Jurnal Spektrum Komunikasi最新文献_第2页

LMX Theory: Quality of Relationships and Organizational Climate in Research Centers of Sweetener and Fiber Plants, 2010−2019 LMX理论:甜味剂和纤维植物研究中心的关系质量和组织气候，2010 - 2019

Jurnal Spektrum Komunikasi Pub Date : 2023-06-22 DOI: 10.37826/spektrum.v11i2.470

Farikha Rachmawati, Isni Tri Lestari

{"title":"LMX Theory: Quality of Relationships and Organizational Climate in Research Centers of Sweetener and Fiber Plants, 2010−2019","authors":"Farikha Rachmawati, Isni Tri Lestari","doi":"10.37826/spektrum.v11i2.470","DOIUrl":"https://doi.org/10.37826/spektrum.v11i2.470","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000The quality of the relationship between superiors, subordinates, and colleagues is strongly influenced by organizational climate. Organizational communication problems that occur repeatedly, the lack of communication between superiors and subordinates, and conflicts at the employee level make the basis for researchers to conduct research and try to provide recommendations to improve conditions within the Balittas organization. \u0000This research will discuss the quality of the relationship between superiors, subordinates, and colleagues from 2010-2019. This study aims to identify and analyze the quality of the relationship between superiors and subordinates, between coworkers for each period of each leader, analyze the implications of leadership communication styles on the quality of the relationship between leaders and subordinates and among colleagues. \u0000This research was conducted using the Action Research method to go to Balittas from 2010 to 2019. Based on constructivism paradigm, this study collected data using structured interviews and analyzed using the action research cycle from Coghlan and Brannick. The results of this study indicate that the quality of the relationship between superiors and subordinates, as well as coworkers, is influenced by the leadership's communication style and communication climate \u0000The quality of the relationship between superiors and subordinates, between colleagues in each period of each leader based on the LMX Theory, is dominated by our group quality. This is because the relationship bond is only limited to a contractual bond. The leader's communication style has implications for the quality of organizational member relationships. Subsequent research can develop the application of LMX theory in other government work units and create efforts to build quality in-group relationships within Balittas \u0000 \u0000 \u0000 \u0000 \u0000 ","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132575374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis Integrated Marketing Communication Reddoorz East Java 1 in Redseller Application 分析整合营销传播Reddoorz东Java 1在Redseller中的应用

Jurnal Spektrum Komunikasi Pub Date : 2023-06-22 DOI: 10.37826/spektrum.v11i2.467

Mukhamad Bagas Pramono, Poppy Febriana

{"title":"Analysis Integrated Marketing Communication Reddoorz East Java 1 in Redseller Application","authors":"Mukhamad Bagas Pramono, Poppy Febriana","doi":"10.37826/spektrum.v11i2.467","DOIUrl":"https://doi.org/10.37826/spektrum.v11i2.467","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000The existence of reseller programs in online businesses has a role as an extension of hands or a function in distribution. Part of reseller activity is the promotion of a product or service in return for the commission of each transaction. With the proliferation of reseller programs, RedDoorz Hotel Indonesia captures opportunities and offers an official reseller program to market RedDoorz hotel rooms through the RedSeller application. RedDoorz is a hotel-based startup that specializes in digital technology. Departing from this phenomenon, this study aims to find out the use of the IMC (Integrated Marketing Communication) strategy applied in informing and promoting reseller programs to the public through the RedSeller application. This study includes qualitatively described descriptively. In this study, interviews were collected through open-ended interview methods so that informants could provide answers or respond with their own sentences. Researchers selected two informants who worked as Area Managers and Senior Corporate Sales & Marketing at Red Doorz Hotel Indonesia East Java Area 1. The Research results conclude that all elements of IMC have been implemented and running well, but some elements are considered effective and have not been effectively applied in informing and promoting the RedSeller application reseller program. Direct marketing, sales promotion, advertising, word-of-mouth marketing, and interactive marketing strategies are considered effective. Meanwhile, public relations, personal selling, events, and experience have not been effective. \u0000 \u0000 \u0000 \u0000","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122695113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

High Voter Participation during the Pandemic Covid-19 (Public Communication Success or Mass Mobilization of Single Candidates) Covid-19大流行期间选民高参与度(公共传播成功或单一候选人的大规模动员)

Jurnal Spektrum Komunikasi Pub Date : 2023-06-22 DOI: 10.37826/spektrum.v11i2.390

Roso Prajoko, Sri Hartini, Nurdini Tsabitul Chusna

{"title":"High Voter Participation during the Pandemic Covid-19 (Public Communication Success or Mass Mobilization of Single Candidates)","authors":"Roso Prajoko, Sri Hartini, Nurdini Tsabitul Chusna","doi":"10.37826/spektrum.v11i2.390","DOIUrl":"https://doi.org/10.37826/spektrum.v11i2.390","url":null,"abstract":"Politics in Boyolali Regency is controlled by the PDI-P with control of 35 seats for DPRD members in parliament, followed by the Golkar Party with 4 chairs, PKS with 3 chairs, PKB with 2 chairs and the Gerindra Party with 1 seat. With the majority of the number of DPRD members in parliament, PDI P rallied with all parties that won seats in parliament to nominate the incumbent as the sole regent candidate, except for the Prosperous Justice Party (PKS) which was neutral. Although only one pair of candidates participated, and it was carried out during the Covid-19 outbreak, the voter turnout rate in Boyolali was very high. This researcher will see, if the high participation is due to the success of political communication between the candidates and the KPU or whether there is a mass mobilization movement from the candidate for regent. This study uses a descriptive qualitative approach. The results of the election of a single candidate against an empty box are unattractive because there is no competition or power struggle. Even though it wasn't interesting, people still came to the polling station due to massive socialization from the Boyolali KPU.","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132964868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Green Marketing on Brand Purchase Intention & Green Consumerism 绿色营销对品牌购买意愿的影响&绿色消费主义

Jurnal Spektrum Komunikasi Pub Date : 2023-03-31 DOI: 10.37826/spektrum.v11i1.456

Ratih Pandu Mustikasari, Dian Hutami Rahmawati

{"title":"The Effect of Green Marketing on Brand Purchase Intention & Green Consumerism","authors":"Ratih Pandu Mustikasari, Dian Hutami Rahmawati","doi":"10.37826/spektrum.v11i1.456","DOIUrl":"https://doi.org/10.37826/spektrum.v11i1.456","url":null,"abstract":"Every citizen has the right to the opportunity to improve lifelong education. There are 3 forms of education namely formal education, non-formal education, and informal education. One form of non-formal education is the Center for Community Learning Activities (PKBM). Currently, it is estimated that there are as many as 14,500 registered PKBM. There is a need for a strong brand identity so that PKBM can continue to exist and become an option in society. This research focuses on building brand identity of PKBM as a non-formal educational institution that focuses on approaches in aspects of brand personality and aspects of internal and external relations of the institution. This study used qualitative research methods. The result of this study is that the brand personality built by PKBM Mentari is highlighted from non-formal learning methods with the addition of soft skills outside the classroom. PKBM Mentari is also trying to break the stereotype that PKBM is not a school of choice, by implementing study hours and the national curriculum. Brand personality is also shown from the contribution of learning citizens in community service. In the relationship aspect, PKBM development is based on a personal approach by being present as a solution to the problems of learning residents. The aspect of the relationship in building brand identity is formed from internal or institutional factors between the director and the tutor and external factors between the director, tutor, learning residents and the surrounding community. \u0000 ","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117312250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Data Security in Indonesia: Bibliometric Analysis of the Development of Personal Data Regulatory 印度尼西亚的数据安全:个人数据监管发展的文献计量学分析

Jurnal Spektrum Komunikasi Pub Date : 2023-03-31 DOI: 10.37826/spektrum.v11i1.453

Hanna Nurhaqiqi, Ratih Pandu Mustikasari, Kusnarto

引用次数: 0

The Role of Ulama in the Development Communication of the Family Planning Program 乌拉玛在计划生育项目发展传播中的作用

Jurnal Spektrum Komunikasi Pub Date : 2023-03-31 DOI: 10.37826/spektrum.v11i1.455

Latif Ahmad Fauzan, Windri Saifudin, A. Chairil

{"title":"The Role of Ulama in the Development Communication of the Family Planning Program","authors":"Latif Ahmad Fauzan, Windri Saifudin, A. Chairil","doi":"10.37826/spektrum.v11i1.455","DOIUrl":"https://doi.org/10.37826/spektrum.v11i1.455","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000One of the problems causing society's prosperity low level is the imbalance of population growth, economic growth, and health. BKKBN (National Family Planning Coordinating Board) has a role to measure and control the growth of Indonesia's population through the KB (The Family Planning Program). In Yogyakarta, especially in Wonokromo Village, Pleret, Bantul Regency, the implementation and socialization of KB program had some obstacles because most people thought that the program seemed to be contrary to the way of the Islamic rules. Therefore, the ulama have a crucial role in changing of community’s perspective on KB in the context of Islam. Based on the background of those problems, the researcher was interested in this topic of research to understand Ulama’s role for BKKBN and the community from communication science perspective, especially Development Communication. The qualitative descriptive method is the basic method in this research. The result of the research is that Ulama play an important role in the Interpersonal Communication process with the BKKBN, and play a major role in disseminating the family planning program to the Wonokromo Community. Ulama played a role in interpreting and communicating the Family Planning Program in accordance with the Islamic perspective, so that people can accept and implement the program. \u0000 \u0000 \u0000 \u0000 \u0000 ","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133265105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digilantism Practice: The Online Shaming for the Cheaters 数码主义实践:对作弊者的在线羞辱

Jurnal Spektrum Komunikasi Pub Date : 2023-03-31 DOI: 10.37826/spektrum.v11i1.457

A. Chairil, Dian Hutami Rahmawati, Latif Ahmad Fauzan

引用次数: 0

Digital Promotion Media for the Ornamental Plants Trader During Covid-19 Pandemic Covid-19大流行期间观赏植物贸易商的数字推广媒体

Jurnal Spektrum Komunikasi Pub Date : 2023-03-24 DOI: 10.37826/spektrum.v11i1.432

Wardah, Rosmawaty Hilderiah Pandjaitan

{"title":"Digital Promotion Media for the Ornamental Plants Trader During Covid-19 Pandemic","authors":"Wardah, Rosmawaty Hilderiah Pandjaitan","doi":"10.37826/spektrum.v11i1.432","DOIUrl":"https://doi.org/10.37826/spektrum.v11i1.432","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000The current uncontrolled Covid-19 pandemic has become a big problem, causing many retail outlets to go bankrupt, unlike the growing ornamental plant business in Indonesia, because more and more people are starting to collect ornamental plants. Caring for ornamental plants is a new trend for activities at home during the Covid-19 pandemic. Homeland business people are starting to realize the importance of implementing digital transformation in trade in the midst of this pandemic, because all activities are carried out from home.The theory used in this research is John December's Computer Mediated Communication (CMC) Theory and Pierre Levy's New Media Theory. CMC is a process of human communication through computers that involves an audience in a certain context, and uses the media for a specific purpose. Pierre Lévy argues that new media is a theory that discusses the development of media. Pierre Levy sees the World Wide Web (www) as an open information environment. Flexible and dynamic, enabling people to develop new knowledge orientations. This research method is qualitative research. The paradigm used in this research is constructivist. The data for this study were collected by interviewing informants. The results of this study indicate that ornamental plant traders on Jalan Menara Anteve Kavling DKI, West Jakarta, use digital media to promote their ornamental plants. WhatsApp, Facebook, Instagram, YouTube, Shopee, Tokopedia, and personal blogs are platforms used by ornamental plant traders to promote their ornamental plants at the ornamental plant sales center on Jalan Menara Anteve Kavling DKI West Jakarta. When conducting digital promotions, merchants use smartphones exclusively. This means that the ornamental plant traders on Jalan Menara Anteve Kavling DKI West Jakarta are less creative and have not maximally used various computerized communication facilities. \u0000 \u0000 \u0000 \u0000","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134137445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Celebrating Virtual Existence on Social Class and Social Media 在社会阶层和社交媒体上庆祝虚拟存在

Jurnal Spektrum Komunikasi Pub Date : 2023-03-20 DOI: 10.37826/spektrum.v11i1.447

Dwi Prasetyo, Tia Saraswati, Mochammad Arkansyah

引用次数: 1

Social Media as a Promotional Media for Garut’s Celebrities During the Covid-19 Pandemic 在Covid-19大流行期间，社交媒体作为Garut名人的宣传媒体

Jurnal Spektrum Komunikasi Pub Date : 2023-03-20 DOI: 10.37826/spektrum.v11i1.237

Zikri Fachrul Nurhadi, Haryadi Mujianto, Livia Ayu Safitri

{"title":"Social Media as a Promotional Media for Garut’s Celebrities During the Covid-19 Pandemic","authors":"Zikri Fachrul Nurhadi, Haryadi Mujianto, Livia Ayu Safitri","doi":"10.37826/spektrum.v11i1.237","DOIUrl":"https://doi.org/10.37826/spektrum.v11i1.237","url":null,"abstract":"The development of communication and information technology has brought society into a new media era where every individual can communicate via the internet. The internet also gave rise to many online-based media, one of which is Instagram which is currently popular. Instagram social media raises many new phenomena, one of which is the celebrity phenomenon. This phenomenon has become a popular trend even. The purpose of this study was to find out the motive and the meaning of the actors of celebgram activities and their benefits as a promotional media on Instagram social media during this pandemic. The research approach used in this research is descriptive qualitative by using phenomenological research methods, so that in this study the priority is based on the experience of the informants. The data entered is data from interviews, observations on the research subject's Instagram account. The results of the study show that the meaning of celebgram activities as promotional media on Instagram social media during a pandemic is interpreted by sources as one of their efforts to be known by people as unique and creative figures through photo activities they upload on Instagram. This is motivated by their desire to share their hobbies and skills. The use of a platform that is easily accessible to all groups is seen by them as useful for getting endorsements, new friends, relations, money and work of course, especially activities during a pandemic, of course, will be different from activities before the pandemic. \u0000Keywords: Instagram; Social media; Pandemic; Promotion; Celebgram.","PeriodicalId":102019,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114809899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2