Management最新文献

{"title":"METHODOLOGICAL APPROACHES TO ASSESSING THE COMPETITIVENESS OF HOSPITALITY ESTABLISHMENTS","authors":"Ganna Kuvika","doi":"10.30857/2415-3206.2023.2.9","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.9","url":null,"abstract":"INTRODUCTION. In the fiercely competitive landscape of the hospitality industry, the success and sustainability of establishments are contingent upon their ability to distinguish themselves in the market. This distinction, often referred to as competitiveness, encompasses a multitude of factors ranging from customer satisfaction and service quality to innovation and financial performance. Assessing and understanding these factors is fundamental for businesses striving to thrive in an ever-evolving market. This article delves into the intricate web of hospitality competitiveness, aiming to provide a comprehensive methodology that amalgamates qualitative and quantitative measures. By addressing this multidimensional concept, this research endeavors to shed light on the nuanced aspects that underpin the competitive advantage of hospitality establishments.PURPOSE OF THE ARTICLE. The primary purpose of this article is to propose a robust and versatile methodology for evaluating the competitiveness of hospitality establishments. Through an extensive review of existing literature and an integration of various qualitative and quantitative metrics, this research aims to offer a holistic approach to businesses, policymakers, and researchers. By outlining the key dimensions of competitiveness and delineating practical methods of assessment, the article seeks to empower stakeholders in the hospitality industry with actionable insights. Furthermore, this research intends to bridge the existing gap in knowledge, providing a structured framework for understanding the dynamics of competitiveness in the contemporary hospitality landscape.RESULTS. The results of this study unveil a multifaceted understanding of hospitality competitiveness. Through an amalgamation of qualitative and quantitative data, several key insights have emerged. Firstly, establishments that prioritize customer satisfaction and consistently deliver high-quality services tend to outperform their competitors. Secondly, a strong emphasis on innovation, encompassing both technological advancements and unique service offerings, significantly contributes to the competitive edge. Additionally, financial stability, efficient operations, and a commitment to sustainable practices emerged as pivotal factors in determining the long-term competitiveness of hospitality businesses. By integrating these diverse elements, the proposed methodology offers a comprehensive view, enabling establishments to identify their strengths and areas needing improvement.CONCLUSIONS. In conclusion, this research underscores the vital importance of adopting a multidimensional approach when assessing the competitiveness of hospitality establishments. The findings emphasize that a singular focus on any one aspect, be it customer satisfaction or financial performance, is insufficient in capturing the complexities of the industry. A holistic strategy that integrates customer-centric practices, innovative solutions, financial stab","PeriodicalId":510491,"journal":{"name":"Management","volume":"102 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141802575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PROSPECTS FOR THE DEVELOPMENT OF THE AGRICULTURAL SECTOR OF UKRAINE IN THE CONDITIONS OF POST-WAR RECOVERY","authors":"Natalia Gavkalova","doi":"10.30857/2415-3206.2023.2.6","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.6","url":null,"abstract":"THE PURPOSE OF THIS ARTICLE is to determine promising directions for the development of the agro-industrial sector of Ukraine in the conditions of post-war recovery.RESEARCH METHODS. In the process of writing the article, general scientific and special research methods of the agro-industrial sector were used, including: induction and deduction; structural and logical analysis; extrapolations; tabular and graphic.PRESENTATION OF THE MAIN RESEARCH MATERIAL. The article determines that the agro-industrial sector is one of the key sectors of the country's economy, which made a significant contribution to the country's GDP before the war. Since the beginning of the war, the agro-industrial sector has suffered significant losses and needs to be restored and further developed. Prospective ways of development of the agro-industrial sector have been determined, which can be carried out in three key areas: activation of own reserves of agricultural enterprises; receiving donor international aid; development of the state agrarian policy of post-war recovery. It has been proven that the restoration of broken agro- food chains and the inclusion of domestic agricultural enterprises in global agro-food chains is a promising direction for the development of the country's agro-industrial sector. It was found that the agro-food chain is a set of interdependent enterprises that have united on a voluntary basis and closely cooperate in the process of agricultural production. It has been proven that the restoration of the agro-food chain will take place in the event that it includes enterprises for cultivation (fattening), processing, transportation, storage and sale of agricultural products.CONCLUSIONS FROM THE CONDUCTED RESEARCH. The restoration of broken agro-food chains and the inclusion of domestic agricultural enterprises in global agro-food chains will contribute to their accelerated recovery, reducing the level of costs for production, transportation, storage, processing and sale of agricultural products; accelerating the recovery of agricultural enterprises due to the joint interaction of participants in agro-food chains; increasing the level of quality of agricultural products.KEYWORDS: agro-industrial sector; agriculture; agro-food chains; global agro-food chains; post-war recovery.","PeriodicalId":510491,"journal":{"name":"Management","volume":"32 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141804427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FOREIGN EXPERIENCE OF MANAGING THE DEVELOPMENT OF ENTREPRENEURSHIP USING ARTIFICIAL INTELLIGENCE","authors":"L. Hanushchak-Yefimenko, Vadym Hrytsun","doi":"10.30857/2415-3206.2023.2.13","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.13","url":null,"abstract":"Introduction. There is a process of forming a conceptual approach to understanding artificial intelligence and regulatory regulation strategies in the world. Having analyzed the theoretical approaches to the definition of the concept of artificial intelligence, we come to the conclusion that a common approach to the definition of artificial intelligence (hereinafter AI) has not been formed in scientific circles and within the framework of international organizations.Currently, in the vast majority of cases, AI technologies are created by humans and in one way or another interact with humans, however, in the process of legal regulation of relations with AI, it should be taken into account that artificial intelligence is gaining more and more autonomy due to the improvement of technologies.The hypothesis of the scientific research consists in the substantiation of foreign experience and the formation of proposals for managing the development of entrepreneurship using artificial intelligence.The purpose of the study is to substantiate the peculiarities of the adaptation of foreign experience in managing the development of entrepreneurship with the use of artificial intelligence.The methodology of scientific research is general scientific methods of research: logical and comparative analysis in revealing the principles of managing the development of entrepreneurship using artificial intelligence; the induction method for making formal and logical generalizations, the deduction method was used to obtain intermediate (partial) conclusions based on the analysis of the nature of the general process, the abstraction method for identifying and identifying significant trends in managing the development of entrepreneurship using artificial intelligence. \u0000Conclusions and prospects for further research. Artificial intelligence has become an integral part of many spheres of social life, and law in its broadest sense has not become an exception, because artificial intelligence technologies have in one way or another touched various branches of law since the beginning of scientific research on this issue, which takes its own beginning as early as the 70s of the 20th century, until today they have transformed from the modeling of legal norms to contracts written in the form of computer programs, virtual legal consultants, predictive justice technologies and other similar technologies. However, the perception of law as a system of value orientations can become an extremely difficult task for AI, therefore, when forming the legal basis of human-AI interaction, it is worth considering the difficulty for AI systems to work with abstract categories.The formation of the foundations of the international legal regulation of AI takes place within universal and regional organizations. For example, the Center for Artificial Intelligence and Robotics was founded within the UN, UNESCO adopted the Recommendation on the Ethics of Artificial Intelligence, the OECD – relevant prin","PeriodicalId":510491,"journal":{"name":"Management","volume":"3 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141804702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PRODUCTION ACTIVITY AS MANAGEMENT IN THE SOCIO-CULTURAL SPHERE","authors":"Serhii Matiash","doi":"10.30857/2415-3206.2023.2.2","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.2","url":null,"abstract":"INTRODUCTION AND PURPOSE OF THE STUDY. The development of the modern socio-cultural sphere not only puts forward certain requirements for the effectiveness of managing this creative branch of the spiritual development of society, but also requires significant efforts in its study and training of relevant specialists. In the context of modern challenges and crisis situations, the concept of the producer as a rather new but largely central figure has not yet received appropriate official and public recognition in our country. It is this that determines the relevance of the study and analysis of production in order to identify optimal strategies for the development of its managerial potential.METHODOLOGY OF SCIENTIFIC RESEARCH. To achieve the goal, general scientific research methods were used, including induction and deduction, comparison, analysis of scientific literature, and expert analysis.CONCLUSIONS AND PROSPECTS FOR FURTHER RESEARCH. The conducted analysis showed that the performance of production functions within the framework of certain creative projects requires a significant number of managerial defects, as well as personal, professional and entrepreneurial qualities. The combination of these components contributes to a constant increase in the efficiency of production management.The effectiveness of production projects is an indicator and a kind of catalyst of socio-cultural development of society. The production paradigm is a synthesis of a cultural product and its consumer, a creative and commercial component, which reveals optimal strategies for its development.Professional production education, understanding of the creative and entrepreneurial potential of this profession, which today is spreading significantly, is an objective consequence of the development of the show industry, the spread of its spheres of existence.That is why further studies of production activity in the structure of the socio-cultural sphere will reveal problems in its implementation, state legal regulation of production activity, methodical support, training of specialists.KEYWORDS: production; manager; management; production activity; culture; show business; socio-cultural sphere.","PeriodicalId":510491,"journal":{"name":"Management","volume":"30 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE CONCEPTUAL BASIS FOR THE FORMATION AND IMPLEMENTATION OF THE MARKETING STRATEGY FOR THE INNOVATIVE DEVELOPMENT OF ENTERPRISES IN DIGITALIZATION CONDITIONS","authors":"Olena Cherniavska, Ivan Holovachov","doi":"10.30857/2415-3206.2023.2.5","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.5","url":null,"abstract":"THE PURPOSE OF THE ARTICLE is to determine the theoretical and methodological essence of the conceptual foundations of building and implementing a marketing strategy in the conditions of innovative development for enterprises through digitalization factors.RESEARCH METHODS. The article used general scientific and general economic methods: analysis and synthesis, grouping and classification, tabular, graphic methods, method of structural and logical analysis, etc. PRESENTING MAIN MATERIAL. Modern marketing plays a key role in the innovation process, especially in the context of the interaction of the main economic categories. It was established that the importance of marketing in the innovative development of the enterprise is determined by: market orientation; market research; product positioning; interaction with consumers; creating demand; product life cycle management; competitiveness. It was determined that the marketing strategy is an action plan aimed at achieving the marketing goals of the enterprise, where its main essence is how to effectively bring a product or service to the market, attract the target audience and ensure the competitiveness of the enterprise. Digitalization has proven to open up endless opportunities for marketing, but it also poses challenges related to changes in consumer behavior and the competitive environment, where the main rule is to remain able to adapt and improve the marketing strategy on the way to its digital success. The main principles and tasks of marketing strategy in the conditions of digitalization are defined. The process of implementing the marketing strategy is proposed, which consists of the following successive iterations: analysis of the digital environment; implementation of digital technologies; personalized marketing strategies; creation of a digital brand; participation in digital platforms; cooperation and partnership; monitoring and analysis of results. CONCLUSIONS. Because of the research, we established that the conceptual basis for implementation of the marketing strategy is a complex dynamic process that includes a theoretical and methodological basis based on a synergistic combination of the interaction of the main economic categories. We determined that the conceptual basis includes the marketing strategy itself, its main elements, the key steps in the formation of the marketing strategy, the main principles of the formation of the marketing strategy, the basic tools and tasks of the formation of the marketing strategy, as well as the process of implementing a marketing strategy in the conditions of digitalization. KEYWORDS: conceptual basis; formation and implementation of marketing strategy; innovative development of enterprises; digitalization; personalization; digital brand; agile (iterative) approach; digital technologies; branding; innovative opportunities; competitiveness.","PeriodicalId":510491,"journal":{"name":"Management","volume":"48 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141805879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"METHODICAL APPROACHES TO THE ASSESSMENT OF STRUCTURAL PROPERTIES OF INTEGRATED BUSINESS STRUCTURES","authors":"Rafał Rębilas","doi":"10.30857/2415-3206.2023.2.15","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.15","url":null,"abstract":"Introduction. Integrated entrepreneurship creates special advantages for the development of small and medium-sized businesses in knowledge-intensive industries, which are manifested in the formation of a suitable business environment and provision of infrastructure (innovative, production, financial, transport, telecommunications, etc.), which was previously available only to large corporate organizations closed type. This opens access to participation in the real sector of the economy for a large number of the most active subjects of innovative and economic activity – developers of new products, private entrepreneurs and owners of free financial capital.The hypothesis of the scientific research consists in the research of scientific-methodical approaches to the assessment of structural properties regarding the development of potential and strengthening of cluster interaction within corporations with the aim of obtaining competitive advantages and a synergistic effect.The purpose of the study is to analyze methodological approaches to the assessment of structural properties of integrated business structures.The methodology of scientific research is scientific-methodical approaches to the assessment of structural properties of integrated business structures. Modeling of the organization of intellectual management of the integration of business entities of partners; clustering for the development of existing potential within corporations in order to obtain competitive advantages.Conclusions. The development of integrated entrepreneurship through the creation of virtual enterprises, corporations, clusters and networks of suppliers is today the focus of theoretical developments that have great practical significance, as they reflect the changing conditions of the functioning of organizations in the business environment.Integration processes in entrepreneurship are focused on more effective use of all types of resources (scientific and technical, production, raw materials, financial) with the use of the latest technologies and methods of highly productive business activities, which lead to the emergence of various forms of vertical and horizontal association of business entities .Keywords: business environment; integrated business structures; integrated processes; integrated entrepreneurship; corporatization; clustering; association; entrepreneurship; synergy.","PeriodicalId":510491,"journal":{"name":"Management","volume":"55 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141805483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PROBLEMS OF PROFESSIONAL BURNOUT OF SCIENTIFIC AND PEDAGOGICAL WORKERS INSTITUTIONS OF HIGHER EDUCATION IN THE CONDITIONS OF WAR AND WAYS TO SOLVE THEM","authors":"L. Hanushchak-Yefimenko, L. Halavska, Oleksii Baula, Svitlana Arabuli","doi":"10.30857/2415-3206.2023.2.10","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.10","url":null,"abstract":"Introduction. Modern life in conditions of full-scale war makes people more and more vulnerable. The fast rhythm of life is an inevitable companion of any goal-oriented and prosperous person in his career. Intense work in wartime mode and constant time pressure, the desire to do as many things as possible at the same time, increasing time requirements, exhaust the capabilities of the nervous system, which are not unlimited. Issues of prevention and management of stress at work are becoming more and more relevant, since the socio-economic and political situation changes quite quickly in war conditions, the requirements for the efficiency of any professional activity increase, and the neuro-psychological and informational loads increase. As a result, a long-term stress reaction occurs due to the effect on a person of chronic professional stress, which today is considered as a syndrome of \"professional burnout\". In this regard, the syndrome of \"professional burnout\" should be considered as a factor that leads to the deformation of the personality of a professional.The hypothesis of the scientific research consists in the study of the problems of professional burnout of scientific and pedagogical workers of higher education institutions in the conditions of war and the development of recommendations on ways to solve them.The purpose of the study is to substantiate the peculiarities of professional burnout of scientific and pedagogical workers of higher education institutions in the conditions of war and ways of solving them.The methodology of scientific research is general scientific research methods: comparison, expert analysis, grouping method, systematic approach. One of the effective methods for preventing the syndrome of \"professional burnout\" in the field of \"people-to-people\" professions is a properly organized and content-filled educational environment of a higher education institution in wartime conditions.Conclusions and prospects for further research. The study defined the concept of \"professional burnout\". The main problems affecting the formation of the \"professional burnout\" syndrome of teachers of higher education institutions are characterized. The syndrome of \"professional burnout\" is revealed as a dynamic process and the stages of development are highlighted. The question of the influence of the peculiarities of the educational environment in the conditions of war and in general professional activity in the field of \"person-to-person\" professions on the development of professional burnout syndrome is highlighted. KEYWORDS: higher education institutions; scientific and pedagogical workers; prevention of professional burnout; stress; stress resistance; spiritual burnout; physical burnout; moral burnout; martial law; therapy.","PeriodicalId":510491,"journal":{"name":"Management","volume":"41 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141804079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE INNOVATIVE MARKETING MANAGEMENT SYSTEMS IN DIGITALIZATION CONDITIONS","authors":"Olena Cherniavska, Vitalii Kaznodii","doi":"10.30857/2415-3206.2023.2.8","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.8","url":null,"abstract":"THE PURPOSE OF THE ARTICLE is to theoretically deepen the essence of marketing management and determine the main components of the innovative marketing system through the prism of digital technologies. RESEARCH METHODS. During the research, various general and scientific methods were used to obtain a detailed understanding and analysis of this problem: the method of literary analysis; empirical methods; analytical methods; expert methods; tabular and graphic method. PRESENTING MAIN MATERIAL. The marketing management system in the era of digitalization includes the use of digital technologies and online tools for planning, implementing and measuring marketing strategies and campaigns. The marketing management system takes into account changes in consumer behavior, the speed of technological change, and the availability of large amounts of data. Digital transformation requires enterprises to constantly adapt to new technologies and changes in consumer trends for effective marketing management. It has been established that digitization plays an important role in all marketing in any field of the enterprise, which helps to collect huge amounts of data, analyze them with the help of artificial intelligence and accurately determine the vector of campaign development. The integration of CRM systems, the automation of marketing processes and the use of analytics make it possible to more accurately define the target audience and personalize offers. A comprehensive study of innovative digital marketing tools becomes an important stage for understanding their impact and optimal use, which allows companies to effectively adapt to changes in the digital environment, increases their competitiveness and helps build strong relationships with customers. Innovative development of the marketing service should be aimed at ensuring a high level of customer satisfaction and adaptation to the rapidly changing market environment. Technological innovations affect the competitiveness of business organizations, providing them with the opportunity to adapt to changes in market conditions and meet the needs of modern consumers. Companies that successfully incorporate digital technologies into their marketing strategy are often able to compete more effectively and ensure sustainable growth. CONCLUSIONS. In the research process, it was proven that the conditions of digitalization define a new context for marketing, requiring enterprises to adapt to a rapidly changing environment. Innovative marketing management systems play a key role in ensuring the efficiency and competitiveness of companies in a digitalized world. So, among the innovative systems of marketing management of digitalization conditions, we included: analytics and artificial intelligence; content marketing and interactive content; social media and influencer marketing; mobile marketing and marketing using messengers; e-commerce and personalized recommendation system; marketing automation; blockchain technology f","PeriodicalId":510491,"journal":{"name":"Management","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141802412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FUNDAMENTAL PRINCIPLES OF PREDICTIVE ANALYTICS IN MARKETING","authors":"Yuri Gorodetsky","doi":"10.30857/2415-3206.2023.2.1","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.1","url":null,"abstract":"INTRODUCTION. This article highlights the fundamental principles of predictive analytics as they apply to marketing, providing the reader with a thorough understanding of the methodologies and techniques used to predict consumer behavior and optimize marketing strategies. \u0000RESEARCH HYPOTHESIS. The article examines the key concepts and approaches underlying predictive analytics, including machine learning, statistical analysis, and forecasting algorithms. \u0000THE AIM of particular attention is paid to the application of these methods in various areas of marketing, such as market segmentation, pricing, product portfolio management, and determining the effectiveness of advertising campaigns. \u0000METHODS. The article examines the ethical and legal aspects of predictive analytics in marketing, emphasizing the importance of responsible use of data and algorithms. \u0000FINDINGS. The final section of the article focuses on the future development of predictive analytics in marketing, discussing new technologies, methods, and approaches that can contribute to improving the accuracy and efficiency of forecasts. \u0000CONCLUSION. The author expresses confidence that the further development and integration of predictive analysis into marketing strategy will contribute to the creation of more targeted and effective marketing campaigns while ensuring sustainable growth and competitiveness of companies in the market. \u0000KEYWORDS: predictive analysis; marketing; pricing; business development; marketing strategies; marketing tactics.","PeriodicalId":510491,"journal":{"name":"Management","volume":"18 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141802858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FEATURES PREPARATION OF THE PROJECT MANAGER IN THE ARCHITECTURE AND CONSTRUCTION INDUSTRY","authors":"D. Makatora, Oleksii Yashchenko, Ruslan Kubanov","doi":"10.30857/2415-3206.2023.2.11","DOIUrl":"https://doi.org/10.30857/2415-3206.2023.2.11","url":null,"abstract":"INTRODUCTION: The architectural and construction sphere is very relevant in the modern world with numerous social, economic and technological challenges. A special role in the industry is played by the activities of the manager and its specificity. The management of domestic architectural and construction enterprises is interested in the presence of qualified economic professionals who could professionally carry out management tasks, including planning and operational management of all aspects of economic and production activities of the organization, marketing research, price and commodity policy, as well as financial activities and financial activities resources.FORMULATION OF THE ARTICLE OBJECTIVES. The purpose of the study is to identify and analyse the theoretical and practical features of the activity of a manager in the architectural and construction industries.RESEARCH HYPOTHESIS: Architecture and construction manager has a combination of theoretical and practical skills that are needed for successful activities. The peculiarities of this role include several areas of activity, including theoretical knowledge, project management, understanding of legal aspects, leadership and communications skills, financial management, technical knowledge and innovative approach. This scientific and applied constant is a benchmark for the selection of managers in domestic architectural and construction enterprises and requires description, concretization and verification in practice.METHODS: analysis of literature – review of scientific publications, journals, books and other sources for collecting and analyzing information about this topic of research; system analysis – study of the object of study as a complex system with interconnected elements; deductive and inductive methods – the use of logical thinking to derive general principles or conclusions from specific facts or data; The interdisciplinary approach is the integration of knowledge, methods and practices in different disciplines to solve a certain problem. The combination of these methods ensures the quality of the study.CONCLUSIONS: The manager in the architectural and construction industry plays a critical role in managing construction projects and enterprise development. This position requires a combination of theoretical knowledge of architectural and construction processes with practical skills in project management. The peculiarities of this role include several areas of activity, including theoretical knowledge, project management, understanding of legal aspects, leadership and communications skills, financial management, technical knowledge and innovative approach. Ukraine has considerable potential in the development of the architectural and construction industry, and managers in this area have an important role in the realization of this potential. Ensuring effective management of construction and development projects will contribute to the sustainable and progressive development of ","PeriodicalId":510491,"journal":{"name":"Management","volume":"6 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}