Journal of Vacation Marketing最新文献

Tourism destination competitiveness: An application model for Serbia 旅游目的地竞争力：塞尔维亚的应用模式

Journal of Vacation Marketing Pub Date : 2024-06-14 DOI: 10.1177/13567667241261396

Vanja Pavluković, Sanja Kovačić, Danijel Pavlović, Uglješa Stankov, Marija Cimbaljević, Aleksa Panić, Tijana Radojević, Tatjana Pivac

{"title":"Tourism destination competitiveness: An application model for Serbia","authors":"Vanja Pavluković, Sanja Kovačić, Danijel Pavlović, Uglješa Stankov, Marija Cimbaljević, Aleksa Panić, Tijana Radojević, Tatjana Pivac","doi":"10.1177/13567667241261396","DOIUrl":"https://doi.org/10.1177/13567667241261396","url":null,"abstract":"Various tourism destination competitiveness indicators and models have been developed and applied by different researchers and regions. Scholars emphasize that there is no single set of competitiveness indicators applicable to all destinations, and a more specific approach for each destination is required. Therefore, this paper aims to present the development of a tourism destination competitiveness model tailor-made for Serbia, adapted to the common specificities of this developing economy, with inputs from Serbian tourism experts and industry representatives. The development of the model required a multi-step process using mix-methodology. This included a literature review, a targeted workshop (applying Delphi method), pilot testing and model validation using structural equation modelling. The final model resulted in four factors: Natural and cultural heritage, Quality of tourist offer and infrastructure, Tourism policy and sustainable development of tourism, and Marketing and experience, with 48 competitiveness indicators in total. The study offers theoretical and practical contributions with generally applicable insights for Serbia and similar developing destinations.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"47 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141339593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender 酒店业以可持续性为导向的服务创新和客户满意度：评估价值共创、生态知识和性别的影响

Journal of Vacation Marketing Pub Date : 2024-06-11 DOI: 10.1177/13567667241261395

Mariia Bordian, I. Gil‐Saura, María Fuentes-Blasco, M. Ruiz-Molina, Gloria Berenguer-Contrí

{"title":"Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender","authors":"Mariia Bordian, I. Gil‐Saura, María Fuentes-Blasco, M. Ruiz-Molina, Gloria Berenguer-Contrí","doi":"10.1177/13567667241261395","DOIUrl":"https://doi.org/10.1177/13567667241261395","url":null,"abstract":"In response to recent research calls on sustainability, innovation and consumer behaviour, in this article, the following objectives are pursued: (1) to empirically test the relationships between the newly introduced variable, the so-called ‘sustainability-oriented service innovation’ (SOSI), ecological knowledge and value co-creation; (2) to observe whether SOSI, ecological knowledge and value co-creation boost customer satisfaction; and (3) to examine the moderating effect of gender on the proposed relationships. The data were collected through a panel of hotel guests applying quota sampling in Spain in 2020. In total, 405 valid questionnaires were obtained. The partial least squares structural equations modelling was used to analyse the data, test hypotheses and conduct a multigroup analysis. The results allow a contribution to the body of knowledge by observing the advantages of simultaneous implementation of sustainability and innovation in the hotel industry through a novel approach such as SOSI. The finding supports the SOSI effect of SOSI on value co-creation. However, it is shown that the effect of SOSI on satisfaction is significant only if value co-creation acts as a mediator. Ecological knowledge is also a significant antecedent of SOSI and satisfaction; however, it impacts value co-creation indirectly through SOSI. Furthermore, significant moderating effects of gender were found in the relationship between SOSI and value co-creation, highlighting the more robust relationship between variables for women. Finally, regarding practical implications, the results reinforce the importance for hotel managers to develop innovative and sustainable actions and interact with the clients to increase their satisfaction.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"19 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141357276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Hotel brand signature, brand attitude, subject norm, and perceived behavior control 酒店品牌特征、品牌态度、主体规范和感知行为控制

Journal of Vacation Marketing Pub Date : 2024-06-06 DOI: 10.1177/13567667241253890

C. Pai, Tianqi Chen, Timothy J. Lee, Xiao Dong Wu

引用次数: 0

Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory 从社会认知理论的角度揭示旅游直播中的冲动购买模式

Journal of Vacation Marketing Pub Date : 2024-06-05 DOI: 10.1177/13567667241258280

X. Lim, Xi Luo, J. Cheah, Kim-Lim Tan, C. M. Hall

{"title":"Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory","authors":"X. Lim, Xi Luo, J. Cheah, Kim-Lim Tan, C. M. Hall","doi":"10.1177/13567667241258280","DOIUrl":"https://doi.org/10.1177/13567667241258280","url":null,"abstract":"Grounded in the social cognitive theory, the main aim of this study is to explore the impact of telepresence, social presence, and emotional engagement on impulsive buying tendencies within the realm of travel live-streaming (TLS). To examine further, the moderating effect of guidance shopping was included. An online questionnaire was distributed to 332 live-streaming viewers from China, and the collected data were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings indicate that telepresence and social presence exert significant influences on emotional engagement and impulsive buying tendencies. Notably, the study identifies the mediating effect of emotional engagement and the moderating effect of guidance shopping. In practice, this research highlights the importance of streamers leveraging TLS platform functionalities to amplify the sense of “presence” and cultivate stronger emotional connections with viewers, thereby stimulating impulse buying. Additionally, streamers are encouraged to guide viewers in their decision-making process, addressing concerns to elevate engagement levels.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"334 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141386214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The asymmetric effect of all-inclusive holiday service quality attributes on tourist satisfaction 全包式度假服务质量属性对游客满意度的非对称效应

Journal of Vacation Marketing Pub Date : 2024-02-11 DOI: 10.1177/13567667241229447

H. T. Bui, Peter Robinson

引用次数: 0

Effect of international food tourists’ food experiences on place attachment and behavioral intentions: The moderating role of food variety seeking tendency 国际美食游客的美食体验对地方依恋和行为意向的影响：寻求食物多样性倾向的调节作用

Journal of Vacation Marketing Pub Date : 2024-02-07 DOI: 10.1177/13567667241230345

Emre Akoğul, G. N. Selçuk

{"title":"Effect of international food tourists’ food experiences on place attachment and behavioral intentions: The moderating role of food variety seeking tendency","authors":"Emre Akoğul, G. N. Selçuk","doi":"10.1177/13567667241230345","DOIUrl":"https://doi.org/10.1177/13567667241230345","url":null,"abstract":"This study aims to develop a framework for determining the underpinning factors behind international food tourists’ intentions for food-based visit behavior. Specifically, by engaging food tourists in a systematic study, this study investigates the direct and indirect predictive effects of food tourist local food experiences (LFEs), perceptions of experiential value (EV), and satisfaction with food experiences on place attachment (PA) and behavioral intentions (BIs). Data were collected using a questionnaire from 451 food tourists who participated in a food tour for a day or longer in Istanbul. Structural equation modeling was used to test the proposed model. The findings demonstrate that LFE significantly influences EV, PA and satisfaction (SAS). Second, EV, PA and SAS were found to be significant predictors of BI. Third, food variety seeking (VARSEEK) was found to have a moderating effect between LFE and PA while weakening tourist PA. The study provides new insights into tourist dining experiences and offers a number of recommendations for destination managers and stakeholders to enrich tourist experiences.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"1 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139796828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effect of international food tourists’ food experiences on place attachment and behavioral intentions: The moderating role of food variety seeking tendency 国际美食游客的美食体验对地方依恋和行为意向的影响：寻求食物多样性倾向的调节作用

Journal of Vacation Marketing Pub Date : 2024-02-07 DOI: 10.1177/13567667241230345

Emre Akoğul, G. N. Selçuk

{"title":"Effect of international food tourists’ food experiences on place attachment and behavioral intentions: The moderating role of food variety seeking tendency","authors":"Emre Akoğul, G. N. Selçuk","doi":"10.1177/13567667241230345","DOIUrl":"https://doi.org/10.1177/13567667241230345","url":null,"abstract":"This study aims to develop a framework for determining the underpinning factors behind international food tourists’ intentions for food-based visit behavior. Specifically, by engaging food tourists in a systematic study, this study investigates the direct and indirect predictive effects of food tourist local food experiences (LFEs), perceptions of experiential value (EV), and satisfaction with food experiences on place attachment (PA) and behavioral intentions (BIs). Data were collected using a questionnaire from 451 food tourists who participated in a food tour for a day or longer in Istanbul. Structural equation modeling was used to test the proposed model. The findings demonstrate that LFE significantly influences EV, PA and satisfaction (SAS). Second, EV, PA and SAS were found to be significant predictors of BI. Third, food variety seeking (VARSEEK) was found to have a moderating effect between LFE and PA while weakening tourist PA. The study provides new insights into tourist dining experiences and offers a number of recommendations for destination managers and stakeholders to enrich tourist experiences.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"32 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139856699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Opinion leaders on sporting events for country branding 体育赛事促进国家品牌建设的意见领袖

Journal of Vacation Marketing Pub Date : 2024-01-22 DOI: 10.1177/13567667241227640

Natalia Vila-López, I. Küster-Boluda

引用次数: 0

An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand 游客对绿色酒店认知的探索性研究：泰国的经验证据

Journal of Vacation Marketing Pub Date : 2024-01-15 DOI: 10.1177/13567667231225475

Kevin Fuchs, Bruce Prideaux, Rupam Konar

{"title":"An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand","authors":"Kevin Fuchs, Bruce Prideaux, Rupam Konar","doi":"10.1177/13567667231225475","DOIUrl":"https://doi.org/10.1177/13567667231225475","url":null,"abstract":"The ongoing decline of significant parts of the natural environment has elevated environmental awareness and has generated increased consumer interest in products such as green hotels. These hotels differ from conventional hotels by specifically appealing to environmentally sensitive consumers and offering a value proposition based on the adoption of green management practices. The emergence of green hotels as an alternative form of lodging offers opportunities for the hospitality sector to offer products and services that specifically promote sustainable approaches to accommodation. The study examines how international tourists in Phuket, Chiang Mai, and Bangkok perceive Thai green hotels. Forty-six semistructured interviews were undertaken and thematically analyzed. The findings revealed that tourists are generally aware of the environmental benefits that stem from green hotels. Limited availability and narrow variety as well as financial considerations and marketing transparency were the most important factors considered by respondents when considering green hotels. Theoretical implications for tourism researchers and practical implications for hotel managers are discussed.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":" 32","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139620926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determinants of an effective Instagram post for the hospitality industry 酒店业 Instagram 有效发帖的决定因素

Journal of Vacation Marketing Pub Date : 2023-11-15 DOI: 10.1177/13567667231214632

I. Roozen

引用次数: 0