{"title":"LGBTQ and Consumption Trap: Sexual Minority and Rainbow Products—Why Do You Not Want to Buy Rainbow Products Anymore?","authors":"Wenrong Cui","doi":"10.22158/assc.v5n4p164","DOIUrl":"https://doi.org/10.22158/assc.v5n4p164","url":null,"abstract":"With the emergence and the development of the power of LGBTQ (lesbian, gay, bisexual, transgender, queer), some companies and brands have tried to promote their products under the banner of LGBTQ, or take advantage of LGBTQ-identifyling celebrities to endorse them. The products used in the promotion methods, known as rainbow products, have made a lot of profit in the past, although many individuals (including heterosexuals) now show distaste for such promotion strategies. The objective of this research is to examine what people think of rainbow products in a branding context, and why they do or do not want to purchase these specific products. By means of an empirical analysis, a quantitative method is used. Participants (n=229) from China(mainland) and Australia are given a survey to gauge their experiences and attitudes toward rainbow products. The results show that (1) most participants reported that they would not purchase any rainbow products if they only had a spiritual use. (2) The attitude toward rainbow products is more conservative. (3) When people want to purchase rainbow products, the majority pay much attention to the attributes of the products themselves, such as quality, price, and practicality, instead of spiritual use.","PeriodicalId":93247,"journal":{"name":"Advances in social science and culture","volume":"57 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139196654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mao Zedong's Development of Socialist Democratic Politics in the Early Period of New China and Contemporary Revelations","authors":"Zhiwei Niu","doi":"10.22158/assc.v5n4p156","DOIUrl":"https://doi.org/10.22158/assc.v5n4p156","url":null,"abstract":"In the new era, China's institutional system has been continuously improved, and a series of systems under which the people are masters of their own house, which is a sine qua non for the development of socialist democratic politics in China, has also been upheld and perfected. In the early days of the founding of New China, Mao Zedong, the founding leader of the People's Republic of China, made great efforts in the exploration of socialist democratic politics. At the beginning of the new China, the development of democratic politics was plagued with problems, the root of which was the inadequacy of the state system. In response to this situation, Mao Zedong made fruitful explorations of the system of people's congresses, multiparty cooperation and political consultation under the leadership of the Communist Party of China (CPC), the system of regional ethnic autonomy, and the system of grassroots selfgovernance, laying the foundation of China's institutional system. In developing democratic politics with Chinese characteristics in the new era, it is important to learn from the experience and inspiration of Mao's series of explorations, to continuously improve and implement the relevant systems, to grasp the transformation of institutional advantages into governance effectiveness, and to adhere to the fundamental leadership of the Party.","PeriodicalId":93247,"journal":{"name":"Advances in social science and culture","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139236335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Promoting the Archival Construction of Higher Education Institutions by Leveraging the Undergraduate Teaching Assessment System","authors":"Wen Si","doi":"10.22158/assc.v5n4p149","DOIUrl":"https://doi.org/10.22158/assc.v5n4p149","url":null,"abstract":"The working system of higher education institutions is based on cultivation, scientific research, serving the economic construction, and dissemination and innovation of civilizations. Undergraduate teaching assessment is a vital method to strengthen the macro-management of higher education, and enhance the efficiency of teaching and the effectiveness of schooling in China. It is also an effective way to promote the establishment of the quality assurance system of higher education, and plays a significant role in improving the undergraduate education and the quality of training and teaching. The qualifying examination is a comprehensive appraisal of the performance of undergraduate education in higher education institutions, and provides a key opportunity for promoting the establishment and development of colleges and universities. School archives are the original records with retained significance made by various functional departments of the school in the implementation and management of education and teaching, which can reflect the development of the school. Archives play a very important role in teaching evaluation. Similarly, archive management has been paid more attention to by school leaders and faculty by taking the opportunity of undergraduate evaluation, and has developed rapidly, thus achieving the two-way promotion of archive management and undergraduate evaluation in colleges and universities.","PeriodicalId":93247,"journal":{"name":"Advances in social science and culture","volume":"43 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139238165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Countermeasures of the Art Communication of Rare Operas under the Background of Rural Cultural Revitalization—Take the Wa Qing Opera in Tengchong, Yunnan Province as an Example","authors":"Shangqi Li","doi":"10.22158/assc.v5n4p142","DOIUrl":"https://doi.org/10.22158/assc.v5n4p142","url":null,"abstract":"As a kind of traditional drama with local characteristics, the Wa nationality Qing opera itself has high artistic value, historical value and scientific research value. This paper mainly analyzes the spread of the contemporary process and characteristics of the wa opera, understand the present situation of the wa opera art spread, find out the difficulties and problems in the communication and inheritance of the wa opera art, try to explore spread potential of the wa in the background of rural cultural, explore new path and new strategies of rare operas dissemination under the new background.","PeriodicalId":93247,"journal":{"name":"Advances in social science and culture","volume":"BC-15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139259690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Investigation on the Distribution Status of Transboundary Ethnic Groups in the Mountainous Regions of Mainland Southeast Asia in Southwest China","authors":"Li Ping. Li","doi":"10.22158/assc.v5n4p132","DOIUrl":"https://doi.org/10.22158/assc.v5n4p132","url":null,"abstract":"Through the compilation and analysis of relevant research in the papers and works of international scholars, this study aims to understand the attention and research of international and domestic scholars on transboundary ethnic groups in the mountainous regions of Mainland Southeast Asia, and explore the significance of studying these groups in Southwest China. By investigating their distribution, the study focuses on the survival situation of transboundary ethnic groups from the mountainous regions of Mainland Southeast Asia in Southwest China, examining aspects such as population size, areas of residence, ethnic background information, socioeconomic conditions, and cultural characteristics. The goal is to contribute to the international development of research on transboundary ethnic groups in Southwest China and eliminate barriers by adopting an international perspective. Furthermore, it should be noted that the mountainous transboundary ethnic groups in Mainland Southeast Asia have long faced challenges related to politics, drugs, and socio-economic underdevelopment. However, since the last century, the Chinese government has been committed to the development of ethnic groups residing in the mountainous regions of Southwest China, achieving remarkable results. This development is set to positively impact the healthy growth of transboundary ethnic groups in the mountainous regions of Mainland Southeast Asia.","PeriodicalId":93247,"journal":{"name":"Advances in social science and culture","volume":"26 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139269277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Share Beijing Stories in the Context of Media Convergence","authors":"Shi Jianuo, Gao Yunfan","doi":"10.22158/assc.v5n4p125","DOIUrl":"https://doi.org/10.22158/assc.v5n4p125","url":null,"abstract":"International Exchange Center is one of the “four centers” of Beijing’s strategic positioning. Accompanied by the continuous progress and development of media, Beijing’s city image is subject to increasingly frequent exchanges among cities of different countries, and the requirements for external communication are also increasing. How to effectively promote Beijing’s external communication in the cross-cultural context and share a good “Beijing city story” of the new era? One of the most important ways is to effectively shape Beijing’s city image through the media, to improve Beijing’s influence through the media, to adjust the way of Beijing’s international communication in a timely manner, and to create communication contents that are closer to the audience’s psychology, so as to achieve a better effect of the external communication of Beijing’s city image.","PeriodicalId":93247,"journal":{"name":"Advances in social science and culture","volume":"8 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136228633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Xiaotong Bai, Jie Dong, Jingtao Yu, Yingying Wu, Yina Shao, Xuan He, Lu Han
{"title":"Design and Application of Exclusive Service App for Rural Elderly","authors":"Xiaotong Bai, Jie Dong, Jingtao Yu, Yingying Wu, Yina Shao, Xuan He, Lu Han","doi":"10.22158/assc.v5n4p116","DOIUrl":"https://doi.org/10.22158/assc.v5n4p116","url":null,"abstract":"With the further advancement of rural development and the rapid development of mobile Internet, rural service apps have gradually become an important means of promoting rural economic development and improving farmers’ production and living standards. At present, a number of service-type apps with wide applications in the field of rural services have emerged, such as “Planting Master”, “Farming Network”, “Rural Taobao”, etc. However, these apps do not pay special attention to special groups, but only target the majority of young people and office workers. However, these apps do not pay special attention to special groups, but only target the majority of young people and office workers. In order to fill this gap, we have designed a software called Nong’e Tong, which is specially designed for the elderly and other special groups. The software has a simple and beautiful interface, and is easy to use. It not only provides a lot of special functions, but also can link the elderly’s cell phone with their children’s cell phones to check the health and safety of the elderly at any time. Compared to other software, the application has special features for seniors to ensure that they can use the application easily and quickly.","PeriodicalId":93247,"journal":{"name":"Advances in social science and culture","volume":"960 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136068117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Exploration of the Practice Path of Party Building and Business Integration in Higher Vocational Colleges—A Case Study of the Teaching Branch of the College of Tea and Food Science and Technology in Jiangsu Polytechnic of Agriculture and Forestry","authors":"Wang Chong","doi":"10.22158/assc.v5n4p106","DOIUrl":"https://doi.org/10.22158/assc.v5n4p106","url":null,"abstract":"The Party branch of teachers in higher vocational colleges needs to correctly understand the dialectical relationship between party building and business work. At present, the phenomenon of emphasizing business over party building is still a prominent problem in the integration of the two. This paper sorted out the problems and current situation in the process of party construction and business integration in the party branch of grass-roots teachers, analyzed the specific reasons, and introduced the exploration of the party branch in promoting the integration of party construction and business work in combination with the practice of the School of Tea and Food Science and Technology of Jiangsu Agriculture and Forestry Vocational and Technical College.","PeriodicalId":93247,"journal":{"name":"Advances in social science and culture","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136262068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Sino-Soviet Relations on the Evolution of China’s Foreign Policy (1945-1956)","authors":"Li Yang","doi":"10.22158/assc.v5n4p68","DOIUrl":"https://doi.org/10.22158/assc.v5n4p68","url":null,"abstract":"“Sino-Soviet relations were pivotal in the diplomatic history of the PRC after its establishment. On one hand, the CCP received significant economic assistance and political support. However, like any alliance, it revealed conflicts between collective ideology and national interests. These tensions even drew the PRC into Korean wars that might have otherwise been avoided. Concurrently, the PRC developed a self-reliant and peaceful diplomatic policy soon after forming the Sino-Soviet alliance. The mutual relations between the CCP and CPSU closely influenced the emerging PRC’s foreign policy.This study aims to research how these ties between the CCP and CPSU impacted the evolution of the PRC’s foreign policy from 1945 to 1956. Such research is essential for understanding the formation of the PRC’s foreign policy through the lens of inter-party diplomacy, explaining the enduring principle of an independent foreign policy focused on peace. This study employs historical research methods and archive analysis, drawing from declassified historical archives and primary and secondary sources, while critically analysing international relations theories based on historical facts.The findings reveal that the USSR’s primary concern was its national interest, while the CPC idealized it as a revolutionary party. As a result, the CCP developed an independent and self-reliant diplomatic approach based on different foundations.","PeriodicalId":93247,"journal":{"name":"Advances in social science and culture","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135617815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Development of Shaanxi Red Culture under the View of Metacosmos","authors":"Lei Zhang","doi":"10.22158/assc.v5n4p63","DOIUrl":"https://doi.org/10.22158/assc.v5n4p63","url":null,"abstract":"The year 2021 is known as the Year of the Metaverse. Culture entering the meta-universe is an inevitable trend of the times. Based on the meta-universe technology, the commercializability, concrete visualization, and unification of ubiquity and immersion of Shaanxi red culture are conducive to the enhancement of Shaanxi’s local cultural discovery ability and cultural self-confidence. First, to understand the general situation of Shaanxi red culture in terms of spatial and temporal distribution, quantity, and characteristics of the era. Second, to analyze the inevitability of the meta-universe embedded in the development of Shaanxi red culture. Finally, analyze the path of the meta-universe embedded in the development of Shaanxi’s red culture. Among them, the “inner cycle” mechanism includes the process of cultural resources placement, use, feedback and reinforcement, the “inter-cycle” mechanism includes the construction of meta-universe cultural communities within the province and the construction of meta-universe cultural communities within the country, and the “virtual-real cycle” mechanism includes the general situation of the meta-universe embedded in Shaanxi’s red culture development, such as the number of spatial and temporal characteristics. The mechanism of “virtual-real cycle” includes the logical process of digital twinning, virtual-real integration, virtual originality and virtual reality.","PeriodicalId":93247,"journal":{"name":"Advances in social science and culture","volume":"212 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135198264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}