International Journal of Management & Entrepreneurship Research最新文献

{"title":"DIGITAL MARKETING IN THE AGE OF IOT: A REVIEW OF TRENDS AND IMPACTS","authors":"Gold Nmesoma Okorie, Chioma Ann Udeh, Ejuma Martha Adaga, Obinna Donald Daraojimba, Osato Itohan Oriekhoe","doi":"10.51594/ijmer.v6i1.712","DOIUrl":"https://doi.org/10.51594/ijmer.v6i1.712","url":null,"abstract":"This paper presents a comprehensive review of the evolving landscape of digital marketing in the era of the Internet of Things (IoT). As IoT technology continues to permeate various aspects of daily life, its influence on digital marketing strategies and consumer engagement has become a pivotal area of study. The aim of this review is to elucidate the trends and impacts of digital marketing in the context of IoT, offering insights into how this integration is reshaping marketing practices. Employing a systematic methodology, we analyzed current literature and case studies to identify key trends in IoT-driven digital marketing. Our study reveals that IoT offers unprecedented opportunities for marketers to gather real-time data, enabling more personalized and context-aware marketing strategies. We discuss how IoT devices, such as smart home appliances, wearables, and connected vehicles, are becoming new channels for digital marketing, allowing for more direct and interactive consumer engagement. The paper also delves into the challenges and ethical considerations that arise with IoT in digital marketing, including privacy concerns and data security. We highlight the need for robust regulatory frameworks to safeguard consumer interests in this rapidly evolving landscape. Our findings indicate that IoT is not only enhancing the efficiency and effectiveness of digital marketing but also transforming the consumer experience. This integration is leading to more dynamic, responsive, and personalized marketing approaches, fundamentally altering the relationship between brands and consumers. The paper concludes with recommendations for future research and practical implications for marketers aiming to leverage IoT in their digital strategies. \u0000Keywords: Digital Marketing, Internet of Things (IoT), Consumer Engagement, Data-Driven Strategies, IoT Technologies, Marketing Innovations.","PeriodicalId":507950,"journal":{"name":"International Journal of Management & Entrepreneurship Research","volume":" 48","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139623333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EVALUATING THE EFFICACY OF TECHNOLOGY INCUBATION CENTRES IN FOSTERING ENTREPRENEURSHIP: CASE STUDIES FROM THE GLOBAL SOUT","authors":"Simon Kaggwa, Tochukwu Onunka, Prisca Ugomma Uwaoma, Okeoma Onunka, Andrew Ifesinachi Daraojimba, Nsisong Louis Eyo-Udo","doi":"10.51594/ijmer.v6i1.695","DOIUrl":"https://doi.org/10.51594/ijmer.v6i1.695","url":null,"abstract":"This study conducts a comprehensive evaluation of the effectiveness of Technology Incubation Centres (TICs) in nurturing entrepreneurship, focusing on case studies from diverse regions of the Global South. With the growing emphasis on innovation and technology-driven economic development, TICs have emerged as vital entities in fostering entrepreneurial ecosystems. The research employs a mixed-methods approach, combining quantitative analysis and qualitative case studies. The quantitative aspect involves assessing key performance indicators, including startup success rates, job creation, and financial sustainability of TICs. Qualitative investigations delve into the nuanced experiences of entrepreneurs, exploring the support mechanisms provided by TICs, challenges faced, and the overall impact on their ventures. The case studies span various contexts within the Global South, encompassing regions with differing economic, social, and cultural landscapes. By examining TICs in diverse settings, the study aims to draw insights into the contextual factors influencing the efficacy of incubation programs and their relevance in different entrepreneurial ecosystems. Preliminary findings suggest a correlation between the success of TICs and factors such as effective mentorship, access to funding, and collaborative networks. However, challenges such as resource constraints, regulatory hurdles, and variations in local market dynamics pose significant barriers to the optimal functioning of TICs. The study contributes to the existing literature by offering a nuanced understanding of the role and impact of TICs in the Global South. Findings will inform policymakers, entrepreneurs, and stakeholders about the specific contextual considerations that influence the efficacy of TICs, ultimately aiding in the refinement of strategies to enhance entrepreneurship and innovation in emerging economies. As the Global South increasingly positions itself as a hub for technological innovation, this research provides timely insights into the evolving landscape of entrepreneurial support structures, offering practical implications for the future development of TICs and fostering a conducive environment for sustained entrepreneurial growth. \u0000Keywords: Technology Incubation Centres, Entrepreneurship, Global South, Case Studies, Innovation, Economic Development.","PeriodicalId":507950,"journal":{"name":"International Journal of Management & Entrepreneurship Research","volume":"79 S349","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139629851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REDEFINING THE CONSTRUCT OF CUSTOMER SATISFACTION IN A MARKETING PERSPECTIVE","authors":"Dr. Théophile Bindeouè Nassè","doi":"10.51594/ijmer.v6i1.693","DOIUrl":"https://doi.org/10.51594/ijmer.v6i1.693","url":null,"abstract":"The purpose of this research is to redefine the construct of customer satisfaction in a marketing perspectives. This research relies on qualitative approach and it is characterized by a comprehensive systematic literature review, and a thorough documentary analysis on the construct of customer satisfaction. The findings imply that there should be a consideration of customer satisfaction by marketers and other industry players. Customer satisfaction should be highly valued in marketing strategic decisions for companies to be competitive and performant.   To the best of the author’s knowledge, this research reveals how marketers and industry players should understand customer satisfaction and how it is important for companies’ success. \u0000Keywords: Customer Satisfaction, Marketing, Industry players, Companies.","PeriodicalId":507950,"journal":{"name":"International Journal of Management & Entrepreneurship Research","volume":"49 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139452038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"COMPETITIVE CAPACTIY OF VIETNAM NATIONAL TEXTILE AND GARMENT GROUP","authors":"Le Dieu Huong","doi":"10.51594/ijmer.v6i1.692","DOIUrl":"https://doi.org/10.51594/ijmer.v6i1.692","url":null,"abstract":"Vietnam National Textile and Garment Group (Vinatex) is is the leading group in Vietnam's textile and garment industry which is one of the key sector of the consumer goods manufacturing industry. Thus Vinatex must shoulder the responsibility of being a pioneer, leading other textile and garment enterprises to expand markets and develop production in order to achieve development goals of the country. And competitive cacity of the Group is one of crucial factors for their success. Vinatex has been developing its brand in its own way, focusing on different customer groups and trying to do well in the \"niche\" market segment. To be able to develop in the international market, the Group needs to make more efforts to improve its competitiveness. \u0000Keywords: Textile, Competitiveness, Capacity, Vietnam.  ","PeriodicalId":507950,"journal":{"name":"International Journal of Management & Entrepreneurship Research","volume":"141 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139453162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CITIZENSHIP BEHAVIOUR AND ORGANIZATIONAL PERFORMANCE: A REVIEW OF EXTANT LITERATURE","authors":"Orishede Felix, EBOKA, Isaac Zeloyi","doi":"10.51594/ijmer.v6i1.691","DOIUrl":"https://doi.org/10.51594/ijmer.v6i1.691","url":null,"abstract":"The study examined the between citizenship behaviour and organizational performance using a review of an extant literature. The specific objectives were to: examine the relationship between altruism and organizational performance; assess the relationship between conscientiousness and organizational performance; and ascertain the relationship between courtesy and organizational performance. The research made us of extant literature from various authors, the study revealed that altruism, conscientiousness and courtesy have positive relationships with organizational performance. The study concludes that that organisational citizenship activities increase organization’s performance, it is crucial to comprehend the processes that underlie these behaviours. The study advised that organisations should encourage employees to adopt good citizenship practises in order to foster a sense of commitment among staff members. Employees' desire to contribute can be sparked by psychological attachment, thus the company should instill a sense of ownership in them. \u0000Keywords: Citizenship Behaviou Altruism, Conscientiousness, Courtesy and Organizational \u0000                  Performance.","PeriodicalId":507950,"journal":{"name":"International Journal of Management & Entrepreneurship Research","volume":"130 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139453549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AI-DRIVEN TALENT ANALYTICS FOR STRATEGIC HR DECISION-MAKING IN THE UNITED STATES OF AMERICA: A REVIEW","authors":"Oluwatamilore Popo – Olaniyan, Oluwafunmi Adijat Elufioye, Franciscamary Chinyere Okonkwo, Chioma Ann Udeh, Tobechukwu Francisca Eleogu, Funmilola Olatundun Olatoye","doi":"10.51594/ijmer.v4i12.674","DOIUrl":"https://doi.org/10.51594/ijmer.v4i12.674","url":null,"abstract":"This paper review ways AI and analytics are transforming HR decision-making in American organizations. It explores the adoption of these technologies in the U.S., their impact on optimizing talent management, and the broader implications for organizational growth and employee well-being. In the rapidly evolving landscape of Human Resources (HR), the integration of Artificial Intelligence (AI)-driven talent analytics has emerged as a transformative force. This review explores the application of AI-driven talent analytics in the United States, specifically focusing on its role in strategic HR decision-making. The analysis delves into the current state of AI adoption in HR practices, the challenges and opportunities it presents, and the impact on organizational performance. Key topics covered include predictive analytics, talent acquisition, workforce planning, and employee engagement. Through a comprehensive examination of existing literature and case studies, this review aims to provide insights into the ways AI-driven talent analytics shapes strategic HR decisions and contributes to organizational success in the U.S. context. The findings underscore the imperative for HR professionals and organizational leaders to navigate the evolving landscape of AI in talent management, fostering a deeper understanding of its potential benefits and challenges for informed decision-making. Keywords: Artificial Intelligence; Talent Analytics; Human Resources; Decision-Making; USA.","PeriodicalId":507950,"journal":{"name":"International Journal of Management & Entrepreneurship Research","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139152104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REVIEW OF ADVANCING U.S. INNOVATION THROUGH COLLABORATIVE HR ECOSYSTEMS: A SECTOR-WIDE PERSPECTIVE","authors":"Oluwatamilore Popo – Olaniyan, Oladapo Olakunle James, Chioma Ann Udeh, Rosita Ebere Daraojimba, Damilola Emmanuel Ogedengbe","doi":"10.51594/ijmer.v4i12.675","DOIUrl":"https://doi.org/10.51594/ijmer.v4i12.675","url":null,"abstract":"This paper provides a review of the collaborative HR ecosystems involving government, business, academia, and practitioners in the U.S. It assesses the impact of these collaborations on national innovation, their role in setting global HR standards, and their contribution to strengthening the U.S.'s position in the global economic landscape. In the pursuit of advancing innovation within the United States, the collaborative synergy within Human Resources (HR) ecosystems emerges as a pivotal factor. It delves into the intricate dynamics of fostering innovation through collaborative HR ecosystems from a sector-wide perspective. By examining various industries, the paper explores how the collective efforts of HR professionals, organizational leaders, and diverse stakeholders contribute to the cultivation of innovation. The analysis encompasses the strategic role of HR in talent management, the impact of collaborative approaches on workforce diversity and inclusion, and the integration of cutting-edge technologies such as Artificial Intelligence (AI) in shaping the future of HR practices. Additionally, the review addresses the challenges and ethical considerations associated with collaborative HR ecosystems and provides insights into potential strategies for overcoming these hurdles. By presenting a sector-wide perspective, this review aims to illuminate the multifaceted landscape of collaborative HR ecosystems and their profound influence on fueling innovation across diverse industries within the United States. Keywords: Human Resources, Artificial Intelligence, USA, Innovation, Ecosystem.","PeriodicalId":507950,"journal":{"name":"International Journal of Management & Entrepreneurship Research","volume":"75 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139151908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IGBO CULTURE AND THE DEVELOPMENT OF MODERN MANAGEMENT THEORY","authors":"Nwakoby Nkiru Peace, Ihediwa Augustina Anekperechi","doi":"10.51594/ijmer.v5i12.672","DOIUrl":"https://doi.org/10.51594/ijmer.v5i12.672","url":null,"abstract":"The impression that Africans had no roots or contributions to modern-day management practices has persisted for a while. However, the Igbo people in Nigeria had their own management practice and leadership styles that were peculiar to them before the emergence of the management theories, which was why the Igbos were able to survive the indirect rule and brutal economic exploitation during the colonial era, and immediately after the civil war. This study, therefore, examined the role Igbo culture played in the development of management theories. The study specifically identified some specific Igbo cultural practice and their managerial implications and aligned some Igbo cultural practices to existing modern-day leadership theories. The literature of the study looked at the Igbo race as a people, examined culture, explained some management theories, the Igbo cultural practice and leadership theories, Igbo cultural practices and their managerial implications and Igbo cultural practices and modern day leadership theories. The study used the matching methods as the research design. The idea involved was to basically find commonalities between chosen management theories and the leadership styles of the Igbo people in southeast Nigeria. Mostly secondary sources of data were deployed for this purpose.  The study also employed a qualitative methodology and a narrative analysis technique. It was revealed from the findings that before the introduction of modern-day management theory, Igbo culture had been practising the relevant leadership style that was propounded by great thinkers of management such as management by objective (Izuora), Management by exception (Izundiichie), Motivation (ituni muo/ Ikwanye ugwu), Transformational leadership (Ibezimako), Contingencies Leadership (Igbo enweze) and Transactional leadership (Echichi/ochanja/imapu na iwu). Keywords: Igbo, Culture, Southeast, Nigeria, Development and Management Theory.","PeriodicalId":507950,"journal":{"name":"International Journal of Management & Entrepreneurship Research","volume":"15 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139150627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ENTREPRENEURIAL STRATEGIES FOR AI STARTUPS: NAVIGATING MARKET AND INVESTMENT CHALLENGES","authors":"Simon Kaggwa, Abiodun Akinoso, Samuel Onimisi Dawodu, Prisca Ugomma Uwaoma, Odunayo Josephine Akindote, Stephen Osawaru Eloghosa","doi":"10.51594/ijmer.v5i12.662","DOIUrl":"https://doi.org/10.51594/ijmer.v5i12.662","url":null,"abstract":"This paper delves into the dynamic and evolving world of AI startups, examining the unique challenges and opportunities they face in the current market and investment landscape. The study's primary aim is to dissect the intersection of entrepreneurship and artificial intelligence, offering a nuanced understanding of how AI startups evolve, adapt, and succeed in a rapidly changing environment. The scope of the paper encompasses a thorough exploration of the AI startup ecosystem, focusing on strategic planning, market dynamics, and investment realities. It provides an in-depth analysis of the evolution of AI startups, from their inception to current trends, and investigates the impact of strategic alliances, regulatory challenges, and ethical considerations on these burgeoning enterprises. The methodology employed is a comprehensive literature review, synthesizing insights from various academic sources to construct a well-rounded view of the AI startup landscape. Key findings reveal that AI startups must navigate a complex array of challenges, including rapidly evolving technology, competitive market dynamics, and a shifting regulatory landscape. The study highlights the importance of innovative business models, strategic partnerships, and a keen understanding of regulatory and ethical issues in driving the success of AI startups. Conclusively, the paper recommends that AI startups adopt agile, innovative strategies, balancing technological advancement with ethical and regulatory compliance. It underscores the need for continuous adaptation and strategic foresight in the face of technological and market changes. This study serves as a valuable resource for entrepreneurs, investors, and policymakers in the AI domain, offering insights and guidance for navigating the multifaceted challenges of AI entrepreneurship. Keywords: AI Startups, Market Dynamics, Investment Challenges, Strategic Planning, Technological Innovation.","PeriodicalId":507950,"journal":{"name":"International Journal of Management & Entrepreneurship Research","volume":"1988 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139160510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CUSTOMER COMPLAIN HANDLING STRATEGIES AND CUSTOMER RETENTION: EVIDENCE FROM BAKERY SUB-SECTOR OF FOOD PROCESSING INDUSTRY IN NIGERIA","authors":"Dr. IYADI, Rollins Chiyem","doi":"10.51594/ijmer.v5i12.651","DOIUrl":"https://doi.org/10.51594/ijmer.v5i12.651","url":null,"abstract":"The study examined compliant handling strategies and customer retention in Nigeria Bakery sub-Sector of food processing industry. The specific objectives were to: examine the effect of compensation on customer retention in the bakery sector, find out the effect of service quality on customer retention in the bakery sector and verify the effect of timely response on customer retention in the bakery sector. In the methodology; the researcher employed descriptive survey research design and questionnaire served as the instrument of data collection from sampled respondents. Data analysis was done using SPSS version 23.0, with the help of Pearson correlation at 0.05 level of significance. To provide answers to research questions and the stated objectives, information gathered on all relevant variables were analyzed using descriptive statistics (minimum, maximum, mean, and standard deviation). The results revealed that there was significant relationship between the complaints handling techniques used by the selected bakery firms and customer retention. This study concludes that the achievement of customer retention in the bakery sector depends on the extent customer complain are well managed which the outcome of this research has demonstrated. The study recommended that, the food processing sector should make provision for compensation of customers based on poor services, so as to achieve higher customer retention; and that on regular basis, there is need for quick and timeliness response to customer needs and wants to achieve higher customer retention rate among others. Keywords: Compensation, Customer Retention, Service Quality, Complain Handling, Customer Complain and Timely Response.","PeriodicalId":507950,"journal":{"name":"International Journal of Management & Entrepreneurship Research","volume":"81 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139173710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}