Global Knowledge, Memory and Communication最新文献

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Entrepreneurial practices towards entrepreneurial intentions from Chinese vocational college students: a mediation-moderation model 中国职业院校学生创业实践对创业意向的影响:中介-调节模型
Global Knowledge, Memory and Communication Pub Date : 2024-02-28 DOI: 10.1108/gkmc-09-2023-0340
Chengbin Qin
{"title":"Entrepreneurial practices towards entrepreneurial intentions from Chinese vocational college students: a mediation-moderation model","authors":"Chengbin Qin","doi":"10.1108/gkmc-09-2023-0340","DOIUrl":"https://doi.org/10.1108/gkmc-09-2023-0340","url":null,"abstract":"\u0000Purpose\u0000The entrepreneurial ecosystem within Chinese vocational colleges offers a unique platform to investigate the interplay between entrepreneurial passion, education and intention. This study aims to assess the effect of entrepreneurial education on alertness, passion and mindset, in turn, on entrepreneurial orientation and intentions. In addition, the study examines the mediating role of the entrepreneurial mindset between entrepreneurial passion and education; and to identify the moderating effect of entrepreneurial self-efficacy between entrepreneurial orientation and intentions.\u0000\u0000\u0000Design/methodology/approach\u0000Using a cross-sectional methodology based on self-reported data from students across various Chinese vocational colleges, the study used a quantitative method to derive its findings.\u0000\u0000\u0000Findings\u0000The results highlighted a strong positive effect of entrepreneurial education on passion, mindset and alertness. The study also found that an increased emphasis on entrepreneurial education fostered a proactive entrepreneurial orientation, a significant predictor of entrepreneurial intentions. The entrepreneurial mindset played a pivotal mediating role, enhancing the direct effects observed. Moreover, students with higher entrepreneurial self-efficacy exhibited a more substantial inclination towards entrepreneurial intentions, further buttressed by their orientation.\u0000\u0000\u0000Originality/value\u0000This study underscores the critical role of fostering passion, education and self-efficacy in cultivating entrepreneurial intentions among students in Chinese vocational colleges, offering valuable theoretical and managerial implications for educators and policymakers alike.\u0000","PeriodicalId":507843,"journal":{"name":"Global Knowledge, Memory and Communication","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Assessing scholarly communication competence in Zambian library professionals 评估赞比亚图书馆专业人员的学术交流能力
Global Knowledge, Memory and Communication Pub Date : 2024-02-28 DOI: 10.1108/gkmc-09-2023-0351
A. Subaveerapandiyan, Priyanka Sinha
{"title":"Assessing scholarly communication competence in Zambian library professionals","authors":"A. Subaveerapandiyan, Priyanka Sinha","doi":"10.1108/gkmc-09-2023-0351","DOIUrl":"https://doi.org/10.1108/gkmc-09-2023-0351","url":null,"abstract":"\u0000Purpose\u0000This study aims to assess the scholarly communication competence of Zambian library and information science (LIS) professionals by evaluating their awareness, knowledge and practices regarding scholarly publication.\u0000\u0000\u0000Design/methodology/approach\u0000Applying a quantitative research approach, the study used a specially designed questionnaire. Responses from 57 professionals across universities and colleges in Zambia were gathered using convenience sampling. Data analysis involved descriptive statistics, mean and standard deviation calculations and t-values and p-values to understand respondents’ perceptions and knowledge of scholarly communication and publication.\u0000\u0000\u0000Findings\u0000The findings revealed significant gaps in respondents’ knowledge and awareness, particularly regarding predatory journals, journal selection factors, open-access models, publication challenges, reference management software (RMS) usage and research obstacles. The study underscored the necessity for increased training and capacity-building initiatives among Zambian LIS professionals to enhance their scholarly communication competence.\u0000\u0000\u0000Originality/value\u0000This research contributed to the field by highlighting deficiencies in scholarly communication awareness among Zambian LIS professionals. It emphasised the need for targeted interventions, awareness programs and educational support to improve academic literacy and scholarly publication practices. Additionally, the study suggested future research avenues, such as longitudinal studies and strategies for enhancing RMS adoption, to advance scholarly practices among Zambian professionals further.\u0000","PeriodicalId":507843,"journal":{"name":"Global Knowledge, Memory and Communication","volume":"21 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relationship between pesticide research output and GDP: a socio-economic analysis 农药研究成果与国内生产总值之间的关系:社会经济分析
Global Knowledge, Memory and Communication Pub Date : 2024-02-26 DOI: 10.1108/gkmc-10-2023-0374
Sivagami Murugappan, Jeyshankar Ramalingam
{"title":"Relationship between pesticide research output and GDP: a socio-economic analysis","authors":"Sivagami Murugappan, Jeyshankar Ramalingam","doi":"10.1108/gkmc-10-2023-0374","DOIUrl":"https://doi.org/10.1108/gkmc-10-2023-0374","url":null,"abstract":"\u0000Purpose\u0000The focus of this study was to evaluate the relationship between research publications in the pesticide field, a country’s gross domestic product (GDP) and GDP per capita. The study aims to analyze pesticide use in association with a country’s population and research publications. The purpose of this study is to uncover the country’s contribution to pesticide research and assess the financial resources allocated to it as a percentage of their GDP by exploring these factors.\u0000\u0000\u0000Design/methodology/approach\u0000The Web of Science database was used to retrieve data for the period of 2001–2020. The use of scientometric indicators allowed for the analysis of the collaborative patterns and active performance of countries in pesticide research. Socio-economic analysis was used to determine the contribution of countries toward pesticide research.\u0000\u0000\u0000Findings\u0000This study demonstrated a strong association (0.952%) between a country’s GDP and its research publications in the field of pesticide research. Countries, such as Denmark, Belgium and Australia, have benefited from global collaboration, which has enhanced their research efforts. Despite ranking lower in pesticide utilization, India focused on pesticide research, as indicated by its high publication/GDP per capita ratio (0.26).\u0000\u0000\u0000Originality/value\u0000Research on pesticides directly impacts agricultural practices, which, in turn, influence the economic production of the agricultural sector. Changes in pesticide usage can have inference for crop yields, food price and, eventually, the GDP. Comparative analysis can assist in evaluating the efficiency of regulatory policies in balancing ecological concerns with economic interests. Changes in regulations may impact both pesticide usage and economic outcomes.\u0000","PeriodicalId":507843,"journal":{"name":"Global Knowledge, Memory and Communication","volume":"39 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140431830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating the role of human resource management practices on employee performance through PLS-SEM approach: a case study of academic libraries in India 通过 PLS-SEM 方法调查人力资源管理实践对员工绩效的作用:印度学术图书馆案例研究
Global Knowledge, Memory and Communication Pub Date : 2024-02-22 DOI: 10.1108/gkmc-01-2023-0010
Javaid Ahmad Wani, S. A. Ganaie
{"title":"Investigating the role of human resource management practices on employee performance through PLS-SEM approach: a case study of academic libraries in India","authors":"Javaid Ahmad Wani, S. A. Ganaie","doi":"10.1108/gkmc-01-2023-0010","DOIUrl":"https://doi.org/10.1108/gkmc-01-2023-0010","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to explore the association between select human resource management practices and employee performance in academic libraries in India.\u0000\u0000\u0000Design/methodology/approach\u0000The current study uses the quantitative method of research. Partial least squares-structural equation modelling (PLS-SEM) was used to analyse the results. The current study uses a cross-sectional approach by using a convenient sampling method. The sample size of the study was 163, which was adequate for conducting PLS-SEM analysis.\u0000\u0000\u0000Findings\u0000The study found a significant positive correlation between human resource management practices and employee performance in academic libraries. This suggests that the implementation of effective human resource management practices has a beneficial impact on various aspects of employee performance.\u0000\u0000\u0000Research limitations/implications\u0000The study’s cross-sectional design may limit the ability to establish causality or determine the direction of the relationship between human resource management practices and employee performance. The study may have limitations regarding the sample size and its representativeness. If the sample is small or limited to specific academic libraries in India, it may not be possible to generalise the findings to a broader population of academic libraries in the country or to libraries in other regions or countries.\u0000\u0000\u0000Practical implications\u0000The study has practical implications for academic libraries in India. By recognising the significant correlation between human resource management practices and employee performance, libraries can prioritise the implementation of effective human resource management strategies. This includes aligning human resources practices with organisational goals, focusing on employee development and engagement and adopting best practices in recruitment, training and performance management.\u0000\u0000\u0000Social implications\u0000This study can have broader social implications by promoting a supportive and productive work culture that positively impacts the academic library community.\u0000\u0000\u0000Originality/value\u0000The paper focuses on a quite important and largely unexplored area of human resource management within the academic libraries sector.\u0000","PeriodicalId":507843,"journal":{"name":"Global Knowledge, Memory and Communication","volume":"86 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140438232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Auckland War Memorial Museum Online Cenotaph: community participation, collective memorialisation and social cohesion 奥克兰战争纪念馆在线纪念碑:社区参与、集体纪念和社会凝聚力
Global Knowledge, Memory and Communication Pub Date : 2024-02-21 DOI: 10.1108/gkmc-08-2023-0299
C. Liew, Victoria Passau
{"title":"The Auckland War Memorial Museum Online Cenotaph: community participation, collective memorialisation and social cohesion","authors":"C. Liew, Victoria Passau","doi":"10.1108/gkmc-08-2023-0299","DOIUrl":"https://doi.org/10.1108/gkmc-08-2023-0299","url":null,"abstract":"\u0000Purpose\u0000Online/Digital cultural heritage platforms have the potential to serve as empowering sites and tools for democratic participation, and for promoting social cohesion, acting as convergence points for diverse societal groups. They enable the gathering of multiple voices, including those of minorities and groups often marginalised in mainstream cultural heritage documentation. This research paper examines the ways in which these aspirations of cultural heritage platforms as meeting, learning and dialogic spaces for connecting and empowering online communities have been realised.\u0000\u0000\u0000Design/methodology/approach\u0000Using a qualitative design, interviews were conducted with users of New Zealand’s Auckland War Memorial Museum’s Online Cenotaph. Participants shared their experiences with the platform, perceptions of it as a collective social history resource and views on its role as a participatory space for online communities. They also discussed their expectations for its development as an online space for collective memorialisation.\u0000\u0000\u0000Findings\u0000Interviews revealed that users value Online Cenotaph for placing personal, publicly contributed memories and narratives alongside primary military sources. Participants expressed feelings of civic responsibility, social awareness and a sense of identity and connection through their use and contribution to this online commemorative space. The shift from a one-way flow of information from the Museum towards embracing public contribution embodying a high-trust approach, was a notable finding.\u0000\u0000\u0000Originality/value\u0000This research underscores the evolving role of museums and other GLAM institutions in recognising the importance of inclusivity, diversity and community participation. It provides insights into how digital cultural heritage social platforms can contribute towards these goals and promote social cohesion. This research is also a starting point for further studies on crowdsourcing and social Web activities on digital cultural heritage platforms as sites of community building through public participation and engagement in historical/cultural heritage narratives.\u0000","PeriodicalId":507843,"journal":{"name":"Global Knowledge, Memory and Communication","volume":"53 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140444958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Academic community’s use of university digital library and their searching behaviour 学术界对大学数字图书馆的使用及其搜索行为
Global Knowledge, Memory and Communication Pub Date : 2024-02-21 DOI: 10.1108/gkmc-08-2023-0313
Azra Rafique, Kanwal Ameen, Alia Arshad
{"title":"Academic community’s use of university digital library and their searching behaviour","authors":"Azra Rafique, Kanwal Ameen, Alia Arshad","doi":"10.1108/gkmc-08-2023-0313","DOIUrl":"https://doi.org/10.1108/gkmc-08-2023-0313","url":null,"abstract":"\u0000Purpose\u0000This study aims to explore the evidence-based usage patterns of higher education commission (HEC) subscribed e-journal databases in the university digital library used by the scholarly community and the academics’ online searching behaviour at a higher education institution in Pakistan.\u0000\u0000\u0000Design/methodology/approach\u0000The study used an explanatory sequential mixed methods approach. Raw transaction log data were collected for quantitative analysis, and the interview technique was used for qualitative data collection and thematic analysis.\u0000\u0000\u0000Findings\u0000Log analysis revealed that HEC subscribed databases were used significantly, and among those, scholarly databases covering various subjects were more frequently used than subject-specific society-based databases. Furthermore, the users frequently accessed the needed e-journal articles through search engines like Google and Google Scholar, considering them sources of free material instead of the HEC subscribed databases.\u0000\u0000\u0000Practical implications\u0000It provides practical implications for examining the evidence-based use patterns of e-journal databases. It suggests the need for improving the access management of HEC databases, keeping in view the usage statistics and the demands of the scholars. The study may also help create market venues for the publishers of scholarly databases by offering attractive and economical packages for researchers of various disciplines in developing and underdeveloped countries. The study results also guide the information professionals to arrange orientation and information literacy programs to improve the searching behaviour of their less frequent users and enhance the utilization of these subscribed databases.\u0000\u0000\u0000Originality/value\u0000The study is part of a PhD project and, to the best of the authors’ knowledge, is the first such work in the context of a developing country like Pakistan.\u0000","PeriodicalId":507843,"journal":{"name":"Global Knowledge, Memory and Communication","volume":"4 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139957780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study 探索广告杂波对数字广告规避的时间效应:一项两波纵向研究
Global Knowledge, Memory and Communication Pub Date : 2024-02-09 DOI: 10.1108/gkmc-10-2023-0366
F. Çelik, Selçuk Yasin Yildiz, Behcet Yalin Ozkara, Mehmet Safa Çam, Blend Ibrahim
{"title":"Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study","authors":"F. Çelik, Selçuk Yasin Yildiz, Behcet Yalin Ozkara, Mehmet Safa Çam, Blend Ibrahim","doi":"10.1108/gkmc-10-2023-0366","DOIUrl":"https://doi.org/10.1108/gkmc-10-2023-0366","url":null,"abstract":"\u0000Purpose\u0000The study investigates the antecedents and consequences of digital ad avoidance in the e-commerce industry. This study aims to investigate how digital ad avoidance relates to internet usage over time, using a two-wave longitudinal research design. This study also explores how real-world advertising clutter (clutter and non-clutter) affects these relationships.\u0000\u0000\u0000Design/methodology/approach\u0000The data were collected from 192 online consumers in Türkiye, and a two-wave longitudinal research design and structural equation modeling were conducted to test the hypotheses of the conceptual model.\u0000\u0000\u0000Findings\u0000The results indicated that perceived goal impediment and prior negative experience had positive effects on affective avoidance in both ad-clutter and non-clutter periods. Further, affective avoidance had a significant positive effect on both cognitive and behavioral avoidance in either period. In addition, ad clutter moderated the effects of cognitive and behavioral avoidance on online purchase intention.\u0000\u0000\u0000Originality/value\u0000This research provides new evidence of the crucial role perceived goal impediment, prior negative experience and perceived control each play in driving digital ad avoidance. This paper contributes to the body of knowledge in the field by exploring how advertising clutter (both cluttered and non-cluttered settings) moderates these relationships through a two-wave longitudinal study.\u0000","PeriodicalId":507843,"journal":{"name":"Global Knowledge, Memory and Communication","volume":"407 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139847985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Meta-analysis of technology acceptance for mobile and digital libraries in academic settings using technology acceptance model (TAM) 利用技术接受模型(TAM)对学术环境中移动图书馆和数字图书馆的技术接受度进行元分析
Global Knowledge, Memory and Communication Pub Date : 2024-02-09 DOI: 10.1108/gkmc-09-2023-0360
Irfan Ali, N. Warraich
{"title":"Meta-analysis of technology acceptance for mobile and digital libraries in academic settings using technology acceptance model (TAM)","authors":"Irfan Ali, N. Warraich","doi":"10.1108/gkmc-09-2023-0360","DOIUrl":"https://doi.org/10.1108/gkmc-09-2023-0360","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to measure the relationship of technology acceptance model (TAM) variables (PEOU and PU) with behavioral intention (BI) and attitude in mobile and digital libraries context. This study also examines the relationship of external variables (information quality and system quality) with TAM variables (PEOU and PU) in mobile and digital libraries context.\u0000\u0000\u0000Design/methodology/approach\u0000This meta-analysis was performed through PRISMA-P guidelines. Four databases (Google Scholar, Web of Science, Scopus and LISTA) were used for searching, and the search was conducted according to defined criteria.\u0000\u0000\u0000Findings\u0000Findings of this study revealed a large effect size of PU and PEOU with BI. There was also a large effect size of PU and PEOU with attitude. A medium effect size was found between SysQ → PU, InfoQ → PU and SysQ → PEOU. However, there was a small effect size between InfoQ and PEOU.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, there was no study published till the time of conducting this meta-analysis. Hence, this study fills the literature gap. This study also confirms that TAM is a valid model in the acceptance and use of technology in mobile and digital libraries context. Thus, the findings of the present study are helpful for developers and designers in designing and developing mobile library apps. It will also be beneficial for library authorities and system librarians in designing and developing digital libraries in academic settings.\u0000","PeriodicalId":507843,"journal":{"name":"Global Knowledge, Memory and Communication","volume":" 26","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139788629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Meta-analysis of technology acceptance for mobile and digital libraries in academic settings using technology acceptance model (TAM) 利用技术接受模型(TAM)对学术环境中移动图书馆和数字图书馆的技术接受度进行元分析
Global Knowledge, Memory and Communication Pub Date : 2024-02-09 DOI: 10.1108/gkmc-09-2023-0360
Irfan Ali, N. Warraich
{"title":"Meta-analysis of technology acceptance for mobile and digital libraries in academic settings using technology acceptance model (TAM)","authors":"Irfan Ali, N. Warraich","doi":"10.1108/gkmc-09-2023-0360","DOIUrl":"https://doi.org/10.1108/gkmc-09-2023-0360","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to measure the relationship of technology acceptance model (TAM) variables (PEOU and PU) with behavioral intention (BI) and attitude in mobile and digital libraries context. This study also examines the relationship of external variables (information quality and system quality) with TAM variables (PEOU and PU) in mobile and digital libraries context.\u0000\u0000\u0000Design/methodology/approach\u0000This meta-analysis was performed through PRISMA-P guidelines. Four databases (Google Scholar, Web of Science, Scopus and LISTA) were used for searching, and the search was conducted according to defined criteria.\u0000\u0000\u0000Findings\u0000Findings of this study revealed a large effect size of PU and PEOU with BI. There was also a large effect size of PU and PEOU with attitude. A medium effect size was found between SysQ → PU, InfoQ → PU and SysQ → PEOU. However, there was a small effect size between InfoQ and PEOU.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, there was no study published till the time of conducting this meta-analysis. Hence, this study fills the literature gap. This study also confirms that TAM is a valid model in the acceptance and use of technology in mobile and digital libraries context. Thus, the findings of the present study are helpful for developers and designers in designing and developing mobile library apps. It will also be beneficial for library authorities and system librarians in designing and developing digital libraries in academic settings.\u0000","PeriodicalId":507843,"journal":{"name":"Global Knowledge, Memory and Communication","volume":"258 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139848688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study 探索广告杂波对数字广告规避的时间效应:一项两波纵向研究
Global Knowledge, Memory and Communication Pub Date : 2024-02-09 DOI: 10.1108/gkmc-10-2023-0366
F. Çelik, Selçuk Yasin Yildiz, Behcet Yalin Ozkara, Mehmet Safa Çam, Blend Ibrahim
{"title":"Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study","authors":"F. Çelik, Selçuk Yasin Yildiz, Behcet Yalin Ozkara, Mehmet Safa Çam, Blend Ibrahim","doi":"10.1108/gkmc-10-2023-0366","DOIUrl":"https://doi.org/10.1108/gkmc-10-2023-0366","url":null,"abstract":"\u0000Purpose\u0000The study investigates the antecedents and consequences of digital ad avoidance in the e-commerce industry. This study aims to investigate how digital ad avoidance relates to internet usage over time, using a two-wave longitudinal research design. This study also explores how real-world advertising clutter (clutter and non-clutter) affects these relationships.\u0000\u0000\u0000Design/methodology/approach\u0000The data were collected from 192 online consumers in Türkiye, and a two-wave longitudinal research design and structural equation modeling were conducted to test the hypotheses of the conceptual model.\u0000\u0000\u0000Findings\u0000The results indicated that perceived goal impediment and prior negative experience had positive effects on affective avoidance in both ad-clutter and non-clutter periods. Further, affective avoidance had a significant positive effect on both cognitive and behavioral avoidance in either period. In addition, ad clutter moderated the effects of cognitive and behavioral avoidance on online purchase intention.\u0000\u0000\u0000Originality/value\u0000This research provides new evidence of the crucial role perceived goal impediment, prior negative experience and perceived control each play in driving digital ad avoidance. This paper contributes to the body of knowledge in the field by exploring how advertising clutter (both cluttered and non-cluttered settings) moderates these relationships through a two-wave longitudinal study.\u0000","PeriodicalId":507843,"journal":{"name":"Global Knowledge, Memory and Communication","volume":" 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139788045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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