Growth最新文献

{"title":"PENGARUH BRAND AMBASSADOR, BRAND IMAGE, DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW DI KABUPATEN JEMBER","authors":"Arifatul Hasanah, Trias Setyowati, Nursaidah Nursaidah","doi":"10.36841/growth-journal.v20i1.2021","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.2021","url":null,"abstract":"This study aims to determine whether there is an influence of brand ambassador, brand image, and product quality on purchasing decisions of MS Glow skincare products in Jember Regency. The population used in this study are consumers in the Jember Regency area who make purchases and use MS Glow skincare products. The sampling technique in this study used purposive sampling with a total sample of 80 respondents. The data collection method uses a questionnaire that is distributed online to buyers and users of MS Glow skincare products. The analytical technique used in this study is multiple linear regression with SPSS 25 (Statistical Product and Service Solution) application tools. The results of statistical testing of respondents based on gender, it is known that male respondents are 17 respondents with a percentage of 21.3% while respondents with female sex are 63 with a percentage of 78.8%. It can be concluded that there are more female respondents. Because most of those who use MS Glow skincare products for facial care tend to be used by women. The results of statistical testing of respondents based on age, it is known that respondents aged 17-22 years amounted to 51 respondents with a percentage of 63.8%. Age 23-28 years jumalh 23 respondents with a percentage of 28.8%. There are 3 respondents aged 29-34 years with a percentage of 3.8%. While the age> 35 years amounted to 3 respondents with a percentage of 3.8%. It can be concluded that the majority of respondents are aged 17-22 years because the average user of MS Glow skincare products in Jember Regency is dominated by young people and students. The results of statistical testing of respondents based on work, it is known that the respondents as students amounted to 48 respondents with a percentage of 60.0%. Respondents who were still students amounted to 8 respondents with a percentage of 10.0%. Respondents who worked as employees amounted to 8 respondents with a percentage of 10.0%. Self-employed amounted to 8 respondents with a percentage of 10.0%. Meanwhile, there are 8 households with a percentage of 10.0%. It can be concluded that the majority of respondents by occupation are dominated by students. The test results show that the coefficient of determination (R2) is 0.680 or 100%. So it can be said that 68% of purchasing decisions are influenced by brand ambassadors, brand image, and product quality, and 32% are influenced by other factors. The test results of multiple linear regression analysis show that the brand ambassador, brand image, and product quality variables have a positive and significant effect on purchasing decisions. This shows that the hypothesis in this study is accepted. This research has implications for companies in making policies and preparing strategies. Several strategies that can be developed by the company are using brand ambassadors as a promotional tool to promote their products, form and create a good brand image, attractive, easily recognizable, and easy to r","PeriodicalId":75887,"journal":{"name":"Growth","volume":"67 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76383696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS KESEHATAN BUMDES BERDASARKAN ASPEK PERMODALAN, LIKUIDITAS, KEMANDIRIAN DAN PERTUMBUHAN (Studi Kasus BUMDes Dana Asri Sejahtera Desa Wonoasri Kecamatan Tempurejo Kabupaten Jember)","authors":"Terawati Isro’ Aini, Maheni Ika Sari, Pawestri Winahyu","doi":"10.36841/growth-journal.v20i1.1759","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.1759","url":null,"abstract":" This study aims to determine and analyze the health of BUMDes based on aspects of capital, liquidity, independence and growth (case study of BUMDes Dana Asri Sejahtera, Wonoasri Village, Tempurejo District, Jember Regency). The analytical tool used in this study is an analysis of aspects of capital, liquidity, independence and growth. Based on the analysis results show that the health of BUMDes based on aspects of capital, liquidity, and growth is quite healthy. The factors that affect the health level of BUMDes Dana Asri Sejahtera in 2019-2020 are the estimated capital of BUMDes Dana Asri Sejahtera in meeting their operational needs. The ability of Dana Asri Sejahtera BUMDes to fulfill their short-term obligations, and the ability of Dana Asri Sejahtera BUMDes to produce SHU for capital or independence and or for institutional development, member dividends and operating expenses or expenses.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74322007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO RANI LOUHAN DI PAYANGAN BALI","authors":"Edy Kusnadi, Lusiana Tulhusnah, Minullah Minullah, Riska Ayu Pramesthi","doi":"10.36841/growth-journal.v20i1.1782","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.1782","url":null,"abstract":"Based on the results of multiple linear regression, it shows that the variables of product diversity (X1), price (X2) and location (X3). Y = -6.236E-16 + 0.248X1 + 0.568X2 + 0, 193X3 + e. The tcount for this product diversity variable is 5.092. While the value in the 5% distribution ttable is 1.986, then tcount 5.092 > t-table 1.986 means Ho is rejected or Ha is accepted. The t-count value for this Price variable is 10.290. While the value in the 5% distribution ttable is 1.986, then t-count 10.290 > 1.986 t table means Ho is rejected or Ha is accepted. Meanwhile, the t-count value for this location variable is 3.553. While the value in the 5% distribution t-table is 1.986, then t-count 3,553 > t-table 1,986 means Ho is rejected or Ha is accepted. Comparing the F-count (858.931) > Ftable (2.70) based on statistical testing using the f test method, where the significant level obtained is 0.000 < 0.05. Showing the value of the coefficient of determination R square shows a value of 0.966, from these results it means that all independent variables (Diversity of products, prices, and locations) have a contribution of 96.6% to the dependent variable (purchase decisions) with a sufficient level of determination, and the remaining 3,4% influenced by other factors not included in the study","PeriodicalId":75887,"journal":{"name":"Growth","volume":"80 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77035564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN DALAM MEMILIH PRODUK (Studi Kasus pada Customer Baru MyDevTeam)","authors":"Fardhotun Ainun N, Maheni Ika Sari, Pawestri Winahyu","doi":"10.36841/growth-journal.v20i1.1991","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.1991","url":null,"abstract":"This study aims to determine and analyze the influence of marketing mix decisions in choosing a product (Case Study on New Customers in MyDevTeam). The primary data sources used in this study were respondents' answers through a questionnaire item. The population of this study is all new potential customers who make purchases at MyDevTeam. The number of samples in this study was set at 110 respondents with the criteria of prospective customers who have a business more than 1 year so that they need innovative marketing services. The analytical tool used in this research is multiple linear regression analysis. The results of multiple regression testing show that product quality influences the decision to choose a new customer product at MyDevTeam. Price affects the decision to choose a new customer product in MyDevTeam. Place affects the decision to choose a new customer product in MyDevTeam. Promotion affects the decision to choose a new customer product in MyDevTeam.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"87 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83435716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN CHECK-IN COUNTER MASKAPAI GARUDA INDONESIA TERHADAP KEPUASAN PENUMPANG DI BANDAR UDARA SULTAN BABULLAH TERNATE","authors":"Sitti Balqis Atwal, Andityo Pujo Laksana","doi":"10.36841/growth-journal.v20i1.1904","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.1904","url":null,"abstract":"The Indonesian airline that carries the idea of ​​a full service airline is Garuda Indonesia (a full service airline). One of the services that passengers experience for the first time when using Garuda Indonesia Airlines services before departure is the check-in (preflight) process. The check-in counter is a self-reporting process regarding the departure of passengers to make a trip. If the check-in counter service is good, passengers will feel satisfied and will not cause accumulation. However, there are still many obstacles experienced by passengers during the check-in process at the departure terminal of Sultan Babullah Ternate Airport causing dissatisfaction with the quality of check-in services (Siti FatmaBuhari, 2020). \u0000 This study uses quantitative data. And using the data generated from primary data in accordance with the questionnaire distributed to Garuda Indonesia airline passengers at Sultan Babullah Airport Ternate for the period September 2021 and totaling 96 people, using simple linear regression data analysis techniques, T-test, and coefficient of determination. \u0000The results of hypothesis testing with the T test stated that the value of tcount 10.450, the value of ttable 1.986 and the results of the Coefficient of Determination test showed how much influence the X variable had on the Y variable, with a value of 53.7% and the remaining 46.3% the cause was other factors not examined by researchers.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86497256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS LAYANAN, PROMOSI, HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN JASA (STUDI KASUS JNT EKSPRESS CABANG MLANDINGAN KABUPATEN SITUBONDO)","authors":"Salehuddin Salehuddin, Achmad Hasan Hafidzi, Jekti Rahayu","doi":"10.36841/growth-journal.v20i1.1992","DOIUrl":"https://doi.org/10.36841/growth-journal.v20i1.1992","url":null,"abstract":"This study was conducted to determine the effect of service quality, promotion, price and trust on purchasing decisions at JNT Ekspress Mlandingan branch. This study uses multiple linear regression analysis test. The population used by all groups of people with respondent criteria is customers who use the services of JNT Express Mlandingan branch at least 2 times. The number of samples used were 50 people who were taken by purposive sampling technique. The results of the partial test (t test) show that service quality, promotion, and trust have no significant effect on purchasing decisions. However, the price variable partially has a significant influence on purchasing decisions at PT JNT Ekspress Mlandingan branch. \u0000Keywords: Quality of service, Promotion, Price, Trust and Purchase decision \u0000 ","PeriodicalId":75887,"journal":{"name":"Growth","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74997225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Budget Deficit Financing on Money Supply in Nigeria","authors":"F. Onyedibe, Maria Chinecherem Uzonwanne, Mbah Catherine Chidinma","doi":"10.20448/growth.v9i1.3931","DOIUrl":"https://doi.org/10.20448/growth.v9i1.3931","url":null,"abstract":"This study empirically investigated the impact of budget deficit financing on money supply in Nigeria. The study is modeled using a framework of Keynesian theory of budget deficit financing and Richadian Equivalent hypothesis. Due to the homogeneity of macroeconomic variables, it adopted a vector error correction mechanism (VECM) which shows the existence of long run relationship between money supply and indicators of financing budget deficit. The general findings revealed that external source of financing budget deficit; internal source of financing budget deficit as well as debt servicing has a significant effect on money supply for the period under review in the Nigerian context. Base on these findings, the study recommended that external and internal source of financing budget deficit should be encouraged for effective and increased economic stability in Nigeria and not for political reasons. It should be properly channeled to productive sector of the economy that enhances economic stability.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83734631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Employee Benefits and Earnings Per Share: The Case of Consumer Goods Firms in Nigeria","authors":"Agubata, Stella Nonye, Emeka-Nwokeji Na, Ogwu Stephen Obinozie","doi":"10.20448/growth.v9i1.3883","DOIUrl":"https://doi.org/10.20448/growth.v9i1.3883","url":null,"abstract":"The development of an economy involves the agglomeration of the output of various firms across the sectors. Firms’ output is basically a function of employees’ motivation. Thus, meeting the employees’ aspirations is an essential condition. The study aims at examining the effect of employees benefits on financial performance of consumer goods sector in Nigeria using panel dataset from ten consumer goods firms listed on the Nigerian Stock Exchange (NSE) and ranges from 2012 to 2019. To achieve the stated aim this study employed the panel Random effect modeling approach after subjecting the dataset to series of tests to validate its conformity with statistical prescriptions. The study's findings show that, in varied degrees, gratuity (GRY), medical allowance (MDA), and salary (SAY) has statistically significant influence on earnings per share (EPS), which is utilized as the measure of organizational development in the study. Gratuity and medical have negative effect, while Pension (PSN) and Salary were found to have positive effect. However, Pension is statistically insignificant. The implication of the findings is that an increase in salary has the tendency of enhancing organizational development. Thus, for organizational development through employees’ benefits, salary increment will have to be given a serious consideration and maybe Pension too.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"101 3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90993968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Evaluation of Manufacturing Sector Performances and its Employment Creation in Nigeria","authors":"A. N. Tizhe, Umar Ss, I. Abubakar","doi":"10.20448/growth.v9i1.3827","DOIUrl":"https://doi.org/10.20448/growth.v9i1.3827","url":null,"abstract":"This study evaluates the performances of manufacturing sector and its effects on employment creation in Nigeria. Historical data relating to performance of some selected sectors of the manufacturing sector of the economy and employment were gathered. Secondary sources (Central Bank of Nigeria (CBN), Nigerian Economic Submit Group (NESG) and Manufacturing Association of Nigeria (MAN)) were explored for data used in this study. Data were analysed using descriptive approach .This study documented that performances of the sector has not been encouraging given its overall percentage contributions to growth of Nigeria economy. Poor performances of manufacturing sector have far-reaching negative effect on the employment generation and standard of living of the people. Therefore, to improve this sector, this study recommends the strengthening of the infrastructures especially energy, transportation, security system, reduction of interest rate and avoidance of imposition of multiple taxes as the major impediments to manufacturing performances in Nigeria.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75180492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Money Supply Movement and Food Inflation in Nigeria","authors":"Yusuff O. Ashiru","doi":"10.20448/growth.v9i1.3815","DOIUrl":"https://doi.org/10.20448/growth.v9i1.3815","url":null,"abstract":"Among the major macroeconomic objectives of any nation is to ensure higher economic growth without significant and persistent upward trend in the general price level. No wonder monetary authorities do emphasis low inflation-output growth. In Nigeria, all efforts of the Central Bank of Nigeria (CBN) to achieve single digits inflation over the years have been abortive. Against this background, this paper examines the impact of money supply on food inflation in Nigeria using monthly data between 1996:01 and 2021:12. The augmented Dickey-Fuller test of unit root is to check the stationary of money supply growth and food inflation. Thereafter, an autoregressive distributed lag model (ARDL) model is specified in order to capture both contemporaneous and effects of money supply on food inflation and the model is estimated using the ordinary least squares (OLS) estimation technique. The results reveal that money supply has contemporaneous effect on food inflation. No evidence of lagged effect is found. It is therefore concluded that controlling the growth in money supply is an effective measure to control food inflation.","PeriodicalId":75887,"journal":{"name":"Growth","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78927073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}