Management最新文献

{"title":"THE IMPORTANCE OF MARKETING INNOVATIONS AS THE BASIS OF MANAGEMENT OF THE ENTERPRISE’S COMPETITIVENESS","authors":"Olena Ievseitseva, Oleksandr Mihalatii","doi":"10.30857/2415-3206.2023.2.7","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.7","url":null,"abstract":"THE PURPOSE OF THE ARTICLE is to establish the importance and relevance of marketing innovations in the company's activities and to determine their impact on managing the competitiveness of business entities as a whole. RESEARCH METHODS. Various methods were used to research marketing innovations and competitiveness: analysis of special literature and views of scientists; methods of empirical research; method of abstraction, grouping and illustration; method of system analysis, etc. The use of these methods can be comprehensive for the best study of marketing innovations and management of competitiveness in the activities of various enterprises. PRESENTING MAIN MATERIAL. It has been established that the relevance and importance of marketing innovations is constantly growing in the conditions of a rapidly changing business environment, where new technologies, changes in consumer habits, competitive pressure and other factors require stakeholders to constantly adapt and introduce innovations into the marketing strategies of business entities. In the conditions of rapid changes in the market and the growing complexity of the business environment, marketing innovation is becoming a key tool for achieving success and sustainability of companies. Companies that actively innovate in their marketing usually have a better chance of attracting consumer attention and staying competitive. Marketing innovations are innovative approaches and strategies in the field of marketing aimed at attracting the attention of consumers, improving the competitiveness of a product or brand, as well as optimizing marketing processes. Marketing innovations can vary depending on the industry, the market and the specifics of the business, helping the company to take a stronger position in the market and provide a competitive advantage. Competitiveness management requires continuous improvement of products, processes, communications and strategies to meet changes in demand, technology and consumer preferences. The importance of marketing innovations in managing the competitiveness of the enterprise is manifested in the following positive aspects: understanding of the market and customers; development of products and services; effective marketing; increasing the efficiency of operations; interaction with clients; adaptation to changes in market conditions. CONCLUSIONS. Because of the conducted theoretical research, we established that marketing innovations are the introduction of innovative approaches, strategies, tools or technologies into the marketing activities of the enterprise with the aim of improving performance, attracting the attention of customers and ensuring competitive advantages. The main goal of marketing innovation is to introduce innovations in marketing, meet the changing needs of consumers and optimize interaction with the audience. Marketing innovation has been found to be an important factor in a competitive environment, as it allows companies to adapt to a ","PeriodicalId":510491,"journal":{"name":"Management","volume":"10 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MANAGEMENT OF THE INNOVATIVE PROVISIONING PROCESS QUALITY OF TOURIST AND HOTEL-RESTAURANT BUSINESS SERVICES","authors":"Olena Stepanova, Oleksii Tonkykh","doi":"10.30857/2415-3206.2023.2.3","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.3","url":null,"abstract":"PRESENTATION AND PURPOSE OF THE STUDY. At the current stage of recovery of the national economy of Ukraine, it is impossible to form a concept of ensuring innovative development, to achieve long-term results of the tourism and hotel-restaurant business without constant updating and improvement of applied technological and management processes, constant expansion of the range of services provided, and identification of new opportunities for effective development Scientific and technical progress, the creation of new innovative management technologies, the development of innovative production infrastructure, including changes in consumer preferences, new methods of management and organization of production and work should be attributed to the reasons that cause the need for innovative processes. Innovations (or innovations) play the most important role in macroeconomic development and in achieving the goals of tourism and hotel and restaurant business. To date, there is not a high level of innovative activity in the field of tourism and hotel-restaurant business, which is due to the need to find solutions for improving control in the field of management of innovative activities of tourist and hotel-restaurant enterprises. The development of market relations causes the emergence of new tasks that require the improvement of the system management of the quality of services at tourist and hotel-restaurant enterprises.The above-mentioned words prove the relevance of this article and reflect its purpose as a study of the peculiarities of managing the innovative process of improving the quality of various services of the tourist and hotel-restaurant business.RESEARCH METHODS. In the process of creating and writing the article, general and scientific methods were used: abstraction, classification of various types, comparison, systemic and system-forming approach, situational mathematical analysis, logical and analytical evaluation of parameters, analogies, modeling. The totality of the used theoretical and methodological base made it possible to formulate realistic and well-founded practical conclusions and effective solutions.THE RESULTS. It was emphasized that the development of innovations in the hospitality industry should include such aspects as automation and improvement of work processes with the help of the Internet of Things, the use of \"smart\" solutions, as well as the improvement of safety and hygiene through innovative solutions. Innovative processes in the tourism and hotel-restaurant business are described, which should include the introduction of new ideas, technologies, services or approaches to improve service quality and competitiveness. This may include the implementation of information systems, the creation of unique numbers or services, the development of an environmental initiative, etc.CONCLUSIONS. Innovative activity in the tourism and hotel-restaurant business is embodied in the creation of new or improvement of transport, hotel, r","PeriodicalId":510491,"journal":{"name":"Management","volume":"8 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INTEGRATIVE APPROACH AND CLUSTERIZATION AS ELEMENTS OF EFFECTIVE TOURISM INDUSTRY MANAGEMENT IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT","authors":"O. Olshanska, P. Puzyrova, Oleg Shevchenko","doi":"10.30857/2415-3206.2023.2.4","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.4","url":null,"abstract":"THE PURPOSE OF THE SCIENTIFIC ARTICLE is to study the meaning and application of effective management of the tourism industry in the context of sustainable development using an integration approach and clustering. RESEARCH METHODS. The article used such scientific general economic methods as the method of grouping and classification, the method of structural and logical analysis, the graphical and tabular method, etc. PRESENTING MAIN MATERIAL. The integration approach and clustering acquire key features as elements of management of the tourism industry in the conditions of sustainable development, where the integration of various sectors, such as the hotel business, transport, cultural events and others, create a comprehensive and balanced tourism product. Clustering allows combining similar regions or services for joint development. Application of these approaches will improve competitiveness and ensure effective use of tourism potential. An integrative approach to the management and development of the tourism industry can be a powerful tool for creating a holistic and effective environment. This means the joint action of various stakeholders, such as government bodies, local communities, businesses, and even non-profit organizations. Clustering of tourism development contributes to the effective use of resources, increasing competitiveness and creating a sustainable tourist destination. An integrative approach to the management and development of the tourism industry consists in close cooperation of various stakeholders and sectors, as well as in taking into account the interrelationships between various aspects of tourism. Key elements of the integration approach in the tourism industry include: industry integration; local integration; technological integration; cultural integration; sustainability and responsible tourism. The peculiarity of tourist clusters is that they contribute to increasing the attractiveness of the region for tourists, increase the quality and variety of tourist services, and contribute to the growth of the economy and the creation of new jobs. In Ukraine, the concept of an integrative approach to the management and development of the tourism industry is key to creating a sustainable and competitive tourism system.CONCLUSIONS. Because of the study, it was found that the integration approach and clustering could be key elements of effective management of the tourism industry in terms of sustainable development. It has been established that an integrative approach involves cooperation between different stakeholders in the industry to achieve common sustainable development goals, which may include the exchange of information, resources and joint projects. It has been proven that clustering can help to group tourism enterprises and regions according to common characteristics or goals, which contributes to more effective management of resources, development of joint marketing strategies and increased competitiveness. It has b","PeriodicalId":510491,"journal":{"name":"Management","volume":"57 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141804622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Roles in Research Teams: The Perspective of University Commercialisation","authors":"Maciej Zastempowski, Aleksandra Kalocińska-Szumska, Justyna Łaskowska","doi":"10.58691/man/186076","DOIUrl":"https://doi.org/10.58691/man/186076","url":null,"abstract":"Although the investigation of team roles has been a focus of scientific research over an extended period, one of the less recognised issues in this area is the functioning of research teams, especially in commercialising their scientific results. Drawing from a comprehensive examination of the literature and the concept of ‘The A-to-F Model’ by de Bes and Kotler, this paper aims to broaden the knowledge about the research team’s roles and their influence on commercialising their results. To do this, in the empirical part, we use the data from a study of 496 scientists from one of the leading research universities in Poland. The results of the estimated probit regression models showed the inconsistency with ‘The A-to-F Model’. Only two of the six roles, i.e., creator and executor, are essential. The activator, browser, developer, and facilitator were statistically insignificant.","PeriodicalId":510491,"journal":{"name":"Management","volume":" 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140684766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unleashing the Power of Green: Sustainable Success through HRM, Supply Chains, and Innovation- A Comprehensive Review of Literature","authors":"Mohamed Husni Ali Athamneh, M. M. Al-Ajlouni","doi":"10.58691/man/185728","DOIUrl":"https://doi.org/10.58691/man/185728","url":null,"abstract":"The burgeoning interest in sustainable company success models has experienced significant growth in recent years. Despite certain\u0000advancements in identifying this idea and promoting sustainable practices, there needs to be more understanding of the optimal\u0000organizational architecture for developing new business models or implementing sustainability-oriented adjustments in current ones.\u0000This article aims to comprehensively analyze sustainable business models, specifically focusing on the power of green. Additionally,\u0000this article provides a research agenda for future studies that might contribute to advancing knowledge in this field. A group of\u0000empirical research papers published in reputable Scopus and WoS indexed Journals from 2018 to 2023 were chosen for this study. The selection process involved a systematic approach to categorizing and synthesizing the findings about the subject matter. Upon\u0000thoroughly examining the articles, it has been determined that sustainable success may be attained by focusing on three primary\u0000variables: Human resource management, supply chains, and innovation. This research contributes to the existing body of\u0000knowledge in green business. This study offers a framework for researchers to investigate emergent domains to attain sustainable development. Furthermore, this article presents suggestions and discussions regarding potential avenues for further research.\u0000Universities, organizations, and corporate entities can benefit from leveraging these valuable reviews to facilitate research.","PeriodicalId":510491,"journal":{"name":"Management","volume":"54 S1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140731929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Samsung production system-based approach to improve manufacturing process management in Vietnamese firms","authors":"Minh Dat Nguyen","doi":"10.58691/man/185638","DOIUrl":"https://doi.org/10.58691/man/185638","url":null,"abstract":"Today, more and more Vietnamese firms consider continuous improvement as the best way to increase their manufacturing capability. This paper aims to illustrate the effectiveness of manufacturing processes management from the Samsung production system (SPS) approach when it was implemented to improve capability of existing production process in Vietnamese firms. The paper is a combination of descriptive and field research to demonstrate how SPS principles are appropriate for five real industry cases in particular and all Vietnamese manufacturing companies in general. In five cases, the usage of SPS-based tools has turned out to be fruitful. They solved problems of continuous improvement management in Vietnamese firms and created significant achievements in quality improvement and productivity increase. The paper investigates the core value of Samsung’s continuous process improvement. The way that Samsung has used to improve quality and profitability simultanously can be adapted by manufacturing companies.","PeriodicalId":510491,"journal":{"name":"Management","volume":" 26","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140384398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Organisational Citizenship Behaviours and job burnout among employees of nonprofit organisations","authors":"H. Bortnowska, Bartosz Seiler","doi":"10.58691/man/183808","DOIUrl":"https://doi.org/10.58691/man/183808","url":null,"abstract":"Organisational citizenship behaviours (OCBs) are behaviours that go beyond the formal role and are organizationally functional. They may be linked, among others, to job burnout. This relationship has been studied in for-profit and public organisations. No such studies have been found for nonprofit entities operating in different areas. The aim of the article is to verify whether there is a relationship between job burnout and organisational citizenship behaviours among employees of nonprofits. To this end, survey research was conducted in 2022. A statistical analysis of the obtained data was performed using the Statistica software. It was found that the relationship under analysis does not occur in NPOs.","PeriodicalId":510491,"journal":{"name":"Management","volume":" 35","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140390019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FPOs as a Sustainable Business: Factors impacting performance of Agriculture Collectives in India","authors":"N. Bharti, Sneha Kumari","doi":"10.58691/man/178020","DOIUrl":"https://doi.org/10.58691/man/178020","url":null,"abstract":"In recent years, the government’s focus on promoting FPOs has led to an increase in FPOs multifold. However, with the fast growth of FPOs, it is important to identify what impacts the performance of FPOs. This study raised the question, “What impacts the performance of FPOs? This study attempts to identify the measures for the performance of the FPOs. The Delphi round was conducted with 26 experts identified from agriculture. The performance measures were identified and linked with the literature. In the second round of Delphi, the experts were\u0000provided with eleven measures for performance and were asked to rank them. Based on the weightage of each criterion the most important criteria were decided. The mean ranks and deviations of the performance measures were analyzed. The hypothesis test and Kendall’s coefficient of concordance have been further used to validate the performance measures. It has been observed that governance of the farmer-producer organization, financial support, and professional management are the core measures for farmer producer organizations.\u0000Measures like Management Information Systems, Business Plan Preparation, Share capital, Turnover, Infrastructure, Market Linkages, Technical Support, and Age of FPO play an important role in the performance of the FPOs. This study will be helpful for all the stakeholders, including FPOs themselves, funding agencies, skill-building organizations, etc.","PeriodicalId":510491,"journal":{"name":"Management","volume":" 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140392003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Inflation synchronisation strengthening in Europe in post-quantitative easing and post-pandemic high inflation times: consequences for single monetary policy management","authors":"J. Budová, Veronika Šuliková, M. Siničáková","doi":"10.58691/man/176596","DOIUrl":"https://doi.org/10.58691/man/176596","url":null,"abstract":"This paper aims to find out whether the inflation rates of individual European Union (EU) countries are synchronised with those of the EU as a whole and with the euro area (EA). Another objective is to examine the mutual inflation interconnections and its synchronisation across countries. We use the Minimum Spanning Tree (MST) and cross-correlations (C-C). Based on structural break tests, the period is divided into four periods: January 2001 - December 2008, January 2009 - March 2015, April 2015 - July 2021, August 2021 - April 2023. The results showed that the direction of the inflation transmission is not the same across the periods under study. Before the financial and economic crisis, Estonian inflation influenced Lithuanian inflation, which in turn influenced the Latvian one; while after the crisis (but just before the application of the ECB's quantitative easing) Latvian inflation is already influenced by Bulgarian inflation. Once quantitative easing had already been applied but in times before the ‘high inflation’ period, the inflation in Lithuania has no impact on the Latvian one. During the ‘high inflation’ period, results conclude the impact of Latvian inflation on the Estonian one. We also point out that inflation rates in some states are not always aligned with average inflation in the EU, the EA. Although, MST results showed that inflation is transmitted mainly from the EA average or the EA countries, having a more central position (e.g. Slovakia has generally a more central position than the Czech Republic, Hungary, or Poland). Therefore, countries having common monetary policy are more resistant to external inflation shocks and rather influence the inflation of other countries. Finally, even if inflation rates are synchronised, inflation may be outpaced or lagged by one to several months, which may present policymakers with the question of the appropriate monetary policy stance.","PeriodicalId":510491,"journal":{"name":"Management","volume":"520 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140479770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}