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The current problems of the digital reflection of social reality: rethinking scientific concepts 当前社会现实的数字反映问题：对科学概念的反思

Tsifrovaia sotsiologiia Pub Date : 2019-05-31 DOI: 10.26425/2658-347X-2019-1-4-9

M. Kibakin, S. Grishaeva

{"title":"The current problems of the digital reflection of social reality: rethinking scientific concepts","authors":"M. Kibakin, S. Grishaeva","doi":"10.26425/2658-347X-2019-1-4-9","DOIUrl":"https://doi.org/10.26425/2658-347X-2019-1-4-9","url":null,"abstract":"Need of new reading of sociological concepts of society of risk, network society, complex society and different scientific views on modern society in relation to process of an institutionalization of digital sociology as special sociological theory, subject matter and special methodology of knowledge of digital reality has been substantiated. Methodological approaches to use of the principles, the ideas and categories of various schools of sciences, groups of erudite and certain representatives of sociological science to development of the conceptual and categorial device, methodical potential and tools of digital sociology have been adduced. Special attention has been paid to the consideration of the concept of social network of the American sociologist Richard Mark Emerson in the context of digitalization. From positions of the concept of Richard Mark Emerson emergence of new dependences of users of Internet network on special category of subjects socially of interaction – moderators, administrators, owners of resources, the controlling public authorities and also manipulators of people’s attention has been explained; the specific motivation, which reveals itself in such phenomena as hypertrophied aspiration to the self-presentation (“selfie”, etc.); representation of the distorted virtual image for communications, hyperactivity in the appeal to various resources (“Internet surfing”) and also prevalence of motivators and estimated means – anonymous comments, “likes”, posts, reposts, symbolical encouragement and awards. Besides that, the behavior of Internet users has been considered in the context of the theory of the rational choice of the American sociologist James S. Coleman: at all risks of virtual interaction, the choice for integration of social communications into digital space, use of Internet resources for satisfaction of personal and group needs brings more vital benefits for people, than folding of social activity in the Internet network.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43093339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Semiotic knowledge about mass communication Umberto Eco and problems of comprehension of digital reality 大众传播的符号学知识与对数字现实的理解问题

Tsifrovaia sotsiologiia Pub Date : 2019-05-31 DOI: 10.26425/2658-347x-2019-1-17-23

T. Smirnova, I. Unzhakova

{"title":"Semiotic knowledge about mass communication Umberto Eco and problems of comprehension of digital reality","authors":"T. Smirnova, I. Unzhakova","doi":"10.26425/2658-347x-2019-1-17-23","DOIUrl":"https://doi.org/10.26425/2658-347x-2019-1-17-23","url":null,"abstract":"Classical sociological theories have enormous potential for explaining social objects, phenomena, and processes, including those taking place in a modern informational society. Among these classics is owned Umberto Eco - an Italian scholar, literary critic, publicist and writer, is among those classics. Some aspects of the scientific heritage of Umberto Eco about semiotic analysis, signs and interpretation of their meanings, mass communication in relation to the tasks of studying virtual communications, the Internet, network society and the digital economy have been revealed. The phenomenon of “visual communication” has been considered in detail: in natural language, the value is predetermined, in the visual it is generated as the message is received. It is assumed that not all communicative phenomena can be explained using linguistic categories. Separately, a description of the methodological components of the concept of mass communication of the scientist has been made: it is argued that by means of mass culture a certain cultural code opposite to the transmitter code can be formed at the receiving instance. The results of the interpretation of the primary data of the sociological research project of the State University of Management have been presented, on the basis of which it can be concluded, that young people go beyond the important sociocultural norms of communication, which can cause distortion of signs and image codes of the virtual interlocutor and lead to a dangerous situation. The conclusion about the possibilities of using the scientific method of Umberto Eco in digital sociology for social diagnostics of the content and specificity of communications on the Internet, which allows to represent different aspects of your real or desired “I”, to create identities through many virtual characters, has been substantiated.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69285762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital models of the consult-organization of management in the company 公司管理咨询机构的数字化模型

Tsifrovaia sotsiologiia Pub Date : 2019-05-31 DOI: 10.26425/2658-347X-2019-1-46-54

T. Rostovskaya, I. Groshev, Yu. P. Krasovskii

{"title":"Digital models of the consult-organization of management in the company","authors":"T. Rostovskaya, I. Groshev, Yu. P. Krasovskii","doi":"10.26425/2658-347X-2019-1-46-54","DOIUrl":"https://doi.org/10.26425/2658-347X-2019-1-46-54","url":null,"abstract":"The main segmental areas of activity of a consultant, invited by the head of the company for a fundamental correction of the organization of management in the context of the transition to digital format have been analyzed. The previous experience in management consulting has been rethought for application in modern, digital conditions for improving organizational management. This issue is extremely relevant for the entire consulting community, which is currently experiencing a serious crisis. The article has been addressed, first of all, to colleagues from the National Guild of professional consultants, who are looking for new methodological approaches, developing packages of new consult-competencies and new options for establishing contacts with potential customers. The previous developments have been adapted, namely: visual digital models for clearer visual support of the negotiation processes in business communication with the Customer. In the first digital model a general consulting approach to understanding management in a crisis and post-crisis period of organizing management in the process of mastering digital features of management relations has been introduced. In the second digital model, the positions of transition from a non-digital to digital format have been specified. In the third digital model the meaningful positions of the digital format in management consulting have been demonstrated. In the fourth digital model, the main contradiction in the organization of management has been identified, which must be submitted to the Customer for a final understanding of the situations, that arise. All four digital models are interrelated and help deeply understand the problems of the transition of the company from one state to another. These models “visualize” the negotiation process with the Customer, helping to quickly establish business contacts, as well as significantly reducing the time of the negotiation process.","PeriodicalId":52710,"journal":{"name":"Tsifrovaia sotsiologiia","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43787436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

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