European Journal of Innovation Management最新文献

{"title":"Does black-box supplier involvement help buyers' product modular and architectural innovation? The moderating role of product modularity","authors":"Yuzhong Li","doi":"10.1108/ejim-03-2023-0233","DOIUrl":"https://doi.org/10.1108/ejim-03-2023-0233","url":null,"abstract":"Purpose In product modular design tasks, especially in the high-tech manufacturing industry, buyers and supplies play distinct roles, which may have different impacts on product architectural and modular innovation. Prior research has tended to view product innovation as a holistic concept, overlooking the importance of this differentiated influence. This study, from a modular design perspective, aims to clarify the impact of black-box supplier involvement on product architectural and modular innovation, as well as the influence of product modularity on these relationships. Design/methodology/approach Based on the theory of product modular design, this study decomposes product innovation into architectural and modular innovation from the perspective of the product internal structure to conduct in-depth theoretical analysis and model construction. A total of 276 valid questionnaires are collected from typical Chinese high-tech manufacturing firms and used to empirically test the constructed theoretical model using multiple hierarchical regression analysis. Findings The results show that black-box supplier involvement positively affects modular innovation and takes an inverted U-shape, as moderated by product modularity. However, the impact of black-box supplier involvement on architectural innovation shows contradictory differences at different modularity levels. Under a low level of product modular design, black-box supplier involvement has a negative impact on architectural innovation, but under a moderate level of modular design, it has a positive impact. After the degree of modular design exceeds a certain threshold, the impact gradually weakens. Practical implications The results provide valuable insights for managers, highlighting the need to avoid oversimplifying the innovation impact of black-box suppliers solely based on overall product innovation. Instead, a more accurate assessment of the innovation contributions of both the buyer and supplier should be based on the degree of architectural and modular innovation. Additionally, the findings suggest that managers should consider the alignment between their company's product modular design features and innovation priorities (i.e. modular innovation or architectural innovation) when determining an appropriate supplier collaborative development strategy. Originality/value This study not only reveals the different impacts of black-box supplier involvement on architectural and modular innovation, but also proves the significant synergistic innovation effect of the relationship between black-box supplier involvement and product modularization. It constitutes an enriched and deepened exploration in the existing research on supplier involvement in product innovation.","PeriodicalId":51462,"journal":{"name":"European Journal of Innovation Management","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135689889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Keeping pace with the times: research on the impact of digital leadership on radical green innovation of manufacturing enterprises","authors":"Hongna Tian, Jingge Han, Meiling Sun, Xichen Lv","doi":"10.1108/ejim-11-2022-0647","DOIUrl":"https://doi.org/10.1108/ejim-11-2022-0647","url":null,"abstract":"Purpose Toward sustainable development, radical green innovation (RGI) is necessary. Despite extensive research on the factors influencing green innovation, few studies have been conducted on the precursors. Based on upper echelons (UE) theory, dynamic capability (DC) theory, “stimulus-organism-response” (SOR) theory, social information processing (SIP) theory and cognitive appraisal (CA) theory of emotion, the study explores how digital leadership (DL) affects RGI and investigates the mediating effects of green organizational identity (GOI) and the moderating effects of digital threat (DT) and technology for social good (TSG), as well as the multiple concurrent causalities that trigger high RGI. Design/methodology/approach The method of combining structural equation model (SEM) and fuzzy-set qualitative comparative analysis (fs QCA) is adopted in the study. Data from 233 questionnaires were collected at two different time points. Findings This study's findings indicate that the four dimensions of DL can positively influence RGI and GOI partially mediates between the four dimensions of DL and RGI. DT has a negative moderating effect between DL and GOI, while TSG is positively regulated between them, DT and TSG linkage moderates the partial mediating effect of GOI in DL and RGI. Further, fs QCA is used to analyze the causal complexity of DL dimensions and GOI to RGI and nine effective configuration paths are identified. It is found that the synergy of digital thinking ability (DTA), digital detection ability (DDA), digital social ability (DSA), digital reserve ability (DRA) and GOI is crucial to high RGI. Among them, GOI core appears the most times, indicating that GOI plays a vital role in improving enterprise RGI. Originality/value This study expands the literature on leadership and innovation by constructing a framework of “DL-GOI-RGI” and exploring the transmission of GOI and the boundary effect of DT and TSG. The study used fs QCA and SEM to better understand the statistical associations and the set relations between the conjunctions and conditions.","PeriodicalId":51462,"journal":{"name":"European Journal of Innovation Management","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135689597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How to drive business model innovation for food and beverage enterprises after the pandemic: evidence from an emerging economy","authors":"Thanh Tiep Le, Cuong Cao Ngo, Ha Pham Hai Nguyen","doi":"10.1108/ejim-06-2022-0349","DOIUrl":"https://doi.org/10.1108/ejim-06-2022-0349","url":null,"abstract":"Purpose This study's main goal is to explore how small and medium-sized enterprises (SMEs) in the food as well as beverage (F&B) area should evolve to survive in a bustled post-pandemic future. Design/methodology/approach Drawing on the knowledge-practice gap in the field of Entrepreneurial Orientation (EO) as well as Business Model Innovation (BMI), this study examines an integrated framework using the F&B sector as an empirical field of research. This study uses an empirical quantitative approach using the main information aggregated from a questionnaire administered during the study. The sample had 467 valid responses (71.08% response rate). This paper uses the Partial-Least Squares Structural Equation Model (PLS-SEM) to examine structural relationships because this technique is usually proposed for models with complex relations. Findings According to the research EO is directly and indirectly, correlated with BMI. The correlation is positive and significant. Simultaneously, corporate social responsibility (CSR) is partially mediated in the stated relation between EO as well as BMI, and CETA where it shows a positive moderation part in EO's influence on CSR. In particular, it elucidates how EO promotes CSR and BMI, alongside moderating part of circular economy principles adoption (CEPA). Practical implications These research findings suggest that SMEs in the F&B sector should transform the way they traditionally manage their businesses by applying circular economic principles into entrepreneurial orientation to promote CSR-based practices and acquire the resources obtained from internal and external stakeholders. Hence, their business can recover from post-pandemic effects and become resilient to future disruptions. Furthermore, this study suggests that adopting circular economy principles provides a key source of knowledge and insights that allows firms to sharpen their entrepreneurial orientation toward incorporating stakeholders and social environmental concerns into business models for sustainability, especially in the uncertain and drastic changing environment. Originality/value This study proposes a novel approach by which BMI is formed and evolved based on circular economy principles-oriented entrepreneurship and the synergies of stakeholders through undertaking corporate social responsibility practices. Drawing from the knowledge-practice gap, this research adds to the existing knowledge about EO as well as BMI with a conceptualized and operationalized empirical framework in a novel context that was not covered in current literature, especially in the context of uncertainties and disruptions experienced during COVID-19 outbreaks. The F&B sector was hit and how it should evolve to recover and build resilience is perceived as an urgent issue.","PeriodicalId":51462,"journal":{"name":"European Journal of Innovation Management","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135476829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Post-pandemic opportunities for F&B green supply chains and supply chain viability: the moderate effect of blockchains and big data analytics","authors":"Moustafa Mohamed Nazief Haggag Kotb Kholaif, Bushra Sarwar, Ming Xiao, Milos Poliak, Guido Giovando","doi":"10.1108/ejim-10-2022-0581","DOIUrl":"https://doi.org/10.1108/ejim-10-2022-0581","url":null,"abstract":"Purpose This study aims to explore the pandemic's opportunities for enhancing the environmental practices of the food and beverages green supply chains and its effect on the supply chains' viability by exploring the relationship between fear and uncertainty of COVID-19, food and beverages green supply chain management (F&B-GSCM) and supply chains’ viability based on the two dimensions (robustness and resilience) and examine the moderating effect of innovative technology adoption like big data analysis (BDA) capabilities and blockchain technologies (BCT) on this relationship. Design/methodology/approach This study adopted partial least squares structural equation modeling (PLS-SEM) on a sample of 362 F&B small and medium enterprises (SMEs)’ managers in the Egyptian market for data analysis and hypothesis testing. Findings The empirical results show that the fear and uncertainty of the pandemic have a significant positive effect on green supply chain management (GSCM). Also, BDA moderates the relationship between fear and uncertainty of COVID-19 and GSCM. However, BCT do not moderate that relationship. Similarly, GSCM positively affects supply chain viability dimensions (robustness and resilience). In addition, F&B-GSCM significantly mediates the relationship between fear and uncertainty of COVID-19 and supply chain viability dimensions (robustness and resilience). Practical implications Food and beverages (F&B) managers could develop a consistent strategy for applying BCT and BDA to provide clear information and focus on their procedures to meet their stakeholders' needs during COVID-19. Governments and managers should develop a consistent strategy to apply food and beverages supply chains (F&B SCs)' green practices to achieve F&B SCs' resilience and robustness, especially during the pandemic. Originality/value The Egyptian F&B SCs have been linked directly with many European countries as a main source of many basic food and agriculture products, which have been affected lately by the pandemic. Based on the “social-cognitive,” “stakeholder” and “resource-based view” theories, this study sheds light on the optimistic side of the COVID-19 pandemic, as it also brings the concepts of F&B-GSCM, SC resilience, SC robustness and innovative technologies back into the light, which helps in solving F&B SC issues and helps to achieve their viability.","PeriodicalId":51462,"journal":{"name":"European Journal of Innovation Management","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134885299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Study on the impact of digital economy on innovation output based on dynamic panel data model","authors":"Jianing Xu, Weidong Li","doi":"10.1108/ejim-03-2023-0193","DOIUrl":"https://doi.org/10.1108/ejim-03-2023-0193","url":null,"abstract":"Purpose The digital economy has become a new engine for economic development, promoting the upgrading and transformation of traditional industries as well as fostering emerging industries and forms of business. Nonetheless, how does the digital economy affect innovation? The research objective is to explore the specific impact of the digital economy on innovation output. Design/methodology/approach This paper innovatively adopts the dynamic panel data model (DPDM) to carry out an empirical study on the impact of the digital economy on innovation output, through the observation of 30 provincial-level administrative regions in China. Furthermore, the paper innovatively analyzes the impact of different dimensions of the digital economy on innovation output and the impact of the digital economy on different dimensions of innovation output. Findings It is found that the digital economy is conducive to boosting innovation output considering innovation continuity. Specifically, the driving impact of core industries and enterprise application of digital economy on innovation output is more prominent, but the driving impact of infrastructure and personal application on innovation output is not fully played. Meanwhile, the driving impact of the digital economy on the innovation output quality is more significant than that digital economy on the innovation output quantity. Originality/value This study employs a DPDM for the first time to investigate the specific impact of the digital economy on innovation output, and contributes to the existing literature on the digital economy and digital economy-driven innovation. The findings offer a comprehensive explanation for the impact of the digital economy on innovation output, which has reference value for the formulation of innovation policies driven by digital economy, thereby providing impetus for the sustained and stable development of China's economy.","PeriodicalId":51462,"journal":{"name":"European Journal of Innovation Management","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134885298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Culture and technology in digital transformations: how large companies could renew and change into ecosystem businesses","authors":"Annika Steiber, Don Alvarez","doi":"10.1108/ejim-04-2023-0272","DOIUrl":"https://doi.org/10.1108/ejim-04-2023-0272","url":null,"abstract":"Purpose The purpose and theoretical contributions of this paper are to improve current knowledge on culture's role in firms' digital transformation, as well as to identify and add a cultural “digital maturity” lens to well-known, already actionable frameworks for the digital transformation of firms. Design/methodology/approach To increase current knowledge on culture's role in firms' digital transformation, as well as to identify and add a cultural “digital maturity” lens to well-known and actionable frameworks for the digital transformation of firms, a multi-step approach was chosen, including both literature reviews as well as a qualitative study of one company case. Findings Early generations of digital transformation frameworks, mainly from the field of information systems (IS), did not take into consideration firms' culture. More recent research in the fields of management and organization, however, emphasizes the role of culture and key cultural attributes favorable for a digital transformation. By integrating key findings on digital transformation from these research fields, a multi-disciplinary framework could be presented, allowing any organization to plan, organize and monitor a digital transformation from three essential lenses: technical (processes and actions for transforming), social (transformation of norms and behavior) and macro (transformation of the perception of the outside world). Research limitations/implications Only one case study was included in this study. The developed multi-disciplinary framework needs to be tested in more cases. Practical implications Practitioners can use the new integrated framework above for evaluating the conditions for, and the progression of a digital transformation, by using the developed framework and by applying the three lenses. Social implications Originality/value The paper contributes a new multi-disciplinary integrated framework for the digital transformation of enterprises and a further understanding of the impact of culture in the transformation of the firm.","PeriodicalId":51462,"journal":{"name":"European Journal of Innovation Management","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135015726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Data-driven supply chain orientation and innovation: the role of capabilities and information complexity","authors":"Xinmeng Liu, Suicheng Li, Xianglu Wang, Cailin Zhang","doi":"10.1108/ejim-01-2023-0045","DOIUrl":"https://doi.org/10.1108/ejim-01-2023-0045","url":null,"abstract":"PurposeData transformation has prompted enterprises to rethink their strategic development. Scholars have frequently acknowledged the vast potential value of supply chain data and realised that simply owning data resources cannot guarantee excellent innovation performance (IP). Therefore, this study focussed on the mediating and moderating issues between data-driven supply chain orientation (DDSCO) and IP. More specifically, the purpose was to explore (1) whether DDSCO promotes enterprise innovation through dynamic and improvisational capabilities and (2) how information complexity (INC) plays a moderating role between capabilities and performance.Design/methodology/approachAn empirical study was performed using the results of a questionnaire survey, and a literature review was used to build the premises of this study. A sample was conducted on 296 Chinese enterprises, and the data collected were used to test the hypothesis by successive regression.FindingsThis research has implications for the theoretical development of DDSCO, as well as the dynamic capabilities (DC) and improvisation capabilities (IC) in innovation strategic literature. The empirical results show that DDSCO has a direct, positive impact on both DC and IC, which thus positively impact IP. Meanwhile, IC has a negative moderating effect on the path joining DC and IP. Conversely, IC has a positive moderating effect on the path joining IC and IP.Research limitations/implicationsAlthough this study has limitations, it also creates opportunities for future research. The survey comes from different industries, so the possibility of unique influences within industries cannot be ruled out. Second, the authors' survey is based on cross-sectional data, which allow for more comprehensive data verification in the future. Third, this study also provides opportunities for future research, because it proves that DC and IC, as partial mediators of DDSCO and IP, can mine other paths of the data-driven supply chain in IP. For example, the perspective of the relationship between supply chain members, knowledge perspective, etc.Practical implicationsThe research findings offer a novel perspective for enterprise managers. First, enterprises can leverage supply chain data to gain competitive advantages in innovation. Second, it is imperative for enterprises to acknowledge the significance of developing dynamic and IC. This also requires enterprises to acknowledge innovations in DDSCO necessitate a focus on dynamic and IC. Third, it is recommended that managers take into account both sides of IC and encourage enterprises to prioritise the utilisation of IC.Originality/valueEmpirical research results revealed how DDSCO improves IP and is an extension of digital transformation in the supply chain field, providing new opportunities and challenges for enterprise innovation. It can also expand the enterprise's understanding of DDSCO. Second, based on resource-based theory, it is possible to develop and test","PeriodicalId":51462,"journal":{"name":"European Journal of Innovation Management","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43823363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The interplay of entrepreneurial personality and startup innovativeness – the mediation effect of technology adoption","authors":"Felix Simon Rudolf Becker, Kevin Escoz Barragan, Daria Huge sive Huwe, Beatrice Shenara Ernst, Giuseppe Strina","doi":"10.1108/ejim-02-2023-0111","DOIUrl":"https://doi.org/10.1108/ejim-02-2023-0111","url":null,"abstract":"PurposeIn the ever-evolving digital landscape, this study aims to explore which specific personality traits contribute to the innovativeness of startups, with a particular emphasis on understanding how technology adoption mediates this relationship. By doing so, the authors strive to unveil the nuanced dynamics of personality, technology adoption and startup innovativeness in the digital era.Design/methodology/approachThe authors conduct a quantitative empirical analysis using a sample of 1,314 German startups. This study utilizes a mediation analysis to examine the effects of personality traits on the innovativeness of startups, taking technology adoption as a mediator into account.FindingsThe empirical results show certain personality traits have direct effects on innovativeness. Also, the results show that technology adoption is a driver of startup innovativeness. In addition, these traits are (partially) mediated by technology adoption.Research limitations/implicationsThe results shed new light on the interplay of entrepreneurs' personality and technology adoption in relation to startup innovativeness and therefore underline the importance of technology in this triangular relationship. The authors employ secondary data from startups in Germany, which complicates generalization of the results to other geographical and cultural contexts.Originality/valueThis study contributes to the scientific debate on the role of personality traits in entrepreneurship by providing empirical evidence on the mediating effect of technology adoption in the relationship between personality traits and startup innovativeness. The findings offer valuable insights for researchers, entrepreneurs and policymakers interested in understanding and promoting innovativeness in the context of startups.","PeriodicalId":51462,"journal":{"name":"European Journal of Innovation Management","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47953178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Equity crowdfunding platforms and sustainable impacts: encountering investors and technological initiatives for tackling social and environmental challenges","authors":"Claudia Yáñez-Valdés, Maribel Guerrero","doi":"10.1108/ejim-03-2022-0127","DOIUrl":"https://doi.org/10.1108/ejim-03-2022-0127","url":null,"abstract":"PurposeInnovative initiatives focusing on social and environmental impact often need help to secure traditional financial resources for their launch. Equity crowdfunding platforms (ECF) provide a potential funding source for these initiatives, particularly for technological inventors. This research paper aims to theorize how ECF campaigns attract investors to invest in technological initiatives with social and environmental value proposition impacts.Design/methodology/approachUsing an inductive qualitative approach, the authors have gained insights, from 35 sustainable technological projects sponsored by a Chilean equity-crowdfunding platform, regarding the business model's transformation to achieve sustainable social and environmental impacts.FindingsFindings show that disruptive technologies and sustainable aims are pivotal factors in successfully attracting investors to support sustainable technological initiatives through ECF platforms or campaigns. These factors led investors to actively engage with these projects and contribute to the value-creation process by transforming business models with social and environmental impacts and utilizing sustainable technology to enhance efficiency and optimize available resources.Research limitations/implicationsDue to the nature of this research, researchers must test the proposed conceptual framework using longitudinal quantitative data from multiple ECF platforms, technological solutions and investors worldwide in future research to enhance the comprehension of this phenomenon.Practical implicationsThe findings highlight the significant contribution of ECF platforms and technological portfolios toward creating sustainable impacts. It is a good signal for investors interested in investing in technological initiatives and addressing social and environmental challenges.Social implicationsThe contribution of disruptive technological projects from ECF platforms and ECF investors to tackle social and environmental challenges.Originality/valueThis research theorizes how ECF platforms tackle social challenges by encouraging investors to invest and participate with entrepreneurs in the co-creation process of sustainable technological solutions.","PeriodicalId":51462,"journal":{"name":"European Journal of Innovation Management","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43467716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Look how sustainable I am! Effects of communication focus, individuals' differences on intention to use food waste fighting mobile applications","authors":"Andrea Sestino, Cristian Rizzo, G. M. Alam","doi":"10.1108/ejim-01-2023-0022","DOIUrl":"https://doi.org/10.1108/ejim-01-2023-0022","url":null,"abstract":"PurposeThe purpose of this paper is to examine the role of digital transformation processes for food and beverage companies by investigating how the sustainability-related communication focus (low vs. high) in food waste fighting mobile applications' advertising campaigns influence consumers' intention to use such mobile app, via their environmentalism.Design/methodology/approachAn experimental study has been conducted by using a fictitious mobile app named “Boxy Food!” among a sample of 408 randomly recruited international participants.FindingsFindings reveal that the sustainability-related communication focus in such food waste-fighting mobile apps advertising campaigns (low vs. high) positively affects consumers' intentions to use such mobile apps through the effect of environmentalism. More interestingly, this effect increases in magnitude, becoming higher among those consumers who exhibit a high level of status consumption orientation explaining their behavior as an attempt to “be green, to be recognized from the others.”Practical implicationsThis study suggests marketers and managers operating in the food and beverage sector how to design effective strategies to incentivize sustainable behavior through the use of new technologies, by leveraging consumers' individual differences, and specifically on their desire to be recognized as sustainable consumers.Originality/valueThis is the first study demonstrating how the combined effects of the sustainability-related communication focus (low vs. high) may incentivize the use of mobile applications for food waste fighting, by leveraging on consumers' looking to be recognized as green.","PeriodicalId":51462,"journal":{"name":"European Journal of Innovation Management","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42600679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}