Jovita Nnenna Ugwu, Amwiine Hassans, Mwanaidi Kanyama, C. E. Eze
{"title":"Unravelling Insecurity: Exploring Psychological and Societal Dimensions in Nigerian Novels","authors":"Jovita Nnenna Ugwu, Amwiine Hassans, Mwanaidi Kanyama, C. E. Eze","doi":"10.59298/iaajss/2024/101.42.45000","DOIUrl":"https://doi.org/10.59298/iaajss/2024/101.42.45000","url":null,"abstract":"This comprehensive study navigates the intricate terrain of insecurity within the human condition, examining its multifaceted dimensions through the lens of psychological and societal factors. Utilizing selected Nigerian novels as a backdrop, the research aims to unveil the complex biological and psychological processes that drive characters' actions, ultimately leading to societal unrest. By dissecting fear as a fundamental biological process, the study explores how intrinsic insecurities manifest and contribute to both individual and collective challenges. Through nuanced analyses of characters such as Okonkwo in Chinua Achebe's \"Things Fall Apart\" and Beatrice and Eugene in Chimamanda Adichie's \"Purple Hibiscus,\" the research sheds light on the profound transformations from intrinsic insecurity to physical manifestations, offering insights into the intricate interplay between emotional, psychological, and societal factors. Keywords: Insecurity, Psychological Struggles, Societal Unrest, Nigerian Literature, Fear and Anxiety, Emotional Turmoil and Transformation in Characters.","PeriodicalId":513295,"journal":{"name":"IAA Journal of Social Sciences","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140436602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Egbe, Jude U. Bassey, Abiji, Emmanuel Abiji, Otiala Paul Boniface, Undie, Godwin Ititim
{"title":"Online Marketing and Buying Behaviour of Jumia Customers in Calabar, Nigeria","authors":"A. Egbe, Jude U. Bassey, Abiji, Emmanuel Abiji, Otiala Paul Boniface, Undie, Godwin Ititim","doi":"10.59298/iaajss/2024/101.23.33000","DOIUrl":"https://doi.org/10.59298/iaajss/2024/101.23.33000","url":null,"abstract":"This study examines the relationship between online marketing and the purchasing patterns of Jumia consumers in Calabar. Using 130 Calabar-based Jumia consumers, a sample of 97 was drawn using the Krejcie and Morgan Table (1970). Pearson’s product moment correlation was utilized to analyse the collected data. Findings confirm a significant correlation exists between customers’ trust and purchasing behaviour, and between perceived value and customer reviews and the purchasing behaviour of customers. At the end, the recommends for Jumia to frequently use online marketing platforms because it makes their marketing strategies more interactive with customers, and enables them obtain more customer insights, reviews, and feedbacks, thereby making them feel like an integral part of the brand. More so, it was suggested that Jumia Calabar use social media to share positive testimonials of consumers who previously utilised their services, so that prospects and those who are already intending to buy can relate more. Keywords: Online Marketing; Customer buying behaviour; Customer Trust; Customer Reviews; Jumia Calabar; social media","PeriodicalId":513295,"journal":{"name":"IAA Journal of Social Sciences","volume":"49 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140437398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}