{"title":"Analysis of the Influence of Natural Bathing Tourism Destinations on Village MSME Income Rumah Galuh Kabupaten Langkat","authors":"Julia Fitri, Ahmad Fadlan","doi":"10.59890/ijsas.v2i2.1368","DOIUrl":"https://doi.org/10.59890/ijsas.v2i2.1368","url":null,"abstract":"Tourism generates demand for goods and services, leading to various industries such as craft, consumer products, service, and restaurants. Langkat Regency, particularly in Sei Bingai District, has numerous tourist attractions, including Pelaruga natural baths and seven angels in Rumah Galuh Village. However, these attractions face obstacles such as lacking a Base Transceiver Station (BTS), public toilets, visitor huts, and promotions. Additionally, infrastructure such as roads, electricity networks, clean water, and communications networks is lacking. This research aims to analyze capital factors, business location, type of merchandise, selling price, promotion, infrastructure, and number of visitors relevant to the income of MSMEs in Rumah Galuh Village, Langkat Regency. Confirmatory factor analysis (CFA) is used to analyze data. Results show that facilities and infrastructure, number of visitors, promotion, and capital have a significant effect on MSMEs' income in Rumah Galuh Village, while business location, type of goods, and selling price have a negative effect. The results of simultaneous hypothesis testing show that facilities and infrastructure, number of visitors, promotion, and capital together have a positive and significant effect on MSMEs' income in Rumah Galuh Village","PeriodicalId":512625,"journal":{"name":"International Journal of Sustainable Applied Sciences","volume":"118 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140422315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Assessment of the Impact of Digital Technology (DT) on Small and Medium Enterprises (SMEs): A Case Study of Some Selected SMEs in La","authors":"Adijat Olubukola Olateju","doi":"10.59890/ijsas.v2i1.1189","DOIUrl":"https://doi.org/10.59890/ijsas.v2i1.1189","url":null,"abstract":"This research examines the impact of Digital Technology on Small and Medium Enterprises (SME) activities (in terms of profits and business expansion). The selected sample was 320 SMEs which included 150 SMEs that adopted Digital Technology in their business activities and 170 SMEs that did not adopt Digital Technology in their business but were in the same business field as those that adopted DT. Questionnaires are used to obtain information from these SMEs. Data were analyzed using descriptive statistics (frequency and percentage) and econometric analysis [Propensity Score Matching (PSM)]. The results obtained from the PSM analysis show that the implementation of DT has helped business expansion in the study area among SMEs that adopted DT compared to SMEs that did not adopt DT. However, the implementation of DT has not had a significant impact on the profits of SMEs in the study area compared to non-participating SMEs in DT. Therefore, it is suggested that the adoption of DT is highly recommended among SMEs as this tends to increase business expansion. On the other hand, so that the impact of DT can be felt on entrepreneurs' profits, the costs of implementing DT must be reduced through assistance in the form of grants, subsidies, tax exemptions, tax holidays, and free consultation services in the field. DT areas and loans at lower interest rates should be provided by authorities and stakeholders to encourage SMEs to adopt digital technologies in their businesses.","PeriodicalId":512625,"journal":{"name":"International Journal of Sustainable Applied Sciences","volume":"571 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140471133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Successful Team Strategy in Winning Regional Head Candidate Pairs (A Study of the Sambas District Elections from 2011, 2015 and 2020)","authors":"Asmadi, Elyta, Ahirul Habib Padilah, Syarifah Nurma Afhiani","doi":"10.59890/ijsas.v2i1.1209","DOIUrl":"https://doi.org/10.59890/ijsas.v2i1.1209","url":null,"abstract":"Successful team strategies in political campaigns involve various tactics and strategies designed to win voters' votes. Data Collection: Data collection through surveys and polls can help successful teams understand current issues that are important to voters and develop relevant campaign messages. Online Campaigns: Online campaigns have become more popular in modern political campaigns and can help successful teams build voter engagement and expand a campaign's reach. Live Campaigns: Live campaigns such as campaign tours, rallies, and candidate debates remain an important part of political campaigns and can help successful teams build relationships with voters and amplify campaign messages. Social Media: Social media can be a highly effective tool in modern political campaigns and can help successful teams build voter engagement, expand campaign reach, and amplify campaign messages. Positive Campaigns: Campaigns focusing on positive messages and a strong vision can help successful teams build strong support from voters. Assembling a Strong Team: A successful team of experienced people with different skills can help strengthen the campaign and ensure that the right strategies are used to win the election. Financial Management: Effective financial management can help successful teams maximize the use of resources and ensure that campaigns run smoothly.","PeriodicalId":512625,"journal":{"name":"International Journal of Sustainable Applied Sciences","volume":"486 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140480104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Business Model Canvas: Online Business Strategy at Pekanbaru Fishing Equipment Store","authors":"Muhammad Fahrozi, Nia Anggraini, Irsyadi Zain, Erfa Okta Lussianda, Awliya Afwa","doi":"10.59890/ijsas.v2i1.1281","DOIUrl":"https://doi.org/10.59890/ijsas.v2i1.1281","url":null,"abstract":"This research explores the feasibility of an online business strategy for \"Toko Serba Pancing\" (Fishing Equipment Store) in Pekanbaru, Indonesia, considering the shift in consumer behavior from traditional to online platforms, triggered by the COVID-19 pandemic. The study employs qualitative analysis using Porter's 5 Forces, Business Model Canvas, and SWOT analysis. The findings reveal that \"Toko Serba Pancing\" adopts a Business-to-Customer (B2C) model in its online strategy, focusing on providing unique fishing bait not readily available elsewhere. SWOT analysis indicates potential opportunities outweighing threats externally, with strengths outweighing weaknesses internally. Despite identified weaknesses, the store has significant potential for development. The business strategy that can be implemented is Webrooming via social media, search engines, and e-commerce.","PeriodicalId":512625,"journal":{"name":"International Journal of Sustainable Applied Sciences","volume":"7 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140478696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gretrude Jeremiah Udoh, Usenobong D. Edem, Uduak. E. Antai
{"title":"E-Commerce in Education Programmes a Way to Solve Unemployment Amongst Education Graduates","authors":"Gretrude Jeremiah Udoh, Usenobong D. Edem, Uduak. E. Antai","doi":"10.59890/ijsas.v2i1.1084","DOIUrl":"https://doi.org/10.59890/ijsas.v2i1.1084","url":null,"abstract":"This paper argues the need to include e-commerce as a subject in Education programs to enhance our students’ employment chances of education graduates in Nigeria. The study was conducted using the survey research method. The population of the study comprises 330 Business Education students in two universities in Anambra state. The research was carried out in Nnamdi Azikiwe University and students of Abia State University. A questionnaire was used for data collection and a sample of 130 Business Education students was collected for the study, out of which 90 were dully filled and completed. The findings revealed that the knowledge of e-commerce skills has great usefulness and importance on companies and enterprises giving the graduates of Business education an employment advantage. E-commerce education has a positive impact on the Business Education program. The study recommended that the program should be given their rightful place in the Business Education program and they should also be accorded equal recognition as other programs in the Business Education Department.","PeriodicalId":512625,"journal":{"name":"International Journal of Sustainable Applied Sciences","volume":"182 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140475984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Briefing Idea of Geopolitics","authors":"Md.Mizanur Rahman Mizan","doi":"10.59890/ijsas.v2i1.461","DOIUrl":"https://doi.org/10.59890/ijsas.v2i1.461","url":null,"abstract":"Geopolitical diversity holds an undeniable allure, leading to the categorization of publications into four 'schools': neo-classical geopolitics, subversive geopolitics, non-geopolitics, and critical geopolitics, each exploring different dimensions of geopolitical dynamics. These schools distinguish themselves based on their proximity to the studied object (practical/applied or academic/reflective) and their stance toward the state system (focusing on states as principal actors or acknowledging other political actors and interests). Despite their differences, these studies collectively demonstrate a growing interest in geo-economics. Various thinkers, including Mackinder, Spykman, Collins, and Ratzel, have formulated these theories using terms like Heartland, Rimland, inland, outerland, enclave, and exclave. Notably, Bangladesh, as a developing country, is geopolitically strengthening its position in world politics.","PeriodicalId":512625,"journal":{"name":"International Journal of Sustainable Applied Sciences","volume":"280 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140473505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}