Integrating radio and e-media in national agricultural policy: the case of agricultural extension and advisory services in Malawi

Abstract

This paper argues that, if both the existing and potential Information Communication Technologies (ICTs), that include radio and e-media services and providers of the same (radio production studios, private, public and community radio stations, telecentres, mobile phones, and internet-resident platforms), were properly engaged and mainstreamed into the National Agriculture Policy (NAP) as a key tool for the improvement and widening of agricultural extension and advisory services, agricultural production, processing, and marketing would tremendously improve (quantitatively and qualitatively) and change the fortunes of the smallholder farmer and improve the national economy. The paper identifies nine (9) issues, which the Farm Radio Trust proposes should be integrated into the Malawi National Agriculture Policy for radio and ICTs to help improve agricultural extension services in Malawi. Key terms : agricultural policy, e-media, extension policy, ICT4D, C4D, radio for development