Jurnal Ilmiah Manajemen dan Bisnis最新文献_第9页

Marketing Risk Management and Mapping Based on Geographic Information System in The Micro, Small, and Medium Enterprise in Tasikmalaya City 基于地理信息系统的Tasikmalaya市中小微企业营销风险管理与制图

Jurnal Ilmiah Manajemen dan Bisnis Pub Date : 2022-12-15 DOI: 10.22441/jimb.v8i3.15796

S. Maesaroh, Ardli Swardana, A. Nuryadi̇n, O. Herdiana, Risma Rahatuningtyas

{"title":"Marketing Risk Management and Mapping Based on Geographic Information System in The Micro, Small, and Medium Enterprise in Tasikmalaya City","authors":"S. Maesaroh, Ardli Swardana, A. Nuryadi̇n, O. Herdiana, Risma Rahatuningtyas","doi":"10.22441/jimb.v8i3.15796","DOIUrl":"https://doi.org/10.22441/jimb.v8i3.15796","url":null,"abstract":"The current COVID-19 pandemic has greatly impacted the economic sector, especially Micro, Small, and Medium Enterprises (MSMEs). Restrictions on physical mobility hinder the marketing of MSMEs’ products, which is usually carried out directly. This is one of the important risks to be studied in depth. The purpose of this study is to determine the management system and mapping of marketing risks in MSMEs in Tasikmalaya City. The research method used in this study was descriptive quantitative. Data were collected through a closed questionnaire that was given to MSMEs. The obtained data were processed through a risk management system approach and then mapped using a Geographical Information System (GIS). The results showed that the highest marketing risks for MSMEs in Tasikmalaya City are increasingly fierce business competition, nonoptimal internet usage, and limited marketing coverage. Geographically, the level of marketing risks of MSMEs in Tasikmalaya City is in the medium category. Geographical marketing risk mapping can determine the most appropriate recommendations to deal with various risks faced according to regional characteristics.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46477650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Costs, Long at Sea and Prices on Fishermen's Income in Alor District 成本、出海时间和价格对Alor区渔民收入的影响

Jurnal Ilmiah Manajemen dan Bisnis Pub Date : 2022-12-15 DOI: 10.22441/jimb.v8i3.15616

Junius Menase Sau Sabu, Maryanti Sofyan

引用次数: 0

Disclosing The Implementation of Talent Management and Knowledge Management on Employee Performance at PT.XYZ 披露PT.XYZ实施人才管理和知识管理对员工绩效的影响

Jurnal Ilmiah Manajemen dan Bisnis Pub Date : 2022-08-02 DOI: 10.22441/jimb.v8i2.15259

Ardhi Riyadhi, S. Santoso, E. Wijayanti, Rifqa Aqilah Zenia, Sonia Shabine Charoline

引用次数: 1

Service Quality And Brand Awareness Intervention In Affecting Customer Satisfaction At The Bri Bank Pomalaa Unit 服务质量和品牌意识干预对Bri Bank Pomalaa部门客户满意度的影响

Jurnal Ilmiah Manajemen dan Bisnis Pub Date : 2022-08-02 DOI: 10.22441/jimb.v8i2.15970

Andry Stepahnie Titing, Sudarnice Sudarnice, Almansyah Rundu Wonua

引用次数: 0

Development Of A Systematic, Accountable And Inclusive Mechanism Through Talent Management In Preparing Future Leaders 通过人才管理建立一个系统、负责和包容的机制，培养未来的领导者

Jurnal Ilmiah Manajemen dan Bisnis Pub Date : 2022-08-02 DOI: 10.22441/jimb.v8i2.14827

Bustanul Arifin Caya, Masydzulhak Djamil, A. H. Sutawijaya, Dinar Nur Affini

{"title":"Development Of A Systematic, Accountable And Inclusive Mechanism Through Talent Management In Preparing Future Leaders","authors":"Bustanul Arifin Caya, Masydzulhak Djamil, A. H. Sutawijaya, Dinar Nur Affini","doi":"10.22441/jimb.v8i2.14827","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.14827","url":null,"abstract":"The Bureaucratic performance is generally characterized by the low quality of public services. Talent management is a mechanism in order to attract, motivate and retain qualified leaders. Therefore, this study aims to analyze the development of talent management in order to prepare future leaders. Talent management is the result of a paradigm shift in human resource management. Experts divide the definition of talent management into two spectrums, namely exclusive and inclusive. Both definitions aim to increase the organization's opportunities in order to increase the achievement of its objectives. The success of implementing talent management in various countries and the private sector has encouraged the Indonesian government to adopt talent management as part of the bureaucratic reform agenda. This study showed that the implementation of talent management requireed 3 values including: 1) A transparent process is one of the keys to the successful implementation of talent management in public institutions; 2) Several methods that can be used are assessment center, 9 talent boxes and development program; and 3) the talent management implementation process requires commitment from all elements of the institution. In addition, the development of talent management is formed in several stages. 1) Establishment of regulations to support the development of talent management; 2) Establishment of an Assessment Center as a center for assessing the competence of prospective leaders; 3) Reorientation of the preparation of position competencies through the Assessment Center; 4) Talent management development; 5) Integration of talent management programs with education and training through the utilization of the talent pool; 6) Establishment of a Corporate University as part of the commitment to the talent development program in the talent pool.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41381631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

E-Commerce, Self Assessment System, Tax Knowledge And Automatic Exchange Of Information On Tax Avoidance Intentions 电子商务、自我评估系统、税务知识与避税意图信息自动交换

Jurnal Ilmiah Manajemen dan Bisnis Pub Date : 2022-08-02 DOI: 10.22441/jimb.v8i2.14305

Novi Rista, Vita Aprilina, Sugeng Baryanto

引用次数: 0

Concept and Prototype Design Differentiation Strategy Application (Case Study on Restaurants at Medan Plaza Fair, Medan City) 概念与原型设计差异化策略应用(以棉兰市棉兰广场博览会餐厅为例)

Jurnal Ilmiah Manajemen dan Bisnis Pub Date : 2022-08-02 DOI: 10.22441/jimb.v8i2.14685

Kartini Harahap

{"title":"Concept and Prototype Design Differentiation Strategy Application (Case Study on Restaurants at Medan Plaza Fair, Medan City)","authors":"Kartini Harahap","doi":"10.22441/jimb.v8i2.14685","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.14685","url":null,"abstract":"The study aims to design application concepts and prototypes of differentiation strategies in achieving competitive advantage in restaurants using a design thinking model (a case study on a restaurant at Medan Plaza Fair Medan City), related to the problem of restaurants that must be able to deal with the COVID-19 pandemic situation amid of a highly competitive environment. The study used a descriptive qualitative approach and used purposive random sampling for sampling. The type of data used is primary and secondary data with data collection through interviews, observation and documentation. Data analysis uses value chain analysis, and design thinking models. The results showed that the conceptual design in building the application of a differentiation strategy to achieve competitive advantage in restaurants consisted of four data pillars, namely (i)identification, (ii) analysis of potential sources of differentiation, (iii)creating differentiation, and (iv)restaurant value chains.The prototype built on the application of a restaurant's differentiation strategy consists of five differentiations, namely: (i)product differentiation, (ii)service differentiation, (iii)place differentiation, (iv)personnel differentiation, and (v)channel differentiation.This research is expected to be able to build an application of competitive strategy through an effective differentiation strategy, making it easier for restaurant business people to develop and define differentiation strategies in achieving competitive advantage and provide opportunities for restaurant businesses to always innovate in strategies that are adaptive to any changes in the dynamic and complex environment.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42121688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Antecedents And Consequences Of Trust In Online Retail 网上零售信任的前提和后果

Jurnal Ilmiah Manajemen dan Bisnis Pub Date : 2022-08-02 DOI: 10.22441/jimb.v8i2.15030

Marisa Fitria Andika, L. Pratomo, Sisca Damayanti

引用次数: 0

An Analysis Of Communication Celebrity Endorsement On Brand Image 传播名人代言对品牌形象的影响分析

Jurnal Ilmiah Manajemen dan Bisnis Pub Date : 2022-08-02 DOI: 10.22441/jimb.v8i2.15962

Inge Bunga Mira Dewi, Karina Amalia Anaway, M. Poernomo, Jamalullail Jamalullail, Son Wandrial

{"title":"An Analysis Of Communication Celebrity Endorsement On Brand Image","authors":"Inge Bunga Mira Dewi, Karina Amalia Anaway, M. Poernomo, Jamalullail Jamalullail, Son Wandrial","doi":"10.22441/jimb.v8i2.15962","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.15962","url":null,"abstract":"The main objective of this study is to propose a conceptual model to assess whether persuasive messages can lead to acceptance in the form of information provided by Instagram social media opinion leaders, and, also, the extent to which messages on products and services affect brand image recommended by celebrity endorsement. Communication helps managers to do their jobs and responsibilities. Communication serves as the basis for planning. Celebrity endorsement are used as a common corporate communication strategy to build brand image. Advertisers believe that the use of celebrity endorsement affects advertising effectiveness as well as on purchase intention and repurchase. The study used a quantitative approach using 241 samples from clothing consumers using multiple linear regression processed with SPSS 25. The results of this study found that there was a significant and positive influence of celebrity endorsement on clothing companies brand image. Celebrity endorsement play an important role in improving clothing companies brand image with the endorsement method carried out by celebrity endorsement proven to be able to give a positive impression on the brand image in the eyes of consumers, especially on social media Instagram.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46371801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence Of Liquidity And Profitability On Stock Prices Of Food And Beverage Companies Listed In Indonesia Stock Exchange 流动性和盈利能力对印尼证券交易所上市食品饮料公司股价的影响

Jurnal Ilmiah Manajemen dan Bisnis Pub Date : 2022-08-02 DOI: 10.22441/jimb.v8i2.14822

Ermelinda Suryanti Loya, Christina Heti Tri Rahmawati

{"title":"The Influence Of Liquidity And Profitability On Stock Prices Of Food And Beverage Companies Listed In Indonesia Stock Exchange","authors":"Ermelinda Suryanti Loya, Christina Heti Tri Rahmawati","doi":"10.22441/jimb.v8i2.14822","DOIUrl":"https://doi.org/10.22441/jimb.v8i2.14822","url":null,"abstract":"This study aims to determine if:1) liquidity and profitability simultaneously have a significant influence on stock prices of food and beverage companies listed in Indonesia Stock Exchange (IDX) for the 2015-2019 period, 2) liquidity partially has a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period, 3) profitability partially has a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period. The research population is 26 food and beverage companies listed in IDX for the 2015-2019 period. The research sample is 16 companies. The sampling technique used is purposive sampling. Data are obtained from the companies’ annual reports. The data analysis technique in this study is multiple linear regression analysis. The results of this study show that: 1) liquidity and profitability simultaneously have a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period, 2) liquidity partially has no significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period, 3) partially profitability has a significant influence on stock prices of food and beverage companies listed in IDX for the 2015-2019 period.","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43247829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0