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Using a Theory-Based Community Intervention to Reduce AIDS Risk Behaviors: The CDC’s AIDS Community Demonstration Projects 以理论为基础的社区干预降低艾滋病风险行为:美国疾控中心艾滋病社区示范项目
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-9
M. Fishbein, C. Guenther-Grey, W. Johnson, R. Wolitski, A. Mcalister, C. Rietmeijer, Kevin O'Reilly
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引用次数: 7
Advertising Affordable Contraceptives: The Social Marketing Experience 广告负担得起的避孕药:社会营销经验
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-10
Philip D. Harvey
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引用次数: 0
Advertising and Its Role in Organ Donation 广告及其在器官捐献中的作用
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-21
J. Prottas
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引用次数: 0
Public Health Education and Communication as Policy Instruments for Bringing About Changes in Behavior 公共卫生教育和传播作为改变行为的政策工具
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-4
R. Hornik
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引用次数: 16
Hippocrates to Hermes: The Postmodern Turn in Public Health Advertising 希波克拉底到赫尔墨斯:公共健康广告的后现代转向
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-22
J. B. Kernan, T. J. Domzal
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引用次数: 1
Advertising in the Social Marketing Mix: Getting the Balance Right 社会营销组合中的广告:获得正确的平衡
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-3
M. Stead, G. Hastings
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引用次数: 7
Social Advertising and Tobacco Demand Reduction in Canada 加拿大社会广告与减少烟草需求
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-13
James H. Mintz, N. Layne, Rachel Ladouceur, J. Hazel, M. Desrosiers
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引用次数: 0
The Benefits of Corporate Social Marketing Initiatives 企业社会营销活动的好处
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-18
P. Bloom, Pattie Yu Hussein, Lisa R. Szykman
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引用次数: 12
Social Marketing: Beyond the Nostalgia 社交营销:超越怀旧
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-2
William A. Smith
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引用次数: 1
Marketing Public Health: The CDC Experience 营销公共卫生:CDC的经验
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-16
F. Kroger, J. McKenna, M. Shepherd, E. Howze, Dorothy S. Knight
{"title":"Marketing Public Health: The CDC Experience","authors":"F. Kroger, J. McKenna, M. Shepherd, E. Howze, Dorothy S. Knight","doi":"10.4324/9781315805795-16","DOIUrl":"https://doi.org/10.4324/9781315805795-16","url":null,"abstract":"","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77039920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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