Amwaluna Jurnal Ekonomi dan Keuangan Syariah最新文献_第2页

Pengaruh Kualitas Website dan Kepercayaan Konsumen terhadap Minat Beli pada E-Commerce Tokopedia di Surabaya 客户的网站质量和信仰对泗水电子商务广场的购买感影响

Amwaluna Jurnal Ekonomi dan Keuangan Syariah Pub Date : 2023-10-15 DOI: 10.47467/alkharaj.v6i2.4234

Ahsan Dlonni Dahlan, Rizky Dermawan, Zawawi Zawawi

引用次数: 0

Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Susu UHT Indomilk: Studi pada Konsumen Susu UHT Indomilk di Surabaya 广告和品牌形象对UHT Indomilk收购决定的影响:在泗水对UHT Indomilk消费者的研究

Amwaluna Jurnal Ekonomi dan Keuangan Syariah Pub Date : 2023-10-15 DOI: 10.47467/alkharaj.v6i2.4151

Wahyu Nurbayzura, Ugy Soebiantoro

引用次数: 0

Pengaruh Electronic Word Of Mouth Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Lipstik Pixy Cosmetics di Kota Surabaya) 嘴电子文字对用户购买决策的影响，其品牌形象为“参与”。

Amwaluna Jurnal Ekonomi dan Keuangan Syariah Pub Date : 2023-10-15 DOI: 10.47467/alkharaj.v6i2.4229

Fauziah Putri Indi Rahmawati, Rizky Dermawan

{"title":"Pengaruh Electronic Word Of Mouth Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Lipstik Pixy Cosmetics di Kota Surabaya)","authors":"Fauziah Putri Indi Rahmawati, Rizky Dermawan","doi":"10.47467/alkharaj.v6i2.4229","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.4229","url":null,"abstract":"Dalam memasarkan produk E-WOM di platform online, citra positif produk menjadi satu diantara indikator yang diperhitungkan pelanggan ketika menetapkan keputusan pembelian. Penelitian tersebut bertujuan guna memahami dampak electronic word of mouth bagi brand image, dampak electronic word of mouth bagi keputusan pembelian, dan dampak E-WOM bagi keputusan pembelian lipstik dari Pixy Cosmetics di Kota Surabaya dengan menggunakan brand image sebagai variabel antara. Bentuk riset yang diterapkan ialah penelitian kuantitatif dengan masyarakat Kota Surabaya sebagai populasinya. Sampel berjumlah 100 narasumber yang melengkapi karakteristik pengambilan sampling dan diperhitungkan dengan menggunakan teknik purposive sampling. Analisis informasi dilakukan dengan memakai perangkat lunak SmartPLS. Hasil penelitian membuktikan bahwasanya E-WOM berpengaruh positif terhadap brand image, E-WOM berpengaruh positif terhadap keputusan pembelian, brand image berpengaruh positif terhadap keputusan pembelian, E-WOM berpengaruh positif terhadap keputusan pembelian, dengan brand image sebagai variabel perantara.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135759739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Citra Merek, Ketidakpuasan Pasca Konsumsi dan Persepsi Harga Terhadap Keputusan Perpindahan Merek Produk Indihome 品牌形象的影响，消费后的不满，以及价格对Indihome产品品牌品牌转型决定的看法

Amwaluna Jurnal Ekonomi dan Keuangan Syariah Pub Date : 2023-10-15 DOI: 10.47467/alkharaj.v6i2.4246

Sherlina Aliefianti Widargo, Rizky Dermawan

引用次数: 0

Pengaruh Citra Merek dan Potongan Harga terhadap Keputusan Pembelian Melalui OFD Gofood: Studi Pada Mahasiswa Manajemen UPN “Veteran” Jawa Timur 品牌形象和降价对商业决策的影响:东爪哇省UPN“退伍军人”的研究

Amwaluna Jurnal Ekonomi dan Keuangan Syariah Pub Date : 2023-10-15 DOI: 10.47467/alkharaj.v6i2.4162

Windi Putri Lestari, Ugy Soebiantoro, Egan Evanzha Yudha Amriel

引用次数: 0

Optimization of Integrated Waqf Management And Productive Zakat Funds 综合管理与Zakat基金的优化

Amwaluna Jurnal Ekonomi dan Keuangan Syariah Pub Date : 2023-10-15 DOI: 10.47467/alkharaj.v6i2.3879

Dina Febriani Darmansyah, Moh Khoirul Anam

{"title":"Optimization of Integrated Waqf Management And Productive Zakat Funds","authors":"Dina Febriani Darmansyah, Moh Khoirul Anam","doi":"10.47467/alkharaj.v6i2.3879","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.3879","url":null,"abstract":"Tujuan penelitian adalah untuk menyampaikan gambaran tentang pengelolaan Dana Wakaf dan Zakat Produktif Terpadu dan dana Wakaf yang dikelola oleh Yayasan Daarut Tauhiid Bandung secara optimal mulai dari nadzir yang profesional, pengelolaan harta wakaf yang optimal, dan pelaporan keuangan yang baik. Demikian juga dengan pengelolaan dana zakat produktif yang tepat sasaran dan sejalan dengan berbagai program yang dirancang oleh Daarut Tauhiid Peduli. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif, dengan menggunakan teknik pengumpulan data dengan cara wawancara, observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah dengan membandingkan keabsahan data yang terkumpul dengan kenyataan di lokasi penelitian. Hasil pembahasan dari penelitian ini adalah: Pengelolaan dana wakaf terpadu dilakukan dengan mempekerjakan nadzir yang profesional, pengelolaan aset yang optimal, dan penyajian laporan keuangan yang baik dan transparan. Sementara itu, dana zakat produktif yang dikelola sejalan dengan target yang dirancang dalam berbagai program DT Peduli seperti DT Peduli Ekonomi, DT Peduli Kemanusiaan, DT Peduli Kesehatan, DT Peduli Pendidikan, DT Peduli Penghapus Riba, dan Pilar Dakwah.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135759742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Keragaman Produk dan Keamanan terhadap Minat Beli pada Marketplace Sociolla di Surabaya 分析产品多样性和安全，分析对泗水附近市场社交活动的兴趣

Amwaluna Jurnal Ekonomi dan Keuangan Syariah Pub Date : 2023-10-15 DOI: 10.47467/alkharaj.v6i2.4153

Siti Maslikhatun Aliyah, Sugeng Purwanto, Reiga Ritomiea Ariescy

引用次数: 0

Efektivitas Pengelolaan Manajemen Anggaran yang dilaksanakan Komisi V DPRD Provinsi Jawa Barat Terhadap Mitra Kerja Komisi 西爪哇省V DPRD委员会(V DPRD commission)对其工作伙伴的预算管理的有效性

Amwaluna Jurnal Ekonomi dan Keuangan Syariah Pub Date : 2023-10-15 DOI: 10.47467/alkharaj.v6i2.4117

Angel Panjaitan, Eki Dudi Darmawan

{"title":"Efektivitas Pengelolaan Manajemen Anggaran yang dilaksanakan Komisi V DPRD Provinsi Jawa Barat Terhadap Mitra Kerja Komisi","authors":"Angel Panjaitan, Eki Dudi Darmawan","doi":"10.47467/alkharaj.v6i2.4117","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.4117","url":null,"abstract":"In this scientific article and supported by some data that shows the effectiveness of Commission V of the West Java Provincial DPRD in managing budget management, where the budget management managed by Commission V of the West Java Provincial DPRD is the Regional Budget (APBD). Descriptive method is a method that aims to produce data that is in accordance with the description or description systematically, factually and accurately about the facts, properties and have a relationship between the phenomena studied. In this research the author tries to be able to analyze, interpret, and describe the problems that occur and then after that draw conclusions from these problems regarding the effectiveness of budget management management of working partners of Commission V of the West Java Provincial DPRD. The author chooses data collection techniques by conducting interviews and documentation, and the data taken for this study are data sourced from documents and interviews with people directly involved in budget management activities, namely Commission V of the West Java Provincial DPRD and using data in the form of literature studies sourced from journals, laws and regulations, and other influencing factors then presented in written form systematically. Commission V of the West Java Provincial DPRD has a very important role in managing budget management, where Commission V has activities and main tasks for the development of Social Welfare, namely work visits, meeting procurement, carrying out management processes and supervising the implementation of the APBD so that supervision carried out by Commission V can be more effective and efficient and can obtain maximum results in each year. Keywords: Budgetting; DPRD; Commission V DPRD; Working Partners.","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"172 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135760314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Brand Ambassador terhadap Keputusan Pembelian pada Produk Luwak White Koffie di Surabaya dengan Citra Merek sebagai Variabel Intervening 品牌大使对泗水Luwak White Koffie产品购买决定的影响，其品牌形象为“干预变量”

Amwaluna Jurnal Ekonomi dan Keuangan Syariah Pub Date : 2023-10-15 DOI: 10.47467/alkharaj.v6i2.4178

Muhammad Hirzal Haque, Rizky Dermawan Dermawan, Egan Evanzha Yudha Amriel

引用次数: 0

Strategi Bauran Pemasaran Dalam Meningkatkan Omzet Penjualan pada Cafe Jolly Coffee Surabaya 营销组合策略，以增加在乔利咖啡泗水咖啡馆的销售

Amwaluna Jurnal Ekonomi dan Keuangan Syariah Pub Date : 2023-10-15 DOI: 10.47467/alkharaj.v6i2.3989

Dwi Retno Anom Sari, Budi Prabowo

{"title":"Strategi Bauran Pemasaran Dalam Meningkatkan Omzet Penjualan pada Cafe Jolly Coffee Surabaya","authors":"Dwi Retno Anom Sari, Budi Prabowo","doi":"10.47467/alkharaj.v6i2.3989","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i2.3989","url":null,"abstract":"The research conducted took the object of research at Cafe Jolly Coffee Surabaya. Being one of the cafes in Surabaya City which has a strategic location in the middle of many existing cafes. The purpose of the research conducted was to find out and analyze how the marketing mix strategy carried out by Cafe Jolly Coffee Surabaya to increase sales turnover. Using descriptive qualitative research methods using SWOT analysis as the research method. Researchers collect data through interviews, observations, and documentation related to the 7P marketing mix which includes product, price, promotion, place, people, process, physical appearance. Jolly Coffee Surabaya has a score of internal factors, namely strengths of 3.02 and weaknesses having a score of 0.34, while from external factors it has an opportunity score of 2.48 and a threat score of 0.62 through IFAS and EFAS analysis. Next, Jolly Coffee Surabaya is in Quadrant I (one) which supports an aggressive strategy to take advantage of existing opportunities by using its strengths. For the IE matrix, the results show that the business company is in Quadrant I (one) position, namely Growth Oriented Strategy in order to increase sales turnover at Cafe Jolly Coffee Surabaya. Keywords: 7P Marketing mix, SWOT Analysis, Sales Turnover","PeriodicalId":55688,"journal":{"name":"Amwaluna Jurnal Ekonomi dan Keuangan Syariah","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135761457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0