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Hospitals and medical staffs: allies or adversaries? 医院和医务人员:盟友还是敌人?
HealthMarketing Pub Date : 1984-03-01
C A Oliphant
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引用次数: 0
An interview with Adrian Roberg, RN, on his experience as a director of referral services. Interview by Patrick M. Mages. 对注册会计师阿德里安·罗布的采访，关于他作为转诊服务主任的经历。采访Patrick M. magges。
HealthMarketing Pub Date : 1984-03-01
A Roberg
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引用次数: 0
Searching for the hospital sales department--where's the beef? 搜索医院的销售部门——牛肉在哪里?
HealthMarketing Pub Date : 1984-01-01
P M Mages
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引用次数: 0
How people treat the public: bottom line in hospital marketing. 人们如何对待公众:医院营销的底线。
HealthMarketing Pub Date : 1984-01-01
C A Oliphant
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引用次数: 0
Seven mistakes CEOs make vis-a-vis health care marketing. ceo们在医疗保健营销方面常犯的七个错误。
HealthMarketing Pub Date : 1983-11-01
C A Oliphant
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引用次数: 0
Testing an idea before launching it can prevent pain and improve acceptance. 在发布一个想法之前测试它可以避免痛苦并提高接受度。
HealthMarketing Pub Date : 1983-11-01
P M Mages
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引用次数: 0
A message for the hospital leader: marketing begins at the top. 给医院领导的信息:营销从高层开始。
HealthMarketing Pub Date : 1983-09-01
P M Mages
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引用次数: 0
Hospital marketing: what are we trying to accomplish? 医院营销:我们想要实现什么?
HealthMarketing Pub Date : 1983-09-01
C A Oliphant
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引用次数: 0
The future isn't what it used to be. 未来不再是过去的样子了。
HealthMarketing Pub Date : 1983-07-01
P M Mages
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引用次数: 0
A new marketing concept: bring consumers into partnership with the health care system. 一个新的营销理念:让消费者与医疗保健系统建立伙伴关系。
HealthMarketing Pub Date : 1983-07-01
C A Oliphant
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引用次数: 0
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