Social marketing update最新文献

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Social marketing update Pub Date : 2019-10-01 DOI: 10.3917/ehesp.gallo.2019.01.0181
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引用次数: 0
Effective Health Promotion Among Communities of Color: The Potential of Social Marketing 有色人种社区中有效的健康促进:社会营销的潜力
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-20
J. Flora, C. Schooler, Rosalind M. Pierson
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引用次数: 3
Useful Correlates of Pro-Environmental Behavior 亲环境行为的有用关联
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-7
Michael R. Swenson, W. Wells
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引用次数: 19
Keep Me Posted: A Plea for Practical Evaluation 随时通知我:对实用评估的请求
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-5
G. Balch, S. Sutton
{"title":"Keep Me Posted: A Plea for Practical Evaluation","authors":"G. Balch, S. Sutton","doi":"10.4324/9781315805795-5","DOIUrl":"https://doi.org/10.4324/9781315805795-5","url":null,"abstract":"The root purpose of evaluating is to see what, if anything, can be done better than what is being done or was done. It is inherently practical. This chapter contends that, despite the very practical intent of evaluation efforts in social marketing, the evaluations designed and conducted are often not useful. At times, they stand in the way of evaluation efforts that would be useful. At times, summative evaluations—with the ran-domized controlled experiment as the gold standard—impede the development and management of social marketing programs. As a result, program results suffer from inappropriate evaluation-related actions or through the opportunity cost of missed program improvements. Social marketers should apply the kind of practical marketing research perspective and procedures that commercial marketers apply to their programs. Evaluations of social marketing programs are most useful if they are integrated into programs in an interactive, iterative, ongoing system. Successful evaluation provides program direction as relevant, accurate, timely, and cost-effective \" feedforward \" and feedback on program objectives, target audiences, processes, and results. It not only guides program improvements, but also communicates program value to outside authorities. It is decision-driven research for consumer-based programs. Meaningful evaluation research requires evaluators to become key program team members who raise and answer questions that will improve the program demonstrably (Balch & Sutton, 1995). This often contrasts with the practices of outside evaluators whose primary commitment is not to program success, but to passing verdicts on programs or to publishing in academic journals.","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78054030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Low Yield, Light, and Ultra Light Cigarettes: Let’s Understand the Product Before We Promote 低含量,轻量和超轻量香烟:在我们推广之前让我们了解产品
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-14
L. Kozlowski, C. T. Sweeney
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引用次数: 2
Marketing, Safer Sex, and Condom Acquisition 市场营销、安全性行为和安全套获取
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-11
D. Dahl, G. Gorn, C. Weinberg
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引用次数: 1
Challenges for the Science and Practice of Social Marketing 社会营销科学与实践面临的挑战
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-1
A. Andreasen
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引用次数: 7
Does Antismoking Advertising Combat Underage Smoking? A Review of Past Practices and Research 禁烟广告能阻止未成年人吸烟吗?回顾过去的实践和研究
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-12
C. Pechmann
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引用次数: 5
Demographic and Lifestyle Data: A Practical Application to Stimulating Compliance with Mammography Guidelines Among Poor Women 人口统计和生活方式数据:促进贫困妇女遵守乳房x光检查指南的实际应用
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-8
Cynthia Currence
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引用次数: 5
Using a Theory-Based Community Intervention to Reduce AIDS Risk Behaviors: The CDC’s AIDS Community Demonstration Projects 以理论为基础的社区干预降低艾滋病风险行为:美国疾控中心艾滋病社区示范项目
Social marketing update Pub Date : 2018-07-06 DOI: 10.4324/9781315805795-9
M. Fishbein, C. Guenther-Grey, W. Johnson, R. Wolitski, A. Mcalister, C. Rietmeijer, Kevin O'Reilly
{"title":"Using a Theory-Based Community Intervention to Reduce AIDS Risk Behaviors: The CDC’s AIDS Community Demonstration Projects","authors":"M. Fishbein, C. Guenther-Grey, W. Johnson, R. Wolitski, A. Mcalister, C. Rietmeijer, Kevin O'Reilly","doi":"10.4324/9781315805795-9","DOIUrl":"https://doi.org/10.4324/9781315805795-9","url":null,"abstract":"","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"288 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76040261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
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