{"title":"Fuzzy Logic Approach to Social Media Marketing: Distribution of Advertising Budget According to Different Age Groups and Genders","authors":"Mehmet Emin Keke","doi":"10.5296/jsss.v11i1.22032","DOIUrl":"https://doi.org/10.5296/jsss.v11i1.22032","url":null,"abstract":"In this study, the effect of fuzzy logic approach in social media marketing on the distribution of advertising budgets according to different age groups and genders was examined. The findings show that the fuzzy logic method can be used effectively in advertising budget distribution. The usage rates of five main social media platforms such as Facebook, Instagram, X (Twitter), YouTube and LinkedIn were imported into MATLAB for analysis. The data obtained with the MATLAB program, which uses fuzzy logic algorithms, helps to distribute the advertising budget more evenly and efficiently by considering complex variables such as age and gender. The results highlight that the fuzzy logic approach can be used as an important tool in developing segmentation and targeting strategies in social media marketing. This study reveals the applicability of fuzzy logic techniques to increase efficiency and gain competitive advantage in social media advertising.","PeriodicalId":505064,"journal":{"name":"Journal of Social Science Studies","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141678976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fresh thinking about Neo-genetic and Social Perspectives of Mind Upload capabilities beyond the Biological Human Body","authors":"E. Fisher, E. Fisher","doi":"10.5296/jsss.v11i1.21952","DOIUrl":"https://doi.org/10.5296/jsss.v11i1.21952","url":null,"abstract":"The concept of mind upload into a machine has become a popular topic that has attracted further investigations by both the community of practice and scholarly researchers. Technological advances in artificial intelligence (AI) have enhanced knowledge about mind upload capabilities. The development of these capabilities has reached an important milestone: let the technology advance further without controlled intervention that addresses ethical and sociological apprehensions or balance these developments through the introduction of proper legislation that acts in the best interests of the individual and society, irrespective of culture and geography. This research recommends that more focus should be on finding human mind upload sociological issues and the laws and regulations associated with these. Involved parties must engage in more effective and visible collaboration and co-operation to put the interests of individuals and society first during the development of mind upload options and solutions.","PeriodicalId":505064,"journal":{"name":"Journal of Social Science Studies","volume":"16 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141375498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Voluntary Contributions to Pension Schemes: A Study Among Actors in the Informal Economy in Tanzania","authors":"N. Wango","doi":"10.5296/jsss.v11i1.21953","DOIUrl":"https://doi.org/10.5296/jsss.v11i1.21953","url":null,"abstract":"The research delves into the participation of informal economic actors in voluntary contributions to pension schemes. It sheds light on the difficulties faced by the Social Security Fund in reaching out to informal actors regarding membership and voluntary contributions. The study investigates the operations and strategies employed by informal social organizations, such as the bodaboda association, food vending network, and fishing group, to encourage members to contribute voluntarily. Through qualitative methods, interviews with pension scheme participants were conducted to comprehend the initiatives aimed at including excluded individuals, particularly those engaged in the informal economy. Following the NSSF Act 2018 revision, there is no alternative arrangement to provide coverage for informal workers besides the formal social security. This study contends that excluding a significant portion of the population from pension schemes limits social services in Tanzania. Informal economy actors willingly contribute to informal social organizations. The contribution assists in addressing the challenges associated with irregular incomes. It was observed that the administrative and regulatory structure designed for the formal sector is not conducive to informal actors, mainly due to bureaucratic processes related to contributions and provisional pensions.","PeriodicalId":505064,"journal":{"name":"Journal of Social Science Studies","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141372712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Operationalizing Microaggressions: Definitions, Conceptualization and Typologies","authors":"Sean McCallaghan, Renier Steyn","doi":"10.5296/jsss.v11i1.21954","DOIUrl":"https://doi.org/10.5296/jsss.v11i1.21954","url":null,"abstract":"Microaggressions are a form of subtle everyday discrimination. Originally proposed in the 1970s, the concept of microaggressions has received increasing attention, particularly in the current cultural focus on social justice. However, recent research has presented a challenge, as several authors have redefined microaggressions and proposed various conceptual frameworks and typologies based on the context of the deed. In this study, a systematic literature review of mainstream definitions, typologies and conceptual features of microaggressions was conducted to consolidate these frameworks. In total 108 research items were found; after screening, 39 research items were included in the review. The main findings suggest that microaggressions are a real form of subtle everyday discrimination, often committed unknowingly by the aggressor. They can take the form of microinsults, microassaults and microinvalidation. While many of the typologies in the research are linked to the minority status of the victim, all microaggression conceptualizations share a distinct but linked set of actions and reactions. The study concludes that there is a need to reconsider the context-specific use of microaggression conceptualizations. In addition, future research should attempt to work within a universal conceptual framework that can be applied across target groups and environments. This will contribute to the development of a larger and more credible body of knowledge, as research findings can then be conceptually linked, opening up possibilities for meta-analyses. Overall, this research provides a summative and inclusive definition and central typology for microaggressions, which will aid in conceptualization and assessment in various contexts.","PeriodicalId":505064,"journal":{"name":"Journal of Social Science Studies","volume":" 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141371980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainable development and community agency Contributions from Ecotechnologies","authors":"Erika Carcaño Valencia","doi":"10.5296/jsss.v11i1.21879","DOIUrl":"https://doi.org/10.5296/jsss.v11i1.21879","url":null,"abstract":"The current crisis forces us to reflect on the great challenges that lie ahead of us. We are facing a scenario that requires alternative proposals that allow us to think about the future of civilisation from a perspective of socio-environmental justice. In this sense, we cannot accept a solution that continues to be oriented solely towards the pursuit of economic growth.The economic policies applied in Mexico and in other countries, in recent years have exacerbated the vulnerability of broad sectors of the population and have put ecosystems at risk.This paper proposes a first critical approach to the contributions that sustainable development and community agency, can offer to an ecological reading of human and protective relations of production, pointing out that some economical resources of the planet are in a crucial situation.","PeriodicalId":505064,"journal":{"name":"Journal of Social Science Studies","volume":" 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141375780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Malaysia's Diplomatic Choices, Dynamics and Mechanisms Towards Northeast Asia - An Explanation Based on Neoclassical Realism","authors":"Xinlei Zhao","doi":"10.5296/jsss.v11i1.21882","DOIUrl":"https://doi.org/10.5296/jsss.v11i1.21882","url":null,"abstract":"Regional diplomacy serves as a foreign policy tool utilized by states towards specific regions. However, the regional diplomacy of small states within a particular region in International Relations (IR) has often received less attention and scholarly scrutiny. Drawing from neoclassical realism, this paper introduces \"security needs\" at the systemic level and \"interest preferences\" at the unitary level as primary explanatory variables. The findings reveal three main models of regional diplomacy for small states: \"active regional diplomacy,\" \"preventive regional diplomacy,\" and \"composite regional diplomacy.\" Small states employ various modes of regional diplomacy to attain diverse objectives in foreign development. Analysis of the 1.0 and 2.0 periods of Mahathir's administration illustrates Malaysia's adoption of \"active regional diplomacy\" and \"composite regional diplomacy\" in cultivating relations with Northeast Asian countries. This foreign policy implementation not only fosters Malaysia's effective cooperation with nations like Japan and South Korea but also maximizes the advantageous resources of Northeast Asian countries to bolster its own development. Additionally, it steers Malaysia clear of taking sides in the intense competition among major powers, expands diplomatic avenues, and bolsters its diplomatic initiative. However, in the post-Mahathir era, the deterioration of Malaysia's relations with North Korea and tensions with China have somewhat impacted the overall stability and harmony of Malaysia's relations with Northeast Asian countries.","PeriodicalId":505064,"journal":{"name":"Journal of Social Science Studies","volume":"48 51","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141010138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Construction of University Scientific Research Supervision Platform under the View of Data Middle Platform","authors":"Yufan Lin","doi":"10.5296/jsss.v11i1.21883","DOIUrl":"https://doi.org/10.5296/jsss.v11i1.21883","url":null,"abstract":"The system platform of colleges and universities has been developed from the informatization perspective based on data sharing via the reshaping of new content and the creation of technological architecture. The creation of the University Scientific Research Supervision Platform based on the Data Middle Platform attempts to analyze and address the issues above from the data sharing and service level perspective. These issues include Complicated scientific research fund reimbursement, Historical data hoarding, Late supervision & early warning, Slow system data update, Risk of data leakage, and Inconsistent inter-departmental data. The platform's technological architecture has transformed from a straightforward stacking of business processes to one that allows for the sharing and interchange system data. The solutions include:●Data sharing policies.●Managing data dictionaries.●Organizing historical data.●Integrating platforms.●Optimizing analytical functions.●Ensuring data security, among others.","PeriodicalId":505064,"journal":{"name":"Journal of Social Science Studies","volume":"47 41","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141010172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Case Study of Culturally Responsive Evaluation","authors":"Su-Ching Lin","doi":"10.5296/jsss.v11i1.21884","DOIUrl":"https://doi.org/10.5296/jsss.v11i1.21884","url":null,"abstract":"This study applied a culturally responsive evaluation (CRE) to assess the impact of a multidisciplinary project-based learning(MdPjBL) program on students in two junior high schools with different cultures and contexts. Case A was located in an urban area, and the participants included five teachers acting as evaluators and 93 eighth graders, with 49 and 44 assigned to the experimental and control groups, respectively. Case B was located in an aboriginal area and included three teachers and 17 eighth graders as participants. This study used a mixed research design, applying the following approaches to collect data during program implementation: Critical Thinking Scale, Communication Scale, Creativity Scale, Collaboration Scale, Problem-solving Scale, Technological Application Scale, and students' project work outcomes. The findings indicated that (1) compared with traditional pedagogy, MdPjBL pedagogy positively impacted students’ capacities for 5Cs and technology application; (2) based on post-test results, MdPjBL pedagogy had a more positive impact on students’ capacities for 5Cs and technology application than traditional pedagogy; and (3) cultural differences among students led to different visual styles, storylines, and ways of conveying project research outcomes.","PeriodicalId":505064,"journal":{"name":"Journal of Social Science Studies","volume":"16 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141008119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Understanding the Dynamics of Life Satisfaction in the Swedish Welfare State: A Multifaceted Analysis Integrating Quantitative, Qualitative, and Discourse Approaches","authors":"James E. Conable, Joel Newman, Imabong Olsson","doi":"10.5296/jsss.v11i1.21793","DOIUrl":"https://doi.org/10.5296/jsss.v11i1.21793","url":null,"abstract":"This interdisciplinary study investigates life satisfaction in the context of the Swedish welfare state, employing a mixed-methods approach to offer a comprehensive understanding. Quantitative analyses, utilizing World Values Survey data, reveal significant associations between work importance, household financial situation, and life satisfaction. However, the explanatory power of the models remains modest at 15.3%. The study emphasizes the need for a holistic approach, recognizing the interconnectedness of work and financial well-being with other determinants of life satisfaction. Qualitative insights, derived from interviews and focus groups, explore individual experiences, uncovering nuanced perspectives on well-being. Participants highlight the importance of resources, welfare benefits, work, and personal freedom, aligning with the capability approach. The conceptualization of well-being incorporates Chambers' notion of capabilities, Sen's emphasis on freedom, and Nussbaum's consideration of how individuals’ function. Discourse analysis enriches the study by examining language as a constitutive force, shaping perceptions, and influencing actions. A focus group discussion and blog analysis reveal diverse views on life satisfaction, emphasizing the significance of freedom and choice. The findings contribute to the broader understanding of life satisfaction, calling for future research that integrates quantitative, qualitative, and discourse analysis approaches. The study underscores the complexity of life satisfaction and its multifaceted determinants, urging policymakers and practitioners to adopt comprehensive strategies in promoting well-being in welfare states like Sweden.","PeriodicalId":505064,"journal":{"name":"Journal of Social Science Studies","volume":" 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140220272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Quality of Life in Ageing Challenges Still Pending","authors":"Alejandro Klein","doi":"10.5296/jsss.v11i1.21671","DOIUrl":"https://doi.org/10.5296/jsss.v11i1.21671","url":null,"abstract":"High mortality rates and increasing quality of life, together with declining fertility rates, point to a demographic picture of global ageing that presages the so-called \"ageing society\". This paper seeks to indicate that it is also necessary to consider the capacity of individuals and governments to adapt to these collective and population changes.Undoubtedly, we are facing changes that involve public policies, family changes, urban resizing and new economic strategies, among others. But, at the same time, it is necessary not to forget those emotional and subjective factors that solidify the emergence of new strategies of what an older adult is in terms of active ageing and the search for quality of life.In this sense, it is intended to point out that although we have reviewed that account for cultural, political and cultural factors, the same does not happen with those other factors that also contribute to the term quality of life from the emotional, relational and subjective point of view.","PeriodicalId":505064,"journal":{"name":"Journal of Social Science Studies","volume":" 26","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140213942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}