Journal of Vacation Marketing最新文献

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An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand 游客对绿色酒店认知的探索性研究:泰国的经验证据
Journal of Vacation Marketing Pub Date : 2024-01-15 DOI: 10.1177/13567667231225475
Kevin Fuchs, Bruce Prideaux, Rupam Konar
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引用次数: 0
Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors 消费者访问绿色酒店意愿的决定因素:结合心理因素和环境因素
Journal of Vacation Marketing Pub Date : 2023-12-28 DOI: 10.1177/13567667231217755
Sandra Ferreira, Olga Pereira, Cláudia Simões
{"title":"Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors","authors":"Sandra Ferreira, Olga Pereira, Cláudia Simões","doi":"10.1177/13567667231217755","DOIUrl":"https://doi.org/10.1177/13567667231217755","url":null,"abstract":"Despite growing interest, the associations between contextual and psychological factors concerning consumers’ intentions to visit green hotels have been scarce in the literature. The main purpose of this investigation is to evaluate the intentions of consumers to visit green hotels and establish determinants of this intention. We developed and tested a research model grounded on the theory of planned behavior (TPB) and inclusion of the contextual factors, biospheric value and green trust. A quantitative study was carried out among consumers in Portugal. Findings revealed that consumers have high intentions to visit green hotels. The TPB variables (attitude, subjective norms, and perceived behavioral control) and the biospheric value positively affect behavioral intentions. Green trust has a positive influence on TPB variables. Similarly, the biospheric value impacts on attitude and subjective norms. The study withdraws implications for hotel managers to design effective marketing strategies in the context of green hotels.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"53 S4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139151753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How effective are user-generated travel short videos in promoting a destination online? 用户生成的旅游短视频在网上推广目的地的效果如何?
Journal of Vacation Marketing Pub Date : 2023-12-27 DOI: 10.1177/13567667231221816
Wenxi (Bella) Bai, Timothy J. Lee, Fan Wu, J. Wong
{"title":"How effective are user-generated travel short videos in promoting a destination online?","authors":"Wenxi (Bella) Bai, Timothy J. Lee, Fan Wu, J. Wong","doi":"10.1177/13567667231221816","DOIUrl":"https://doi.org/10.1177/13567667231221816","url":null,"abstract":"The purpose of this study is to investigate the influence of the effects of “user-generated travel short videos” (UGTSV; visual effect, musical effect, culture and activity effect, pop effect) on familiarity and involvement with destinations, in relation to any further intention to visit a destination. Drawing on stimulus organism response theory, this research used an online survey design to evaluate tourists’ perception of three targeted travel short videos. The data from 646 respondents were analyzed using exploratory factor analysis and regression analysis. The results demonstrate that, except for the musical effect, all other short video effects significantly affect the level of familiarity, as well as behavioral involvement with a UGTSV destination. In addition, both tourist familiarity and behavioral involvement significantly affect their visit intentions. These findings enrich our understanding of UGTSV-induced tourism and help destination managers to develop marketing strategies utilizing short videos to attract potential tourists.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"95 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139154101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determinants of an effective Instagram post for the hospitality industry 酒店业 Instagram 有效发帖的决定因素
Journal of Vacation Marketing Pub Date : 2023-11-15 DOI: 10.1177/13567667231214632
I. Roozen
{"title":"Determinants of an effective Instagram post for the hospitality industry","authors":"I. Roozen","doi":"10.1177/13567667231214632","DOIUrl":"https://doi.org/10.1177/13567667231214632","url":null,"abstract":"The aim of this study is to examine how important the respective roles of influencers, visual and textual post characteristics, and destination-unique selling point (USP) references are in Instagram marketing. We analyzed these factors’ relative effectiveness using a real-life case study in the hospitality industry. The findings – based on an externally valid dataset ( N = 457 Instagram posts) – indicated that influencers are a key asset for the hospitality business. Moreover, we find that visual and textual content characteristics and USP references also significantly influence the effectiveness of an Instagram post (i.e., the length of the text, a photo of a swimming pool, and an illustration of a couple). Therefore, this study suggests that the hospitality industry should focus on influencers and other factors such as textual and visual post characteristics and destination-unique selling points in its communication strategy on Instagram. These findings can aid the hospitality industry in calibrating and optimizing their advertising on Instagram, which may lead to a stronger external market position and higher revenues.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"4 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139275520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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