Nigeria Journal of Home Economics (ISSN: 2782-8131)最新文献

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EFFECT OF DIGITAL ADVERTISING ON CONSUMER SATISFACTION ON PACKAGED FOOD ITEMS IN ABIA STATE, NIGERIA 数字广告对尼日利亚阿比亚州包装食品消费者满意度的影响
Nigeria Journal of Home Economics (ISSN: 2782-8131) Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.279
NNANNA Joyce
{"title":"EFFECT OF DIGITAL ADVERTISING ON CONSUMER SATISFACTION ON PACKAGED FOOD ITEMS IN ABIA STATE, NIGERIA","authors":"NNANNA Joyce","doi":"10.61868/njhe.v12i9.279","DOIUrl":"https://doi.org/10.61868/njhe.v12i9.279","url":null,"abstract":"The wave of globalization, fueled by advancement in technology, has produced a global economy and its attendant challenges to most producers and consumers as well. They are now required to produce suitable digitalized platforms to sustain the new economy. This calls for the use of constructivists innovative digitalized approaches to help consumers derive maximum satisfaction in the consumption and search for such products. Specifically, this study sought to determine the extent of usage of digital advertising platform by household for sourcing packaged food items (tomato puree, milk, noodles and seasoning cubes/sachets) in Abia State, Nigeria, ascertain the level that digital advertising has affected consumer’s perception of packaged food items and determine the extent to which digital advertising could help in increasing consumer satisfaction of packaged food items. The population of the study comprised of 730,673 correspondents. Multistage sampling technique was used to select a sample size of 450. The finding reveals that usage rate of digital advertising platform by household for sourcing packaged food items in Abia State, Nigeria is very low; there is a significant relationship between digital advertisement and consumer’s perception of packaged food items in Abia State. It was recommended that the in order to boost productivity and performance, management should include their staff in decision-making regarding packaging and digital advertising-related issues. These product-related factors influence customer loyalty to a large extent. This is due to research showing a strong correlation between digital advertising and how Abia State, Nigerian consumers perceive packaged food products.","PeriodicalId":516976,"journal":{"name":"Nigeria Journal of Home Economics (ISSN: 2782-8131)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139964208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CONSTRAINTS TO THE ADOPTION OF ERGONOMIC PRINCIPLES NEEDED BY GARMENT WORKERS IN GARMENT INDUSTRY IN SOUTH-EASTERN NIGERIA 尼日利亚东南部服装业工人采用人体工程学原则的制约因素
Nigeria Journal of Home Economics (ISSN: 2782-8131) Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.282
LEMCHI, Stella. N., OKEKE,Eucharia.N., MBAH, Cynthia. A., NWANORUE Gladys. I., OBI-ANYANWU,Jovita N.
{"title":"CONSTRAINTS TO THE ADOPTION OF ERGONOMIC PRINCIPLES NEEDED BY GARMENT WORKERS IN GARMENT INDUSTRY IN SOUTH-EASTERN NIGERIA","authors":"LEMCHI, Stella. N., OKEKE,Eucharia.N., MBAH, Cynthia. A., NWANORUE Gladys. I., OBI-ANYANWU,Jovita N.","doi":"10.61868/njhe.v12i9.282","DOIUrl":"https://doi.org/10.61868/njhe.v12i9.282","url":null,"abstract":"The study focused on Constraints to the Adoption of Ergonomic Principles Needed by Garment Workers in their Garment Industry in South-eastern  Nigeria. Two research questions and one hypothesis guided the study. Descriptive survey research design was adopted for the study. The population consist of 267 garment workers drawn from the 19 registered garment companies in South-eastern Nigeria. Structured and validated questionnaire on Constraint to the Adoption of Ergonomic Principles Needed by Garment Workers in their Garment Industry in South-eastern  Nigeria was used for data collection. Data were analyzed using mean, standard deviation, and t- test. The findings showed that major factors mitigating against the adoption of ergonomic principles by garment workers include ignorance about the long-term effect of occupational injury, lack of training skill and experience on ergonomics, nonchalant attitude towards one’s health among others. Strategies for enhancing the adoption of the needed ergonomic principles include public enlightenment through radio, television, talk show, billboards etc., organizing seminar and workshops for grass root awareness on ergonomic principles among others. Based on the finding of the study, it was recommended that the identified strategies for enhancing the adoption of the needed ergonomic principles should be utilized to ensure grassroots awareness and sensitization on the obvious benefits of this proactive healthcare measures for a deep and far-reaching result.","PeriodicalId":516976,"journal":{"name":"Nigeria Journal of Home Economics (ISSN: 2782-8131)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139894521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SENSORY EVALUATION AND ACCEPTABILITY OF WATER YAM (DIOSCOREA ALATA) FLOUR FOR PRODUCTION SNACKS 用于制作点心的山药粉的感官评估和可接受性
Nigeria Journal of Home Economics (ISSN: 2782-8131) Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.276
ERADAJIRE, Blessing N., IMONIKEBE, Bridget.U
{"title":"SENSORY EVALUATION AND ACCEPTABILITY OF WATER YAM (DIOSCOREA ALATA) FLOUR FOR PRODUCTION SNACKS","authors":"ERADAJIRE, Blessing N., IMONIKEBE, Bridget.U","doi":"10.61868/njhe.v12i9.276","DOIUrl":"https://doi.org/10.61868/njhe.v12i9.276","url":null,"abstract":"This study  assess the acceptability of processed water yam flour as a snack and its sensory evaluation. Using water yam flour and wheat flour in the ratios of 70:30 and 50:50, two distinct composite flour blends were created. As a control, there were samples made of wheat flour. The purpose of the study was to investigate the potential applications of Nigeria's freely obtainable water yam flour for making chinchin, cake, and cookies. In order to accomplish this, chinchin, cakes, and cookies made with water yam and wheat flour were prepared and then subjected to sensory analysis. Based on its appearance, color, flavor, texture, taste, mouth feel, crispiness, and overall acceptability, food products such chinchin, cake, and cookies were utilized to assess the  sensory acceptability. For sensory evaluation, an 8-point hedonic scale was employed. The mean separation was performed using the Duncan New Multiple Range Test. The data was analyzed using the mean(x) score, simple percentage, standard deviation (SD), and analysis of variance (ANOVA). To clarify how new recipe is created, the study used an experimental research approach.  It was evident from the findings that the judges accepted  chinchin, cakes, and cookie sampling. The study concluded that, with regard to the factors examined, there was no discernible variation in the judges' ratings. Based on the results, the researcher concluded that water yam flour can be used in place of wheat flour and that products  like chinchin, cakes, and cookies made with water yam flour should be encouraged by the  producers.","PeriodicalId":516976,"journal":{"name":"Nigeria Journal of Home Economics (ISSN: 2782-8131)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139894264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A REVIEW OF THE INFLUENCE OF E-COMMERCE FOR THE FAMILY ECONOMIC ENHANCED TRANSACTION 电子商务对促进家庭经济交易的影响综述
Nigeria Journal of Home Economics (ISSN: 2782-8131) Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.280
USOROH, Comfort., EKONG, Ima
{"title":"A REVIEW OF THE INFLUENCE OF E-COMMERCE FOR THE FAMILY ECONOMIC ENHANCED TRANSACTION","authors":"USOROH, Comfort., EKONG, Ima","doi":"10.61868/njhe.v12i9.280","DOIUrl":"https://doi.org/10.61868/njhe.v12i9.280","url":null,"abstract":"The family is a microeconomic unit of the larger society where family members engage in economic activities such as sales and purchases of goods and services. Technological advancements have significantly altered the techniques of family economics in recent times and enhanced transaction. This paper concentrates on the deployment of digital resources for family economics and transactions. It critically reviews the concept of e-commerce, the evolution, types, benefits, challenges and the influence of e-commerce on families. E-commerce, the activity of buying and selling goods and services online over the internet dates back to the early 1970s; expanded market, cost savings and competitive pricing, others include personalized shopping experience, improved efficiency and streamlined operations, enhanced customer engagement and feedback,  there are basically four types of e-commerce which are Peer-to-peer (P2P) which is a platform where a buyer and the seller interact with each other without the involvement of a middle person; Consumer-to-Consumer (C2C), which is a type of platform where the consumer trades goods and services directly with another consumer online; Business-to-Business (B2B), this is an online transaction between two business owners; and Business-to-Consumer (B2C), this is an online business between the consumer and the business owner. The methodology used in this research was a review of secondary data. The benefits of e-commerce are convenience and accessibility, global reach and expanded market, cost savings and competitive pricing, others include personalized shopping experience, improved efficiency and streamlined operations, enhanced customer engagement and feedback, consumer behaviour and decision making. The paper also identified some of the challenges of e-commerce as security and privacy concerns, logistics and fulfilment, building customer trust, regulatory compliance, competitive landscape and technological infrastructure. The influence of e-commerce on families are many and varied. They include convenience and time savings, cost savings and discounts, expanded product accessibility: convenience for busy parents, enhanced product research and decision-making and improved access for remote or limited mobility families. E-commerce is therefore a valuable digital resource for family economics for sustainable development.","PeriodicalId":516976,"journal":{"name":"Nigeria Journal of Home Economics (ISSN: 2782-8131)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139894643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
HEALTHCARE PRACTICES AND DIGITAL TECHNOLOGIES AMONG PARENTS OF PUPILS ATTENDING FEDERAL COLLEGE OF EDUCATION (TECHNICAL) STAFF SCHOOL AKOKA, LAGOS. 拉各斯阿科卡联邦教育学院(技术)职工学校学生家长的保健实践和数字技术。
Nigeria Journal of Home Economics (ISSN: 2782-8131) Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.278
OYEGUNWA, Oluwatoyin, R, GBADEBO, Christiana T.
{"title":"HEALTHCARE PRACTICES AND DIGITAL TECHNOLOGIES AMONG PARENTS OF PUPILS ATTENDING FEDERAL COLLEGE OF EDUCATION (TECHNICAL) STAFF SCHOOL AKOKA, LAGOS.","authors":"OYEGUNWA, Oluwatoyin, R, GBADEBO, Christiana T.","doi":"10.61868/njhe.v12i9.278","DOIUrl":"https://doi.org/10.61868/njhe.v12i9.278","url":null,"abstract":"The study examined healthcare practices and Digital Technologies among parents of pupils attending Federal College of Education (Technical) Staff School Akoka, Lagos. Four (4) research questions were raised and answered to guide the conduct of the study. The study adopted a descriptive survey research study of which population of the study comprised parents of pupils attending FCE (T) staff school Akoka, Lagos numbering five hundred (500). The sample comprised of two hundred (200) parents constituting forty percent (40%) of the population.  Simple random sampling technique was used in the selection of pupils in the different classes to take the questionnaire home to their parents. \u0000It was concluded that healthcare practices and Digital Technologies among parents of pupils attending Federal College of Education (Technical) Staff School Akoka, Lagos is significant. It was also concluded that the parents shun all form of untrusted healthcare practices such as traditional medicine among others. Recommendations made among others is that Digital Technologies in health care practices should be made accessible to all and sundry.","PeriodicalId":516976,"journal":{"name":"Nigeria Journal of Home Economics (ISSN: 2782-8131)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139963826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CLOTHING CARE AND MAINTENANCE PRACTICES AMONG BOARDING SECONDARY SCHOOL STUDENTS IN ANAMBRA STATE 阿南布拉州寄宿中学生的衣物护理和保养习惯
Nigeria Journal of Home Economics (ISSN: 2782-8131) Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.281
OKONKWO, Cecilia .C, EZEMA, P.N, OBETA, A.O
{"title":"CLOTHING CARE AND MAINTENANCE PRACTICES AMONG BOARDING SECONDARY SCHOOL STUDENTS IN ANAMBRA STATE","authors":"OKONKWO, Cecilia .C, EZEMA, P.N, OBETA, A.O","doi":"10.61868/njhe.v12i9.281","DOIUrl":"https://doi.org/10.61868/njhe.v12i9.281","url":null,"abstract":"This study focused on clothing care and maintenance practices of boarding students in Anambra state. Specifically, the study identified various clothing care and maintenance practices among boarding secondary school students in Anambra State. Two research questions and two hypotheses guided the study. The study adopted descriptive survey research. The population comprised 20,114 respondents, multi-stage sampling technique was used to get a sample size of 329 respondents consisting of 298 students (123 male and 175 female students) and 31 teachers (8 house masters, 12 house mistresses and 11 Home Economics teachers). Structured questionnaire which was validated by three experts was used for data collection.  The reliability of the instrument was determined using Crombach Alpha which yielded a reliability coefficient of 0.87. Data were analysed using mean and standard deviation. A mean of 2.50 was used as a cut off mean. The results of the study revealed that washing clothing items whenever it is dirty, removing stains as soon as it is noticed among others are clothing care and maintenance practices by boarding school students.  The study recommended that efforts should be made by teachers and house masters/mistresses to inculcate the skills of proper clothing care and maintenance in boarding students to improve their self-hygiene and this will facilitate their adoption of proper ways of clothing care and maintenance practices.","PeriodicalId":516976,"journal":{"name":"Nigeria Journal of Home Economics (ISSN: 2782-8131)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139963732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A PERCEPTION OF HOMEMAKERS’ ONLINE MENU ORDERS ON CONSUMERS’ SATISFACTION IN TANKE, ILORIN SOUTH LOCAL GOVERNMENT AREA, KWARA STATE 瓜拉州伊洛林南地方政府辖区坦克的家庭主妇网上订购菜单对消费者满意度的影响
Nigeria Journal of Home Economics (ISSN: 2782-8131) Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.286
JOHNSON,W.O., TIJANI, S.A., ABDULKADIR,S.O., ADEBISI, T.T.
{"title":"A PERCEPTION OF HOMEMAKERS’ ONLINE MENU ORDERS ON CONSUMERS’ SATISFACTION IN TANKE, ILORIN SOUTH LOCAL GOVERNMENT AREA, KWARA STATE","authors":"JOHNSON,W.O., TIJANI, S.A., ABDULKADIR,S.O., ADEBISI, T.T.","doi":"10.61868/njhe.v12i9.286","DOIUrl":"https://doi.org/10.61868/njhe.v12i9.286","url":null,"abstract":"The study investigated perception of homemakers’ online menu orders on consumers’ satisfaction in Tanke, Ilorin South Local Government Area. Five research questions were stated and four research hypotheses tested.  Structured questionnaire was used to solicit information from the respondents. The instrument was validated and found reliable at 0.75. Five-point Likert scales of Strongly Agree, Agree, Strongly Disagree, Disagree and Undecided were used to interpret the data. Frequency count, mean, standard deviation and Pearson Product-Moment Correlation (PPMC) were used to analyse the data. The findings show that majority of the respondents agreed on the types of menus available for online order with grand mean score of 3.51 and the prices of menus ordered online were within the ranges of #2,000.00 to #2,750.00 per plate. Majority of the respondents also agreed with the methods of online menu orders with mean score of 3.43 were 3.00 was the decision rule which is lesser than 3.51 and 3.43 respectively. There is no significant relationship between the types and prices of online menu orders on customers’ satisfaction. \u0000Online menu orders have proliferated and rapidly improved the traditional line-up for menu orders and the use of digital resource brings relief to individual. It was therefore recommended that more researches be conducted on technological benefits to consumers in rural areas.         ","PeriodicalId":516976,"journal":{"name":"Nigeria Journal of Home Economics (ISSN: 2782-8131)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139894518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PROXIMATE AND ORGANOLEPTIC ANALYSIS OF CARROT-FORTIFIED AND VANILLA FLAVOURED CAKES 胡萝卜强化蛋糕和香草风味蛋糕的近似物和感官分析
Nigeria Journal of Home Economics (ISSN: 2782-8131) Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.287
APATA, O. C., FASHIPE, J.T, MELUDU, N.T.
{"title":"PROXIMATE AND ORGANOLEPTIC ANALYSIS OF CARROT-FORTIFIED AND VANILLA FLAVOURED CAKES","authors":"APATA, O. C., FASHIPE, J.T, MELUDU, N.T.","doi":"10.61868/njhe.v12i9.287","DOIUrl":"https://doi.org/10.61868/njhe.v12i9.287","url":null,"abstract":"This study investigated the proximate and organoleptic properties of carrot-fortified and vanilla flavoured cake. Specifically, it determined: proximate composition of carrot-fortified and vanilla flavoured cake; and organoleptic properties of carrot-fortified and vanilla flavoured cake. Samples of the products were prepared using standard methods. The product was divided into two parts, one part was subjected to proximate analysis while the other part was subjected to sensory evaluation. Proximate analysis of carrot-fortified and vanilla flavoured cake was carried out using standard methods. Twenty panellists were involved in the sensory evaluation of the products. A 7-point hedonic scale was used to collect data on the organoleptic properties of the samples. Data for sensory evaluation were analysed using percentages (%). Result of proximate analysis showed that carrot-fortified cake had the highest content of protein (15.6%),  Moisture Content (15.6%), ash (2.4%), crude fibre (1.2%), Tannins (55mg/100g), Saponins (35mg/100g) 35, Ascorbic Acid (14.5mg/100g), Carotenoids (350µg/100g), Thiamine (0.21mg/100g), Riboflavin (0.17mg/100g), Niacin (2.65mg/100g) and lowest content of fat (25.0%), carbohydrate (42.2%) when compared to vanilla-flavoured cake. Also, the organoleptic result showed that carrot-fortified cake was ranked higher and accepted by the panellists when compared to vanilla flavoured cake based on the 7-point hedonic scale rating. Based on these findings it was recommended that: further research could be carried out on the shelf life of carrot cake and mode of preservation with the use of natural preservatives such as vinegar and physiochemical analysis of the cakes during different stages of storage.","PeriodicalId":516976,"journal":{"name":"Nigeria Journal of Home Economics (ISSN: 2782-8131)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139963757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
E-MARKETING OF PASTRY AND DOUGH PRODUCTS AND CONSUMERS’ SATISFACTION OF SERVICE QUALITY DELIVERY IN LAGOS STATE 拉各斯州糕点和面团产品的电子营销与消费者对服务质量的满意度
Nigeria Journal of Home Economics (ISSN: 2782-8131) Pub Date : 2024-02-14 DOI: 10.61868/njhe.v12i9.274
OGBONNA Kemi .P, ADENIJI Oluwatoyin. O, OGABI Temitope F.
{"title":"E-MARKETING OF PASTRY AND DOUGH PRODUCTS AND CONSUMERS’ SATISFACTION OF SERVICE QUALITY DELIVERY IN LAGOS STATE","authors":"OGBONNA Kemi .P, ADENIJI Oluwatoyin. O, OGABI Temitope F.","doi":"10.61868/njhe.v12i9.274","DOIUrl":"https://doi.org/10.61868/njhe.v12i9.274","url":null,"abstract":"The study determined e-marketing of pastry and dough products and customer satisfaction on Service Quality Delivery in Mainland Local Government Area of Lagos State. Four research questions guided the study. Descriptive survey design was adopted. Population for the study was 1,500 household members. Sample size for the study was 306 which comprised of household members in Mainland Local Government Area of Lagos State. Questionnaire was used for data collection. The questionnaire was validated by three experts from the Home Economics Department, University of Lagos. Reliability of the instrument was determined through test-re-test method and a reliability co-efficient of 0.97 was obtained using spearman’s rank correlation method. Findings indicated that the pastry and dough products commonly purchased online included cakes, meat pies, fish pie, chin chin among others. The most commonly delivery method was the use of courier service. Findings also revealed that customers are satisfied with marketing vendors when food products ordered are delivered in good condition and when food products ordered are delivered timely. Results showed that the problem customers face in e-marketing of pastry and dough products delivery includes the delivering of product that are not of the same shape, size and quality with the particular products ordered. It was concluded that the right delivery method should be adopted to ensure that food product ordered are same as food products delivered. Among recommendations made were that e-marketing vendors should ensure that pastry and dough products ordered are same with products delivered.","PeriodicalId":516976,"journal":{"name":"Nigeria Journal of Home Economics (ISSN: 2782-8131)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139894379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CHALLENGES OF DIGITAL ECONOMY AMONG HOUSEHOLDS IN UMUIKAA OKWU OLOKORO IN UMUAHIA SOUTH LOCAL GOVERNMENT AREA ABIA STATE 阿比亚州乌姆瓦希亚南地方政府辖区乌姆瓦希亚奥奎奥洛科罗家庭的数字经济挑战
Nigeria Journal of Home Economics (ISSN: 2782-8131) Pub Date : 2024-02-12 DOI: 10.61868/njhe.v12i9.271
ONWEH, N. A., ESIOWU, A. P., ONWEH, V. E
{"title":"CHALLENGES OF DIGITAL ECONOMY AMONG HOUSEHOLDS IN UMUIKAA OKWU OLOKORO IN UMUAHIA SOUTH LOCAL GOVERNMENT AREA ABIA STATE","authors":"ONWEH, N. A., ESIOWU, A. P., ONWEH, V. E","doi":"10.61868/njhe.v12i9.271","DOIUrl":"https://doi.org/10.61868/njhe.v12i9.271","url":null,"abstract":"This study determined the extent to which households in Umuikaa participated in digital economy and illuminated on the challenges they encountered. The area of the study was Umuikaa Okwu Olokoro in Umuahia South Local Government Area Abia State Nigeria. The study adopted a descriptive research design. The population of the study was 97 households in Umuikaa. The study adopted a total population sampling. Two research objectives, two research questions and one hypothesis guided the study. The in.strument for data collection was a 20-item structured four points rating scale questionnaire. Three experts validated the instrument. A reliability of 0.86 was obtained using Cronbach Alpha Reliability Test Method. Findings of the study revealed that rural household in Umuikaa participated averagely in digital economy. The findings further revealed the challenges limiting rural household participation in digital economy. Among others were, cost of training on digitalization, lack of digital marketing skills, cost of digital tools and constantly changing technologies. The hypothesis revealed that 62.5% of the hotiseholds participated in digital economy. The study recommended that data which is the oil that drive digital economy should be subsidized by the government in order to make it affordable for rural households. Again, good networking without hitches should be installed in rural communities to encourage digital economy participation and rural inclusion among others.","PeriodicalId":516976,"journal":{"name":"Nigeria Journal of Home Economics (ISSN: 2782-8131)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139895012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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