{"title":"国际直销:出口价值链、交易成本与三者","authors":"Syed H. Akhter","doi":"10.1002/(SICI)1522-7138(199621)10:2<13::AID-DIR3>3.0.CO;2-1","DOIUrl":null,"url":null,"abstract":"<div><p>Within the context of recent technological, economic, political, and social developments, this article covers the following: market entry strategies and international direct marketing, export value chain and transaction cost analysis for judging the effectiveness of international direct marketing, the drivers encouraging the growth of international direct marketing, and the Triad and international direct marketing.</p></div>","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 2","pages":"Pages 13-23"},"PeriodicalIF":0.0000,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/(SICI)1522-7138(199621)10:2<13::AID-DIR3>3.0.CO;2-1","citationCount":"4","resultStr":"{\"title\":\"International direct marketing: Export value chain, transaction cost, and the triad\",\"authors\":\"Syed H. Akhter\",\"doi\":\"10.1002/(SICI)1522-7138(199621)10:2<13::AID-DIR3>3.0.CO;2-1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Within the context of recent technological, economic, political, and social developments, this article covers the following: market entry strategies and international direct marketing, export value chain and transaction cost analysis for judging the effectiveness of international direct marketing, the drivers encouraging the growth of international direct marketing, and the Triad and international direct marketing.</p></div>\",\"PeriodicalId\":100774,\"journal\":{\"name\":\"Journal of Direct Marketing\",\"volume\":\"10 2\",\"pages\":\"Pages 13-23\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1996-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1002/(SICI)1522-7138(199621)10:2<13::AID-DIR3>3.0.CO;2-1\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Direct Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0892059196702859\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Direct Marketing","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0892059196702859","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
International direct marketing: Export value chain, transaction cost, and the triad
Within the context of recent technological, economic, political, and social developments, this article covers the following: market entry strategies and international direct marketing, export value chain and transaction cost analysis for judging the effectiveness of international direct marketing, the drivers encouraging the growth of international direct marketing, and the Triad and international direct marketing.
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