KALBISIANA Jurnal Sains, Bisnis dan Teknologi最新文献

Pengaruh Pemasaran Media Sosial di Instagram @kopijanjijiwa terhadap Keputusan Pembelian Konsumen Instagram @kopijanjijiwa 上的社交媒体营销对消费者购买决策的影响

KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2024-03-20 DOI: 10.53008/kalbisiana.v10i1.3524

Daeng Mohammad Danu Wibisono, Tangguh Okta Wibowo

{"title":"Pengaruh Pemasaran Media Sosial di Instagram @kopijanjijiwa terhadap Keputusan Pembelian Konsumen","authors":"Daeng Mohammad Danu Wibisono, Tangguh Okta Wibowo","doi":"10.53008/kalbisiana.v10i1.3524","DOIUrl":"https://doi.org/10.53008/kalbisiana.v10i1.3524","url":null,"abstract":"Social media marketing is one of the important aspects in increasing sales of a product. Because social media marketing uses social media as a marketing channel and there are quite a lot of social media users in Indonesia. This study aims to determine the influence and level of influence of social media marketing on Instagram @kopiunjukjiwa on consumer purchasing decisions. In this study, the theory used is stimulus-response. The researcher uses a quantitative approach, survey research method with explanative type. The population in this study were followers of Instagram @kopiunjukjiwa with questionnaire data collection techniques. Based on the results of the hypothesis with the T test, the results obtained are 21,161 > 1,966. from these results indicate that social media marketing on Instagram @kopipromisejiwa has an influence on consumer purchasing decisions. Meanwhile, Pearson's product moment got a result of 0.728, which means that there is a strong influence from social media marketing on Instagram @kopikodejiwa on consumer purchasing decisions, and the coefficient of determination test got a result of 52.9%.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"33 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140226479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Kualitas Pelayanan, Pemahaman Wajib Pajak, dan Sanksi Perpajakan terhadap Kepatuhan Wajib Pajak Pada Wajib Pajak Orang Pribadi di Wilayah Sunter, Jakarta Utara 服务质量、纳税人理解和税收制裁对北雅加达 Sunter 地区个体纳税人纳税遵从度的影响

KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2024-03-20 DOI: 10.53008/kalbisiana.v10i1.1030

Maria Maurin, Ayu Atmanti, B. Kurniawan

引用次数: 0

Pengaruh Harga, Store Atmosphere, Kualitas Produk, dan Pelayanan terhadap Kepuasan Pelanggan Lawless Burgerbar Kemang 价格、店面氛围、产品质量和服务对顾客满意度的影响 Lawless Burgerbar Kemang

KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2024-03-20 DOI: 10.53008/kalbisiana.v10i1.600

Alvindra Taufik Pratama, Salsa Dilla, D. A. Iskandar

{"title":"Pengaruh Harga, Store Atmosphere, Kualitas Produk, dan Pelayanan terhadap Kepuasan Pelanggan Lawless Burgerbar Kemang","authors":"Alvindra Taufik Pratama, Salsa Dilla, D. A. Iskandar","doi":"10.53008/kalbisiana.v10i1.600","DOIUrl":"https://doi.org/10.53008/kalbisiana.v10i1.600","url":null,"abstract":"Fast food, is a food with a fast-manufacturing process. According to the Statista website, the level of Indonesian people's fast-food consumption increased in 2018 to 36.81% of the total respondents. This shows that fast food is one type of food that is favored by all people. Researchers are interested in conducting research that aims to determine the effect of price, store atmosphere, product quality, and service quality, on customer satisfaction at Lawless Burgerbar Kemang. The sample of this study used a non-probability sampling sample of 125 customers at Lawless Burgerbar Kemang. This study uses primary data through distributing questionnaires to customers of Lawless Burgerbar Kemang. The data analysis technique uses multiple linear regression analysis, f-test and t-test using SPSS version 26. The conclusion of this study is that price has a positive and significant effect on customer satisfaction. Then store atmosphere, product quality, and service have no partial significant effect on customer satisfaction. Advice that can be given by Lawless Burgerbar Kemang should be to improve the quality of their product.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140388733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Resepsi Penonton Mengenai Hubungan Beda Agama dalam Film Akhirat: A Love Story 电影《Akhirat：爱情故事

KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2024-03-20 DOI: 10.53008/kalbisiana.v10i1.3522

Mochammad Fegi Adzriansyah, Santi Delliana

{"title":"Analisis Resepsi Penonton Mengenai Hubungan Beda Agama dalam Film Akhirat: A Love Story","authors":"Mochammad Fegi Adzriansyah, Santi Delliana","doi":"10.53008/kalbisiana.v10i1.3522","DOIUrl":"https://doi.org/10.53008/kalbisiana.v10i1.3522","url":null,"abstract":"Films do not become a reflection of reality in a real building. This research is in progress to find out the reception of the film Akhirat: A Love Story in Jakarta, the plot of the film Akhirat: A Love Story which addresses the issue of interfaith marriages. The theory used in this research is the theory of encoding and decoding. This research uses qualitative accession with reception analysis method. The results of this research show that the four informants in this research agree that Akhirat: A Love Story is a film that has a narration as strong as that of a different religion. On the other hand, the three informants in posizi oposizi aka this film also reflect on the causes and effects of religious entities that are embedded in an image of romance. According to the informant, Sanghe is in a position of negotiation, takama, describing the blessing of parents, as well as the struggle of appearances of different religions is described in a sequence of psychological and physical conditions. Informants in the dominant position of ipsuttu akaa who do not approve of romantic relationships of different religions are wise liars.","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"14 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140225493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengembangan Aplikasi Klasifikasi Sepatu Air-Jordan Berbasis Web 开发基于网络的 Air-Jordan 鞋类分类应用程序

KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2024-03-20 DOI: 10.53008/kalbisiana.v10i1.3526

Virya Adipratama

引用次数: 0

Pengaruh Corporate Governance terhadap Penghindaran Pajak pada Perusahaan Perbankan Periode 2018-2020 公司治理对 2018-2020 年银行业公司避税的影响

KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2024-03-20 DOI: 10.53008/kalbisiana.v10i1.3525

Paras Surya Adiwiratna, FlorenciaIrena Lawita

引用次数: 0

Aplikasi Rekomendasi Musik Berdasarkan Klasifikasi Genre Menggunakan Convolutional Neural Networks 基于卷积神经网络流派分类的音乐推荐应用程序

KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2024-03-20 DOI: 10.53008/kalbisiana.v10i1.3527

Dewa Sukietra

引用次数: 0

Pengembangan Aplikasi Clipboard Salin Tempel Karakter Teks dari Citra Digital 开发用于从数字图像复制和粘贴文本字符的剪贴板应用程序

KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2024-03-20 DOI: 10.53008/kalbisiana.v10i1.1193

Muhammad Evan Arnanda

引用次数: 0

Pengembangan Aplikasi Analisis Sentimen Penerapan PPKM Level 3 为实施 PPKM 第三级开发情感分析应用程序

KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2024-03-20 DOI: 10.53008/kalbisiana.v10i1.1336

Jonas Ariston Napitupulu

引用次数: 0

Pengaruh Gaya Kepemimpinan Transformasional, Budaya Organisasi, dan Motivasi terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada PT. PLP Indonesia 印度尼西亚 PT PLP 公司变革型领导风格、组织文化和激励对以工作满意度为干预变量的员工绩效的影响。

KALBISIANA Jurnal Sains, Bisnis dan Teknologi Pub Date : 2024-03-20 DOI: 10.53008/kalbisiana.v10i1.3528

Yudi Hendriawan, Siti Nurjanah

{"title":"Pengaruh Gaya Kepemimpinan Transformasional, Budaya Organisasi, dan Motivasi terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada PT. PLP Indonesia","authors":"Yudi Hendriawan, Siti Nurjanah","doi":"10.53008/kalbisiana.v10i1.3528","DOIUrl":"https://doi.org/10.53008/kalbisiana.v10i1.3528","url":null,"abstract":"The purpose of this study was to analyze effect of tranformational leadership style, organizational culture and employe motivation to employe performance mediated by job performance at PT. PLP Indonesia. The data were obtained from 179 employees working at PLP Indonesia were selected as respondents using proportionate stratified random sampling. The data were analyzed by multiple linear regression methods and path analysis which was operated through SPSS Software. The results of this study indicated that Transformational leadership style has no significant effect on job satisfaction (1) and employees’ performance (4). Organizational culture has significant effect on employees’ job satisfaction (2) and employees’ performance (5). Motivation has significant effect on employees’ job satisfaction (3) and meanwhile no significant effect on employees’ performance (6). Job satisfation has significant effect on employees’ performance (7). Job satisfaction mediates the influence of tranformational leadership style (8) and the influence of organizational culture (9) has no significant effect on employees’ performance. Job satisfaction mediates the influence of work motivations on employees’ performance significantly (10). Transformational leadership style, organizational culture, and motivation simultaneously affect on job satisfaction (11) and affect on employees’ performance (12). ","PeriodicalId":510799,"journal":{"name":"KALBISIANA Jurnal Sains, Bisnis dan Teknologi","volume":"7 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140227551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0