ABAC Journal最新文献_第5页

Influence of Marketing Mix Strategy on Brand Equity Enhancement of Chinese Dried Forest Fruit Brands Based on Customer Mind Model 基于顾客心智模型的营销组合策略对中国林果干品牌品牌资产提升的影响

ABAC Journal Pub Date : 2023-10-06 DOI: 10.59865/abacj.2023.53

Yue Huang, Chanchai Bunchapattanasakda

{"title":"Influence of Marketing Mix Strategy on Brand Equity Enhancement of Chinese Dried Forest Fruit Brands Based on Customer Mind Model","authors":"Yue Huang, Chanchai Bunchapattanasakda","doi":"10.59865/abacj.2023.53","DOIUrl":"https://doi.org/10.59865/abacj.2023.53","url":null,"abstract":"This research aimed to study 1) the influence of a marketing mix strategy on brand equity enhancement (brand loyalty) among Chinese dried forest fruit brands, 2) brand utility as a mediator of the relationship between the marketing mix and brand equity enhancement (brand awareness, brand association, perceived quality and perceived value), and 3) the effect of brand equity dimensions on the willingness of customers to pay a price premium. The study employed a quantitative approach utilizing online questionnaires to survey Chinese consumers who purchased dried forest fruit products from four well-known brands: Three Squirrels, Be & Cheery, Qiaqia, and Bestore. A snowball sampling method was utilized to gather responses from a sample of 480 consumers, with Structural Equation Modeling (SEM) being employed to analyze the data. The results showed that product, promotion, and place had positive impacts on both brand utility and brand equity dimensions. In particular, product and place were found to have a considerable correlation with brand equity enhancement in the context of dried forest fruits. The research also revealed that brand utility positively impacts both brand value dimensions and brand loyalty, serving as an intermediary for the association between the marketing mix (product, place) and brand loyalty. Finally, the study confirmed that both brand equity dimensions and brand equity enhancement positively influence customers’ willingness to pay a price premium.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135350957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Why Should Hotels Become More Environmentally Friendly? Does Gender Matter in Customer Feedback? 为什么酒店应该变得更加环保?性别对顾客反馈有影响吗?

ABAC Journal Pub Date : 2023-10-05 DOI: 10.59865/abacj.2023.51

Jintanee Ru-zhe, Somnuk Aujirapongpan, Kullada Phetvaroon, Charoenchai Agmapisarn

{"title":"Why Should Hotels Become More Environmentally Friendly? Does Gender Matter in Customer Feedback?","authors":"Jintanee Ru-zhe, Somnuk Aujirapongpan, Kullada Phetvaroon, Charoenchai Agmapisarn","doi":"10.59865/abacj.2023.51","DOIUrl":"https://doi.org/10.59865/abacj.2023.51","url":null,"abstract":"A year after the Coronavirus 2019 (COVID-19) pandemic, the hotel industry is showing signs of recovery. Environmental issues have also increased the pressures on this sector. As such, this study examines the effect of eco-friendly hotel practices on customer feedback in the post-COVID-19 era. The relationships between green practices, customer satisfaction, and loyalty to green hotels, and the effect of customer feedback on sustainability through intentions to revisit and word-of-mouth are also examined. In addition, the role of customer satisfaction and loyalty to green hotels as mediators is considered while the role of gender in these relationships is explored. PLS-SEM and PLS-MGA were used to create a cross-sectional descriptive and analytical design. Results demonstrate a significant association between the implementation of ecologically friendly practices and consumer satisfaction and loyalty to green hotels. Word-of-mouth and COVID-19 concerns have a substantial effect on intentions to revisit. The main findings are that in terms of associations between design and landscape and revisit intentions, women are more loyal to green hotels than men. In conclusion, the positive association between green practices and various guest-related outcomes implies that hotels aiming for sustainability must prioritize effective communication, strategic branding, employee engagement, and ongoing improvement. Females’ loyalty to green hotels and intentions to revisit have been found to be strongly correlated, providing hotels with the chance to establish a distinctive brand and win over a devoted clientele. Additionally, environmental policy is confirmed to enhance sustainable practices in the hotel sector.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135480692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Impact of E-learning on the Feeling of Job Alienation among Faculty Members in Jordanian Universities 网上学习对约旦大学教师工作疏离感的影响

ABAC Journal Pub Date : 2023-09-28 DOI: 10.59865/abacj.2023.50

Shehadeh Al-Gharaibeh, Haitham Ali Hijazi, Haitham M. Alzoubi, Alaa Amin Abdalla, Lara S. Khamash, Nevin Youssef Kalbouneh

{"title":"The Impact of E-learning on the Feeling of Job Alienation among Faculty Members in Jordanian Universities","authors":"Shehadeh Al-Gharaibeh, Haitham Ali Hijazi, Haitham M. Alzoubi, Alaa Amin Abdalla, Lara S. Khamash, Nevin Youssef Kalbouneh","doi":"10.59865/abacj.2023.50","DOIUrl":"https://doi.org/10.59865/abacj.2023.50","url":null,"abstract":"The purpose of this study to identify the impact of E-learning on the feeling of job alienation among faculty members in public and private Jordanian universities. The study community consisted of faculty members in all Jordanian university, where 498 questionnaires were analyzed. The descriptive-analytical approach was applied and the results were analyzed by statistical methods, the results of the study showed that there is a negative and statistically significant effect of E-learning on the extent to which faculty members feel job alienation, and that the rate of applying E-learning was at a medium degree, and the degree of faculty members’ feeling of job alienation was also at a medium degree. The study recommended not relying on E-learning completely, except in emergency cases, and limiting E-learning to some subjects, as the results showed that students' educational attainment was low, and the study recommended paying attention to the infrastructure of E-learning. The study dealt with a topic that the previous studies did not clearly address, and there is a paucity of studies that dealt with the subject of the study. which is the effect of e-learning on the feeling of job alienation among faculty members. These results may direct some researchers to conduct further studies on the impact of e-learning on the desire and effectiveness of faculty members in teaching.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135386975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Relationship Between Entrepreneurial Orientation, Innovation and Financial Performance: The Mediating Role of Absorptive Capacity and Technological Innovation Capability 创业导向、创新与财务绩效关系探讨——吸收能力与技术创新能力的中介作用

ABAC Journal Pub Date : 2023-09-07 DOI: 10.59865/abacj.2023.49

Sirinthra Sungthong, S. Aujirapongpan, Kanokwan Meesook

引用次数: 3

Factors Influencing Intentions to Return Express Delivery Packages for Next Use in A Developing Country 影响发展中国家退回快递包裹以备下次使用的因素

ABAC Journal Pub Date : 2023-09-05 DOI: 10.59865/abacj.2023.47

Supicha Vilaisri, P. Chamchang, Vikas Kumar

{"title":"Factors Influencing Intentions to Return Express Delivery Packages for Next Use in A Developing Country","authors":"Supicha Vilaisri, P. Chamchang, Vikas Kumar","doi":"10.59865/abacj.2023.47","DOIUrl":"https://doi.org/10.59865/abacj.2023.47","url":null,"abstract":"The rapid growth of the e-commerce and logistics industries has generated considerable express packaging waste, which is steadily harming the environment. Thus, achieving a sustainable e-commerce system has become crucial. This study aims to identify the factors that affect intentions to return Express Delivery Packages (EDPs) for next use by applying the extended Theory of Planned Behaviour (TPB) in a developing country context. The research data were gathered through an online survey in Thailand. In total, 426 responses were obtained using convenience sampling. This paper presents the constructed model and results of the empirical data analysis which utilized a Covariance-Based Structural Equation Modelling (CB-SEM) approach. The results reveal that attitude, subjective norms, perceived behavioral control, and awareness of consequences, significantly impact intentions. Surprisingly, the hypotheses for convenience, incentive, and risk perception, did not affect intentions to return. The contributions to the literature on reverse logistics include improving understanding of the consumer perspective as well as providing insights to the government and express delivery operators for understanding the relative magnitude of factors that lead to intentions to return EDPs, which can provide guidance in forming strategies that will encourage the involvement of more enviormentally friendly practises, in line with circular goals.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46689440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

How Foreign Ownership and Competition Affect the Credit Growth of Commercial Banks: Evidence from A Transitional Economy 外资所有权和竞争对商业银行信贷增长的影响——来自转型经济的证据

ABAC Journal Pub Date : 2023-09-05 DOI: 10.59865/abacj.2023.48

Khoa Dang Duong, Nhi Ngoc Thanh Nguyen, Phuong Mai Tran, Ha Pham

引用次数: 0

Developing an Integrated Rural Tourism Model for Stakeholders in Yuanjia Village, China 元家村利益相关者整合乡村旅游模式研究

ABAC Journal Pub Date : 2023-09-01 DOI: 10.59865/abacj.2023.46

Yixuan Cheng, Julia Fallon

引用次数: 0

Effect of Research Training Environment on Doctoral Students’ Research Intentions 科研训练环境对博士生科研意愿的影响

ABAC Journal Pub Date : 2023-08-31 DOI: 10.59865/abacj.2023.45

Sutthisan Chumwichan, Suwimon Wongwanich, Chayut Piromsombat

{"title":"Effect of Research Training Environment on Doctoral Students’ Research Intentions","authors":"Sutthisan Chumwichan, Suwimon Wongwanich, Chayut Piromsombat","doi":"10.59865/abacj.2023.45","DOIUrl":"https://doi.org/10.59865/abacj.2023.45","url":null,"abstract":"The research training environment (RTE) is an important factor for enhancing doctoral students’ research intentions (RI). This study aims to develop and validate the casual relationship model of the RTE and RI, mediated by research self-efficacy (RSE) and research engagement (RE), and examine differential RTE effects in years 1-3 of the doctoral program. The research sample consisted of 246 doctoral students in years 1-3 of their doctoral program, with the respondents randomly selected from 13 universities in Thailand. Data were collected via questionnaire and analyzed using an integrated generalized structured component analysis (IGSCA) with multigroup analysis. The findings have shown that there was no mediation effect of RE or RSE between the RTE and RI in the first year. In contrast, mediation effects of RE and RSE were found in the second (β = .097) and third years (β = .723) of the doctoral program. Based on the results, it is suggested that the RTE component associated with RSE should be established (e.g., allowing students to engage with their projects early and minimally) in the first year. Furthermore, it is recommended that RSE and RE be developed concurrently (e.g., encouraging students to share research ideas with others) in the second and third years.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48289133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Examining the Antecedents and Consequences of Adaptive Selling Capability: Study from Microfinance Institutions in Indonesia 考察适应性销售能力的先决条件和后果——来自印度尼西亚小额信贷机构的研究

ABAC Journal Pub Date : 2023-08-04 DOI: 10.59865/abacj.2023.38

Slamet Ahmadi, Susanti Widhiastuti, Irfan Helmy, J. Jayadi, Atika Nur Aini

{"title":"Examining the Antecedents and Consequences of Adaptive Selling Capability: Study from Microfinance Institutions in Indonesia","authors":"Slamet Ahmadi, Susanti Widhiastuti, Irfan Helmy, J. Jayadi, Atika Nur Aini","doi":"10.59865/abacj.2023.38","DOIUrl":"https://doi.org/10.59865/abacj.2023.38","url":null,"abstract":"In the heated business competition of today’s financial services sector, small conventional banks such as microfinance institutions (MFIs) must maintain superior salespeople with adaptive selling capabilities to increase sales performance. Therefore, it is critical to investigate the determinant factor and consequences of salespeople’s adaptive selling capability. This study proposed to examine the effect of psychological empowerment dimensions, namely: meaning, competence, self-determination, and impact, on adaptive selling capability. In addition, this research also scrutinises the link between adaptive selling capability and sales performance by examining innovative selling behavior as a mediating variable. A total of 205 salespeople from 34 MFIs in Central Java, Indonesia, participated in the survey. Based on structural equation modelling (PLS-SEM) analyses, this study found that psychological empowerment dimensions significantly affect adaptive selling capability. Findings also demonstrate that adaptive selling capability positively influences innovative selling behaviour. Finally, the results revealed that innovative selling behaviour mediates the relationship between adaptive selling capability and sales performance. This research provides insight for MFI managers to improve sales performance by cultivating employee psychological empowerment, which impacts adaptive selling capability and innovative selling behavior.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43636940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Updating Cruise Tourism Theme: A Methodology of Systematic Literature Review 更新邮轮旅游主题：一种系统文献综述的方法论

ABAC Journal Pub Date : 2023-07-31 DOI: 10.59865/abacj.2023.41

Tanapon Rungroueng, Paithoon Monpanthong

引用次数: 1