mengetahui tentang pengalaman dari wartawan peliput isu HAM Papua. Maka dari itu, peneliti merasa bahwa hal ini penting dilakukan untuk mengisi kekosongan dan menambah ilmu pengetahuan. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pemaknaan atas pengalaman jurnalis dalam meliput dan melakukan proses produksi berita isu HAM di Papua. Penelitian ini menggunakan metode penelitian Fenomenologi dengan aliran Interpretative Phenomenology Analysis (IPA) yang dimiliki oleh Edmund Husserl. Dengan aliran IPA dinilai mampu untuk menjelaskan pemaknaan pengalaman secara detail. Key informan, peneliti memilih tiga wartawan yang sudah berpengalaman kurang lebih tujuh sampai dua puluh tahun dalam meliput isu HAM Papua, tujuannya agar informasi yang diperoleh dari informan lebih luas dan mendalam. Hasil penelitian menghasilkan tiga tema pembahasan. 1) Memaknai profesionalisme kerja wartawan, yaitu harus bekerja dari hati, memahami dan mematuhi Kode Etik Jurnalistik, mempunyai idealisme yang tinggi, dan mampu memahami karakter asli orang Papua; 2) Memaknai self-censorship yaitu dengan cara memiliki mental yang kuat, berani, informatif, dan menghasilkan berita yang dapat dipertanggungjawabkan; 3) Kebebasan pers, yang dianggap masih sangat kurang khususnya di Papua.","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126683808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

MOBILE JOURNALISM PADA PRODUKSI MATERI BERITA KOMPASTV 关于新闻报道材料的移动日志

Jurnal Spektrum Komunikasi Pub Date : 2022-09-13 DOI: 10.37826/spektrum.v10i3.231

Alvian Dwi Putranto, Irwansyah

引用次数: 0