Using information overload or decreasing marginal responsiveness to determine “how many catalogs are too many?” : It really makes a difference —reply to Ganzach and Or

Abstract

RICHARD FEINBERG is currently professor and head of Consumer Sciences and Retailing at Purdue UniverSity He received his PhD from the UniverSity of Oklahoma and has contributed widely to publications in consumer behavior MARY ANN EASTLICK is assistant professor in the Division of Retailing and Consumer Studies at The University of Arizona. She holds a PhD in retail management from Purdue University. Her research interests include nonstore retail patronage behavior including catalog. on-line. and interactive retailers. CHARLES TRAPPEY is associate professor in the Department of Management Science. National Chiao Tung University. Taiwan He has a PhD in consumer behavior from Purdue University. an MS in quantitative methods from Louisiana State University. and a BS in statistics from the University of Southwestern Louisiana. His research interests include analysis of trade areas in foreign markets. retail evolution. and consumer psychOlogy.