Revista Europea de Dirección y Economía de la Empresa最新文献_第7页

La responsabilidad social como creadora de valor de marca: el efecto moderador de la atribución de objetivos 作为品牌价值创造者的社会责任:目标归属的调节效应

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2013-01-01 DOI: 10.1016/j.redee.2011.09.001

Joaquín Aldás Manzano, Luisa Andreu Simó, Rafael Currás Pérez

{"title":"La responsabilidad social como creadora de valor de marca: el efecto moderador de la atribución de objetivos","authors":"Joaquín Aldás Manzano, Luisa Andreu Simó, Rafael Currás Pérez","doi":"10.1016/j.redee.2011.09.001","DOIUrl":"10.1016/j.redee.2011.09.001","url":null,"abstract":"<div><p>Corporate Social Responsibility (CSR) actions may improve brand value. However, consumers should previously be aware of these actions and its communication should project a social motivation of the firm. This paper focuses on these two requirements by analysing the relationship between CSR actions awareness and brand value. The moderating role of attribution is also tested. Results show that CSR actions awareness positively and significantly improves the two components of brand value: attitude towards the brand and brand uniqueness perception. The moderating role of attribution is also confirmed for the first relationship when objectives are perceived as altruist. Managerial implications are derived from these results stressing the needing of a strategic perspective to integrate CSR and brand management that should be directed by honesty and long-range commitment. From a methodological perspective, the added value of this paper lies in the fact that the interaction among latent variables are modelled through LMS (Latent Moderated Structural Equations) that generates efficient estimator for the parameters and non-biased standard errors.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"22 1","pages":"Pages 21-28"},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2011.09.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78729172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 26

¿Cómo conseguir la repetición y la prescripción de la donación de sangre entre los donantes actuales? 如何在目前的献血者中实现重复和处方献血?

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2012-10-01 DOI: 10.1016/j.redee.2012.07.001

Josefa D. Martín-Santana, Asunción Beerli-Palacio

引用次数: 1

Efectos de la estrategia de innovación en el éxito de los nuevos productos: el papel moderador del entorno 创新战略对新产品成功的影响:环境的调节作用

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2012-10-01 DOI: 10.1016/j.redee.2012.07.005

Daniel Jiménez Jiménez, Raquel Sanz Valle

引用次数: 8

¿Nueva fuente de negocio en la Ley de Dependencia? Análisis empírico e implicaciones del cuidado informal tras su cuasi implantación 依赖法中的新业务来源?非正式护理准实施后的实证分析及影响

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2012-10-01 DOI: 10.1016/j.redee.2012.07.004

Raúl del Pozo Rubio, Francisco Escribano Sotos

{"title":"¿Nueva fuente de negocio en la Ley de Dependencia? Análisis empírico e implicaciones del cuidado informal tras su cuasi implantación","authors":"Raúl del Pozo Rubio, Francisco Escribano Sotos","doi":"10.1016/j.redee.2012.07.004","DOIUrl":"10.1016/j.redee.2012.07.004","url":null,"abstract":"<div><p>This research analyzes the presence and implications of informal care in the Law of Dependency, and socio-demographic and health factors associated to dependent people may receive informal care. A cross-section study has been conducted from a representative sample of the dependent population in Cuenca (Spain) in February, 2009. We have obtained information for people with levelII and III of dependence. The weight and profile of informal caregiver is identified by contingency tables. A binary logit regression model has been estimated to identify those factors related to the reception of informal care. The results show informal care holds an important role in the Law of Dependency, since 80% of dependents receive informal care. Age, marital status, to live in rural area and cardiovascular, musculoskeletal and respiratory diseases, and hygienic-dietetic treatment increase the probability of receiving informal care. The initial preference for service delivery versus economic delivery is invalidated in reality, resulting in a reduction of potential niche markets on the supply of services.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"21 4","pages":"Pages 316-322"},"PeriodicalIF":0.0,"publicationDate":"2012-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2012.07.004","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89211893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

La influencia de los recursos de capital humano, social y financiero sobre la velocidad del proceso exportador de las empresas familiares 人力、社会和金融资本资源对家族企业出口过程速度的影响

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2012-10-01 DOI: 10.1016/j.redee.2012.07.003

M. Katiuska Cabrera Suárez, Arístides Olivares Mesa

引用次数: 4

Análisis de la reacción del Ibex 35 ante shocks positivos y negativos 分析Ibex 35对正冲击和负冲击的反应

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2012-10-01 DOI: 10.1016/j.redee.2012.07.002

José Luis Miralles Quirós, Julio Daza Izquierdo

引用次数: 0

Antigüedad en el puesto, comunicación y rendimiento en el desarrollo de nuevos productos 新产品开发中的资历、沟通和表现

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2012-07-01 DOI: 10.1016/j.redee.2012.05.003

Pilar Fernández Ferrín , Belén Bande Vilela , Oihana Valmaseda Andia

引用次数: 0

Siempre nos quedará la innovación 我们将永远保持创新

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2012-07-01 DOI: 10.1016/j.redee.2012.05.002

Patricio Morcillo

引用次数: 8

¿Qué necesita una empresa para innovar? Investigación, experiencia y persistencia 一个公司需要什么来创新?研究、经验和坚持

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2012-07-01 DOI: 10.1016/j.redee.2012.05.005

Nuria López-Mielgo, José Manuel Montes-Peón, Camilo Vázquez-Ordás

{"title":"¿Qué necesita una empresa para innovar? Investigación, experiencia y persistencia","authors":"Nuria López-Mielgo, José Manuel Montes-Peón, Camilo Vázquez-Ordás","doi":"10.1016/j.redee.2012.05.005","DOIUrl":"10.1016/j.redee.2012.05.005","url":null,"abstract":"<div><p>This paper examines what factors a firm needs to innovate, under the framework of the Resource-based view and Capabilities Theory. Thus, the innovation capacity is a key learning capability and, in the proposed model, is defined as R&D activities and innovation experience. Using panel data for empirical testing allows a longitudinal and dynamic analysis to be made. The sample is representative of the Spanish manufacturing industry and comprises a total of 12,083 observations for 1,781 firms over a maximum period of nine years. Results from different estimations show that R&D activities and past experience in innovation are the most important explanatory variables. Manufacturing technological sophistication, commercial resources, and some environmental factors are also regularly associated with the probability of generating innovations. The study of R&D persistence sheds more light on this topic: firms with repeated R&D investments are less dependent on other complementary factors. In short, research, experience and persistence are the crucial ingredients for innovation in the manufacturing sector.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"21 3","pages":"Pages 266-281"},"PeriodicalIF":0.0,"publicationDate":"2012-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2012.05.005","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81189176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13

Caracterización de las Spin-Off universitarias como mecanismo de transferencia de tecnología a través de un análisis clúster 通过集群分析描述大学分拆作为一种技术转移机制

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2012-07-01 DOI: 10.1016/j.redee.2012.05.004

Patricia P. Iglesias Sánchez, Carmen Jambrino Maldonado, Antonio Peñafiel Velasco

{"title":"Caracterización de las Spin-Off universitarias como mecanismo de transferencia de tecnología a través de un análisis clúster","authors":"Patricia P. Iglesias Sánchez, Carmen Jambrino Maldonado, Antonio Peñafiel Velasco","doi":"10.1016/j.redee.2012.05.004","DOIUrl":"10.1016/j.redee.2012.05.004","url":null,"abstract":"<div><p>In recent year the entrepreneurship of new technology based firms in universities, particularly University Spin-Off, has become one of the most effective mechanisms for technology and research results transfer from academic research centers to the productive sector. As a result of this, there are increasing studies on the typology of enterprises as they play an important role in innovation processes, employment generation and, thus, their contribution to socio-economic development. This paper focuses on defining and characterizing this typology of the enterprise in order to provide a framework and to establish a useful basis for designing support policies for entrepreneurship in universities, and for promoting Spin-Off as a mechanism through which university results may be commercialized. A cluster analysis is used to confirm if it is possible to classify University Spin-Off into groups according to some differential characteristics, as well as to identify some behaviors and special features that make them an interesting subject in the socioeconomic context. The results of cluster analysis established three groups of University Spin-Off, with a classification based on its life cycle. Moreover, this research includes a definition of University Spin-Off that characterizes these enterprises and finds consensus among the many existing definitions for future studies.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"21 3","pages":"Pages 240-254"},"PeriodicalIF":0.0,"publicationDate":"2012-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2012.05.004","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87743172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 33