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La influencia de las actitudes en la intención de compra del coleccionista 态度对收藏家购买意愿的影响
Revista Europea de Dirección y Economía de la Empresa Pub Date : 2013-04-01 DOI: 10.1016/j.redee.2012.07.007
Alicia Blanco-González , Enrique Martín-Armario , Carmelo Mercado Idoeta
{"title":"La influencia de las actitudes en la intención de compra del coleccionista","authors":"Alicia Blanco-González ,&nbsp;Enrique Martín-Armario ,&nbsp;Carmelo Mercado Idoeta","doi":"10.1016/j.redee.2012.07.007","DOIUrl":"10.1016/j.redee.2012.07.007","url":null,"abstract":"<div><p>The purpose of this study is to analyze the intentions of the collector. To achieve this goal, a model centered on attitude was selected. At one level, the influence of attitude and behavioral control as the antecedents of intention, was analyzed, and at a second level, identity and subjective norms as antecedents of attitude. In order to compare the proposed model, an empirical study was conducted on 501 collectors. The results obtained indicate the number of collectors in Spain. It confirms that personal identity and subjective norms are antecedents of attitude. However, there is no relationship between intention and attitude. This fact should lead to establishing theoretical and business implications, as well as future lines of research.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"22 2","pages":"Pages 61-68"},"PeriodicalIF":0.0,"publicationDate":"2013-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2012.07.007","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76170599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Las experiencias insatisfactorias en restaurantes y el boca-oído negativo 不满意的餐厅体验和负面的口碑
Revista Europea de Dirección y Economía de la Empresa Pub Date : 2013-04-01 DOI: 10.1016/j.redee.2012.01.001
Beatriz Moliner Velázquez
{"title":"Las experiencias insatisfactorias en restaurantes y el boca-oído negativo","authors":"Beatriz Moliner Velázquez","doi":"10.1016/j.redee.2012.01.001","DOIUrl":"10.1016/j.redee.2012.01.001","url":null,"abstract":"<div><p>Dissatisfied consumers tend to tell about their experiences more than satisfied ones, thus negative word-of mouth spreads more than positive. In addition, dissatisfied customers have heterogeneous behaviors, depending on various factors relating to their experience. In this context, this paper focuses on the study of negative consumer communication in their behavioral and attitudinal dimension and from the segmentation approach. The aim is to understand the relationship between negative word-of-mouth and level of dissatisfaction, emotions, past experience of the consumers, complaint responses and behavioral change, and their demographic profile. Analyzing unsatisfactory experiences in restaurants, segments with different negative word-of-mouth behavior, and intentions, are identified and described from the above variables. The results show that the most critical customers are the most dissatisfied with the restaurant, are the angriest, the least satisfied with past experience and complain the most and leave. Management recommendations and future academic research are proposed.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"22 2","pages":"Pages 80-88"},"PeriodicalIF":0.0,"publicationDate":"2013-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2012.01.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76032530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Estrategias de gestión del valor de marca en los destinos enoturísticos 葡萄酒旅游目的地的品牌价值管理策略
Revista Europea de Dirección y Economía de la Empresa Pub Date : 2013-04-01 DOI: 10.1016/j.redee.2012.03.001
Mar Gómez, Arturo Molina
{"title":"Estrategias de gestión del valor de marca en los destinos enoturísticos","authors":"Mar Gómez,&nbsp;Arturo Molina","doi":"10.1016/j.redee.2012.03.001","DOIUrl":"10.1016/j.redee.2012.03.001","url":null,"abstract":"<div><p>The aim of this article is to analyze how brand equity is created in four Spanish denomination of origin wine tourism destinations and, based on this, to develop a priority map for recommending company strategies. This analysis has been carried out from an offer perspective through 173 interviews with wine company managers of the Rioja, Ribera del Duero, Navarra and Rueda denominations of origin. The results obtained confirm that the wine tourism destination brand equity is directly related to awareness, loyalty, perceived value, and the brand image. In addition, the priority map indicates that the dimensions with the highest score and impact for developing wine tourism destination brand equity are brand image and loyalty.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"22 2","pages":"Pages 69-79"},"PeriodicalIF":0.0,"publicationDate":"2013-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2012.03.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89476863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Gestión de la Calidad Total e indicadores no financieros: reflejo del valor de la certificación ISO 9001:2000 全面质量管理和非财务指标:反映ISO 9001:2000认证的价值
Revista Europea de Dirección y Economía de la Empresa Pub Date : 2013-04-01 DOI: 10.1016/j.redee.2012.11.002
Luz María Marín Vinuesa
{"title":"Gestión de la Calidad Total e indicadores no financieros: reflejo del valor de la certificación ISO 9001:2000","authors":"Luz María Marín Vinuesa","doi":"10.1016/j.redee.2012.11.002","DOIUrl":"10.1016/j.redee.2012.11.002","url":null,"abstract":"<div><p>Understanding the reasons behind implementation of ISO 9000 quality standard is essential to know advantages deriving of this management initiative. Recent empirical evidence shows that total quality management is essential to certified companies achieving better business performance. The present study shows that relationships between the implementation of TQM and non-financial performance measures with ISO 9001:2000 quality standard are present in furniture Spanish companies.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"22 2","pages":"Pages 97-106"},"PeriodicalIF":0.0,"publicationDate":"2013-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2012.11.002","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90856452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
El ajuste contingente entre los sistemas contables de gestión y la estrategia. Un análisis empírico en el sector enoturístico 会计管理系统与战略之间的或有调整。葡萄酒旅游行业的实证分析
Revista Europea de Dirección y Economía de la Empresa Pub Date : 2013-04-01 DOI: 10.1016/j.redee.2012.11.001
Jacobo Gomez-Conde , Ernesto Lopez-Valeiras , M. Beatriz Gonzalez-Sanchez , Mariano Alguacil
{"title":"El ajuste contingente entre los sistemas contables de gestión y la estrategia. Un análisis empírico en el sector enoturístico","authors":"Jacobo Gomez-Conde ,&nbsp;Ernesto Lopez-Valeiras ,&nbsp;M. Beatriz Gonzalez-Sanchez ,&nbsp;Mariano Alguacil","doi":"10.1016/j.redee.2012.11.001","DOIUrl":"10.1016/j.redee.2012.11.001","url":null,"abstract":"<div><p>The effects that the relationship between management accounting system and competitive strategy has on firm performance have been the subject of numerous research papers in the framework of the contingent theory. However, the service sector, especially the hotel industry, despite its economic importance and the specific structural and operational features, hasn’t been used to contrast the theory. Using a sample of hotels located in wine tourism areas, the results of this study present the current implementation status of management accounting tools in this sector while partially confirming the hypotheses derived from the contingent theory.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"22 2","pages":"Pages 89-96"},"PeriodicalIF":0.0,"publicationDate":"2013-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2012.11.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74276610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Apoyo percibido del supervisor, capacidad política de los ingenieros y resultados 感知到的主管支持，工程师的政治能力和结果
Revista Europea de Dirección y Economía de la Empresa Pub Date : 2013-01-01 DOI: 10.1016/j.redee.2012.05.007
Romina García Chas, Edelmira Neira Fontela
{"title":"Apoyo percibido del supervisor, capacidad política de los ingenieros y resultados","authors":"Romina García Chas,&nbsp;Edelmira Neira Fontela","doi":"10.1016/j.redee.2012.05.007","DOIUrl":"10.1016/j.redee.2012.05.007","url":null,"abstract":"<div><p>Task performance and intention to leave are two important results for organizations, especially in high uncertainty periods. This study examines the effect of political skill and perceived supervisor support in a sample of engineers from telecommunications. The results show that engineers’ political skill has an impact on both individual results, although it has a direct effect on task performance and affects intention to leave through job satisfaction. Besides, engineers’ organizational tenure has a moderating role in the relationship between political skill and task performance. The results also show that perceived supervisor support affects intention to leave through job satisfaction. In contrast, the relationship between perceived supervisor support and task performance is not supported.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"22 1","pages":"Pages 11-20"},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2012.05.007","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75437470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
La construcción de lealtad en comunidades virtuales de marca 在虚拟品牌社区中建立忠诚度
Revista Europea de Dirección y Economía de la Empresa Pub Date : 2013-01-01 DOI: 10.1016/j.redee.2011.10.001
Luis V. Casaló, Carlos Flavián, Miguel Guinalíu
{"title":"La construcción de lealtad en comunidades virtuales de marca","authors":"Luis V. Casaló,&nbsp;Carlos Flavián,&nbsp;Miguel Guinalíu","doi":"10.1016/j.redee.2011.10.001","DOIUrl":"10.1016/j.redee.2011.10.001","url":null,"abstract":"<div><p>Big companies such as Nestlé, Coca-Cola, BMW and Apple consider that virtual communities developed around the passion of their consumers for their brands is a great opportunity for knowing the market and communicating with their customers, and as a consequence, to achieve higher levels of loyalty. In order to advance in this topic, this paper examines the relationship between affective commitment and attitudinal loyalty, as well as the possible moderating effect of participation on this causal relationship. The empirical tests carried out reveal that attitudinal loyalty is positively affected by participation and affective commitment to the brand, which in turn has a positive impact on participation. By contrast, the moderating effect is not significant, although a greater influence of affective commitment on attitudinal loyalty is perceived when the level of participation is lower. Finally, some interesting conclusions and implications are suggested.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"22 1","pages":"Pages 53-60"},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2011.10.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88400748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento 企业的价值及其与自有品牌形象的关系:作为企业自身提供的自有品牌知识的调节效应
Revista Europea de Dirección y Economía de la Empresa Pub Date : 2013-01-01 DOI: 10.1016/j.redee.2011.11.001
Enrique Bigné, Aina Borredá, María José Miquel
{"title":"El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento","authors":"Enrique Bigné,&nbsp;Aina Borredá,&nbsp;María José Miquel","doi":"10.1016/j.redee.2011.11.001","DOIUrl":"10.1016/j.redee.2011.11.001","url":null,"abstract":"<div><p>The present study analyzes the influence of private brand image on the formation of store equity. Special attention is made to the possible influence of the knowledge of the private brand as an offer of the establishment itself. From an empirical perspective, Decathlon establishments are analyzed, using the opinions of 300 consumers. The results obtained in the investigation showed the importance of strengthening a private, positive and favourable brand image, as a means for building a solid image of the store that, in turn, will also influence the creation of the store equity, a key point for the commercial success. Contrary to expected, the knowledge versus non knowledge of the private brand as an offer of the distributor does not have an influence on the proposed relationships.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"22 1","pages":"Pages 1-10"},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2011.11.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76345494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 31
Las presiones institucionales del entorno medioambiental: aplicación a los campos de golf 环境环境的制度压力:在高尔夫球场的应用
Revista Europea de Dirección y Economía de la Empresa Pub Date : 2013-01-01 DOI: 10.1016/j.redee.2012.04.001
Francisco José Riquel Ligero, Alfonso Vargas Sánchez
{"title":"Las presiones institucionales del entorno medioambiental: aplicación a los campos de golf","authors":"Francisco José Riquel Ligero,&nbsp;Alfonso Vargas Sánchez","doi":"10.1016/j.redee.2012.04.001","DOIUrl":"10.1016/j.redee.2012.04.001","url":null,"abstract":"<div><p>The aim of this paper is to contribute to empirically validate the influence of the Institutional Theory on organizational decisions of environmental character, in particular the pressures from the institutional environment that cause the development of environmentally sustainable practices. To do so, Andalusian golf courses have been taken as the unit of analysis and a model of ecological response has been proposed for the environment in which they operate. The Partial Least Square (PLS) technique has been used for testing purposes, verifying the basic tenets of that theoretical body.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"22 1","pages":"Pages 29-38"},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2012.04.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85043895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
La responsabilidad social como creadora de valor de marca: el efecto moderador de la atribución de objetivos 作为品牌价值创造者的社会责任:目标归属的调节效应
Revista Europea de Dirección y Economía de la Empresa Pub Date : 2013-01-01 DOI: 10.1016/j.redee.2011.09.001
Joaquín Aldás Manzano, Luisa Andreu Simó, Rafael Currás Pérez
{"title":"La responsabilidad social como creadora de valor de marca: el efecto moderador de la atribución de objetivos","authors":"Joaquín Aldás Manzano,&nbsp;Luisa Andreu Simó,&nbsp;Rafael Currás Pérez","doi":"10.1016/j.redee.2011.09.001","DOIUrl":"10.1016/j.redee.2011.09.001","url":null,"abstract":"<div><p>Corporate Social Responsibility (CSR) actions may improve brand value. However, consumers should previously be aware of these actions and its communication should project a social motivation of the firm. This paper focuses on these two requirements by analysing the relationship between CSR actions awareness and brand value. The moderating role of attribution is also tested. Results show that CSR actions awareness positively and significantly improves the two components of brand value: attitude towards the brand and brand uniqueness perception. The moderating role of attribution is also confirmed for the first relationship when objectives are perceived as altruist. Managerial implications are derived from these results stressing the needing of a strategic perspective to integrate CSR and brand management that should be directed by honesty and long-range commitment. From a methodological perspective, the added value of this paper lies in the fact that the interaction among latent variables are modelled through LMS (Latent Moderated Structural Equations) that generates efficient estimator for the parameters and non-biased standard errors.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"22 1","pages":"Pages 21-28"},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2011.09.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78729172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 26
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