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Research on the Influence of Museum Online Activities on Purchase Intention of Museums’ Cultural Products 博物馆线上活动对博物馆文化产品购买意愿的影响研究
商业全球化 Pub Date : 2023-01-01 DOI: 10.12677/bglo.2023.112005
先春 李
{"title":"Research on the Influence of Museum Online Activities on Purchase Intention of Museums’ Cultural Products","authors":"先春 李","doi":"10.12677/bglo.2023.112005","DOIUrl":"https://doi.org/10.12677/bglo.2023.112005","url":null,"abstract":"In the face of the violent impact of the epidemic, how to improve the “hematopoietic function” has become an urgent problem to be solved by considerable amount of cultural museums. Although the museum has attracted a lot of attention through online activities, the revenue effect behind it and its mechanism of action are unknown. In order to solve this problem, this paper takes SOR","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66178080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
On the Development of Electronic Currency from the Evolution of Money —Promotion and Application of the Digital RMB APP 从货币的演变看电子货币的发展——数字人民币APP的推广与应用
商业全球化 Pub Date : 2023-01-01 DOI: 10.12677/bglo.2023.113008
新利 任
{"title":"On the Development of Electronic Currency from the Evolution of Money —Promotion and Application of the Digital RMB APP","authors":"新利 任","doi":"10.12677/bglo.2023.113008","DOIUrl":"https://doi.org/10.12677/bglo.2023.113008","url":null,"abstract":"With the progress of the times, the development of technology and the digital economy, the traditional currency is no longer well adapted to the development of the modern digital economy. This paper firstly, by the evolution and development of money, describes the concept, type and opera-任新利","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66178346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluation and Optimization Countermeasures on the Friendly Environment for Talent Development in Jiangsu from the Perspective of Life Cycle 生命周期视角下江苏人才发展友好环境评价与优化对策
商业全球化 Pub Date : 2023-01-01 DOI: 10.12677/bglo.2023.113011
志松 陈
{"title":"Evaluation and Optimization Countermeasures on the Friendly Environment for Talent Development in Jiangsu from the Perspective of Life Cycle","authors":"志松 陈","doi":"10.12677/bglo.2023.113011","DOIUrl":"https://doi.org/10.12677/bglo.2023.113011","url":null,"abstract":"Talent is the first resource and powerful support for China’s development. The talent develop-陈志松","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"143 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66178444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Digital Economy on Technical Complexity of China’s Manufacturing Export Products—Based on Analysis of Intermediary Effect and Moderating Intermediary Effect 数字经济对中国制造业出口产品技术复杂性的影响——基于中介效应和调节中介效应的分析
商业全球化 Pub Date : 2023-01-01 DOI: 10.12677/bglo.2023.114015
仁磊 丁
{"title":"The Impact of Digital Economy on Technical Complexity of China’s Manufacturing Export Products—Based on Analysis of Intermediary Effect and Moderating Intermediary Effect","authors":"仁磊 丁","doi":"10.12677/bglo.2023.114015","DOIUrl":"https://doi.org/10.12677/bglo.2023.114015","url":null,"abstract":"","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"389 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136260008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Method for Selecting Enterprise Competitive Strategy Based on Porter’s Competitive Strategy Matrix 基于波特竞争战略矩阵的企业竞争战略选择方法
商业全球化 Pub Date : 2023-01-01 DOI: 10.12677/bglo.2023.113007
凯宁 刘
{"title":"A Method for Selecting Enterprise Competitive Strategy Based on Porter’s Competitive Strategy Matrix","authors":"凯宁 刘","doi":"10.12677/bglo.2023.113007","DOIUrl":"https://doi.org/10.12677/bglo.2023.113007","url":null,"abstract":"In order to gain a competitive advantage for enterprises in the market competition, how to use the desirable decision analysis method to make competitive strategy selections for enterprises is an important research topic. Considering issues of competitive strategy selection for enterprises, in this paper, a method for selecting enterprise competitive strategy based on Porter’s competitive strategy matrix is proposed. First, the decision analysis framework for selecting a competitive strategy for enterprises is given based on Porter’s competitive strategy matrix. Then, evaluation indexes of the four dimensions of which low-cost leadership, differentiation, broad market scope and narrow market scope are selected based on the bibliometrics analysis, and the evaluation indexes with regard to each dimension are determined. Furthermore, based on linguistic evaluation information with regard to evaluation indexes provided by experts, the processing method of the 2-tuple linguistic representation model and the decision-making trial and evaluation laboratory (DEMATEL) method are used to calculate the weights of the evaluation indexes and the overall evaluation result of each dimension, and the enterprise competitive strategy can be selected by structuring a radar map. Finally, a case study is given to illustrate the feasibility and validity of the method proposed in this paper. It is important to highlight that the proposed method has a clear concept and the calculation process is simple and easy to operate for managerial staffs, it is new and different from the existing method, and it gives the managerial staffs a very efficient design analysis method or tool, it has a high value of practical application.","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66178330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reasons and Countermeasures for Affecting the Efficiency of Accounting and Financial Reimbursement in Universities 影响高校会计与财务报销效率的原因及对策
商业全球化 Pub Date : 2023-01-01 DOI: 10.12677/bglo.2023.113010
国姣 姜
{"title":"Reasons and Countermeasures for Affecting the Efficiency of Accounting and Financial Reimbursement in Universities","authors":"国姣 姜","doi":"10.12677/bglo.2023.113010","DOIUrl":"https://doi.org/10.12677/bglo.2023.113010","url":null,"abstract":"With the application of internet systems in university finance, some problems of university accounting in financial reimbursement have been alleviated to some extent (such as accelerating the speed of voucher generation, reducing the entry of department and project numbers, and avoiding the risk of errors caused by manually entering project numbers), but there are still many other problems that affect the efficiency of university accounting in financial reimbursement. This article starts from the perspective of accounting in universities, analyzes the reasons that affect the","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66178410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing Strategy Optimization of Domestic Sports Shoes in the Digital Economic Era 数字经济时代国产运动鞋营销策略优化
商业全球化 Pub Date : 2023-01-01 DOI: 10.12677/bglo.2023.111002
若 贾
{"title":"Marketing Strategy Optimization of Domestic Sports Shoes in the Digital Economic Era","authors":"若 贾","doi":"10.12677/bglo.2023.111002","DOIUrl":"https://doi.org/10.12677/bglo.2023.111002","url":null,"abstract":"In recent years","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66177955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Integrated Fuzzy Evaluation Methods with Changing Weight 变权模糊综合评价方法
商业全球化 Pub Date : 2022-01-01 DOI: 10.12677/bglo.2022.102005
林 周
{"title":"Integrated Fuzzy Evaluation Methods with Changing Weight","authors":"林 周","doi":"10.12677/bglo.2022.102005","DOIUrl":"https://doi.org/10.12677/bglo.2022.102005","url":null,"abstract":"","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66178221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of COVID-19 Pandemic on the Performance of Streaming Media Companies—Taking Netflix as an Example 新冠肺炎疫情对流媒体公司业绩的影响——以Netflix为例
商业全球化 Pub Date : 2022-01-01 DOI: 10.12677/bglo.2022.103007
静 李
{"title":"Impact of COVID-19 Pandemic on the Performance of Streaming Media Companies—Taking Netflix as an Example","authors":"静 李","doi":"10.12677/bglo.2022.103007","DOIUrl":"https://doi.org/10.12677/bglo.2022.103007","url":null,"abstract":"","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66177799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Great Sensation Commodity Creation and Marketing Strategy in E-commerce Store Based on Big Data—Taking a Company in Xiamen as an Example 基于大数据的电商店铺大轰动商品创造与营销策略——以厦门某公司为例
商业全球化 Pub Date : 2022-01-01 DOI: 10.12677/bglo.2022.104008
雪晴 王
{"title":"A Great Sensation Commodity Creation and Marketing Strategy in E-commerce Store Based on Big Data—Taking a Company in Xiamen as an Example","authors":"雪晴 王","doi":"10.12677/bglo.2022.104008","DOIUrl":"https://doi.org/10.12677/bglo.2022.104008","url":null,"abstract":"","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66177813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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