博物馆线上活动对博物馆文化产品购买意愿的影响研究

商业全球化 Pub Date : 2023-01-01 DOI:10.12677/bglo.2023.112005

先春李

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Research on the Influence of Museum Online Activities on Purchase Intention of Museums’ Cultural Products

In the face of the violent impact of the epidemic, how to improve the “hematopoietic function” has become an urgent problem to be solved by considerable amount of cultural museums. Although the museum has attracted a lot of attention through online activities, the revenue effect behind it and its mechanism of action are unknown. In order to solve this problem, this paper takes SOR

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商业全球化

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