{"title":"Designing for the Land of Affluence: The Postwar American Dream through Synthetic Fabrics","authors":"J. Tsoumas","doi":"10.62030/2024januaryarticle2","DOIUrl":"https://doi.org/10.62030/2024januaryarticle2","url":null,"abstract":"After World War II, overproduction and overconsumption overshadowed the ascetic period 1940-1945, as new commodities such as houses, new technological house equipment, cars and other vehicles, travel, frozen food, fast food, but also plastics realized the dreams and expectations of middle class Americans, fulfilling their purchasing desires. Synthetic fabrics constituted a great part of this new socioeconomic and cultural phenomenon and symbolized the US’s emergence from years of deprivation, austerity, depression and war. In the 1950s and 1960s the American market was flooded with man-made materials such as nylon, acrylic and polyester, the ‘miracles of Du Pont’s chemistry laboratories’ which replaced traditional natural fibers such as silk, cotton and wool, suggesting a, new, colorful, modern clothing. This article aims at exploring the effect of man-made fabrics mainly invented during the 1940s or before, on the social and cultural theater of the US as new technological achievements in the fields of fashion and home interior design. The article also aims to shed light on their historical background and unprecedented behavioral qualities which fascinated the postwar American consumer audience by altering their sense of taste and purchasing choices.","PeriodicalId":511718,"journal":{"name":"International Journal of Arts Architecture & Design","volume":"323 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140475323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Framework of Semiotics Theory to Understand the Signs and Their Meaning in Society","authors":"Priyaranjan Behera","doi":"10.62030/2024januaryarticle6","DOIUrl":"https://doi.org/10.62030/2024januaryarticle6","url":null,"abstract":"The main objective of the study of semiotic theory provides a framework for understanding how humans use signs to make sense of their environment. Semiotic theory holds that signs do not convey meaning that is inherent in the object being represented. Semiotics is a method of studying communication that focuses on all types of communication rather than just spoken or written language. Semiotics, also known as Sign, is any object that can communicate meaning to a sign interpreter. The meaning could be intentional or accidental. The sign may also convey feelings that are reflected on the mind by any of these senses, such as visual, tactile, auditory, imaginary, and others. Signs and sign processes, symbolism, metaphor, indication, designation, and communication are all relevant subjects to explore as well as investigate the systems of nonverbal communication. The logical dimension of visuals as semiotics will be the focus of this paper.","PeriodicalId":511718,"journal":{"name":"International Journal of Arts Architecture & Design","volume":"842 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140474344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}