数字生活最新文献

{"title":"Social Media as an Advertisement Tool","authors":"Füsun Topsümer, Dinçer Yarkın","doi":"10.4018/978-1-5225-5637-4.ch006","DOIUrl":"https://doi.org/10.4018/978-1-5225-5637-4.ch006","url":null,"abstract":"Daily routine and time pressure have become the reason for ignoring social media advertisements; because of thousands of messages on Internet, and social media, consumers need more reliable and differentiated messages. Today's customer is looking for utilitarian and hedonic attributes in the content of advertisement. Otherwise they would interpret advertisements as “time loss.” In this chapter, some suggestions are offered to companies as well as to the advertising agencies who should look for a new way of attracting customers to advertisement. Experiential components are becoming more and more vital, in advertisement as well as in marketing. Feel, sense, think, act, and relate as subjects of experiential marketing can be transferred into social media advertisements and touch consumer's heart for acquiring effective and efficient outcomes.","PeriodicalId":70420,"journal":{"name":"数字生活","volume":"1 1","pages":"98-110"},"PeriodicalIF":0.0,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147908488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Informatics and Health Services","authors":"Nelson Ravka","doi":"10.4018/978-1-5225-1928-7.ch011","DOIUrl":"https://doi.org/10.4018/978-1-5225-1928-7.ch011","url":null,"abstract":"Personal electronic health records are seen as a key component to improved health care for patients, empowering motivated patients by giving them access to their own records resulting in increased self-care, shared decision making, and better clinical outcomes. Benefits through electronic record keeping would also accrue to health care providers through the availability and retrievability of data, reduced duplication of medical tests, more effective physician diagnosis and treatment, reduced incidence of prescription errors, and flagging inappropriate drug combinations. Utilizing information technology could also moderate the cost of health care services. Electronic health records would also improve clinical research through access to a large database of patient electronic records for research and determining best practices. Although potential benefits are considerable, many challenges to implementation must be addressed and resolved before this potential of improved health care provision and cost efficiency can be realized.","PeriodicalId":70420,"journal":{"name":"数字生活","volume":"1 1","pages":"215-241"},"PeriodicalIF":0.0,"publicationDate":"2017-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147908865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Culture in City Branding","authors":"Selda Özer","doi":"10.4018/978-1-5225-1793-1.ch052","DOIUrl":"https://doi.org/10.4018/978-1-5225-1793-1.ch052","url":null,"abstract":"City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding. The mostly used strategy among those is the culture-focused branding studies. Culture has a critical importance for city branding and it is used as an international strategy for the economic, social and environmental renovation of cities. Marketing the cultural city sources and activities in an efficient way and branding the city accordingly have become increasingly important. In this chapter, the role and importance of culture which is one of the most important strategies used in city branding has been discussed in detail. Also, the cases of cultural cities which become successfully different from their rivals with their cultural heritage and the strategies implemented in these cases have been analyzed.","PeriodicalId":70420,"journal":{"name":"数字生活","volume":"1 1","pages":"1125-1142"},"PeriodicalIF":0.0,"publicationDate":"2017-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147905432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Bounded Health Information Technology System Design Approach to Support Community-Based Care Delivery","authors":"Liam Peyton, Jaspreet Bindra, Aladdin Baarah, Austin Chamney, Craig Kuziemsky","doi":"10.4018/978-1-5225-0549-5.ch005","DOIUrl":"https://doi.org/10.4018/978-1-5225-0549-5.ch005","url":null,"abstract":"Health information technology (HIT) offers great potential for supporting healthcare delivery, particularly collaborative care delivery that is provided across multiple settings and providers. To date much of HIT design has focused on digitizing data or processes on a departmental or healthcare provider basis. However, this bounded approach has not scaled well for supporting community based care across disparate providers or settings because of the lack of boundaries (e.g. disprate data and processes) that exist in community based care. Cloud computing approaches that leverage mobile form applications for developing integrated HIT solutions have the potential to support collaborative healthcare delivery in the community. However, to date there is a shortage of methods that describe how to develop integrated cloud computing solutions to support community based care delivery. In particular there is a need for methods that identify how to incorporate boundaries into cloud computing systems design. This paper uses a three year case study of the design of the Palliative Care Information System (PAL-IS) to provide system design insight on cloud computing approaches that leverage mobile forms applications to support community care management.","PeriodicalId":70420,"journal":{"name":"数字生活","volume":"1 1","pages":"187-202"},"PeriodicalIF":0.0,"publicationDate":"2016-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147894644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development of ICT Competency in Pre-Service Teacher Education","authors":"Valentina Dagienė","doi":"10.4018/978-1-4666-2943-1.ch006","DOIUrl":"https://doi.org/10.4018/978-1-4666-2943-1.ch006","url":null,"abstract":"Starting from the key competencies for a knowledge society, this paper examines the information and communication technology (ICT) competency needed by teachers for effective teaching in the 21st-century. The paper analyzes the existing pre-service education programmes for teachers’ ICT competency in Lithuanian universities and colleges, self-evaluation of future teachers of their technological and pedagogical ICT competency, and comparison of these results with the course requirements for the teachers’ educational ICT literacy, based on the existing Lithuanian requirements for teachers’ pedagogical ICT literacy programmes. The paper is based on the data of the research study “Teachers’ Training on ICT Application in Education” developed by the Institute of Mathematics and Informatics in 2009. Conclusions and recommendations of the study have been proposed to implement deeper content-based modules for pedagogical ICT competency and skills in all-level pre-service teacher education as well as in-service training courses.","PeriodicalId":70420,"journal":{"name":"数字生活","volume":"1 1","pages":"65-75"},"PeriodicalIF":0.0,"publicationDate":"2013-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147905286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identity Management","authors":"Waleed A. Alrodhan","doi":"10.4018/978-1-61350-498-7.ch017","DOIUrl":"https://doi.org/10.4018/978-1-61350-498-7.ch017","url":null,"abstract":"In this chapter we provide overviews of the notion of identity and of identity management in Sections 1 and 2, respectively. In section 3 we describe a conceptual identity management model as well as a number of practical models. We also cover a number of related topics including Single Sign-On, Level of Assurance, identity source discovery, security policies, proof-of-rightful-possession, and the use of pseudonyms and temporary IDs. Section 4 concludes the chapter.","PeriodicalId":70420,"journal":{"name":"数字生活","volume":"1 1","pages":"329-347"},"PeriodicalIF":0.0,"publicationDate":"2011-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147880826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Managerial Carers, Gender, and Information Technology Field","authors":"Iiris Aaltio","doi":"10.4018/9781591408154.ch137","DOIUrl":"https://doi.org/10.4018/9781591408154.ch137","url":null,"abstract":"Careers are organizational and institutional, and they have know-how-based contexts. Managerial careers from a gender perspective, gendered “blind spots” in organizations and the invisibility of women in management have been an object of study since the 1970s. Gender is a part of socially constructed individual identity. Gendered identities in organizations are defined and redefined in relationships as people become socially constructed through work groups, teams and interactions. Because of this social construction, femininity and masculinity grow into human behavior and outlook. Understanding gender as an activity and a term in the making (Calás & Smircich, 1996), it is a constitution of an activity, even when institutions appear to see woman and man as a stable distinction (Korvajärvi, 1998). Beyond work-life and organizations, there are multiple institutional and gendered structures. The information technology (IT) industry and companies are also an institutional construction with gendered dimensions, and they also participate on the creation of femininity and masculinity. Career can be seen as a conceptual artefact that reflects a culture and rhetorical context in its use. It is a kind of window to a network of values, institutions and functions, where actual careers are made. Usually, the formal organization is based on neutrality and equality, but a closer look reveals the deeper social structures that make it different to women and men. There is a concept of an abstract and neutral worker, and this worker is supposed to be highly competent, work-oriented and available, committed to work-life without any knit to private life. These characteristics support a good career climb in an organizational hierarchy, and many of these characteristics better suit men than women (Metcalfe & Altman, 2001). For instance, home responsibilities make often working hours less flexible for women than men. The notion of an essential person with no gender characteristics does not recognize these issues, whereas taking gender as a research topic shows that work-life as a context differs between women and men.Request access from your librarian to read this chapter's full text.","PeriodicalId":70420,"journal":{"name":"数字生活","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147893458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Management Information System in Higher Education","authors":"Juha Kettunen","doi":"10.4018/9781599048451.ch071","DOIUrl":"https://doi.org/10.4018/9781599048451.ch071","url":null,"abstract":"The communication and implementation of a strategic plan is typically based on various measures in educational institutions. The balanced scorecard approach has in the 1990s attained an important role worldwide in private and public sector organisations. Large organisations have different organisational levels, where it is useful to apply the balanced scorecard. This emphasises the need for the automation of the measuring system. The information is typically collected from various data sources. These characteristics underline the need to plan a management information system (MIS) to support the management process. Strategic management is bridge building between the perceived present situation and the desired future situation (West-Burnham, 1994; Wheale, 1991). Strategic management involves taking stock of the educational policy, local economy, and other factors in the organisation’s environment. It adapts the organisation to its environment but, on the other hand, tries to exert a positive effect on the development of its local community (Bush & Coleman, 2000; Kettunen, 2003; Middlewood & Lumby, 1998). Request access from your librarian to read this chapter's full text.","PeriodicalId":70420,"journal":{"name":"数字生活","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147905126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communities as Context Providers for Web-Based Learning","authors":"Ana Paula Afonso","doi":"10.4018/9781591404880.ch008","DOIUrl":"https://doi.org/10.4018/9781591404880.ch008","url":null,"abstract":"This chapter addresses the use of communities as a context-creating approach forthe management of learning in virtual settings. It stresses the lack of consensusaround the concept of community, its recent deployment in the educationaldomain, and the extent to which the educational use of virtual settings has neg-lected the construction of appropriate learning contexts. On the other hand, itpoints to the existence of a large body of knowledge from areas such as organiza-tional learning, actor-network theory, sociology, constructivism, and learning com-munities that may help overcome the limitations of Web-based learning as it is cur-rently put into practice. The theory covered will offer a better understanding of therelationships between different concepts and trends and of learning communitiesas entirely new tools for contextual approaches to the management of learning invirtual settings.Request access from your librarian to read this chapter's full text.","PeriodicalId":70420,"journal":{"name":"数字生活","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147922540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Company Valuation and Financing","authors":"Craig LeClair","doi":"10.4018/9781591408055.ch014","DOIUrl":"https://doi.org/10.4018/9781591408055.ch014","url":null,"abstract":"There is been much written on the period between Netscape going public on August 9, 1995, and NASDAQ peaking at 5,048.62 on February 29, 2000. March 10 of that year, by the way, was the worst day to buy stocks in 70 years (Berenson, 2004). This was not a normal period and this chapter will not attempt to explain it.Request access from your librarian to read this chapter's full text.","PeriodicalId":70420,"journal":{"name":"数字生活","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147893721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}