Revista Europea de Dirección y Economía de la Empresa最新文献_第4页

Publicidad conjunta marca-causa: el papel de la implicación del individuo hacia la publicidad en la comprensión y evaluación del mensaje 联合品牌-事业广告:个人参与广告在理解和评价信息中的作用

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2014-07-01 DOI: 10.1016/j.redee.2014.03.003

Rubén Huertas-García , Juan Carlos Gázquez-Abad , Jorge Lengler

{"title":"Publicidad conjunta marca-causa: el papel de la implicación del individuo hacia la publicidad en la comprensión y evaluación del mensaje","authors":"Rubén Huertas-García , Juan Carlos Gázquez-Abad , Jorge Lengler","doi":"10.1016/j.redee.2014.03.003","DOIUrl":"10.1016/j.redee.2014.03.003","url":null,"abstract":"<div><p>The influence of cause-related marketing campaigns on consumer behaviour is a key topic of interest in recent marketing literature. Both brand- and cause-related individual's involvement are frequently incorporated into consumer response models. However, such involvements are based on the premise of a strong level of affinity towards the brand or the cause. As a consequence, a biased estimation of the ‘real’ influence of these campaigns on consumer behaviour should be estimated. The aim of this paper is to analyse how an individual's involvement toward the ads influences his/her assessment of joint (brand-cause) messages and his/her attitude towards the brand. This involvement is extrinsic, and does not involve any previous relationship with either the brand or the cause. With this aim, a two-step empirical study is developed. The results confirm that such involvement makes it easier for the individual to pay attention to the message. It also contributes to the information being correctly evaluated and favours the evaluation of marketing campaigns.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"23 3","pages":"Pages 147-155"},"PeriodicalIF":0.0,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2014.03.003","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87107307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

El método Delphi como técnica de diagnóstico estratégico. Estudio empírico aplicado a las empresas de inserción en España 作为战略诊断技术的德尔菲方法。西班牙一体化公司的实证研究

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2014-04-01 DOI: 10.1016/j.redee.2013.06.002

Vanessa Campos Climent , Amparo Melián Navarro , Joan Ramón Sanchis Palacio

引用次数: 19

La generación de confianza en un contexto de intercambio social: la relación supervisor-supervisado 在社会交换的背景下产生信任:监督者-监督者关系

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2014-04-01 DOI: 10.1016/j.redee.2012.09.001

Joaquín García Cruz , Ramón Valle Cabrera , Juan Carlos Bou Llusar

引用次数: 0

Relación entre herramientas y factores críticos de la calidad 工具和关键质量因素之间的关系

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2014-04-01 DOI: 10.1016/j.redee.2012.11.004

José Álvarez García , Mercedes Vila Alonso , José Antonio Fraiz Brea , María de la Cruz del Río Rama

{"title":"Relación entre herramientas y factores críticos de la calidad","authors":"José Álvarez García , Mercedes Vila Alonso , José Antonio Fraiz Brea , María de la Cruz del Río Rama","doi":"10.1016/j.redee.2012.11.004","DOIUrl":"10.1016/j.redee.2012.11.004","url":null,"abstract":"<div><p>In this paper, an empirical study is carried out in order to know the most common tools and quality techniques used by tourist accommodation companies and to what degree they are used. It also aims to confirm whether firms with a higher degree of quality implementation use these tools and quality techniques to a greater extent and the influence of their use on business results. The methodology consists of a descriptive analysis of the tools. By using contingency tables, differences in the use of tools according to the business size and subsector are analyzed. Finally, we group firms according to the level of implementation of the critical factors and results obtained by cluster analysis in order to prove the hypothesis. The empirical study was conducted on 186tourist accommodation companies in Spain, certified with the logo ‘Q for Tourist Quality’. With the results obtained, we can state that the most used tools are client satisfaction surveys, internal audits, the suggestion system and process management. We have proved the hypotheses proposed in this paper.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"23 2","pages":"Pages 82-97"},"PeriodicalIF":0.0,"publicationDate":"2014-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2012.11.004","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80311653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Análisis clúster en las franquicias españolas internacionalizadas. Identificación mediante segmentación de clases latentes 国际化西班牙特许经营的集群分析。通过分段潜在类进行识别

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2014-04-01 DOI: 10.1016/j.redee.2013.01.001

Antonio Navarro-García, F. Javier Rondán-Cataluña, Carlos J. Rodríguez-Rad

{"title":"Análisis clúster en las franquicias españolas internacionalizadas. Identificación mediante segmentación de clases latentes","authors":"Antonio Navarro-García, F. Javier Rondán-Cataluña, Carlos J. Rodríguez-Rad","doi":"10.1016/j.redee.2013.01.001","DOIUrl":"10.1016/j.redee.2013.01.001","url":null,"abstract":"<div><p>Based on the assumptions of the Uppsala model and the «born global» approach, the objective of this study is to identify and to analyze the existence of different types of franchisors according to the main features of their internationalization process. After reviewing the relevant literature, seven variables have been considered (internationalization speed, general, pre-franchise and international experience, rapid diversification, strength and international presence) and three covariables (strategy of international expansion, sector of activity and starting of international activity). These are the inputs of the latent class cluster analysis, studying a database comprised of 151 Spanish international franchises in 2010. The results confirm the existence of four groups or types of international franchises: (a) new international franchises, (b) global franchises, (c) oriented domestically and conservative internationally franchises, and (d) traditional and solid internationally franchises. Major contributions, limitations and future lines of research are offered explaining the characteristics of these four groups or clusters.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"23 2","pages":"Pages 51-60"},"PeriodicalIF":0.0,"publicationDate":"2014-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2013.01.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76255813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Por qué se institucionalizan las organizaciones 为什么组织要制度化

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2014-01-01 DOI: 10.1016/j.redee.2013.09.003

Ana Cruz-Suárez, Camilo Prado-Román, Francisco Díez-Martín

引用次数: 23

El clima familiar y la benevolencia entre los miembros del equipo de alta dirección como antecedentes de la orientación hacia los stakeholders en la empresa familiar 家族氛围和高级管理团队成员之间的善意是家族企业以利益相关者为导向的背景

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2014-01-01 DOI: 10.1016/j.redee.2013.09.002

M. Katiuska Cabrera Suárez, M. Cruz Déniz Déniz, Josefa D. Martín Santana

引用次数: 2

La relación entre aprendizaje organizacional y los resultados en la Administración Pública 组织学习与公共行政成果的关系

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2014-01-01 DOI: 10.1016/j.redee.2013.02.001

M. Ángeles Oviedo-García , Mario Castellanos-Verdugo , Adriana Riquelme-Miranda , Julio García del Junco

引用次数: 12

Políticas contra la corrupción y el soborno: ¿se involucran de manera similar los consejeros en diferentes entornos corporativos? 反腐败和贿赂政策:不同公司环境下的董事是否以类似的方式参与?

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2014-01-01 DOI: 10.1016/j.redee.2013.09.004

José-Valeriano Frías-Aceituno , Luis Rodríguez-Domínguez , Isabel-María García-Sánchez

{"title":"Políticas contra la corrupción y el soborno: ¿se involucran de manera similar los consejeros en diferentes entornos corporativos?","authors":"José-Valeriano Frías-Aceituno , Luis Rodríguez-Domínguez , Isabel-María García-Sánchez","doi":"10.1016/j.redee.2013.09.004","DOIUrl":"10.1016/j.redee.2013.09.004","url":null,"abstract":"<div><p>This paper has a twofold objective: firstly, to analyze the role played by the composition of the board concerning the independence and diversity of its members on the implementation and level of scope of policies against corruption and bribery; and secondly, to detect whether the corporate governance system moderates the level of involvement of this body in ethical issues.</p><p>Previous empirical evidence for the new responsibilities of this monitoring body is limited, and deals with cross-sectional analysis at country level and a time period, thereby limiting the conclusions that can be derived. In this article, the analysis is performed for a panel data sample of 760 listed companies from 12countries for the years 2003-2009.</p><p>The results obtained show that large companies with large-sized, independent and diverse boards are the most active in ethical issues. It also detects that the level of involvement of the directors is determined by the level of shareholder orientation characteristic of the corporate governance system of each country of origin of corporations.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"23 1","pages":"Pages 31-42"},"PeriodicalIF":0.0,"publicationDate":"2014-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2013.09.004","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72995236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

El préstamo participativo, ¿tiene el mismo impacto que el capital riesgo en el crecimiento de la pequeña y mediana empresa? 股权贷款对中小企业成长的影响是否与风险投资相同?

Revista Europea de Dirección y Economía de la Empresa Pub Date : 2014-01-01 DOI: 10.1016/j.redee.2013.10.001

Elisabeth Bustos Contell , Máximo Ferrando Bolado , Gregorio Labatut Serer

{"title":"El préstamo participativo, ¿tiene el mismo impacto que el capital riesgo en el crecimiento de la pequeña y mediana empresa?","authors":"Elisabeth Bustos Contell , Máximo Ferrando Bolado , Gregorio Labatut Serer","doi":"10.1016/j.redee.2013.10.001","DOIUrl":"10.1016/j.redee.2013.10.001","url":null,"abstract":"<div><p>Participating loans and venture capital are different in nature. While the former are resources that belong to others, venture capital is one's own equity. However, professionals in both sectors find no differences between these two instruments in terms of quality.</p><p>In order to back up this viewpoint in quantitative terms, this research performs a comparative statistical analysis of the effect that each of these resources has on eleven variables representing business growth. The ultimate goal is to determine any possible analogies between the impact that participating loans and venture capital have on small and medium enterprises (SME) growth.</p><p>The results obtained in this study show that these instruments act as leverage, in a similar way, in the development of the firms that provide the financing. This conclusion is of interest to public organisations and their policies aimed at supporting SMEs, as well as to venture capital firms in terms of the design of their investment packages and, finally, to business people for making decisions regarding their development plans.</p></div>","PeriodicalId":101112,"journal":{"name":"Revista Europea de Dirección y Economía de la Empresa","volume":"23 1","pages":"Pages 43-49"},"PeriodicalIF":0.0,"publicationDate":"2014-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.redee.2013.10.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90444754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1