Journal of economics, trade and marketing management最新文献_第2页

Analyzing the Marketing Strategies of Enterprises in the New Media Environment 新媒体环境下企业营销策略分析

Journal of economics, trade and marketing management Pub Date : 2023-06-12 DOI: 10.22158/jetmm.v5n2p41

Zizhuo Liu

引用次数: 0

A Research on Identity Negotiation of Chinese Overseas Students 中国留学生身份谈判研究

Journal of economics, trade and marketing management Pub Date : 2023-06-07 DOI: 10.22158/jetmm.v5n2p33

Wentong Bi

引用次数: 0

Investigating the Impact of Neuromarketing on Consumer Purchase Intention--Case Study of Sports Goods Customers in Ardabil City 神经营销对消费者购买意愿的影响研究——以阿达比尔市体育用品消费者为例

Journal of economics, trade and marketing management Pub Date : 2023-06-02 DOI: 10.22158/jetmm.v5n2p22

M. Moharramzadeh, Abbas Naghizadeh Baghi, Akbar Mahdavi

{"title":"Investigating the Impact of Neuromarketing on Consumer Purchase Intention--Case Study of Sports Goods Customers in Ardabil City","authors":"M. Moharramzadeh, Abbas Naghizadeh Baghi, Akbar Mahdavi","doi":"10.22158/jetmm.v5n2p22","DOIUrl":"https://doi.org/10.22158/jetmm.v5n2p22","url":null,"abstract":"The purpose of this research was to investigate the effect of neuromarketing on consumer purchase intention (a case study of sports goods customers in Ardabil city). The current research is applied research in terms of purpose and descriptive-analytical in terms of nature and content. Also, the present research is of causal modeling type or structural equation modeling type. The statistical population of this research includes all private sports clubs and sellers of sports goods in Ardabil city, which due to the unavailability of the study population, the statistical population was determined to be unlimited. Considering that the statistical population is unlimited, the sample size was determined to be 352 people. Also, the sampling method of the present study was clustered. The measurement tools include neuromarketing questionnaire (Azeimi et al., 2014) and consumer purchase intention questionnaire (Mahdavi, 2015). The content and form validity of the questionnaires were confirmed by the management professors and then Cronbach’s alpha reliability (AVE) was reported as 0.83 for the neuromarketing questionnaire and 0.88 for the consumer purchase intention questionnaire, respectively. The method of analyzing the information and data of this research is using descriptive statistics and inferential statistics and In order to analyze the hypotheses of the research, the method of structural equations was used using Imus version 23 and SPSS version 19 software. The findings of the research showed that neuromarketing has an effect on the purchase intention of sports goods consumers. Therefore, it can be concluded that the use of neuromarketing can affect the senses and minds of customers and prepare the minds of consumers for repeat purchases so that they intend to buy sports products again.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89956906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Important is Microfinance to Small Business Development? the Case of Nigeria 小额信贷对小企业发展有多重要?尼日利亚案例

Journal of economics, trade and marketing management Pub Date : 2023-05-29 DOI: 10.56557/jet/2023/v8i18248

Williams Odiche

{"title":"How Important is Microfinance to Small Business Development? the Case of Nigeria","authors":"Williams Odiche","doi":"10.56557/jet/2023/v8i18248","DOIUrl":"https://doi.org/10.56557/jet/2023/v8i18248","url":null,"abstract":"Small businesses play a significant role in national development all around the globe. This is explained by the significant amount of employment they generate and the goods and service they render. As such, there financing is of utmost importance. Academics and practitioners have begun to question the implication of microfinance on small business development. An observable sample for this study is the Nigerian economy. The Nigerian government created microfinance banks in 1992 as a community scheme to act as mechanisms for financing sources for diverse small businesses because of the prominence given to this crucial industry. This study therefore investigated empirically if microfinance banks have had the intended effect on small business development. Utilizing secondary data obtained from the Central bank of Nigeria statistical bulletin over the course of the years 1992 to 2021 in Nigeria, the study employed analytical techniques like the unit root test, cointegration, and error correction model in conjunction with other diagnostic tests. The study concludes that microfinance positively and significantly relates with the growth of small businesses in Nigeria, while interest rate had a negative and insignificant influence on small businesses in Nigeria. The study recommends that, microfinance banks should encourage its appropriation of local borrowing in order to increase the country's productive supremacy and remove negative bottlenecks of low-income earners accessing the loan. The interest rate of these loans are exorbitant and needs to be reduced significantly to enable small businesses survive and ensure easy repayment of microcredits.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135831882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of American Petroleum Institute Certifications in Quality Management Systems: Analysis of API Spec Q1 and Q2 Certified Organizations 美国石油协会认证对质量管理体系的影响:API Spec Q1和Q2认证组织分析

Journal of economics, trade and marketing management Pub Date : 2023-05-19 DOI: 10.22158/jetmm.v5n2p8

Nathalia Elisa Gonçalves Neves, Denise M. R. Salles, D.Sc.

{"title":"The Impact of American Petroleum Institute Certifications in Quality Management Systems: Analysis of API Spec Q1 and Q2 Certified Organizations","authors":"Nathalia Elisa Gonçalves Neves, Denise M. R. Salles, D.Sc.","doi":"10.22158/jetmm.v5n2p8","DOIUrl":"https://doi.org/10.22158/jetmm.v5n2p8","url":null,"abstract":"The present study aims to provide initial insight into the quality management system. More precisely, it describes whether and to what extent implementation of Quality Management System according to API Spec Q1 and/or Q2 can impact various companies in the oil and gas industry. A sample of international organizations is surveyed to understand how certifications affect organizational culture, passing through elements such as competitiveness, reputation, organizational performance, costs, and others. In addition to the certification itself, a rigorous and challenging process of implementation, review, restructuring is carried out, involving fundamental elements of the organization. During this stage, technical support becomes essential for a productive consolidation of the required requirements, and later, the improvement scenario is indispensable to maintain all the success factors in order to consolidate a quality management system within the organization. Thus, based on the findings, companies in the oil and gas segment may identify and reflect on the certification benefits to improve their approach to quality management systems, given the observations of managers and operational interviewees.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84603929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Management of the Tourism Offer as an Economic Development Function Bosnia and Herzegovina 波斯尼亚和黑塞哥维那作为经济发展功能的旅游服务管理

Journal of economics, trade and marketing management Pub Date : 2023-05-04 DOI: 10.22158/jetmm.v5n2p1

A. Vidović

引用次数: 0

A Study of Inequality of Opportunity in Income Distribution 收入分配中的机会不平等问题研究

Journal of economics, trade and marketing management Pub Date : 2023-03-30 DOI: 10.22158/jetmm.v5n1p64

Shiwen Ma

引用次数: 0

Current Situation of Economic Life of Vietnamese Community in Cambodia: A Survey’s Results 柬埔寨越南社区经济生活现状:调查结果

Journal of economics, trade and marketing management Pub Date : 2023-03-22 DOI: 10.22158/jetmm.v5n1p49

Assoc. Prof. Dr. Nguyen Huy Hoang

{"title":"Current Situation of Economic Life of Vietnamese Community in Cambodia: A Survey’s Results","authors":"Assoc. Prof. Dr. Nguyen Huy Hoang","doi":"10.22158/jetmm.v5n1p49","DOIUrl":"https://doi.org/10.22158/jetmm.v5n1p49","url":null,"abstract":"The Vietnamese community in Cambodia is facing a difficult and hard life in all aspects, especially since the Cambodian Government issued and implemented Decree No. 129 in August 2017 on the revocation and cancellation of Cambodian administrative documents that Cambodia deemed abnormal holding and using by foreigners. Accordingly, most Vietnamese people live in Cambodia for a long time, even for five to six generations, have been affected by the confiscation of all documents proving their legal status in Cambodia. As results of the implementation of this Decree, more than 90% of people of Vietnamese origin are considered immigrants, so they hardly enjoy any rights. Because they do not have documents to prove their legal status, people of Vietnamese origin cannot own property and means of production, have difficulty in accessing jobs, and especially their children born in Cambodia cannot go to Cambodian schools.Besides, along with low education level, temporary life, no expertise, no capital and production means, a large percentage of Vietnamese people in Cambodia have extremely difficult lives. Their per capita income is much lower than the Cambodia’s national average. Many of them live in poverty and vulnerability.Based on the results of the survey conducted in Cambodia by the research team, this article examines and evaluates the current economic situation of the Vietnamese community in Cambodia. The findings strongly confirm the above assessment.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78417798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Opportunities, Challenges and Countermeasures of Enterprise Marketing in the new media era 新媒体时代企业营销的机遇、挑战与对策

Journal of economics, trade and marketing management Pub Date : 2023-03-15 DOI: 10.22158/jetmm.v5n1p38

Jingwu Yao, Liwen Yao

{"title":"Opportunities, Challenges and Countermeasures of Enterprise Marketing in the new media era","authors":"Jingwu Yao, Liwen Yao","doi":"10.22158/jetmm.v5n1p38","DOIUrl":"https://doi.org/10.22158/jetmm.v5n1p38","url":null,"abstract":"With the continuous improvement of the level of electronic data and network technology, the new media industry based on electronic data technology is gradually emerging. The new media is accepted and used by more and more people with its many advantages. The new media marketing is the inevitable choice of scientific and technological progress in the new era. The new media not only diversifies the way enterprises publicize their brands, but also reduces the success of marketing. The new media makes communication with consumers more interactive, which is conducive to achieving more effective communication effect. Through the new media, enterprises can achieve more interaction with audiences and collect more feedback information. The new media marketing allows consumers to occupy a dominant position. In this era that advocates experience, participation and individuation, consumers’ personalized needs are more easily satisfied. This paper mainly discusses the concept and characteristics of the new media, which not only brings new opportunities to enterprise marketing, but also brings some problems and challenges to enterprises. In this regard, this paper puts forward the corresponding countermeasures of enterprise marketing in the new media era to provide reference for relevant enterprises or merchants to carry out marketing.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76507515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Export Potential of Ham Yen Oranges 咸颜橙的出口潜力

Journal of economics, trade and marketing management Pub Date : 2023-03-15 DOI: 10.56557/jet/2023/v8i18156

Trang Thi Thu Dien

{"title":"Export Potential of Ham Yen Oranges","authors":"Trang Thi Thu Dien","doi":"10.56557/jet/2023/v8i18156","DOIUrl":"https://doi.org/10.56557/jet/2023/v8i18156","url":null,"abstract":"This study assessed the situation and analyzed the factors affecting the export potential of Ham Yen orange. This study conducted a survey using the questionnaire for 50 people, who are stakeholders in the value chain of Ham Yen oranges. The study results show that Tuyen Quang province has many potentials and advantages to develop export-oriented Ham Yen orange production. Specifically on area, productivity, and output of oranges to increase rapidly. Oranges are good quality with famous brands. The selling price is low, ensuring competitiveness; and there are many natural – economic-social factors favorable for the development of export-oriented Ham Yen orange production. However, the study also identified many difficulties and challenges. In order to develop Ham Yen orange production to meet export requirements. It is necessary to implement synchronous solutions like strongly shifting the area of orange cultivation in the direction of meeting standards as follows VietGAP, organic oranges, EuroGAP, GlobalGAP ...; Application of science and technology in the stage of varieties, planting, care, harvesting and transportation of oranges. Investment in transport, infrastructure, irrigation, wholesale market, cold storage, and factory for preliminary processing, packing, and exporting products. Supporting capital, market information, training, and transfer of science and technology to orange growers; would strengthen linkages in the growth and market of their fruit, especially with enterprises that purchase, preserve, process, and export fruits.","PeriodicalId":73720,"journal":{"name":"Journal of economics, trade and marketing management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77833402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0