RAC Revista de Administracao Contemporanea最新文献_第10页

Mensuração de Atitude: Proposição de um Protocolo de Elaboração de Escalas 态度测量:提出量表开发方案

RAC Revista de Administracao Contemporanea Pub Date : 2015-08-14 DOI: 10.1590/1982-7849RAC20151559

Rafael Lucian, J. S. Dornelas

{"title":"Mensuração de Atitude: Proposição de um Protocolo de Elaboração de Escalas","authors":"Rafael Lucian, J. S. Dornelas","doi":"10.1590/1982-7849RAC20151559","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151559","url":null,"abstract":"This theoretical essay aims to study how scales are developed and through which procedures they can be considered valid and suitable for use as legitimate scientific instruments. In this perspective, this paper's objective was to develop a protocol for constructing scales to measure attitude. The proposed protocol is configured as a logical meeting of steps based on theorists such as Allport and Hartman (1925), Thurstone (1928), Likert (1932), Campbell and Fiske (1959)and Bock (1972), which permeate all aspects of drafting scales, including construct definition, the choice of the scale itself, item preparation, scale purification, and finally its validation. At the end of the study, we present a protocol for the preparation of specific scales to measure attitude that differs from existing protocols in Churchill (1979), Rossiter (2002) and DeVellis (2003). This is in order to unite for the first time a set of promising techniques, primarily the objective delineation of the construct using focus group methodology, the proposition of an inherently dichotomous scale, scale purification via item response theory (IRT), and predictive validity.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"157-177"},"PeriodicalIF":0.0,"publicationDate":"2015-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC20151559","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 24

Impacto do Sistema de Controle sobre a Venda de Novos Produtos 控制系统对新产品销售的影响

RAC Revista de Administracao Contemporanea Pub Date : 2015-08-14 DOI: 10.1590/1982-7849RAC20151840

Valter Afonso Vieira, J. Silva, Sean Cassiolato Berbert, V. Faia

{"title":"Impacto do Sistema de Controle sobre a Venda de Novos Produtos","authors":"Valter Afonso Vieira, J. Silva, Sean Cassiolato Berbert, V. Faia","doi":"10.1590/1982-7849RAC20151840","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151840","url":null,"abstract":"This paper's main goal is to understand the impact of control systems on the relationship between a salesperson's effort and their performance. The control systems have two perspectives: outcome and behavior. The difference between them is how a salesperson is evaluated in regards to their job. If the sales manager is only concerned with sales results, the control system is based on outcome. However, if the sales manager is concerned with a salesperson's capacities, abilities and knowledge, the control system is based on behavior. Based on the theories developed by Anderson and Oliver (1987) and Oliver and Anderson (1994), we proposed a theoretical framework to explain sales performance, positioning the control system as a moderating variable. We undertook two descriptive field investigations to test the proposed model's hypotheses for pharmaceutical sales representatives and car dealer salespersons. We estimated four regression equations to test the hypotheses. The first conclusion is that the perception of product innovation by salespeople actually influences the launch of new products. The second conclusion showed that salesperson effort has a negative relationship with performance. Third, we demonstrated the moderating effect control systems have on the relationship between salesperson experience and sales efforts.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"221-244"},"PeriodicalIF":0.0,"publicationDate":"2015-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC20151840","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Constituição de uma Comunidade Virtual de Marca no Lançamento de Novo Produto 在新产品发布时建立虚拟品牌社区

RAC Revista de Administracao Contemporanea Pub Date : 2015-08-14 DOI: 10.1590/1982-7849RAC20151507

Maribel Carvalho Suarez, F. Galindo, Václav Soukup Filho, Rafael Henrique Szymanski Machado

{"title":"Constituição de uma Comunidade Virtual de Marca no Lançamento de Novo Produto","authors":"Maribel Carvalho Suarez, F. Galindo, Václav Soukup Filho, Rafael Henrique Szymanski Machado","doi":"10.1590/1982-7849RAC20151507","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151507","url":null,"abstract":"This article presents an investigation of the building process of an online brand-associated community. It uses netnographic methods to investigate an automotive community, created months before a new model was actually launched. The study highlights the motivation to gather information and to influence product launch as factors to mobilize community existence. Category involvement, aspirational positioning of the corporate brand and revolutionary promises for this product also seem to be relevant to promote the community. The research presents a typology of community members based on two dimensions: information about the category and user experience with the brand/model. The typology distinguishes between newbies (low information and low experience), theoretical (high information and low experience), pragmatic (low information and high experience) and experts (high information and high experience). The paper highlights logics that stratify members´ interactions, explaining community formation dynamics and evolution processes.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"117-136"},"PeriodicalIF":0.0,"publicationDate":"2015-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1590/1982-7849RAC20151507","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Quando Forças Opostas Aumentam a Intenção de Compra? Foco Motivacional e Mensagens de Comunicação 当相反的力量增加购买意愿时?激励焦点和沟通信息

RAC Revista de Administracao Contemporanea Pub Date : 2015-08-14 DOI: 10.1590/1982-7849RAC20151579

Danielle Mantovani, M. M. Barboza, J. Viacava, Paulo Henrique Muller Prado

{"title":"Quando Forças Opostas Aumentam a Intenção de Compra? Foco Motivacional e Mensagens de Comunicação","authors":"Danielle Mantovani, M. M. Barboza, J. Viacava, Paulo Henrique Muller Prado","doi":"10.1590/1982-7849RAC20151579","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151579","url":null,"abstract":"The regulatory focus theory suggests that consumers rely on their motivational focus (prevention vs. promotion) for their evaluations and decisions. Usually consumers prefer products that match their personal motivational focus. Previous studies show that this pattern preferably occurs when we are not motivated to process information. However, this study suggests that situations that require greater cognitive effort, in which the consumer needs more information to decide because of the difficulty of the task, messages that have an opposing motivational regulatory focus will be more persuasive. When consumers have not been previously exposed to difficult tasks which require more cognitive effort, their willingness to buy products presented in ways that match their regulatory fit will increase. Experiment 1 (n=257) showed evidence that task difficulty has a moderating role in ad-message persuasiveness. Experiment 2 (n=144) presents the same moderating effect of task difficulty on the regulatory fit (vs unfit) phenomenon for willingness to buy. Therefore, not all information compatible with consumer motivational focus is well evaluated. When greater cognitive effort is required, unfit messages may be more persuasive.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"178-196"},"PeriodicalIF":0.0,"publicationDate":"2015-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Effect of Longer Development Times on Product Pipeline Management Performance 较长的开发时间对产品管道管理绩效的影响

RAC Revista de Administracao Contemporanea Pub Date : 2015-06-24 DOI: 10.1590/1982-7849RAC20151430

P. Figueiredo, X. L. Travassos

引用次数: 3

Ser seu próprio Patrão? Aperfeiçoando-se a Educação Superior em Empreendedorismo 做自己的老板?完善创业高等教育

RAC Revista de Administracao Contemporanea Pub Date : 2015-06-24 DOI: 10.1590/1982-7849RAC20151296

Edmilson Lima, R. A. Lopes, V. Nassif, Dirceu da Silva

{"title":"Ser seu próprio Patrão? Aperfeiçoando-se a Educação Superior em Empreendedorismo","authors":"Edmilson Lima, R. A. Lopes, V. Nassif, Dirceu da Silva","doi":"10.1590/1982-7849RAC20151296","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151296","url":null,"abstract":"The objective of this paper is to identify ways of improving higher education in entrepreneurship, focusing on Brazilian students who want to be self-employed or have their own business. In this article, they are named intentional founders. The study is a survey complemented by a short literature review. The online questionnaire was answered by 12, 604 Brazilian students from 37 public and private higher-education institutions. According to their answers, they present a higher demand for entrepreneurship education and a higher entrepreneurial intention than students from other countries. Three hypotheses were tested. Results show that more or less entrepreneurship education (EE) has no effect on students' entrepreneurial intention and self-efficacy (self-perception of being well-prepared to do successful entrepreneurial activities). On the other hand, entrepreneurial intention has a significant and positive association with demand for EE. Taking advantage of students' high demand seems attractive to facilitate the necessary improvement of EE in Brazil. The discussions and conclusions at the end of the paper offer recommendations not only for the improvement of higher education, but also for conducting further research.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"419-439"},"PeriodicalIF":0.0,"publicationDate":"2015-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67229831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 31

Previsão de Informações para Avaliar Políticas Públicas: O Caso da Inclusão Financeira 评估公共政策的信息预测:普惠金融案例

RAC Revista de Administracao Contemporanea Pub Date : 2015-06-24 DOI: 10.1590/1982-7849RAC20151864

Marcelo Machado Teixeira de Andrade, E. Diniz

引用次数: 0

História de Vida e Trajetórias Profissionais: Estudo com Executivos Brasileiros 生活故事和职业轨迹:与巴西高管的研究

RAC Revista de Administracao Contemporanea Pub Date : 2015-06-24 DOI: 10.1590/1982-7849RAC20151951

L. Closs, Sidinei Rocha-de-Oliveira

{"title":"História de Vida e Trajetórias Profissionais: Estudo com Executivos Brasileiros","authors":"L. Closs, Sidinei Rocha-de-Oliveira","doi":"10.1590/1982-7849RAC20151951","DOIUrl":"https://doi.org/10.1590/1982-7849RAC20151951","url":null,"abstract":"The notion of what constitutes a career is interdisciplinary by nature, congregating views from an individual, organizations and society. Nevertheless, despite progress in discussions on the subject, recent studies have pointed towards the limitations of currently used theories, calling for greater interdisciplinarity (Arthur, 2008; Chudzikowski & Mayrhofer, 2011; Khapova & Arthur, 2011; Lawrence, 2011), since little evolution has occurred in this sense. In order to respond to the need for multidisciplinary research in career studies, this paperaims to presentandillustrate thepotential use oflife histories by analyzing the influences and limits on seven Brazilian executives' career paths through this method. Results are presented in two broad categories of analysis: (a) contextual influencesoncareers involving changes in the Brazilian economic and organizational setting, increased competition and need to increase knowledge in face of globalization, mobility demand and gender discrimination;(b) life stages andcareer choices, including individual aspects of their trajectories, such as family values, choice of undergraduate courses, entering the labor market and parenthood.","PeriodicalId":53246,"journal":{"name":"RAC Revista de Administracao Contemporanea","volume":"19 1","pages":"525-543"},"PeriodicalIF":0.0,"publicationDate":"2015-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67230763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 17

Abordagem Conceitual às Estratégias de Internacionalização sob Pressões Institucionais Duais para Legitimidade e Conformidade 合法性和合规性双重制度压力下国际化战略的概念性方法

RAC Revista de Administracao Contemporanea Pub Date : 2015-06-24 DOI: 10.1590/1982-7849RAC20151377

Manuel Portugal Ferreira, F. Serra

引用次数: 5

Efeito Calendário e Finanças Comportamentais no Segmento de Fundos Multimercados 多市场基金领域的日历效应和行为金融学

RAC Revista de Administracao Contemporanea Pub Date : 2015-05-06 DOI: 10.1590/1982-7849RAC20152062

R. Malaquias, S. Mamede

引用次数: 17