Revista Espa?ola de Investigación de Marketing ESIC最新文献_第3页

A comparison of antecedents of satisfaction in city break traveling 城市度假旅游满意度前因的比较研究

Revista Espa?ola de Investigación de Marketing ESIC Pub Date : 2015-09-01 DOI: 10.1016/j.reimke.2015.04.002

J. Charterina, G. Aparicio

{"title":"A comparison of antecedents of satisfaction in city break traveling","authors":"J. Charterina, G. Aparicio","doi":"10.1016/j.reimke.2015.04.002","DOIUrl":"https://doi.org/10.1016/j.reimke.2015.04.002","url":null,"abstract":"<div><p>Research on tourism has been enormously benefited from the marketing of services literature in the understanding of satisfaction, its antecedents and its consequent factors. Recent emphasis on customers’ experiences has shifted the focus to a redefinition of the antecedents of satisfaction. However, to the best of our knowledge, there is currently no comparative analysis set out to determine whether experiences under this new framework may suggest a more significant influence on satisfaction among city travelers. Our study delves into these phenomena for the specific case of short lasting touristic city trips, a type of tourism not sufficiently studied for its relevance in terms of growth and turnover. From a survey of a sample of 136 British city travelers, using Structural Equation Modeling, we compare the Quality and Value of Services frameworks and the Experience Economy framework in a series of three regression models in order to determine which one shows higher explanatory power, measured by means of the resulting regression coefficient. The experiential factor seems to show slightly better explanatory power on both value and satisfaction opinions.</p></div>","PeriodicalId":101110,"journal":{"name":"Revista Espa?ola de Investigación de Marketing ESIC","volume":"19 2","pages":"Pages 71-82"},"PeriodicalIF":0.0,"publicationDate":"2015-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.reimke.2015.04.002","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"92001502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13

Perceived influence on behavior of user-generated content on social network sites: An empirical application in the hotel sector 感知对社交网站用户生成内容行为的影响:在酒店行业的实证应用

Revista Espa?ola de Investigación de Marketing ESIC Pub Date : 2015-02-01 DOI: 10.1016/j.reimke.2014.09.001

Á. Herrero Crespo , H. San Martín Gutiérrez , J.M. Hernández Mogollón

引用次数: 33

Rebuilding public trust in government administrations through e-government actions 通过电子政务重塑公众对政府行政的信任

Revista Espa?ola de Investigación de Marketing ESIC Pub Date : 2015-02-01 DOI: 10.1016/j.reimke.2014.07.001

D. Belanche Gracia , L.V. Casaló Ariño

引用次数: 43

Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty 混合分类与纯品牌分类:分类构成和消费者特征对商店忠诚度的影响

Revista Espa?ola de Investigación de Marketing ESIC Pub Date : 2015-02-01 DOI: 10.1016/j.reimke.2014.11.001

J.C. Gázquez-Abad , F.J. Martínez-López , J.A. Mondéjar-Jiménez , I. Esteban-Millat

引用次数: 19

Shanghai adolescents’ brand interactions on the Chinese Social Networking Site Qzone: A Uses and Gratifications Approach 上海青少年在中国社交网站qq空间上的品牌互动:一种使用与满足的方法

Revista Espa?ola de Investigación de Marketing ESIC Pub Date : 2015-02-01 DOI: 10.1016/j.reimke.2015.01.001

V. Apaolaza , P. Hartmann , J. He , J.M. Barrutia , C. Echebarria

引用次数: 10

Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts 专家和新手用户:在线折扣和礼品效果的对比分析

Revista Espa?ola de Investigación de Marketing ESIC Pub Date : 2015-02-01 DOI: 10.1016/j.reimke.2014.12.001

E. Crespo-Almendros, S. Del Barrio-García

引用次数: 3

El papel de la confianza, la imagen y los valores compartidos en la creación de valor y lealtad: aplicación a la relación egresado-universidad 信任、形象和共享价值观在创造价值和忠诚中的作用:应用于毕业生-大学关系

Revista Espa?ola de Investigación de Marketing ESIC Pub Date : 2014-09-01 DOI: 10.1016/j.reimke.2014.06.001

W. Schlesinger, A. Cervera, H. Calderón

引用次数: 18

El papel de la vivacidad de la información online, la necesidad de tocar y la auto-confianza en la búsqueda de información online-offline 在线信息的活力、接触的需要和自信在在线和离线信息搜索中的作用

Revista Espa?ola de Investigación de Marketing ESIC Pub Date : 2014-09-01 DOI: 10.1016/j.reimke.2014.06.004

R. Gurrea, C. Orús Sanclemente

引用次数: 7

The role of frontline employees in customer engagement 一线员工在客户参与中的角色

Revista Espa?ola de Investigación de Marketing ESIC Pub Date : 2014-09-01 DOI: 10.1016/j.reimke.2014.06.005

J. Cambra-Fierro , I. Melero-Polo , R. Vázquez-Carrasco

{"title":"The role of frontline employees in customer engagement","authors":"J. Cambra-Fierro , I. Melero-Polo , R. Vázquez-Carrasco","doi":"10.1016/j.reimke.2014.06.005","DOIUrl":"10.1016/j.reimke.2014.06.005","url":null,"abstract":"<div><p>The current competitive climate paves the way for a change in the management of the customer portfolio by attempting to improve the efficiency and profitability of the relational approach. Accordingly, the study of the company–customer relationship incorporates the concept of customer engagement. This new concept suggests that transactional criteria (repurchasing, cross-selling, level of use) are insufficient to assess the profitability of each customer. Therefore, it is necessary to consider customers’ non-transactional behaviour, including word of mouth and blogging, in order to gain a more accurate idea of the current and future worth of each customer.</p><p>In line with the previous ideas, this research analyses the role of frontline employees, who, the majority of the time, are regarded as spokespeople for the company in the company–customer interaction, as well as being influential in the level of satisfaction and engagement. This interaction is vital in the case of a service failure or complaint management.</p><p>The contribution of this study is justified by the originality of the concept analyzed and the lack of any previous works dealing specifically with the possible relationship between the actions of employees and customer engagement. Furthermore, it analyses whether the fact that a customer has made a complaint or not has any effect on the causal relationships proposed. The theoretical and practical implications are included in the final part of the paper.</p></div>","PeriodicalId":101110,"journal":{"name":"Revista Espa?ola de Investigación de Marketing ESIC","volume":"18 2","pages":"Pages 67-77"},"PeriodicalIF":0.0,"publicationDate":"2014-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.reimke.2014.06.005","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115755968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 32

Variación en la percepción de justicia como resultado de la comparación con otro consumidor en un contexto de recuperación del servicio. Aplicación a las compañías aéreas 在服务恢复的背景下，与其他消费者相比，公平性感知的变化。对航空公司的申请

Revista Espa?ola de Investigación de Marketing ESIC Pub Date : 2014-09-01 DOI: 10.1016/j.reimke.2014.06.003

Oscar Ney Aguilar Rojas, Carmina Fandos Herrera

引用次数: 0