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IoT’s Consumer Acceptance: A New Perspective: An Abstract 物联网的消费者接受度:新视角:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_15
Sabrina Hombourger-Barès, Leila El Kamel
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引用次数: 0
Importance of Ethics and Sustainability in the Fashion Industry: An Abstract 道德和可持续性在时尚行业的重要性:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_39
Vishwas Maheshwari, Joanne Fielding
{"title":"Importance of Ethics and Sustainability in the Fashion Industry: An Abstract","authors":"Vishwas Maheshwari, Joanne Fielding","doi":"10.1007/978-3-030-02568-7_39","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_39","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72938068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust: An Abstract 网络灰色市场中消费者的道德判断对购买意愿有影响吗?信任的中介作用:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_143
Pelin Bicen, Naveen Gudigantala
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引用次数: 2
Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors: An Abstract 出口绩效的前提:制度因素和资源基础因素的作用:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_206
İlayda İpek, M. Tanyeri
{"title":"Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors: An Abstract","authors":"İlayda İpek, M. Tanyeri","doi":"10.1007/978-3-030-02568-7_206","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_206","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78699092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors Affecting Attitude and Purchase Intention toward Gray Market Goods 影响对水货态度及购买意愿的因素
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_205
Mesut Çiçek, Selime Sezgin
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引用次数: 0
Measuring Comprehensive Typology of Positioning Strategies: An Abstract 定位策略综合类型学的测度:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_21
Charles Blankson, P. Kodua, Lydia Njoroge
{"title":"Measuring Comprehensive Typology of Positioning Strategies: An Abstract","authors":"Charles Blankson, P. Kodua, Lydia Njoroge","doi":"10.1007/978-3-030-02568-7_21","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_21","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85458759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability: An Abstract 商业中世界观与道德认知的关系:伦理可接受性模式的检验:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_149
M. Pritchard, James Avey, Stephen J. Conroy, Tisha L. N. Emerson
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引用次数: 0
Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract 贸易展销会、贸易展览和展览:文献综述:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_57
M. Sarmento, C. Simões
{"title":"Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract","authors":"M. Sarmento, C. Simões","doi":"10.1007/978-3-030-02568-7_57","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_57","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82637230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract 社会媒体使用后的制度压力:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_76
João Azambuja, Ralitza Nikolaeva
{"title":"The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract","authors":"João Azambuja, Ralitza Nikolaeva","doi":"10.1007/978-3-030-02568-7_76","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_76","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80349931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Crowdfunding Practices for Social Projects: An Experiment of Co-Creation 社会项目的众筹实践:共同创造的实验
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_152
Rafael Lucian, M. Bicho
{"title":"Crowdfunding Practices for Social Projects: An Experiment of Co-Creation","authors":"Rafael Lucian, M. Bicho","doi":"10.1007/978-3-030-02568-7_152","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_152","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91265963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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