The Journal of development communication最新文献_第4页

Readership of Oriwu Sun community newspaper in Ikorodu, Lagos State, Nigeria 尼日利亚拉各斯州Ikorodu的Oriwu Sun社区报纸的读者

The Journal of development communication Pub Date : 2016-06-23 DOI: 10.4314/JDCS.V4I2.8

I. O. Badiru, S. T. Ajao

{"title":"Readership of Oriwu Sun community newspaper in Ikorodu, Lagos State, Nigeria","authors":"I. O. Badiru, S. T. Ajao","doi":"10.4314/JDCS.V4I2.8","DOIUrl":"https://doi.org/10.4314/JDCS.V4I2.8","url":null,"abstract":"Community newspapers are designed to fill the information gap created by the urban-centric nature of conventional media houses. This aim cannot be achieved without reading the disseminated messages by the target population. This study assessed the readership of Oriwu Sun community newspaper in Ikorodu area of Lagos state. Multistage sampling was used to select 240 respondents from three Local Government/Council Development Areas. A structured questionnaire was administered to elicit information on demographic characteristics, awareness, readership status and readership scores from the sampled respondents. Data were analysed using frequency counts, chi-square and PPMC at 0.05 level of significance. Results showed that respondents had the mean age of 39 years; 59.2% male; mostly with higher education (66.0%) and had lived in the community for about 16 years. Many of them (76.0%) were aware of the community newspaper, and 65.0% reported that local content was the main attraction for its readers while nonreaders were constrained by access (50.2%). Despite the low readership base, the community newspaper had high readership scores among the readers. Education ( χ 2 = 30.147, p ≤ 0.05) and perceived size of community ( χ 2 =11.286, p ≤ 0.05) were significantly related to the readership of the community newspaper. It is therefore recommended that the publishers should improve on their Oriwu Sun community newspaper distribution strategies. Key words : Readership scores, Oriwu Sun, Community newspaper and Community development.","PeriodicalId":85725,"journal":{"name":"The Journal of development communication","volume":"13 1","pages":"487-496"},"PeriodicalIF":0.0,"publicationDate":"2016-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88748993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Stigma, compulsory able-bodiedness, and queer existence in Villant Jana’s Alufeyo: A crip theory analysis 维兰特·贾纳的《阿鲁菲约》中的耻辱、强制健全和酷儿存在:一个瘸子理论分析

The Journal of development communication Pub Date : 2016-06-23 DOI: 10.4314/JDCS.V4I2.6

W. Macheso

{"title":"Stigma, compulsory able-bodiedness, and queer existence in Villant Jana’s Alufeyo: A crip theory analysis","authors":"W. Macheso","doi":"10.4314/JDCS.V4I2.6","DOIUrl":"https://doi.org/10.4314/JDCS.V4I2.6","url":null,"abstract":"This article calls for caution in HIV and AIDS communication by examining Villant Jana’s (2014) motion picture, Alufeyo, as a precarious attempt at communicating the dangers of HIV and AIDS and the need for prevention in contemporary Malawian cinema. The study employs critical perspectives that read or interpret the body based on the discrimination it suffers from society due to difference. Employing Robert McRuer’s Crip theory and Erving Goffman’s Stigma, the paper unmasks negative undertones in the central message of the motion picture to argue that in its elevation of compulsory able-bodiedness and by portraying HIV and AIDS as the ultimate anathema, Alufeyo does more harm than good in HIV and AIDS awareness and management by perpetrating stigma, hopelessness, and despair. This argument rests on the movie’s failure to debunk stigma in its use of theories of emotional response and in its employment of the entertainment-education model for behavioural change in HIV and AIDS management and prevention. The paper also faults the movie’s failure to present living with HIV and AIDS as normal existence. The lesson drawn from this analysis is that future attempts in HIV and AIDS communication need to be handled with utmost caution to avoid the risk of yielding negative unintended outcomes that may prove to be detrimental in the fight against the stigma that haunts the HIV/AIDS pandemic. Key words : Stigma, HIV/AIDS communication, Illness/Disability, Malawian cinema, Alufeyo","PeriodicalId":85725,"journal":{"name":"The Journal of development communication","volume":"46 1","pages":"469-476"},"PeriodicalIF":0.0,"publicationDate":"2016-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86140727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Journalists as watchdogs of good governance: Challenges and some ways forward5 记者作为善政的监督者:挑战和前进的道路

The Journal of development communication Pub Date : 2015-06-11 DOI: 10.4314/jdcs.v4i1.5

E. Chitsulo

引用次数: 1

Integrating radio and e-media in national agricultural policy: the case of agricultural extension and advisory services in Malawi 将无线电和电子媒体纳入国家农业政策:马拉维农业推广和咨询服务的案例

The Journal of development communication Pub Date : 2015-06-11 DOI: 10.4314/JDCS.V4I1.4

L. Manda, R. Chapota

引用次数: 4

Factors affecting the growth of the Malawian film industry 影响马拉维电影业发展的因素

The Journal of development communication Pub Date : 2015-06-11 DOI: 10.4314/JDCS.V4I1.2

M. Magalasi

{"title":"Factors affecting the growth of the Malawian film industry","authors":"M. Magalasi","doi":"10.4314/JDCS.V4I1.2","DOIUrl":"https://doi.org/10.4314/JDCS.V4I1.2","url":null,"abstract":"Interest in development of Malawian film has occurred like flashes in pans over the years, considering the culture of cinema and film making in the country. Like many Malawian arts genres, attempts to develop the film industry have met lukewarm responses from the market that seems unready to consume Malawian products, given the international competition that the practice has had over the years, whether it be from the British colonial films, moving to Hollywood, the injection of Chinese karate movies and of late the popular Nollywood video films. Besides the market, however, issues of support in terms of non-existent legal frameworks emerge now and again, adding to explanations of failing growth. Critically, the silence on Malawian film making and cinema in international scholarly circles, with the exception of David Kerr’s lone voice, should be a surprise, given how other industries in the region and the continent have developed, and continue to develop. This article attempts to ask some of the most basic questions about the practice of film making in Malawi on who, what, and how films have been created, tracing the history of cinema from the British Colonial practice, through Kamuzu Banda’s reign to the present. Having done that, the paper samples a selection of films from reputable film makers, and using Steve Chimombo’s theory of ULIMBASO, places them within the ideological formations and aesthetics of Malawi and Africa. In the end, what this paper achieves is to further what scholars such as David Kerr have explored as they connected the Malawian film industry to British colonial film making in Central Africa, tea marketing cinema, and its illustrious viewing plans in Nyasaland, as it fills the scholarly information gap that exists. Key words : Hollywood, Malawian film, ULIMBASO, Nollywood, Tea Marketing Cinema","PeriodicalId":85725,"journal":{"name":"The Journal of development communication","volume":"75 1","pages":"18-32"},"PeriodicalIF":0.0,"publicationDate":"2015-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86158647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Farmer participation in radio campaigns for technology adoption: Lessons from AFFRI’s hybrid maize campaign in Mangochi, Malawi 农民参与无线电技术推广活动:来自非洲农业研究所在马拉维Mangochi开展的杂交玉米推广活动的经验教训

The Journal of development communication Pub Date : 2015-06-11 DOI: 10.4314/JDCS.V4I1.1

L. Manda, Janina Wozniak

{"title":"Farmer participation in radio campaigns for technology adoption: Lessons from AFFRI’s hybrid maize campaign in Mangochi, Malawi","authors":"L. Manda, Janina Wozniak","doi":"10.4314/JDCS.V4I1.1","DOIUrl":"https://doi.org/10.4314/JDCS.V4I1.1","url":null,"abstract":"This ethnographic study used focus group discussions to investigate and gather ideographical information about why statistics from the Nankumba region of Mangochi in Malawi, where, from 2008 to 2010, Farm Radio International implemented the African Farm Radio Research Initiative (AFRRI) - a meticulously and almost flawlessly planned hybrid maize variety promotion radio campaign - consistently showed that farmers preferred local to the promoted hybrid maize varieties before, during, and after the participatory community radio campaigns. The study found that in determining which maize varieties to opt for, farmers consider not only volume of yield per unit area but also taste, smell, flour extraction rate, and storability of the maize. The study further observes that preference of local maize varieties over hybrid is not restricted to rural farmers. Thus, farmer exposure to and participation in radio campaigns may increase awareness and knowledge as did the AFRRI campaign, but may not necessarily lead the farmers and consumers into adopting new maize varieties, technologies or innovations. Key words : radio campaign, participation, radio production, adoption, innovation, hybrid maize, Malawi","PeriodicalId":85725,"journal":{"name":"The Journal of development communication","volume":"45 1","pages":"2-17"},"PeriodicalIF":0.0,"publicationDate":"2015-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84667495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

What is the Difference between Cross-National Comparisons and Semi-Comparative Work? Example of Swedish-Ugandan Climate Change Communication Research 跨国比较和半比较工作的区别是什么?瑞典-乌干达气候变化传播研究实例

The Journal of development communication Pub Date : 2015-01-01 DOI: 10.4314/JDCS.V4I1.3

P. Berglez, G. Nassanga

{"title":"What is the Difference between Cross-National Comparisons and Semi-Comparative Work? Example of Swedish-Ugandan Climate Change Communication Research","authors":"P. Berglez, G. Nassanga","doi":"10.4314/JDCS.V4I1.3","DOIUrl":"https://doi.org/10.4314/JDCS.V4I1.3","url":null,"abstract":"This methodological article presents the research approach of semi-comparisons and describes how it could be applied in the field of media and communication studies. The point of departure is that cross-national collaborations do not necessarily always have to result in full-fledged comparative studies, but can “go halfway”, i.e. stay at the semi-comparative level. This is exemplified in terms of an ongoing long-term collaboration between Swedish and Ugandan researchers, focusing on sustainable communication involving the role of media as a provider of relevant information in the case of the climate change issue. The semi-comparative approach – here characterized by: 1) cross-national research connectivity, 2) activities in which one “puts one’s own nation in a wider context” and 3) spontaneous, cross-national research influences – enables the generation of knowledge about the universalism and particularism within the dimensions of mediated climate communication, which would not have been possible with a regular cross-national comparative study. Keywords : climate change, media, cross-national comparative research, semi-comparative approach, sustainable communication, universalism, particularism.","PeriodicalId":85725,"journal":{"name":"The Journal of development communication","volume":"54 s187","pages":"33-48"},"PeriodicalIF":0.0,"publicationDate":"2015-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.4314/JDCS.V4I1.3","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72385963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Communication for Strengthening Agricultural Extension and Rural Development in Malawi 加强马拉维农业推广和农村发展通讯

The Journal of development communication Pub Date : 2014-01-01 DOI: 10.4314/JDCS.V3I1

R. Agunga, L. Manda

{"title":"Communication for Strengthening Agricultural Extension and Rural Development in Malawi","authors":"R. Agunga, L. Manda","doi":"10.4314/JDCS.V3I1","DOIUrl":"https://doi.org/10.4314/JDCS.V3I1","url":null,"abstract":"Smallholder farmers in Malawi account for over 80 percent of the population and if the country is to achieve food security, poverty reduction and sustainable development attention to agricultural extension is a sine qua non. Since 2000, Malawi introduced extension reforms to better serve the needs of smallholder farmers. Some of the agricultural and rural development programs are quite complex, but as this study found, training to cope with their sophistication is lacking. Further, though extension workers are asked to facilitate entire development interventions, their training remains primarily in agriculture. This paper argues that extension workers need training in Communication for Development (C4D), an emerging body of knowledge for addressing problems, such as participation, integration and capacity building for them to relate more effectively with development partners. Thus, this paper proposes a C4D framework for strengthening extension in Malawi and encourages the Government of Malawi to trial this concept. Key words: Extension education, pluralistic and demand-driven extension, poverty reduction, sustainable development, extension theory and policy, communication for development, world bank","PeriodicalId":85725,"journal":{"name":"The Journal of development communication","volume":"117 1","pages":"1-16"},"PeriodicalIF":0.0,"publicationDate":"2014-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75482417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Reconstructing African democracies for development in Africa through efficient communication and media engagement 通过有效的沟通和媒体参与，重建非洲民主，促进非洲的发展

The Journal of development communication Pub Date : 2014-01-01 DOI: 10.4314/JDCS.V3I2

E. Ngwainmbi

{"title":"Reconstructing African democracies for development in Africa through efficient communication and media engagement","authors":"E. Ngwainmbi","doi":"10.4314/JDCS.V3I2","DOIUrl":"https://doi.org/10.4314/JDCS.V3I2","url":null,"abstract":"This article describes pitfalls experienced by the population and governments of African countries in their struggle to build democratic institutions and improve their own wellbeing. It describes poor communication among groups, corruption in the ruling party and the ambiguous role of observer missions and the media among the obstacles to democratic promotion. It also examines the mitigating impact of expatriates and African Diasporans’ participation in the democratic processes of their country of origin, and shows the extent to which Western and American models of democracy and internal practices of the ruling party and observer missions during elections have become deterrents of ‘progressive democracy’ in the countries. The paper then offers suggestions for progressive democracy, arguing that the practice of traditional governing methods, the respect for global peace, protection of indigenes’ personal interest and ‘compensation’ to local prospective voters, not the hardcore capitalist doctrine, are required to foster progressive democracy and expedite socio economic development in African countries. Key words: poor communication, progressive, democracy, media, interventions","PeriodicalId":85725,"journal":{"name":"The Journal of development communication","volume":"78 1","pages":"546-559"},"PeriodicalIF":0.0,"publicationDate":"2014-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79301129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Use and Misuse of Data in Advocacy, Media, and Opinion Polls in Africa: Realities, Challenges, and Opportunities 非洲宣传、媒体和民意调查中数据的使用和滥用:现实、挑战和机遇

The Journal of development communication Pub Date : 2014-01-01 DOI: 10.1007/978-3-319-56215-5_13

A. Fayoyin, E. Ngwainmbi

引用次数: 7