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A comparative analysis of Japanese and U.S. attitudes toward direct marketing 日本和美国对直销态度的比较分析
Journal of Direct Marketing Pub Date : 1996-01-01 DOI: 10.1002/(SICI)1522-7138(199624)10:1<34::AID-DIR3>3.0.CO;2-0
Michael L. Maynard , Charles R. Taylor
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引用次数: 27
International direct marketing: Export value chain, transaction cost, and the triad 国际直销:出口价值链、交易成本与三者
Journal of Direct Marketing Pub Date : 1996-01-01 DOI: 10.1002/(SICI)1522-7138(199621)10:2<13::AID-DIR3>3.0.CO;2-1
Syed H. Akhter
{"title":"International direct marketing: Export value chain, transaction cost, and the triad","authors":"Syed H. Akhter","doi":"10.1002/(SICI)1522-7138(199621)10:2<13::AID-DIR3>3.0.CO;2-1","DOIUrl":"10.1002/(SICI)1522-7138(199621)10:2<13::AID-DIR3>3.0.CO;2-1","url":null,"abstract":"<div><p>Within the context of recent technological, economic, political, and social developments, this article covers the following: market entry strategies and international direct marketing, export value chain and transaction cost analysis for judging the effectiveness of international direct marketing, the drivers encouraging the growth of international direct marketing, and the Triad and international direct marketing.</p></div>","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 2","pages":"Pages 13-23"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/(SICI)1522-7138(199621)10:2<13::AID-DIR3>3.0.CO;2-1","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50724942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Using information overload or decreasing marginal responsiveness to determine “how many catalogs are too many?” : It really makes a difference —reply to Ganzach and Or 使用信息过载或减少边际响应来确定“多少目录是太多?”:这真的很重要——回复Ganzach和Or
Journal of Direct Marketing Pub Date : 1996-01-01 DOI: 10.1002/(SICI)1522-7138(199621)10:2<10::AID-DIR2>3.0.CO;2-1
Richard A. Feinberg , Mary Ann Eastlick , Charles V. Trappey
{"title":"Using information overload or decreasing marginal responsiveness to determine “how many catalogs are too many?” : It really makes a difference —reply to Ganzach and Or","authors":"Richard A. Feinberg ,&nbsp;Mary Ann Eastlick ,&nbsp;Charles V. Trappey","doi":"10.1002/(SICI)1522-7138(199621)10:2<10::AID-DIR2>3.0.CO;2-1","DOIUrl":"10.1002/(SICI)1522-7138(199621)10:2<10::AID-DIR2>3.0.CO;2-1","url":null,"abstract":"RICHARD FEINBERG is currently professor and head of Consumer Sciences and Retailing at Purdue UniverSity He received his PhD from the UniverSity of Oklahoma and has contributed widely to publications in consumer behavior MARY ANN EASTLICK is assistant professor in the Division of Retailing and Consumer Studies at The University of Arizona. She holds a PhD in retail management from Purdue University. Her research interests include nonstore retail patronage behavior including catalog. on-line. and interactive retailers. CHARLES TRAPPEY is associate professor in the Department of Management Science. National Chiao Tung University. Taiwan He has a PhD in consumer behavior from Purdue University. an MS in quantitative methods from Louisiana State University. and a BS in statistics from the University of Southwestern Louisiana. His research interests include analysis of trade areas in foreign markets. retail evolution. and consumer psychOlogy.","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 2","pages":"Pages 10-12"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/(SICI)1522-7138(199621)10:2<10::AID-DIR2>3.0.CO;2-1","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50725369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Consumer attitudes toward privacy and direct marketing in Argentina 阿根廷消费者对隐私和直销的态度
Journal of Direct Marketing Pub Date : 1996-01-01 DOI: 10.1002/(SICI)1522-7138(199624)10:1<22::AID-DIR2>3.0.CO;2-1
George R. Milne , James Beckman , Marc L. Taubman
{"title":"Consumer attitudes toward privacy and direct marketing in Argentina","authors":"George R. Milne ,&nbsp;James Beckman ,&nbsp;Marc L. Taubman","doi":"10.1002/(SICI)1522-7138(199624)10:1<22::AID-DIR2>3.0.CO;2-1","DOIUrl":"10.1002/(SICI)1522-7138(199624)10:1<22::AID-DIR2>3.0.CO;2-1","url":null,"abstract":"<div><p>As international direct marketing continues to grow, understanding international consumers’ attitudes toward direct marketing practices becomes paramount. In this article we develop and test a conceptual model that delineates antecedents to consumers’ attitudes toward direct marketing and consumer privacy issues in Argentina. Our empirical study partially replicates the Equifax survey. The results from our sample of Argentine consumers are compared to those of U.S. consumers.</p></div>","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 1","pages":"Pages 22-33"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/(SICI)1522-7138(199624)10:1<22::AID-DIR2>3.0.CO;2-1","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50726246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 32
From the Practitioners 从业员
Journal of Direct Marketing Pub Date : 1996-01-01 DOI: 10.1002/dir.4000100302
Robert J. Posch Jr
{"title":"From the Practitioners","authors":"Robert J. Posch Jr","doi":"10.1002/dir.4000100302","DOIUrl":"10.1002/dir.4000100302","url":null,"abstract":"","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 3","pages":"Pages 2-4"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/dir.4000100302","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"51543052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
From the Practitioners 从业员
Journal of Direct Marketing Pub Date : 1996-01-01 DOI: 10.1002/dir.4000100202
Robert J. Teufel
{"title":"From the Practitioners","authors":"Robert J. Teufel","doi":"10.1002/dir.4000100202","DOIUrl":"10.1002/dir.4000100202","url":null,"abstract":"","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 2","pages":"Pages 2-3"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/dir.4000100202","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72182044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
桅顶
Journal of Direct Marketing Pub Date : 1996-01-01 DOI: 10.1002/dir.4000100301
{"title":"","authors":"","doi":"10.1002/dir.4000100301","DOIUrl":"10.1002/dir.4000100301","url":null,"abstract":"","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 3","pages":"Page i"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/dir.4000100301","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72196008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Direct marketing usage by older men: Chronological age versus retirement 老年男性的直接营销使用:实际年龄与退休年龄
Journal of Direct Marketing Pub Date : 1996-01-01 DOI: 10.1002/(SICI)1522-7138(199621)10:2<56::AID-DIR7>3.0.CO;2-Y
John J. Burnett
{"title":"Direct marketing usage by older men: Chronological age versus retirement","authors":"John J. Burnett","doi":"10.1002/(SICI)1522-7138(199621)10:2<56::AID-DIR7>3.0.CO;2-Y","DOIUrl":"10.1002/(SICI)1522-7138(199621)10:2<56::AID-DIR7>3.0.CO;2-Y","url":null,"abstract":"<div><p>The use of nonstore retailing by older adults has been well documented. Unfortunately, many of the findings are contradictory and there is still confusion as to the role they play in this sector. The contention tested in this study is that using chronological age as a determinant of old age confuses findings, and that retirement is a much better indicator. By comparing several direct marketing behaviors and related attitudes, it is evident that retirement is a better predictor of nonstore retailer use than chronological age. The general marketing implications are discussed.</p></div>","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 2","pages":"Pages 56-66"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/(SICI)1522-7138(199621)10:2<56::AID-DIR7>3.0.CO;2-Y","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50725201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The perceived value of direct mail advertising in small retail firms: Threat to local newspapers? 小型零售公司直销广告的感知价值:对地方报纸的威胁?
Journal of Direct Marketing Pub Date : 1996-01-01 DOI: 10.1002/(SICI)1522-7138(199623)10:4<41::AID-DIR4>3.0.CO;2-X
Judy Foster Davis
{"title":"The perceived value of direct mail advertising in small retail firms: Threat to local newspapers?","authors":"Judy Foster Davis","doi":"10.1002/(SICI)1522-7138(199623)10:4<41::AID-DIR4>3.0.CO;2-X","DOIUrl":"10.1002/(SICI)1522-7138(199623)10:4<41::AID-DIR4>3.0.CO;2-X","url":null,"abstract":"<div><p>This exploratory study contributes to an overlooked area of direct marketing research—the small local retail view of direct mail as an advertising medium. Traditional wisdom has indicated newspaper advertising as most appropriate for local retail firms, however, recent literature challenges that perspective. Data gathered from 187 small local retail firms in 41 states indicated that direct mail is perceived as a valuable advertising medium. Moreover, analysis suggests that direct mail is seen as significantly more valuable than weekly/community and daily newspapers—media that historically have been mainstays in the small retailer promotional mix. However, the data do reveal several significant differences in media perceptions between various retail sectors. Because of increased advertiser pressure for measurable results from advertising, and challenges facing the newspaper industry, it appears that direct mail may pose a significant threat to newspapers.</p></div>","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 4","pages":"Pages 41-51"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/(SICI)1522-7138(199623)10:4<41::AID-DIR4>3.0.CO;2-X","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50725684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Editorial review board 编辑评审委员会
Journal of Direct Marketing Pub Date : 1996-01-01 DOI: 10.1002/dir.4000100101
{"title":"Editorial review board","authors":"","doi":"10.1002/dir.4000100101","DOIUrl":"10.1002/dir.4000100101","url":null,"abstract":"","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 1","pages":"Page i"},"PeriodicalIF":0.0,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/dir.4000100101","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72182063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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