International Journal of Retail & Distribution Management最新文献

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Channel-switching behaviour and customer deviance 渠道转换行为和客户偏差
IF 4.4 3区 管理学
International Journal of Retail & Distribution Management Pub Date : 2024-09-20 DOI: 10.1108/ijrdm-11-2023-0634
Kathrin Mayr, Christoph Teller
{"title":"Channel-switching behaviour and customer deviance","authors":"Kathrin Mayr, Christoph Teller","doi":"10.1108/ijrdm-11-2023-0634","DOIUrl":"https://doi.org/10.1108/ijrdm-11-2023-0634","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Unacceptable behaviour in retailing – negative customer deviance (NCD) is rising, damaging retailers financially. Current research investigates forms of NCD by addressing its impact on employees but overlooks its effects on bystander-customers and their retail channel preferences. As channel switching within retailing is increasing unprecedentedly, this research investigates its correspondence with NCD encounters.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This research uses structural equation modelling, based on data collection administered through a web-based survey of 1,008 customers of at least 16 years of age, to analyse the research model.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings reveal unexplored forms of NCD perceived by bystander-customers in retailing and their consequences, linking it to bystander-customers' ill-being, dissatisfaction with the shopping experience, a decrease in store commitment and an increase in their retail channel-switching intentions. Additionally, the research uncovers moderating variables.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This research tests NCD dimensions and effects on bystander-customers, which indicate the need for retailers to address shopping values, attitudes and commitment through corrective, proactive and long-term strategic actions.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>As one of the first studies to investigate the impact of NCD on bystander-customers' intentions to switch from store-based to online shopping, strategies for retailers are developed to help diminish and control NCD-induced threats to bystander-customers.</p><!--/ Abstract__block -->","PeriodicalId":51402,"journal":{"name":"International Journal of Retail & Distribution Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining consumers' perceptions of relationship value with retailers: a multi-method approach 研究消费者对零售商关系价值的看法:一种多方法方法
IF 4.4 3区 管理学
International Journal of Retail & Distribution Management Pub Date : 2024-09-20 DOI: 10.1108/ijrdm-03-2023-0195
Muhammad Abid, Syed Muhammad Fazal e Hasan, Hormoz Ahmadi, Alireza Amrollahi, Gary Mortimer
{"title":"Examining consumers' perceptions of relationship value with retailers: a multi-method approach","authors":"Muhammad Abid, Syed Muhammad Fazal e Hasan, Hormoz Ahmadi, Alireza Amrollahi, Gary Mortimer","doi":"10.1108/ijrdm-03-2023-0195","DOIUrl":"https://doi.org/10.1108/ijrdm-03-2023-0195","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study employs a multi-method approach to investigate how perceived relationship marketing investment affects perceived relationship value and consumer gratitude, influencing consumer involvement, word-of-mouth intentions, and long-term relationships across three retail consumer types.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The study analyses a model involving 542 consumers, employing structural equation modeling and fuzzy-set qualitative comparative analysis to identify distinctive factor configurations across public, semi-public, and private retail organizations.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>A retailer’s investment in relationship marketing significantly enhances relationship value and consumer gratitude, leading to increased engagement and word-of-mouth intentions. Perceived benevolence moderates the effect of relationship marketing on gratitude. However, gratitude alone does not ensure long-term relationships. Using fsQCA, we identify four distinct consumer configurations, providing nuanced insights.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Retail organizations broaden relationship marketing strategies to boost perceived value and elicit consumer gratitude, influencing consumer performance outcomes.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Retail organizations should broaden relationship marketing strategies to boost perceived value and elicit consumer gratitude, influencing consumer performance outcomes.</p><!--/ Abstract__block -->\u0000<h3>Social implications</h3>\u0000<p>Managers should develop strategies that lead to consumer gratitude toward the firm, such as journey mapping can help visualize retail delivery. Grateful consumers may contribute to firms’ profitability by influencing current and potential consumers in their social networks and communicating their expertise through review/feedback for improvement. Therefore, various strategies are needed to stimulate positive comments from grateful consumers about the firm’s excellent performance.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study builds on Lawler’s affect theory, highlighting how relationship value and consumer gratitude profoundly influence exchange process outcomes. It introduces new psychological mechanisms to explain the impact of perceived relationship marketing investment on performance outcomes. Integrating these elements provides a comprehensive understanding of retailer–consumer dynamics, revealing how emotional and psychological factors shape marketing strategies and business performance. This contribution enriches theoretical frameworks and offers practical insights for enhancing relationship marketing practices.</p><!--/ Abstract__block -->","PeriodicalId":51402,"journal":{"name":"International Journal of Retail & Distribution Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Transforming luxury: young consumers' motivations towards purchasing virtual luxury non-fungible token wearables 奢侈品变革:年轻消费者购买虚拟奢侈品非赝品可穿戴设备的动机
IF 4.4 3区 管理学
International Journal of Retail & Distribution Management Pub Date : 2024-09-18 DOI: 10.1108/ijrdm-12-2023-0712
Hanna Lee, Md. Rafiqul Islam Rana, Yingjiao Xu
{"title":"Transforming luxury: young consumers' motivations towards purchasing virtual luxury non-fungible token wearables","authors":"Hanna Lee, Md. Rafiqul Islam Rana, Yingjiao Xu","doi":"10.1108/ijrdm-12-2023-0712","DOIUrl":"https://doi.org/10.1108/ijrdm-12-2023-0712","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study explores young consumers' motivations for purchasing Virtual Luxury Non-Fungible Token Wearables (VL-NFTs) from luxury brands, which are virtually crafted luxury wearables minted as blockchain-based NFTs. Specifically, it investigates the relationships among consumers' perceived value of VL-NFTs, engagement with NFTs and purchase intention and the mediating effect of consumer engagement with NFTs.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Data were collected via an online survey of 504 young US consumers who had previously considered purchasing luxury fashion products and NFTs. Structural equation modelling was adopted for analysis.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Perceived economic, functional (uniqueness) and experiential (self-directed pleasure and affiliation) values of VL-NFTs directly influenced consumers' purchase intention. While symbolic value (self-presentation and conspicuousness) did not significantly influence purchase intention, it facilitated consumer engagement with NFTs. Moreover, consumer engagement mediated the relationship between economic and functional values and purchase intention.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The sample was only comprised of young consumers, limiting the generalizability. Additionally, consumers may perceive VL-NFTs differently because of differences in past experiences and the varying VL-NFT types, necessitating further investigation on consumers' motivations across different types of VL-NFTs.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study contributes to the existing literature by examining the importance of multifaceted perceived-value dimensions and engagement with NFTs in consumers' motivation for purchasing VL-NFTs through the lens of the customer value framework.</p><!--/ Abstract__block -->","PeriodicalId":51402,"journal":{"name":"International Journal of Retail & Distribution Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Interplay of multiple labels and willingness to pay 多重标签与支付意愿的相互作用
IF 4.4 3区 管理学
International Journal of Retail & Distribution Management Pub Date : 2024-09-18 DOI: 10.1108/ijrdm-02-2024-0056
Clare D'Souza, Vanessa Apaolaza Ibanez, Patrick Hartmann
{"title":"Interplay of multiple labels and willingness to pay","authors":"Clare D'Souza, Vanessa Apaolaza Ibanez, Patrick Hartmann","doi":"10.1108/ijrdm-02-2024-0056","DOIUrl":"https://doi.org/10.1108/ijrdm-02-2024-0056","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>There are calls for irradiated food labelling due to a significant need for food safety and extensive procedures to safeguard consumer health. Additionally, there is a strong push from producers for mandatory Country of Origin (COO) labelling. The study examines how the COO and Radura labels influence consumer behaviour and shows the interplay between these influences. Using Attitude-Behavior-Context theory, a conceptual model is proposed and tested to evaluate these factors. The use of multiple labels allows for more choices. How the information presented on labels corresponds to consumers' pre-purchase information search is tested on regular label users.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Structural Equation Modelling (SEM), Generalised Linear Modelling and Cluster Analysis were used to analyse the data on a sample of 322 Australian respondents.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study revealed that COO labelling had a significant positive relationship with attitudes but a negative relationship with WTP, acting as a suppressed mediator between attitudes and WTP. Interestingly, while knowledge was not found significant, label confidence emerged as a significant factor. Furthermore, the research suggests that regular users may prioritize COO labels over Radura labels.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This research contributes novelty by being the first to address the interplay between COO and irradiated labels, complementing the growing body of literature on irradiation labelling. It also offers valuable insights for retail practitioners, providing an understanding that can facilitate the delivery of high-value multiple labels at the point of purchase.</p><!--/ Abstract__block -->","PeriodicalId":51402,"journal":{"name":"International Journal of Retail & Distribution Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Females’ consumer engagement with fast moving consumer goods (FMCG) retail businesses in North-Western India 印度西北部女性消费者与快速消费品(FMCG)零售企业的关系
IF 4.4 3区 管理学
International Journal of Retail & Distribution Management Pub Date : 2024-09-13 DOI: 10.1108/ijrdm-02-2024-0049
Pankaj Thakur, Kapil Kathuria, Nisha Kumari
{"title":"Females’ consumer engagement with fast moving consumer goods (FMCG) retail businesses in North-Western India","authors":"Pankaj Thakur, Kapil Kathuria, Nisha Kumari","doi":"10.1108/ijrdm-02-2024-0049","DOIUrl":"https://doi.org/10.1108/ijrdm-02-2024-0049","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The main fast moving consumer goods (FMCG) retail formats that customers engage with in India are Kirana stores, neighborhood convenience stores (NCS), supermarkets and online retailers. However, there has been less research done on the variables or antecedents that could favorably affect consumers' engagement with these FMCG retail formats. To improve retail practices, this study looks at how female consumers perceive the performance of FMCG retail formats on different antecedents of consumer engagement. The status of consumer engagement with FMCG retail formats was also analyzed.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The present study used exploratory as well as descriptive research design. Previous studies were analyzed to identify the antecedents of consumer engagement. A structured questionnaire was used to collect the primary data from 400 female respondents of two major urban cities in north-western India. The descriptive analysis and one-way ANOVA test were performed to analyze the data.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Kirana stores’ performance on most of the antecedents was not satisfactory. Supermarkets and online retailers performed better on all antecedents. Customer marketing orientation and experiential marketing were the antecedents that required more attention from Kirana stores, NCS and supermarkets. Consumer engagement with online retailers was highest, whereas consumer engagement with Kirana stores was least.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study offers a comprehensive examination of the antecedents of consumer engagement and consumer engagement with FMCG retail, which no prior research has studied in the context of FMCG retail businesses.</p><!--/ Abstract__block -->","PeriodicalId":51402,"journal":{"name":"International Journal of Retail & Distribution Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142247762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring mobile commerce activities’ impact on retail firm performance 探索移动商务活动对零售企业绩效的影响
IF 4.4 3区 管理学
International Journal of Retail & Distribution Management Pub Date : 2024-09-11 DOI: 10.1108/ijrdm-10-2023-0629
Lanlan Cao, Xin Liu, Laura Trinchera, Mourad Touzani
{"title":"Exploring mobile commerce activities’ impact on retail firm performance","authors":"Lanlan Cao, Xin Liu, Laura Trinchera, Mourad Touzani","doi":"10.1108/ijrdm-10-2023-0629","DOIUrl":"https://doi.org/10.1108/ijrdm-10-2023-0629","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study explores key dimensions of mobile commerce activities (MCAs), evaluates their impact on firm performance and examines the role of mobile commerce performance as a mediator and the role of industry competitive intensity as a moderator.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The qualitative research identified 21 principal retailers’ MCAs. A survey involving 172 retail executives was then conducted to examine the structure of MCAs and their impacts on firm performance.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Our findings reveal that the MCAs comprise four dimensions: guidance, connection, in-store conversion and relation. These dimensions jointly impact firm performance through mobile commerce performance, moderated by industry competition.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>This study provides a foundational understanding of MCAs. Future research should continue to explore how these dimensions interact.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Retailers can enhance their management of MCA investments by focussing on four key areas: guidance, contact, in-store conversion and relation. By customizing activities and prioritizing those that strengthen customer relationship management within one area, retailers can effectively align their MCA strategies with their specific business context.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The study’s originality lies in identifying and empirically testing the dimensionality of MCAs, emphasizing the role of customer-centric mobile performance and expanding the understanding of MCA value creation.</p><!--/ Abstract__block -->","PeriodicalId":51402,"journal":{"name":"International Journal of Retail & Distribution Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Small independent retailers: digitalize or disappear? An empirical study based on dynamic capabilities 小型独立零售商:数字化还是消失?基于动态能力的实证研究
IF 4.4 3区 管理学
International Journal of Retail & Distribution Management Pub Date : 2024-09-10 DOI: 10.1108/ijrdm-10-2023-0630
Christophe Bezes
{"title":"Small independent retailers: digitalize or disappear? An empirical study based on dynamic capabilities","authors":"Christophe Bezes","doi":"10.1108/ijrdm-10-2023-0630","DOIUrl":"https://doi.org/10.1108/ijrdm-10-2023-0630","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study analyzes how small French retailers are adapting their front-office to the digitalization of their business environment.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The qualitative study focuses on dynamic capabilities of 27 independent French retailers, in a wide variety of sectors.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The digitalization of small retailers does not date from the pandemic health crisis. Small retailers are willing, agile and organized to make controlled progress, ranging from the visibility on social networks to online sales with its specific logistical constraints. Even if their presence on marketplaces is trickier to implement, it represents the culmination of the digitalization process, once their online store has been launched. The digital transformation of independent retailers should be less radical than for large retailers.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>By distinguishing between the concepts of adaptive, absorptive and innovative capabilities, this research highlights strong differences between small retailers, that is SMEs, and larger companies. In terms of adaptive capabilities, it confirms that small retailers are not embracing digitalization as a fad, but because of real changes in the market, and particularly in demand. In contrast to large companies, small retailers drive it more around external objectives linked to their intimate knowledge of changing customer behavior (customer centricity). In terms of absorptive capabilities, the success or failure of digital transformation weighs directly on the entrepreneur's shoulders, but is less hampered by technological legacy. Despite interviews only conducted in the Paris region, it converges with professional studies carried out on a larger scale in France. Its widespread use is certainly easier in countries at the same stage of commercial development.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>In terms of innovative capabilities, independent retailers need to focus on four key areas: reinventing the in-store experience; increasing visibility on social networks; creating an online store; being present in one or two marketplaces or creating a common platform with other local merchants.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This research is one of the first to analyze the digital transformation experienced by small structures. It draws on the concept of dynamic capabilities, well-suited to technologically and commercially dynamic markets. It puts into perspective studies carried out in other countries on less diversified types of shops. Unlike other studies examining the front office, it does not exclude stores and SEO in marketplaces.</p><!--/ Abstract__block -->","PeriodicalId":51402,"journal":{"name":"International Journal of Retail & Distribution Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Online grocery services evolution and trends: a bibliometric approach 在线杂货服务的演变与趋势:文献计量学方法
IF 4.4 3区 管理学
International Journal of Retail & Distribution Management Pub Date : 2024-09-10 DOI: 10.1108/ijrdm-01-2024-0010
Sk Abu Khalek, Tamal Samanta, Chandan Kumar Behera
{"title":"Online grocery services evolution and trends: a bibliometric approach","authors":"Sk Abu Khalek, Tamal Samanta, Chandan Kumar Behera","doi":"10.1108/ijrdm-01-2024-0010","DOIUrl":"https://doi.org/10.1108/ijrdm-01-2024-0010","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Online grocery service (OGS) has significantly grown in recent years, particularly during the Covid-19 pandemic. This surge has attracted significant scholarly attention and resulted in many scientific articles in the last five years. Adopting a bibliometric review approach, this study attempts to comprehensively and systematically analyse the academic literature on OGS.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A Scopus search using pertinent keywords followed by PRISMA screening identified 384 relevant articles. Articles were analysed using VOSviewer and Biblioshiny, which employed citation and thematic analysis.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study identifies the significantly impactful authors, articles, and journals. While the analysis reveals the evolution across four time-frames, it also highlights the clusters representing the literature strands. Six major themes are identified in the literature, and potential future research enquiries are suggested.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>As the first study to include over 350 articles, it comprehensively represents the current state of the OGS literature, utilising performance and thematic analysis techniques. The article contributes significantly to the academic discourse surrounding OGS by synthesising and presenting diverse themes. Further, the future research questions provide a foundation for advancing the literature and guiding future scholarly work in the OGS domain.</p><!--/ Abstract__block -->","PeriodicalId":51402,"journal":{"name":"International Journal of Retail & Distribution Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The consequences of showrooming behaviour on customer satisfaction and loyalty 陈列室行为对顾客满意度和忠诚度的影响
IF 4.4 3区 管理学
International Journal of Retail & Distribution Management Pub Date : 2024-09-06 DOI: 10.1108/ijrdm-01-2024-0024
Jose Marcos Carvalho de Mesquita, Hyunju Shin, João Paulo Longuinho, Luiz Rodrigo Cunha Moura
{"title":"The consequences of showrooming behaviour on customer satisfaction and loyalty","authors":"Jose Marcos Carvalho de Mesquita, Hyunju Shin, João Paulo Longuinho, Luiz Rodrigo Cunha Moura","doi":"10.1108/ijrdm-01-2024-0024","DOIUrl":"https://doi.org/10.1108/ijrdm-01-2024-0024","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Research on showrooming has focused on investigating its antecedents, motivators and characteristics, leaving a gap regarding its consequences. Our study intends to build a comprehensive framework to examine the role of showrooming behaviour on showrooming satisfaction and customer loyalty while exploring its antecedents.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Data collection took place in Brazil through an electronic form distributed on social media, reaching 393 people. After eliminating responses from those who had no showrooming experience, the final sample consisted of 310 respondents. The questions captured the costs and benefits of showrooming, internet savviness, showrooming behaviour, satisfaction with showrooming and customer loyalty (i.e. repurchase intention and positive word-of-mouth). We performed partial least squares data analysis by means of the statistical package Smart PLS 4.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results show that showrooming behaviour is positively influenced by internet savviness and the perceived benefits of showrooming but not by the perceived costs of showrooming. In addition, showrooming behaviour positively influences satisfaction with showrooming and customer loyalty (i.e. repurchase intention and positive word-of-mouth). Finally, we identify satisfaction with showrooming as a mediator between showrooming behaviour and customer loyalty.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Given that the implications of showrooming behaviour on customer loyalty remain understudied, this work contributes to the marketing literature by demonstrating the influence of showrooming behaviour on satisfaction with showrooming and its consequential effect on customer loyalty. Moreover, we confirmed the mediating role of customer satisfaction in the relationship between showrooming behaviour and customer loyalty.</p><!--/ Abstract__block -->","PeriodicalId":51402,"journal":{"name":"International Journal of Retail & Distribution Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Managing consumer trust in e-commerce: evidence from advanced versus emerging markets 管理电子商务中的消费者信任:来自发达市场和新兴市场的证据
IF 4.4 3区 管理学
International Journal of Retail & Distribution Management Pub Date : 2024-08-30 DOI: 10.1108/ijrdm-10-2023-0609
Michaela Quintus, Kathrin Mayr, Katharina Maria Hofer, Yen Ting Chiu
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