Home Economics Research Journal最新文献_第10页

Profiles of Success: Mexican Textile Handcraft Entrepreneurs and Their Businesses 成功案例:墨西哥纺织手工业企业家和他们的企业

Home Economics Research Journal Pub Date : 1992-06-01 DOI: 10.1177/1077727X9202000401

Cheryl A. Popelka, Alyce M. Fanslow, Mary A. Littrell

{"title":"Profiles of Success: Mexican Textile Handcraft Entrepreneurs and Their Businesses","authors":"Cheryl A. Popelka, Alyce M. Fanslow, Mary A. Littrell","doi":"10.1177/1077727X9202000401","DOIUrl":"10.1177/1077727X9202000401","url":null,"abstract":"In Oaxaca, Mexico, some Indian villages have long-established weaving tradi tions. Originally, craftspersons wove textiles for their own use or for local trade. These textiles were replaced by commercially produced items. To survive in a changing world, some entrepreneurial weavers turned to production for tourist and export markets. Craftspersons, based in home workshops in Teotitlán del Valle, Oaxaca, provided examples of entrepreneurs who developed tourist and export markets. These entrepreneurs were studied to understand how production and marketing were adapted to these new clients. Entrepreneur profiles were developed from case studies (N = 27) that used in-depth interviews and partic ipant observation in home workshops and markets for data collection. The pro files were based on personal background, production methods, marketing tech niques, and business practices salient to each group. The four entrepreneur pro files identified were Externally Oriented, Mass-Production Entrepreneurs; Internally Oriented, Local Showroom Entrepreneurs; Outdoor Market Entrepre neurs; and Design Entrepreneurs. The profiles are discussed in relation to profiles of midwestern U.S. manufacturing entrepreneurs. Findings serve as examples of possible roles for handcraft producers who are developing export and tourist markets.","PeriodicalId":100610,"journal":{"name":"Home Economics Research Journal","volume":"20 4","pages":"235-253"},"PeriodicalIF":0.0,"publicationDate":"1992-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1077727X9202000401","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65364043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Consumer Profiles for Fiber, Clay, and Wood Crafts 采购产品纤维，粘土和木材工艺品的消费者概况

Home Economics Research Journal Pub Date : 1992-06-01 DOI: 10.1177/1077727X9202000404

Mary Ann Littrell, Rae Reilly, JaneAnn Stout

{"title":"Consumer Profiles for Fiber, Clay, and Wood Crafts","authors":"Mary Ann Littrell, Rae Reilly, JaneAnn Stout","doi":"10.1177/1077727X9202000404","DOIUrl":"10.1177/1077727X9202000404","url":null,"abstract":"Acquiring in-depth understanding of a target consumer market is an important marketing strategy for businesses to employ in attracting and maintaining cus tomers. The purpose of this research was to generate consumer profiles for fiber, clay, and wood crafts. The profiles were used for hypothesis testing and contrib uted to a data base from which craft producers could draw in making marketing decisions. Fifty-three consumers who had purchased crafts in at least two media during the previous year were interviewed in depth. During interviews, the re spondents ranked three sets of craft stimuli and discussed the reasons for their rankings. Data were analyzed using content analysis and hierarchical cluster anal ysis. Five consumer profiles emerged for fiber crafts; four consumer profiles were developed for both clay and wood. Aesthetics, workmanship, function and use, and strong sensory or affective attachment were themes important to consumers across all media. Other themes were more specific to the particular types of media. Hypotheses are proposed for future research in which domestic consum ers of U.S. regional crafts would be compared with international tourist consum ers and with domestic consumers of international crafts.","PeriodicalId":100610,"journal":{"name":"Home Economics Research Journal","volume":"20 4","pages":"275-289"},"PeriodicalIF":0.0,"publicationDate":"1992-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1077727X9202000404","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65363608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 22

Export Competition in the Man-Made Fiber Industry 人造纤维行业的出口竞争

Home Economics Research Journal Pub Date : 1992-03-01 DOI: 10.1177/1077727X9202000304

Rachel Dardis, Roohi Prem

引用次数: 1

Behaviors to Reduce Dietary Fat and Related Factors in the Over-45 Population 45岁以上人群减少饮食脂肪的行为及相关因素

Home Economics Research Journal Pub Date : 1992-03-01 DOI: 10.1177/1077727X9202000303

Jill E. Armstrong, Jan Gilliam, Donald Stem JR

引用次数: 9

Readability of Recommended Nutrition Sources 推荐营养来源的可读性

Home Economics Research Journal Pub Date : 1992-03-01 DOI: 10.1177/1077727X9202000301

Ruthann B. Swanson, Cathy A. Birklid

引用次数: 6

Evaluating EFNEP Audience Change Through Attrition Patterns 通过流失模式评估EFNEP受众的变化

Home Economics Research Journal Pub Date : 1992-03-01 DOI: 10.1177/1077727X9202000302

Jill E. Armstrong, Sue Butkus

引用次数: 2

Interfiber Competition in the United States: An Analysis 美国光纤间竞争:分析

Home Economics Research Journal Pub Date : 1991-12-01 DOI: 10.1177/0046777491202001

Haekyung Lee, Rachel Dardis

引用次数: 1

Executive Views of Home Economists in Home Equipment and Related Industries 家庭经济学家在家用设备及相关行业的执行观点

Home Economics Research Journal Pub Date : 1991-12-01 DOI: 10.1177/0046777491202005

Carol M. Michael

{"title":"Executive Views of Home Economists in Home Equipment and Related Industries","authors":"Carol M. Michael","doi":"10.1177/0046777491202005","DOIUrl":"10.1177/0046777491202005","url":null,"abstract":"This exploratory study focused on determining the views held by executives in the home equipment and related product industries in regard to home economists and their career advancement potential. Questionnaires were mailed to the executive supervisors of senior home economists in these industries. Usable responses represented 37 percent of the original population of executives surveyed and 49 percent of the identified companies in this group of industries. Paired t-tests were used in data analysis. Statistically significant (p ≤.05) differences were found between the five qualities that executives said were necessary for advancement to upper company levels and the qualities used to describe business home economists: human relations, need for advancement, tolerance of uncertainty, creativity, and decision making. Other results showed that the majority of executives describe home economists as not likely to: take calculated risks, have knowledge of or use company politics, use informal company social networks, or have a mentor or sponsor. It was concluded that many executives within this industry have a generally positive image of home economists and believe that many home economists have more advancement potential than they are now realizing. Limited opportunities do exist for their advancement to upper company levels. In this paper, specific suggestions for improving advancement potential and implications for the profession are given.","PeriodicalId":100610,"journal":{"name":"Home Economics Research Journal","volume":"20 2","pages":"145-160"},"PeriodicalIF":0.0,"publicationDate":"1991-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0046777491202005","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65208881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effect of Care Instructions on Evaluations of Apparel Attributes 护理说明对服装属性评价的影响

Home Economics Research Journal Pub Date : 1991-12-01 DOI: 10.1177/0046777491202002

Jane E. Workman, Kim K. P. Johnson

{"title":"Effect of Care Instructions on Evaluations of Apparel Attributes","authors":"Jane E. Workman, Kim K. P. Johnson","doi":"10.1177/0046777491202002","DOIUrl":"10.1177/0046777491202002","url":null,"abstract":"A care label is one cue that might influence evaluation of a garment because different care instructions are associated with different fabrics as well as different levels of expenditure of time and money. The purpose of this study was to determine whether care instructions affected perceptions of garment quality, predictions concerning a garment's future performance, a garment's estimated retail price, and a customer's likelihood of purchasing a garment. Two variations of care instructions were used: hand wash and dry flat, and professionally dry-clean. Undergraduate females (N = 84) enrolled in textiles and clothing classes volunteered to serve as subjects. Subjects received a sketch of a garment along with one of the two care instructions, recorded their perceptions of garment quality and price, predicted the garment's future performance, and indicated their likelihood of purchasing the garment. Analysis of variance revealed that care instructions did not influence perceptions of quality, price, or likelihood of purchase but did influence predictions of future performance. Care instructions indicating that the garment should be professionally drycleaned resulted in favorable predictions about future performance, as compared with care instructions indicating that the garment should be hand washed and dried flat. Study results suggest that care instructions are a cue used by consumers to predict the future performance of a garment.","PeriodicalId":100610,"journal":{"name":"Home Economics Research Journal","volume":"20 2","pages":"109-118"},"PeriodicalIF":0.0,"publicationDate":"1991-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0046777491202002","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65208734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Multiple and Integrated Paradigms of Design: A Case Study 设计的多重整合范例:个案研究

Home Economics Research Journal Pub Date : 1991-12-01 DOI: 10.1177/0046777491202006

Ruth Stumpe Brent

引用次数: 2