Adisthy Shabrina Nurqamarani, Sarah Fadilla, Abdurrahman Rahim Thaha, Ari Juliana, Cherly Kemala Ulfa, Dwi Rachmawati, Setyo Kuncoro, Agus Priyanto, Agus Santosa
{"title":"Strengthening the Capability of a micro-scale Bag Producer “Katbag” Through Business Planning & Digital Marketing in the New Normal Era","authors":"Adisthy Shabrina Nurqamarani, Sarah Fadilla, Abdurrahman Rahim Thaha, Ari Juliana, Cherly Kemala Ulfa, Dwi Rachmawati, Setyo Kuncoro, Agus Priyanto, Agus Santosa","doi":"10.29062/engagement.v8i1.1628","DOIUrl":"https://doi.org/10.29062/engagement.v8i1.1628","url":null,"abstract":"Micro businesses play a crucial role in Indonesia's economy. Their significance in economic recovery is underscored by their substantial contribution to the labor sector. The community engagement partner, \"Katbag,\" specializes in the production of bags and accessories, also souvenir and corporate merchandise. Partnering with Katbag was motivated by the competitiveness of its offerings and high entrepreneurial drive. However, despite their product excellence, Katbag faces challenges and limitations, particularly in business administration, HR, and marketing. This program aims to assist in enhancing the partner's capacity in terms of business planning and digital marketing so that they can develop their business further. The method involves planning, implementation (training in digital marketing and business administration), along with rigorous monitoring and evaluation. After participating on the program, the partner has gained knowledge in business administration and website management to build digital presence and reach more consumers online.","PeriodicalId":512366,"journal":{"name":"Engagement: Jurnal Pengabdian Kepada Masyarakat","volume":"115 51","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141125713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E. Y. Titisari, D. Asikin, Herlindah, Heptari Elita Dewi
{"title":"Education on Innovation of Processed Beverages Made from Turmeric and Telang Flowers as Tourism Kampong Products","authors":"E. Y. Titisari, D. Asikin, Herlindah, Heptari Elita Dewi","doi":"10.29062/engagement.v8i1.1635","DOIUrl":"https://doi.org/10.29062/engagement.v8i1.1635","url":null,"abstract":"People in Baran Buring Village, Malang City produce turmeric. There are still many of them living below the poverty line. To improve the community's economy, the Tourism Kampong program was initiated and driven by the Tholabie Islamic Boarding School in collaboration with academics. This Public Service (PKM) program aims to educate people how to process turmeric and telang flower into popular beverages. The method used is educating and training people about how to produce popular beverages made from turmeric and telang flower. The results achieved are: the increasing of people knowledge about the benefits of telang and turmeric flowers (80%) and the skill in produce turmeric and telang flowers (90%). This beverage product can be a souvenir as well as a reinforcement of the character of Kampoeng Eduwisata Buah Bercahaya.","PeriodicalId":512366,"journal":{"name":"Engagement: Jurnal Pengabdian Kepada Masyarakat","volume":"111 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141125643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Participatory Water Quality Monitoring System for the Gajahwong River, Yogyakarta City, Indonesia","authors":"Eka Sulistiyowati, Shofwatul Uyun","doi":"10.29062/engagement.v8i1.1525","DOIUrl":"https://doi.org/10.29062/engagement.v8i1.1525","url":null,"abstract":"This paper presents the development of Suka Peta (an integrated web-based system of participatory water quality monitoring), which has been developed by the researcher team of the State Islamic University Sunan Kalijaga, Yogyakarta, Indonesia. The system is designed to collect various types of data to generate a report on the water quality status of a river. The study followed a method for research and development that includes the design, development, implementation, and evaluation stages. The final product of this research is a web-based application that could be accessed publicly through www.status-sungai.com. During the evaluation stage, we conducted an FGD with stakeholders in the Gajahwong River community. The result confirmed that the application has a high potential for engaging the community in water quality monitoring. In addition, the participants have been able to use the application and participate in water quality monitoring efforts.","PeriodicalId":512366,"journal":{"name":"Engagement: Jurnal Pengabdian Kepada Masyarakat","volume":"120 51","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141125179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}