ABAC Journal最新文献

Exploring the Factors Influencing Chinese Consumers’ Condominium Purchase Decision 探索影响中国消费者公寓购买决策的因素

ABAC Journal Pub Date : 2024-07-27 DOI: 10.59865/abacj.2024.32

Pak Thaldumrong

引用次数: 0

Determinants of New Venture Survival: A Case Study of Startups in Thailand 新创企业生存的决定因素：泰国初创企业案例研究

ABAC Journal Pub Date : 2024-07-27 DOI: 10.59865/abacj.2024.33

Nuttaree Kraivichien, Oranuch Pruetipibultham

引用次数: 0

The Determinants and Effects of Competitive Advantage of Lasem Batik Tulis MSEs Lasem Batik Tulis 中小型企业竞争优势的决定因素和影响

ABAC Journal Pub Date : 2024-07-26 DOI: 10.59865/abacj.2024.30

M. Rita, Arief B. Kristanto, Riskin Hidayat, Pambayun Kinasih Yekti Nastiti, Petrus A. Usmanij

引用次数: 0

Enforcement Branding Choice for SMEs Specialty Food Brands Among Indonesian Millennials 印尼千禧一代对中小型企业特色食品品牌的执行选择

ABAC Journal Pub Date : 2024-07-26 DOI: 10.59865/abacj.2024.31

Yasri Yasri, Vidyarini Dwita, Mia Ayu Agustina, Noor Fadhiha Mokhtar

引用次数: 0

How Nano-Influencers Citizenship Behavior Affect Their Stickiness to the Social Commerce Platform? The Roles of Perceived Value 纳米影响者的公民行为如何影响他们对社交商务平台的粘性？感知价值的作用

ABAC Journal Pub Date : 2024-07-25 DOI: 10.59865/abacj.2024.28

Yu He, Siwarit Pongsakornrungsilp, P. Pongsakornrungsilp, Yeamdao Narangajavana, Vikas Kumar

{"title":"How Nano-Influencers Citizenship Behavior Affect Their Stickiness to the Social Commerce Platform? The Roles of Perceived Value","authors":"Yu He, Siwarit Pongsakornrungsilp, P. Pongsakornrungsilp, Yeamdao Narangajavana, Vikas Kumar","doi":"10.59865/abacj.2024.28","DOIUrl":"https://doi.org/10.59865/abacj.2024.28","url":null,"abstract":"With the increasing significance of Nano-influencer in social commerce, their citizenship behaviors have become crucial in shaping perceptions of value. To investigate the relationship between Nano-influencers citizenship behavior (NICB), perceived value, and their stickiness to the social commerce platform (SCP), this study employs a multi-dimension approach. The data was collected from 393 Nano-influencers in China who have formed partnerships with at least one SCP, and analyzed by Smart-PLS software. The findings suggest that there is a positive correlation between NICB and perceived value, and that NICB directly impacts nano-influencers’ stickiness to the SCP. In addition, Nano-influencers stickiness to the SCP is directly influenced by both utilitarian and emotional value, and these factors partially explain the relationship between NICB and stickiness to the SCP. However, social value and epistemic values do not have an impact on stickiness to the SCP, nor do they mediate the relationship between NICB and stickiness to the SCP. The study's conclusions advance our understanding of NICB and provide business professionals with practical marketing strategies that optimize Nano-influencers value. \u0000Keywords: Nano-influencers citizenship behavior, utilitarian value, emotional value, social value, epistemic value, Stickiness to the Social Commerce Platform","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Socialization and Impulse Buying of Young Adults in S-Commerce: Mediating Roles of Hedonic Browsing and Upward Social Comparison 社交与年轻人在 S-Commerce 中的冲动性购买：享乐型浏览和向上社会比较的中介作用

ABAC Journal Pub Date : 2024-07-25 DOI: 10.59865/abacj.2024.29

Penjuree Kanthawongs, F. Jabutay

{"title":"Socialization and Impulse Buying of Young Adults in S-Commerce: Mediating Roles of Hedonic Browsing and Upward Social Comparison","authors":"Penjuree Kanthawongs, F. Jabutay","doi":"10.59865/abacj.2024.29","DOIUrl":"https://doi.org/10.59865/abacj.2024.29","url":null,"abstract":"Social media has become ubiquitous in the lives of young adults, exposing them constantly to their peers’ online activities and an influx of commercial content that triggers impulsive purchases. Drawing insights from theoretical and empirical literature, the current study proposes a conceptual model to help explain what leads young adult consumers to impulse buy while using social media platforms for social interaction. The model was tested using partial least squares structural equation modeling, with data collected from 416 young adults from Thailand. The findings revealed that the social interaction motive elicits both hedonic browsing and upward social comparison. Hedonic browsing also acts as an antecedent of upward social comparison. The increased intensity of browsing and comparison elevates the likelihood of impulse buying. The study also found that hedonic browsing mediates the relationship between social interaction motives and upward social comparison. This comparison variable, in turn, mediates the connection between browsing and buying. However, the frequency of social media use does not have significant moderating effects on the relationships among hedonic browsing, upward social comparison, and impulse buying. These findings have significant practical and theoretical implications.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Organizational Innovation Capability in The Relationship Between Disruptive Innovation and Organizational Performance of Thai Listed Firms 组织创新能力在泰国上市公司颠覆性创新与组织绩效关系中的作用

ABAC Journal Pub Date : 2024-07-09 DOI: 10.59865/abacj.2024.27

Sumittra Jirawuttinunt, Achariya Issarapaiboon, Chureeporn Mueangjum, Veeraya Pataraarechachai

{"title":"The Role of Organizational Innovation Capability in The Relationship Between Disruptive Innovation and Organizational Performance of Thai Listed Firms","authors":"Sumittra Jirawuttinunt, Achariya Issarapaiboon, Chureeporn Mueangjum, Veeraya Pataraarechachai","doi":"10.59865/abacj.2024.27","DOIUrl":"https://doi.org/10.59865/abacj.2024.27","url":null,"abstract":" This research aims to examine the mediating effect of organizational innovation capability on the relationship between disruptive innovation and organizational performance. Data collection was implemented through a mail survey method via questionnaires completed by the executive managers of Thai-listed firms. Of the returned and completed surveys, 148 questionnaires were deemed usable. Statistical analysis was performed by means of structural equation modelling, to test the hypothesized relationships. Results indicated that organizational innovation capability plays a vital role through its mediating effect on the relationship between disruptive innovation (technological disruption and market disruption) and organizational performance. The findings contribute insights for current and large firms regarding the influence of disruptive innovation, indicating that this ensures enhanced organizational performance via organizational innovation capability. More importantly, the study also increases the knowledge of disruptive innovation, informing predictions and assisting decision-makers involved in generating firms’ competitive advantages.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"94 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141664226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impacts of Trade Flows on Household Welfare During Covid-19 Pandemic: Evidence from OECD Countries 19大流行病期间贸易流动对家庭福利的影响：经合组织国家的证据

ABAC Journal Pub Date : 2024-07-09 DOI: 10.59865/abacj.2024.26

W. Srisawasdi, Sylvia Szabo, Seree Park, T. Tsusaka, Zoe Matthews

引用次数: 0

Development of Measurement Instruments for Teachers’ Lifelong Learning Mindset, Learning Habits and Self-Directed Learning 开发教师终身学习心态、学习习惯和自主学习的测量工具

ABAC Journal Pub Date : 2024-05-24 DOI: 10.59865/abacj.2024.24

Tanaporn Wongwanich, Wirathep Pathumcharoenwattana, Archanya Ratana-Ubol

{"title":"Development of Measurement Instruments for Teachers’ Lifelong Learning Mindset, Learning Habits and Self-Directed Learning","authors":"Tanaporn Wongwanich, Wirathep Pathumcharoenwattana, Archanya Ratana-Ubol","doi":"10.59865/abacj.2024.24","DOIUrl":"https://doi.org/10.59865/abacj.2024.24","url":null,"abstract":"Lifelong learning is a crucial process that contributes to the continuous professional advancement opportunities for teachers. To promote teachers as lifelong learners, it is essential to leverage comprehensive insights into key mobilizing factors for lifelong learning, including a Lifelong Learning Mindset, Learning Habits, and Self-Directed Learning. This research aims to 1) develop measurement instruments for teachers’ Lifelong Learning Mindset, Learning Habits, and Self-Directed Learning, and to 2) examine the quality of the measurement instruments, including the establishment of norms for all three variables. The research sample consisted of 943 elementary school teachers, selected using stratified random sampling. The measurement instrument consisted of a questionnaire containing 35 items each utilizing a 5-point rating scale. The research findings show that item content validity ratio (CVR) values for each of the instrument subscales ranged between .71 and 1.00, while the content validity index (S-CVI) value for the entire scale was .97. The internal consistency reliability values for the individual variable subscales ranged from .925 to .963, while the construct validity using Confirmatory Factor Analysis (CFA) as measured by the Mplus program showed that the measurement model fit the empirical data at the .05 significance level. This study also established percentile norms for the developed instruments.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"6 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141099152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Structural Equation Modeling for the Business Performance of Private Hospitals in Thailand: Management Perspective 泰国私立医院经营业绩的结构方程模型：管理视角

ABAC Journal Pub Date : 2024-05-16 DOI: 10.59865/abacj.2024.23

Mallika Subongkod, Bharis Hongsakul

{"title":"Structural Equation Modeling for the Business Performance of Private Hospitals in Thailand: Management Perspective","authors":"Mallika Subongkod, Bharis Hongsakul","doi":"10.59865/abacj.2024.23","DOIUrl":"https://doi.org/10.59865/abacj.2024.23","url":null,"abstract":"This research aimed to study the causal factors affecting the business performance of private hospitals in Thailand from a management perspective. The sample consisted of 411 executives from private hospitals in Thailand, selected through purposive sampling. Data were collected via questionnaire, with SEM being used for analysis. The results indicated that the development of an enterprise resource system, including the competency and capability of entrepreneurs, positively influenced the focus on competitive differentiation. In turn, this focus had a positive effect on customer relationship management. Customer relationship management positively impacted brand loyalty, which subsequently enhanced business performance. In contrast, the competency and capability of entrepreneurs did not have an effect on business performance. \u0000The findings suggest that the growth and sustainability of business performance in private hospitals depends on various supportive factors. These range from policy formulation and the development of technological systems in services to strategies for building customer relationships, all contributing to competitive advantages, service loyalty, and success in achieving set goals.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"21 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140967419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0