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The effect of exposure to vivo contraceptive ads on viewers' buying interest (survey of followers of the instagram account @vivo_id) 接触 vivo 避孕药广告对观众购买兴趣的影响（对 instagram 账户 @vivo_id 追随者的调查）
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2024-01-29 DOI: 10.53008/kalbisiana.v9i4.3163
Vico Yodian, Salman Salman
{"title":"The effect of exposure to vivo contraceptive ads on viewers' buying interest (survey of followers of the instagram account @vivo_id)","authors":"Vico Yodian, Salman Salman","doi":"10.53008/kalbisiana.v9i4.3163","DOIUrl":"https://doi.org/10.53008/kalbisiana.v9i4.3163","url":null,"abstract":"Advertising is a form of persuasive communication with the aim of attracting consumers' buying interest in the advertised product. This research aims to determine whether there is an influence of exposure to Vivo contraceptive advertising on followers' buying interest from the Instagram account @vivo_id. This study uses a positivistic paradigm with a quantitative approach. Data was collected using a questionnaire to 100 @vivo_id followers. Based on the results of statistical tests, there is a strong, positive and significant relationship between exposure to Vivo contraceptive advertising and buying interest of @vivo_id followers. Besides that, the results of the coefficient of determination show that exposure to advertising for Vivo contraceptives has an influence of 89.49% on purchasing interest, while the remaining 10.51% is influenced by other factors.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"103 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140488135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Thin Capitalization, Transfer Pricing, dan Manajemen Laba Terhadap Agresivitas Pajak 薄资本化、转让定价和收益管理对税收积极性的影响
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2023-12-11 DOI: 10.53008/kalbisiana.v9i4.953
Fransiska Desy Trisnawati, Kenny Ardillah
{"title":"Pengaruh Thin Capitalization, Transfer Pricing, dan Manajemen Laba Terhadap Agresivitas Pajak","authors":"Fransiska Desy Trisnawati, Kenny Ardillah","doi":"10.53008/kalbisiana.v9i4.953","DOIUrl":"https://doi.org/10.53008/kalbisiana.v9i4.953","url":null,"abstract":"The effect of thin capitalization, transfer pricing, and earnings management towards tax aggressiveness. The purpose of this research is to determine the effect of thin capitalization, transfer pricing, and earning management on tax aggressiveness. The population in this study are all manufacturing companies in the consumer goods sector listed on the Indonesia Stock Exchange in 2016-2020. The number of research samples obtained by 39 companies using purposive sampling technique, in order to obtain 195 observational data. This research uses multiple linear regression method. The research results show that thin capitalization has a positive effect on tax aggressiveness. Transfer pricing and earnings management have no effect on tax aggressiveness.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"64 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Capital Adequacy Ratio (CAR), Dana Pihak Ketiga(DPK), Non Performng Finance terhadap Profitabilitas Perbankan Pada Tahun 2016 - 2020 资本充足率（CAR）、第三方资金（DPK）、不履约融资对 2016-2020 年银行业盈利能力的影响
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2023-12-11 DOI: 10.53008/kalbisiana.v9i4.783
F. Naufal, Mira Kartika Dwi Djunaedi
{"title":"Pengaruh Capital Adequacy Ratio (CAR), Dana Pihak Ketiga(DPK), Non Performng Finance terhadap Profitabilitas Perbankan Pada Tahun 2016 - 2020","authors":"F. Naufal, Mira Kartika Dwi Djunaedi","doi":"10.53008/kalbisiana.v9i4.783","DOIUrl":"https://doi.org/10.53008/kalbisiana.v9i4.783","url":null,"abstract":"This study aims to determine whether the capital adequacy ratio, non-performing finance, third party funds affect the profitability of Islamic banking. The grand theory in this study uses Agency Theory. The population in this study is Islamic banking registered on the OJK website. Using purposive sampling technique by using secondary data. The results of this study indicate that the capital adequacy ratio has a positive and insignificant effect, third party funds have a negative and insignificant effect on the profitability of Islamic banking and non-performing finance has a negative and significant effect on the profitability of Islamic banking.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"22 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengembangan Aplikasi Pembelajaran Mesin untuk Identifikasi Kemiripan Lukisan 开发用于识别绘画相似性的机器学习应用程序
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2023-12-11 DOI: 10.53008/kalbisiana.v9i4.826
Yogie Eka Pratama
{"title":"Pengembangan Aplikasi Pembelajaran Mesin untuk Identifikasi Kemiripan Lukisan","authors":"Yogie Eka Pratama","doi":"10.53008/kalbisiana.v9i4.826","DOIUrl":"https://doi.org/10.53008/kalbisiana.v9i4.826","url":null,"abstract":"This study has one goal, namely to be able to identify the similarity of paintings through painting imagery and from the image of the painting that has been input will show which artist's work is supposedly similar to the image that has been input. The algorithm used is a Convolutional Neural Network (CNN). This study used painting imagery data from Kaggle in the form of a folder. The image data used was 4299 which was divided into training data and testing data with a total of 3444 data from 11 classes and as testing data as many as 855 from 11 classes. The framework used in this study is ResNet-50 and the Convolutional Neural Network which is applied is Tensorflow Keras. From the results of the study, it has produced an accuracy value of 24% with an average probability of up to about 80% and above.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"67 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Desain Produk dan Price Fairness Terhadap Minat Beli dan Dampaknya Terhadap Keputusan Pembelian Batik Sepiak Belitong 产品设计和价格公平性对购买意向的影响及其对 Belitong Batik Sepiak 购买决策的影响
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2023-12-11 DOI: 10.53008/kalbisiana.v9i4.1311
Lestari, D. Lestari, Manajemen, Fakultas Bisnis, Dan Komunikasi
{"title":"Pengaruh Desain Produk dan Price Fairness Terhadap Minat Beli dan Dampaknya Terhadap Keputusan Pembelian Batik Sepiak Belitong","authors":"Lestari, D. Lestari, Manajemen, Fakultas Bisnis, Dan Komunikasi","doi":"10.53008/kalbisiana.v9i4.1311","DOIUrl":"https://doi.org/10.53008/kalbisiana.v9i4.1311","url":null,"abstract":"This study explains the effect of product design and price fairness on purchase intention and their impact on purchasing decisions of Batik Sepiak Belitong. This research is quantitative research and uses a survey method by using a questionnaire to the respondents. Questionnaires were distributed via google form to 180 respondents which were then analyzed by using SPSS version 25.0. The sampling technique used is purposive sampling. The result of the main test (t-test) shows that product design and price fairness affect the purchase intention, while price fairness has no effect on purchase intention or purchasing decisions, then product design and purchase intention affect purchase decisions for Batik Sepiak Belitong.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"71 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Resepsi Orang Tua Di Bekasi Mengenai Kekerasan Dalam Film Girl In The Basement 勿加泗家长对电影《地下室女孩》中暴力行为的接受度分析
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2023-12-11 DOI: 10.53008/kalbisiana.v9i4.980
E. Silitonga
{"title":"Analisis Resepsi Orang Tua Di Bekasi Mengenai Kekerasan Dalam Film Girl In The Basement","authors":"E. Silitonga","doi":"10.53008/kalbisiana.v9i4.980","DOIUrl":"https://doi.org/10.53008/kalbisiana.v9i4.980","url":null,"abstract":"Films are often a reflection of reality in real life. This research is an analysis of parents in Bekasi regarding the film Girl in the Basement to find out the meaning of parents to the film by using the Encoding-Decoding Theory. The film girl in the basement is a film that reflects the phenomenon of violence against children that occurs in the family scope. The methodology in this research is a qualitative approach, and the constructivist paradigm with the research method is reception analysis from Stuart Hall. This research also used a study to determine the position of the informant, which consists of dominant position, negotiation, and opposition. This study interviewed six informants, and this research concludes that the informants are obliged to say that the film Girl in the Basement is a crime genre film. Parents educate children about violence; and sexual abuse. In interpreting violence, four informants were in a dominant position (did not agree to vote), and the rest were negotiation and opposition.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"34 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139184306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Aplikasi Framework YOLO V.3 untuk Deteksi Pelanggaran Penggunaan Masker YOLO V.3 面具违规使用检测框架应用程序
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2023-12-11 DOI: 10.53008/kalbisiana.v9i4.713
M. Christopher
{"title":"Aplikasi Framework YOLO V.3 untuk Deteksi Pelanggaran Penggunaan Masker","authors":"M. Christopher","doi":"10.53008/kalbisiana.v9i4.713","DOIUrl":"https://doi.org/10.53008/kalbisiana.v9i4.713","url":null,"abstract":"This research aims to develop a software that is able to detect violations of mask use such as wearing a mask on the chin or not covering the mouth and nose incompletely using YoloV.3. The software development method is the incremental method. This research is divided into two incremental stages. Incremental one focuses on developing a model that will be evaluated using confusion matrix. The result of incremental one is a model with a mAP value of 77.92%, precision 90.00%, recall 74.00%, and f1-score 81.00%. Incremental two focuses on building a software display which is then evaluated using the black box method. The final result of this research is software that can detect violations of mask usage.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"63 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Konten Edukasi Neptune TV di Maxstream Terhadap Tingkat Pengetahuan Sektor Bahari Mahasiswa (Survei Kepada Mahasiswa IPB Fakultas Perikanan dan Ilmu Kelautan) 关于 Maxstream 的海王星电视教育内容对学生海事知识水平的影响（对渔业与海洋科学学院 IPB 学生的调查）
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2023-12-11 DOI: 10.53008/kalbisiana.v9i4.1475
Mega Agita Cristina
{"title":"Pengaruh Konten Edukasi Neptune TV di Maxstream Terhadap Tingkat Pengetahuan Sektor Bahari Mahasiswa (Survei Kepada Mahasiswa IPB Fakultas Perikanan dan Ilmu Kelautan)","authors":"Mega Agita Cristina","doi":"10.53008/kalbisiana.v9i4.1475","DOIUrl":"https://doi.org/10.53008/kalbisiana.v9i4.1475","url":null,"abstract":"One of the new media that is widely used to add insight and knowledge the Maxstream application. Maxstream provides a lot of informative content. Like the Neptune TV content channel. Neptune TV is educational content containing information about marine and fisheries issued by the Ministry of Maritime Affairs and Fisheries.Considering that public knowledge related to the sea currently still relatively low, especially teenagers. The purpose of this research is to find out whether there an influence and how much influence the educational content of Neptune TV on Maxstream has on the level of knowledge of the maritime sector of students. By using the theory of hypodermic theory with a quantitative approach. This study uses a survey method of distributing questionnaires to 202 IPB student respondents. Based on the results of the processed data, correlation coefficient value is 0.878, so can be concluded that there a very strong influence of Neptune TV's educational content on Maxstream on the level of knowledge of IPB students. And the level of knowledge up to the level of understanding.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"38 7-8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139184194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Promosi Penjualan dan Tagline Terhadap Keputusan Pembelian Konsumen Tokopedia 销售宣传和标语对 Tokopedia 消费者购买决策的影响
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2023-12-11 DOI: 10.53008/kalbisiana.v9i4.1143
Erfan Djiepangestu, D. A. Iskandar
{"title":"Pengaruh Promosi Penjualan dan Tagline Terhadap Keputusan Pembelian Konsumen Tokopedia","authors":"Erfan Djiepangestu, D. A. Iskandar","doi":"10.53008/kalbisiana.v9i4.1143","DOIUrl":"https://doi.org/10.53008/kalbisiana.v9i4.1143","url":null,"abstract":"This research is aims to find out how the influence of sales marketing and taglines on consumer purchasing decisions at Tokopedia. By discussing how companies can attract people to use the Tokopedia application as a shopping application. This type of research is a causal conclusive research where this study aims to obtain evidence of a causal relationship between sales promotion variables and taglines on purchasing decisions on sales in the Tokopedia application. This research uses quantitative research. The results of this study indicate that sales promotions have a positive but not significant effect on Tokopedia's consumer purchasing decisions. The results also show that promotion has a positive and significant influence on purchasing decisions.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"243 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139184049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pembangunan Sistem Inventory Berbasis Website pada Toko Lancar Abadi 在 Toko Lancar Abadi 开发基于网站的库存系统
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2023-12-11 DOI: 10.53008/kalbisiana.v9i4.955
Nathanael Immanuel, Mira Ziveria
{"title":"Pembangunan Sistem Inventory Berbasis Website pada Toko Lancar Abadi","authors":"Nathanael Immanuel, Mira Ziveria","doi":"10.53008/kalbisiana.v9i4.955","DOIUrl":"https://doi.org/10.53008/kalbisiana.v9i4.955","url":null,"abstract":"In this research. Researchers will take a problem still experienced by many entrepreneurs who are just starting or have been running for a long time. An inventory system sometimes it is often  underestimated by entrepreneurs, In addition  to functioning to see a list of stock items, The inventory system can also be used as a notification if the stock of an item will run out or less than the amount already determined, The researchers will analyze what kind of inventory system is in accordance by the needs of the lancar abadi store. The goal expected by the research is to be able to assist the store in managing data . The final result of this research is an inventory system can manage the data of lancar abadi","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"15 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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