{"title":"An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand","authors":"Kevin Fuchs, Bruce Prideaux, Rupam Konar","doi":"10.1177/13567667231225475","DOIUrl":"https://doi.org/10.1177/13567667231225475","url":null,"abstract":"The ongoing decline of significant parts of the natural environment has elevated environmental awareness and has generated increased consumer interest in products such as green hotels. These hotels differ from conventional hotels by specifically appealing to environmentally sensitive consumers and offering a value proposition based on the adoption of green management practices. The emergence of green hotels as an alternative form of lodging offers opportunities for the hospitality sector to offer products and services that specifically promote sustainable approaches to accommodation. The study examines how international tourists in Phuket, Chiang Mai, and Bangkok perceive Thai green hotels. Forty-six semistructured interviews were undertaken and thematically analyzed. The findings revealed that tourists are generally aware of the environmental benefits that stem from green hotels. Limited availability and narrow variety as well as financial considerations and marketing transparency were the most important factors considered by respondents when considering green hotels. Theoretical implications for tourism researchers and practical implications for hotel managers are discussed.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":" 32","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139620926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors","authors":"Sandra Ferreira, Olga Pereira, Cláudia Simões","doi":"10.1177/13567667231217755","DOIUrl":"https://doi.org/10.1177/13567667231217755","url":null,"abstract":"Despite growing interest, the associations between contextual and psychological factors concerning consumers’ intentions to visit green hotels have been scarce in the literature. The main purpose of this investigation is to evaluate the intentions of consumers to visit green hotels and establish determinants of this intention. We developed and tested a research model grounded on the theory of planned behavior (TPB) and inclusion of the contextual factors, biospheric value and green trust. A quantitative study was carried out among consumers in Portugal. Findings revealed that consumers have high intentions to visit green hotels. The TPB variables (attitude, subjective norms, and perceived behavioral control) and the biospheric value positively affect behavioral intentions. Green trust has a positive influence on TPB variables. Similarly, the biospheric value impacts on attitude and subjective norms. The study withdraws implications for hotel managers to design effective marketing strategies in the context of green hotels.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"53 S4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139151753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Wenxi (Bella) Bai, Timothy J. Lee, Fan Wu, J. Wong
{"title":"How effective are user-generated travel short videos in promoting a destination online?","authors":"Wenxi (Bella) Bai, Timothy J. Lee, Fan Wu, J. Wong","doi":"10.1177/13567667231221816","DOIUrl":"https://doi.org/10.1177/13567667231221816","url":null,"abstract":"The purpose of this study is to investigate the influence of the effects of “user-generated travel short videos” (UGTSV; visual effect, musical effect, culture and activity effect, pop effect) on familiarity and involvement with destinations, in relation to any further intention to visit a destination. Drawing on stimulus organism response theory, this research used an online survey design to evaluate tourists’ perception of three targeted travel short videos. The data from 646 respondents were analyzed using exploratory factor analysis and regression analysis. The results demonstrate that, except for the musical effect, all other short video effects significantly affect the level of familiarity, as well as behavioral involvement with a UGTSV destination. In addition, both tourist familiarity and behavioral involvement significantly affect their visit intentions. These findings enrich our understanding of UGTSV-induced tourism and help destination managers to develop marketing strategies utilizing short videos to attract potential tourists.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"95 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139154101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Determinants of an effective Instagram post for the hospitality industry","authors":"I. Roozen","doi":"10.1177/13567667231214632","DOIUrl":"https://doi.org/10.1177/13567667231214632","url":null,"abstract":"The aim of this study is to examine how important the respective roles of influencers, visual and textual post characteristics, and destination-unique selling point (USP) references are in Instagram marketing. We analyzed these factors’ relative effectiveness using a real-life case study in the hospitality industry. The findings – based on an externally valid dataset ( N = 457 Instagram posts) – indicated that influencers are a key asset for the hospitality business. Moreover, we find that visual and textual content characteristics and USP references also significantly influence the effectiveness of an Instagram post (i.e., the length of the text, a photo of a swimming pool, and an illustration of a couple). Therefore, this study suggests that the hospitality industry should focus on influencers and other factors such as textual and visual post characteristics and destination-unique selling points in its communication strategy on Instagram. These findings can aid the hospitality industry in calibrating and optimizing their advertising on Instagram, which may lead to a stronger external market position and higher revenues.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"4 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139275520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}