Communications in Humanities Research最新文献

{"title":"How Medieval Lifestyle in Fantasy Literature Attracts Chinese","authors":"Chunyao Lu","doi":"10.54254/2753-7064/31/20232068","DOIUrl":"https://doi.org/10.54254/2753-7064/31/20232068","url":null,"abstract":"The medieval lifestyle has been realized as an element in fantasy literature, which can create an imaginary world and attract readers with historical features. The aim of the present research was to explore the effects of medievalism in fantasy works and analyze its influence on Chinese readers. The Lord of the Rings was chosen to be the example, and a qualitative method was executed to categorize and analyze Chinese readers reactions to the example. Tables and word clouds illustrated the popularity of the Lord of the Rings in China and the reasons why Chinese readers were attracted by the story. Results showed that medievalism as symbols in the fantasy works provided the story with exoticism and pastoralism. And Chinese readers can be attracted by symbols and the values behind them. In view of these findings, this research revealed the possibility that masterpieces with general values can be admired by readers from other parts of the world.","PeriodicalId":505305,"journal":{"name":"Communications in Humanities Research","volume":"1 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140962387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Using Genshin Impact as an Example, Examining How Local Cultural Embedding Can Enhance the Player's Gaming Experience","authors":"Yiyao Zhu, Haiqi Huang","doi":"10.54254/2753-7064/31/20232047","DOIUrl":"https://doi.org/10.54254/2753-7064/31/20232047","url":null,"abstract":"This research examines how the Genshin game developers organically incorporate culture into their games and improve player experience. Using quantitative methods, researchers analyzed 3 interviews with Genshin users to explore their attitudes and feelings towards the integration of Chinese cultural characteristics into the games. Through this game, many Chinese players have developed a sense of cultural pride, and the developers are very good at the details of the game. This game also spreads Chinese culture to the world. In many foreign websites, such as YouTube, Twitter can see a lot of foreign players comments and suggestions to these games. Also, the age coverage of this game is very wide too. From middle-aged people to high school students, all show a strong interest in this game. Researchers intend to study what kind of indigenous Chinese culture is embedded in this game and to understand how indigenous Chinese culture is organically embedded in the game by comparing game screenshots with real-life photos. Next, it is also necessary to check what kind of attitude players hold towards the embedding of Chinese indigenous culture appearing in Genshin Impact on social media platforms and select a few players to interview. Based on the former, it is important to find out how the embedding of Chinese indigenous culture in the game attracts players and improves their gaming experience. Finally, it will be generalized to the general game development, how a game can attract more players to play and improve the player experience through the organic integration of indigenous culture.","PeriodicalId":505305,"journal":{"name":"Communications in Humanities Research","volume":"44 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140964729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Successful Factors of Brand Collaborations Between KFC and Genshin Impact: A Case Study Analysis","authors":"Yujia Liu, Jiawen Tan","doi":"10.54254/2753-7064/30/20231547","DOIUrl":"https://doi.org/10.54254/2753-7064/30/20231547","url":null,"abstract":"In a post-pandemic era marked by a decline in consumer purchasing power, particularly in the restaurant industry, this paper delves into the successful collaboration between the international fast-food chain KFC and the popular open-world role-playing game, Genshin Impact. This collaboration, which occurred in 2021, generated extensive buzz and recognition on social media platforms. By analyzing this case, we explore the effective marketing strategies and communication methods that led to the success of this co-branding venture. The study uncovers the significance of cross-domain collaborations, emphasizes the impact of consumer groups, and delves into the role of social media and the fan effect in marketing strategies. It also sheds light on the social comparison effect, pivotal in influencing players' motivations and purchasing behavior. Furthermore, it examines KFC's hunger marketing approach and the integration of fast-food industry characteristics. The paper concludes with suggestions for addressing supply chain management, resource optimization, and service quality in co-branding campaigns. Despite these valuable insights, the study acknowledges certain limitations and points towards future research directions.","PeriodicalId":505305,"journal":{"name":"Communications in Humanities Research","volume":"54 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140965781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Female Non-Resistance to Sexual Harassment -- An Evolutionary Psychology Perspective","authors":"Qiantong Liu, Yunnong Peng, Ziyuan Shu, Yuqi Xie, Ruobin Zhao","doi":"10.54254/2753-7064/31/20231922","DOIUrl":"https://doi.org/10.54254/2753-7064/31/20231922","url":null,"abstract":"Sexual harassment is a pervasive problem that affects individuals in a variety of social contexts, especially in the workplace and public spaces. Researcher has examined the complex phenomenon of women's non-resistance to sexual harassment and explore in depth the psychological, sociocultural and reproductive factors that lead women to not actively oppose or confront sexual harassment. Drawing on both evolutionary and survival perspectives, the paper explores the complex interplay between reproductive strategies, survival motivations, and social norms. Through the survey-based approach, we qualify the relationship between the women's varying responses to sexual harassment and harasser's social-economic status and physical appearance, taking into account scenarios in the workplace, campus, and public spaces. The results showed that women's resistance to sexual harassment changed with the various degrees of social status and appearance of the harasser. The implications of this research extend to understanding gender dynamics, workplace policies, and the social impact of sexual harassment. The study also acknowledges the limitations of sample representation and cultural context, providing avenues for future research on this important and sensitive topic. By revealing the multifaceted nature of non-resistance, it helps to understand womens experiences and decisions more fully in the face of sexual harassment.","PeriodicalId":505305,"journal":{"name":"Communications in Humanities Research","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140963415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on the Essence of Paternity Leave","authors":"Fanfan Hou","doi":"10.54254/2753-7064/31/20232100","DOIUrl":"https://doi.org/10.54254/2753-7064/31/20232100","url":null,"abstract":"The declining fertility rate in China is being considered a serious issue, and introducing maternity leaves for males is widely seen as a feasible solution. However, the possible effects of this practice are still uncertain. This paper mainly focuses on how paternity leaves contribute to the fertility rate. Furthermore, this paper draws on research that shows that when maternity leaves for females stand alone, women suffer from increasing discrimination in the workplace and legitimating maternity leaves for males could elevate gender equality. This paper also introduces research on Swedens demography as a case of international comparison. This work concludes that paternity leave could raise peoples willingness to bear children by reducing the tension in workplaces and families. It is pointed out in the work how, resulting from paternity leaves, promoted gender equality and fatherhood in families could increase the fertility rate, building up bases of further research in these areas.","PeriodicalId":505305,"journal":{"name":"Communications in Humanities Research","volume":"50 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140965680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigating the Linguistics Features, Impacts, and Corresponding Strategies of Translation in Feminist Literature","authors":"Rui Gao","doi":"10.54254/2753-7064/31/20231993","DOIUrl":"https://doi.org/10.54254/2753-7064/31/20231993","url":null,"abstract":"With the growing interest in feminism, feminist translation has become an important field of study. This review provides a comprehensive analysis of feminist translation, focusing on its impact, linguistic characteristics, translation strategies, and applications. It explores how feminist translation critically engages with language to address gender biases and patriarchal norms. The analysis underscores the significance of feminist translation in promoting gender equality and empowering marginalized voices. The discussion on linguistic characteristics highlights how feminist translation scrutinizes gendered language, stereotypes, and linguistic bias. It emphasizes the need to challenge the use of gender-specific terms and advocates for more inclusive language practices. Alternative strategies, such as gender-inclusive language and cultural adaptation, are examined as effective means to challenge linguistic biases and promote equality. Furthermore, the examination of translation strategies delves into the interventions employed by feminist translators. These strategies aim to disrupt patriarchal narratives, expose gender biases, and foster critical dialogue. They include amplifying women's visibility and agency, introducing alternative readings, and incorporating cultural adaptations. The applications of feminist translation in various domains are explored, revealing its impact and transformative potential. Specifically, in literature and arts, feminist translation amplifies marginalized voices, challenges traditional gendered narratives, and facilitates cross-cultural exchange. In legal and political discourse, it addresses gender biases in laws and policy documents. Additionally, feminist translation plays a role in media and activism, disrupting harmful representations and promoting social justice. Feminist translation emerges as a dynamic and transformative practice that confronts gender biases, challenges oppressive discourses, and advocates for gender equality. It recognizes the power of language to shape societal norms and actively employs strategies to subvert gender biases within translation.","PeriodicalId":505305,"journal":{"name":"Communications in Humanities Research","volume":"54 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140965772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How Compliments and Compliment Responses Differ for American and Chinese People on Instagram","authors":"Jiaying Yang","doi":"10.54254/2753-7064/31/20232061","DOIUrl":"https://doi.org/10.54254/2753-7064/31/20232061","url":null,"abstract":"This paper reports a qualitative study on complimenting behaviors and response strategies of American English speakers (AES) and Chinese speakers (CS). It explores how the two speech groups differ in their patterns of compliment and response behaviors on Instagram. There are 26 participants who have answered a questionnaire that asks them to rate certain statements and let them give examples of compliments and responses. This paper will discuss the interpretations of the questionnaire and link them to linguistic politeness in virtual contexts and second language learning. Some limitations regarding each step of the research are that the sample size is too small to generalize the result to a greater population and that some questions in the questionnaire were not carefully designed. Future research should take note of the limitations and avoid them as much as possible.","PeriodicalId":505305,"journal":{"name":"Communications in Humanities Research","volume":"2 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140962526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Deciphering Public Sentiment on iPhone 14: A BERT-Based Analysis of Twitter Discourse","authors":"Tianxuan Sun, Tianji Sun, Longhao Tan","doi":"10.54254/2753-7064/30/20231751","DOIUrl":"https://doi.org/10.54254/2753-7064/30/20231751","url":null,"abstract":"The study delves into understanding the sentiment of Twitter users towards the iPhone 14 by employing sentiment analysis models. Recognizing the limitations of traditional sentiment analysis tools, the research utilizes the BERT model, known for its bidirectional understanding of textual context. Initially, the study observed a prevailing negative sentiment using general models. However, after refining the approach using BERT, a more balanced representation of sentiments was observed. The BERT model's results highlighted both positive and negative reactions towards the iPhone 14 on Twitter, with distinct peaks in sentiment scores. The research underscores the importance of leveraging advanced models like BERT for tasks requiring nuanced understanding, providing stakeholders in the technology domain with comprehensive insights into public sentiment.","PeriodicalId":505305,"journal":{"name":"Communications in Humanities Research","volume":"12 28","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140962191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Genji Changes: From the Album in the Muromachi Period to the Inaka Genji in the Edo period","authors":"Ruoning Fang","doi":"10.54254/2753-7064/31/20232056","DOIUrl":"https://doi.org/10.54254/2753-7064/31/20232056","url":null,"abstract":"This paper selects the illustrations from chapter four of The Tale of Genji to display the changes of Japan from Muromachi period to Edo period. It focuses on showing the changes of the media and the techniques the artists applied to meet the demands of the audience in these two periods. For the album from Muromachi period, the author takes a close look at the calligraphy and artsy techniques of the illustrations to emphasize the art achievement of the Japanese court at that time. For the Inaka Genji from the Edo period, the author analyses the illustrations that were mostly finished in a short period, which provides a brief overview for the peasants and other lower classes an overview of the whole chapter. This work shows the pivotal role that media played in the spread of The Tale of Genji in the Japanese literacy world.","PeriodicalId":505305,"journal":{"name":"Communications in Humanities Research","volume":"56 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140965029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Literature Review on the Explanations and Theories of the Easterlin Paradox","authors":"Rui Zheng, Ziqian Yang, Yiyang Zou, Luyang Zhang","doi":"10.54254/2753-7064/30/20231756","DOIUrl":"https://doi.org/10.54254/2753-7064/30/20231756","url":null,"abstract":"This article is a literature review of the explanations and theories of the Easterlin paradox. The Easterlin paradox had been well researched in multiple interpretation paths, focusing on either the micro or macro level of the paradox. However, it has not been able to provide a perfect explanation for the paradox so that policies can be formulated and implemented. To facilitate future research, the past and latest research on theories of the Easterlin paradox will be organized and criticized. It will be shown that theories of direct and indirect mental mechanisms had their main problem with single factor analysis, while theories of external social mechanisms lacked dynamic analysis. This synthesis of current research will be helpful for further research on the real causes and solutions of the Easterlin paradox.","PeriodicalId":505305,"journal":{"name":"Communications in Humanities Research","volume":"58 40","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140965460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}