Studies in media and communication最新文献_第2页

Exploration of TIK TOK's Contribution to the Communication of Huangmei Opera: An Analysis Based on the 5W Model 探讨TIK TOK对黄梅戏传播的贡献：基于 5W 模型的分析

Studies in media and communication Pub Date : 2024-06-02 DOI: 10.11114/smc.v12i3.6951

Jian Yang, Azrul Azizi Amirrul

{"title":"Exploration of TIK TOK's Contribution to the Communication of Huangmei Opera: An Analysis Based on the 5W Model","authors":"Jian Yang, Azrul Azizi Amirrul","doi":"10.11114/smc.v12i3.6951","DOIUrl":"https://doi.org/10.11114/smc.v12i3.6951","url":null,"abstract":"This study discusses the communication and inheritance of Huangmei Opera on TikTok. Adopting the 5W model comprehensively analyses five aspects: communication subject, content, object, medium, and effect. Huangmei opera, as a part of Chinese traditional opera, faces the challenge of a shrinking audience and market. However, TIK TOK, as a short video platform with wide influence, provides new opportunities for the dissemination of Huangmei opera.The study shows that vloggers at different levels play an important role on TIK TOK, especially high-influence professional actors and theatre troupes, who have effectively promoted Huangmei Opera by leveraging their large fan bases and high-quality content. Medium- to low-impact and emerging vloggers have also attracted a large number of viewers to Huangmei Opera through their diverse and interactive content. The findings show a significant positive correlation between viewers' interactive behaviours (e.g., liking, commenting, sharing) and viewing duration, suggesting that improving content quality and viewer engagement is crucial for communication effectiveness.This paper also explores the features of the TIK TOK, such as fragmented communication, interactive communication, precise pushing and community effect, which help Huangmei opera expand its influence among young audiences. Despite challenges such as differences in content quality and the short attention span of young audiences, the communication effect of Huangmei Opera on TikTok has been significantly improved through cooperation and innovation. The research in this paper provides new perspectives and practical suggestions for the communication strategy of Huangmei Opera in the digital era and further enriches the modern communication path of traditional art.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"26 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141273287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Culinary Authenticity and Diaspora: A Preliminary Enquiry 烹饪的真实性与散居地：初步调查

Studies in media and communication Pub Date : 2024-05-21 DOI: 10.11114/smc.v12i3.6874

Anupama Thampi Preetha, Anderleen Diana Lazarus

{"title":"Culinary Authenticity and Diaspora: A Preliminary Enquiry","authors":"Anupama Thampi Preetha, Anderleen Diana Lazarus","doi":"10.11114/smc.v12i3.6874","DOIUrl":"https://doi.org/10.11114/smc.v12i3.6874","url":null,"abstract":"Food has traversed across boundaries with the advent of globalization. Food from various countries is now accessible to people across the globe, irrespective of the vast difference in culture or taste. Exposure to new kinds of food has become commonplace since migration, food trade and marketing expanded. Diasporic groups who migrate for different reasons carry their culture along, that they either spread the same in the immigrant country or seek nostalgic relief through food, lifestyle, relationships etc. Nonetheless, the mother culture and corresponding food habits do travel with people, more so if their occupation is related to food. While that happens, there’s always the burning question of authenticity of food. Some believe that a dish cooked by a native of a particular cuisine is authentic, some others consider use of traditional ingredients makes a dish authentic. In the context of globalisation, culinary ways, recipes and ingredients are borrowed and integrated across cultures. Due to these transactions, presuppositions on culinary authenticity are plenty and dynamic among stakeholders of the food industry, be it an immigrant consumer, culinary expert, food critic or a restaurateur. This paper attempts to study the various aspects concerning culinary authenticity and diaspora, analysing viewpoints of the stakeholders.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"14 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141114365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Self-Presentation of Elderly Internet Celebrity on Douyin in China 中国老年网络红人在豆瓣上的自我展示

Studies in media and communication Pub Date : 2024-05-21 DOI: 10.11114/smc.v12i2.6388

Zhang Yan, Syed Agil Syed Alsagoff, Megat Al-Imran Bin Yasin

引用次数: 0

Entity's Communication Strategy in the Selected Segment Targeted at Gen Z 实体在选定细分市场针对 Z 世代的传播战略

Studies in media and communication Pub Date : 2024-03-13 DOI: 10.11114/smc.v12i2.6807

Alena Kusá, Jana Galera Matúšová, Ladislav Pátík

{"title":"Entity's Communication Strategy in the Selected Segment Targeted at Gen Z","authors":"Alena Kusá, Jana Galera Matúšová, Ladislav Pátík","doi":"10.11114/smc.v12i2.6807","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6807","url":null,"abstract":"Generation Z has many attributes and if we were to sum them up in one word, it is certainly specific. Although we also discuss few commonalities with Millennials in our article, Z generation presents a big challenge for brands to reach them, as their expectations of brands, as well as their own lifestyle, are diametrically opposed. At the same time, Generation Z is entering the labour market, so they are also starting to become economically active, although their behaviours and expectations in this area are also different. In our article, we looked at reaching Generation Z via the communication strategy of brands. Thus, based on the characteristics of Generation Z and primary and secondary research, the aim of the article is to look at the possible methods of reaching this target group via communication strategy in specific segments. The primary research focuses on how the representatives of Generation Z perceive brands, why they pay their attention to them and what is their approach to advertising. We will point out the results of secondary research on marketing communications and consumer behaviour of a generational cohort of young people and the impact of marketing communications and communication strategy on their lives. At the same time, with the partial results of our own survey, we will point out the preferences of factors in purchasing decisions.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140245361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Reading Hoax: Measuring Students’ Critical News Literacy 阅读骗局衡量学生的新闻批判素养

Studies in media and communication Pub Date : 2024-03-11 DOI: 10.11114/smc.v12i2.6669

R. R. Kusumalestari, A. Rachmiatie, Ferry Darmawan, Septiawan Santana Kurnia, Yenni Yuniati, M. Palapah

引用次数: 0

The Social Responsibility of Political Talk Shows in Dealing with Parliamentary Performance 政治访谈节目在处理议会表现方面的社会责任

Studies in media and communication Pub Date : 2024-03-06 DOI: 10.11114/smc.v12i2.6787

Ramez Abuhasirah, Rasha Salameh

{"title":"The Social Responsibility of Political Talk Shows in Dealing with Parliamentary Performance","authors":"Ramez Abuhasirah, Rasha Salameh","doi":"10.11114/smc.v12i2.6787","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6787","url":null,"abstract":"The article aimed to identify the social responsibility dimensions of political talk shows in dealing with the parliamentary performance of the 19th House of Representatives of Jordan. It adopted the content analysis methodology and applied it to the \"Kingdom Voice\" (Sawt Al-Mamlaka) program. Thirty-one episodes have been analyzed, of which they dealt with the parliamentary functioning of the House of Representatives during its second ordinary session, which began on 13 November 2022 and ended on 7 May 2023. The results of the study showed that the (Sawt Al-Mamlaka) program was committed to all dimensions of social, moral, and professional responsibility the dealing with parliamentary performance but was more committed to the media performance dimension (ethical standards), with a mean of (2.80), then the roles and functions of social responsibility with a mean of (2.76), then the professional standards with a mean of (2.55). The study concluded that talk shows should uphold the principle of serving the public and society, raising the level of freedom of opinion and expression, ensuring that talk shows serve as a platform for thought and criticism within their social responsibility, their role as constructive and positive critics in society, and their oversight function in expressing public opinion.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"23 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140262214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Perceived Risk Factors on Emerging-Market Consumers’ Attitude Towards Shopping for Clothes Online 认知风险因素对新兴市场消费者网购服装态度的影响

Studies in media and communication Pub Date : 2024-03-05 DOI: 10.11114/smc.v12i2.6786

K. Makhitha, KM Ngobeni

引用次数: 0

Emotional Design of Packaging: A Bibliometric Analysis 包装的情感化设计：文献计量分析

Studies in media and communication Pub Date : 2024-03-05 DOI: 10.11114/smc.v12i2.6698

Chang Liu, Mat Redhuan Samsudin, Yuwen Zou

{"title":"Emotional Design of Packaging: A Bibliometric Analysis","authors":"Chang Liu, Mat Redhuan Samsudin, Yuwen Zou","doi":"10.11114/smc.v12i2.6698","DOIUrl":"https://doi.org/10.11114/smc.v12i2.6698","url":null,"abstract":"This study aims to explain the present research status and trends in the field of Emotional Design of Packaging (EDOP). A total of 129 scholarly articles were selected from high-quality journals in the Web of Science (WoS) database, and a systematic review of the EDOP field was undertaken, utilising a combination of CiteSpace and VOSviewer for bibliometric analysis. The findings reveal substantial advancements over the past two decades, with prospects for continued expansion. There exists a pressing requirement for enhanced collaboration across countries, institutions, and authors within this field. The core research themes in this area are Emotional Communication of Brand Packaging, Emotional Triggers for Packaging Design, Emotional Experience and User Satisfaction, and Emotional Design and Consumer Behaviour. It is worth mentioning that these four research themes correspond to the evolutionary trend of EDOP research history, with crossovers between periods arranged in an overlapping relationship. Additionally, Sensory Characteristics of Food Packaging and Emotional Measurement of Users, Modelling the Relationship between Packaging Design, Branding and Consumer Behaviour, and the Role of Cigarette Packaging Design in Tobacco Marketing collectively form the fundamental knowledge base in this area. This study not only addresses the current research gap in this field but also provides valuable references and guidance for future researchers.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"10 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140263657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unveiling the Influence of TikTok Dependency on University Students’ Post-COVID-19 Health Protective Behavior 揭示 "TikTok依赖症 "对大学生 "COVID-19 "后健康保护行为的影响

Studies in media and communication Pub Date : 2024-01-21 DOI: 10.11114/smc.v12i1.6625

Yang Yang, H. Adnan, Mumtaz Aini Alivi, Nor Zaliza Sarmiti

{"title":"Unveiling the Influence of TikTok Dependency on University Students’ Post-COVID-19 Health Protective Behavior","authors":"Yang Yang, H. Adnan, Mumtaz Aini Alivi, Nor Zaliza Sarmiti","doi":"10.11114/smc.v12i1.6625","DOIUrl":"https://doi.org/10.11114/smc.v12i1.6625","url":null,"abstract":"In the post-COVID-19 era, Chinese university students have become more reliant on TikTok for health information, which has shaped their health-related behavior. In order to investigate how university students’ reliance on health information on TikTok influenced their health protective behaviors in response to COVID-19, a survey questionnaire was designed to measure the following four constructs: TikTok dependency, health information seeking, TikTok trust, and health Protective behavior. A total of 426 respondents in China participated in the survey and the data was analyzed through structural equation modeling (SEM). The findings indicate that respondents who have higher TikTok dependency tend to have higher post-COVID-19 health protective behavior. Study results also found that health information seeking and TikTok trust partially mediate the relationship between TikTok dependency and post-COVID-19 health protective behavior separately. To conclude, the results highlight the important role of TikTok as a social media platform for university students’ post-COVID-19 health protective behavior in Wuhan of China.","PeriodicalId":91409,"journal":{"name":"Studies in media and communication","volume":"6 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Nyonya Culture Expression in Malaysian Chinese Media Based on Facebook 基于 Facebook 的马来西亚华文媒体中的娘惹文化表达

Studies in media and communication Pub Date : 2024-01-21 DOI: 10.11114/smc.v12i1.6544

Xiaoyan Wang, Sharifah Sofiah Syed Zainudin, Hani Salwah Yaakup

引用次数: 0