{"title":"Pengaruh Celebrity Endorser dan Brand Image terhadap Keputusan Pembelian pada Produk Kosmetik Wardah di Kota Palembang","authors":"Carla Mourina Elsalonica, Efan Elpanso","doi":"10.47467/alkharaj.v6i3.5077","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i3.5077","url":null,"abstract":"This study aims to determine the influence of celebrity endorsers and brand image on purchasing decisions on wardah cosmetic products in Palembang City. The population in this study were wardah customers in Palembang City, 90 samples were taken. The data collection method used in this study was obtained through a questionnaire. The data analysis technique used is multiple linear regression analysis. Based on the results of the analysis it was concluded that celebrity endorsers and brand image have a positive and significant partial effect on purchasing decisions on wardah cosmetic products in Palembang City. Through a simultaneous test, the results of celebrity endorser and brand image have a positive and significant simultaneous effect on purchasing decisions on wardah cosmetic products in Palembang City.","PeriodicalId":504916,"journal":{"name":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139338794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Reward Kerja, Stres Kerja, Motivasi Kerja, dan Kepuasan Kerja terhadap Loyalitas Karyawan Divisi Marketing pada PT Pilar Bangun Kencana Surabaya","authors":"Selina Ashilah Zein, Lia Nirawati","doi":"10.47467/alkharaj.v6i3.5048","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i3.5048","url":null,"abstract":"The development and competition of the property business are getting tighter because the construction of apartments is more than housing. The employee loyalty factor is crucial for the continuity and success of the company in the long term. Factors influencing it are needed to achieve high employee loyalty, such as work rewards, work stress, motivation, and job satisfaction. This study aims to determine the influence of Work Reward, Work Stress, Work Motivation, and Job Satisfaction on Employee Loyalty in the marketing division of PT Pilar BangunKencana Surabaya. This type of research is quantitative research, while the population in this study were all employees of PT Pilar BangunKencana, totalling 83 people, and the sample of this study was 47 marketing division people with sampling techniques, purposive sampling. Data analysis was performed using the IBM SPSS 24 program. The results of this study, it is concluded that Work Reward, Job Stress, Work Motivation, and Job Satisfaction simultaneously have a significant effect on Employee Loyalty with a sig value of 004<0.05 and F-count>Ftable (4.513>2.59). Work Reward partially has no significant impact on Employee Loyalty with a sig value of 0.674>0.05 and t-countt-table -2.647>-2.018. Work Motivation partially has no significant impact on Employee Loyalty with a sig value of 0.074<0.05 and t-count>t-table 1.833>2.018. Job Satisfaction partially has a positive and significant effect on Employee Loyalty with a sig value of 0.043<0.05 and t-count>t-table 2.085>2.018. Keywords: Work Reward, Work Stress, Work Motivation, Job Satisfaction, Employee Loyalty","PeriodicalId":504916,"journal":{"name":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139338908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perancangan Strategi Periklanan dengan Konten Social Media Marketing Menggunakan Instagram @asyraaf_official pada UMKM Asyraaf Official Store Tahun 2023","authors":"Muhammad Farel Zoehirfan, A. Wulandari","doi":"10.47467/alkharaj.v6i3.5041","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i3.5041","url":null,"abstract":"Advertising is a way to promote products or services to the public in various ways according to the provisions contained therein. Using advertising in the form of product promotion will make it easier for sellers to market their products. Advertising is a strategy to promote a product or service that is being sold, with an advertisement provided by a company, will make it easier for the audience to find out about the product being sold. The purpose of this design is how to design content design for Muslim fashion products uploaded via the Instagram platform. This is made as a form of information to the public that wearing Muslim clothing is not something to be ashamed of and can still look stylish. Research in this design uses qualitative methods and uses data analysis methods from the results of interviews and then developed into a hypothesis. The results of the design given are in the form of photos and designs in the form of an Instagram feed whose function is to make people from all walks of life more interested in wearing Muslim clothing. Keywords: Advertising, Content Marketing, Instagram, Social Media","PeriodicalId":504916,"journal":{"name":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139338825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Good Corporate Governance, Tekanan Pemegang Saham, dan Umur Perusahaan terhadap Kualitas Sustainability Report","authors":"W. S. Yuliandhari, Nandini Citta","doi":"10.47467/alkharaj.v6i3.5082","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i3.5082","url":null,"abstract":"The quality of the sustainability report shows that the company is responsible and helps stakeholders understand and make decisions. Sustainability reporting is a tool or vehicle for companies to report and communicate environmental, economic and social aspects to their stakeholders. All reports issued by the company must be of high quality. This study aims to determine the simultaneous and partial effects of good corporate governance, shareholder pressure and company age on the quality of sustainability reporting. The subjects of this research are companies in the food and beverage manufacturing sector that are listed on the Indonesia Stock Exchange for the 2018-2021 period. The sampling technique used was purposive sampling. The research sample consisted of 80 observational data. Analysis of research data by panel data regression using the Eviews 12 application. The results of this study indicate that shareholder pressure has a significant positive effect on the quality of corporate sustainability reporting. Good corporate governance and company age have no effect on the quality of sustainability reports. Based on the results of this study, companies can improve the quality of their sustainability reports according to GRI standards and investors should consider sustainability reporting as one of their personal criteria. Future researchers will be able to use other independent variables or use different proxies for these variables and can also choose different research subjects. Keywords: good corporate governance, kualitas sustainability report, tekanan pemegang saham, umur perusahaan,","PeriodicalId":504916,"journal":{"name":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139338926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of Exchange Rate, Inflation, and Benchmark Interest Rate Impacts on the IDX Composite Index Before and After the COVID-19 Pandemic in the Years of 2019-2021","authors":"Alifio Ananda Shatria, M. Taufiq","doi":"10.47467/alkharaj.v6i3.5061","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i3.5061","url":null,"abstract":"This research examines the impact of inflation, exchange rate, and Bank Indonesia (BI) interest rate on the IDX Composite Index before and during COVID-19. This research's subjects include companies listed on the IDX Composite Index on the Indonesia Stock Exchange (IDX) from 2019 to 2021, spanning a 36-month sample period. This research employs quantitative methods such as multiple linear regression, correlation, multicollinearity, and heteroscedasticity as the classical assumption testing. The coefficient determination test, t-test, and F-test are all part of hypothesis testing. The findings of this research show that inflation and the BI rate have a simultaneous effect due to the influence of the currency rate. All three variables: inflation, currency rate, and BI rate could all have an impact on the IDX Composite Index before and during COVID-19 between 2019 and 2021.","PeriodicalId":504916,"journal":{"name":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139338786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Rasio Keuangan terhadap Financial Distress Perusahaan Pariwisata yang Terdaftar di BEI","authors":"Yosi Ananda Somanta Putri, Lia Nirawati","doi":"10.47467/alkharaj.v6i3.5046","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i3.5046","url":null,"abstract":"The emergence of the Covid-19 pandemic in Indonesia has triggered the occurrence of financial distress conditions in the tourism industry. This study aims to examine the impact of several financial ratios, namely Liquidity Ratio, Solvency Ratio, Activity Ratio, and Profitability Ratio, on Financial Distress in tourism companies listed on the Indonesia Stock Exchange. The study was analyzed using logistic regression analysis with IBM SPSS Version 25 software. The population in this study consisted of 46 tourism companies listed on the Indonesia Stock Exchange from 2018 to 2022. The sample was determined using purposive sampling technique, with a total of 17 companies included in the sample. The data used in this study were secondary data, obtained from the financial reports of tourism companies published on the Indonesia Stock Exchange from 2018 to 2022. The results of the research indicate that, simultaneously, Liquidity Ratio, Solvency Ratio, Activity Ratio, and Profitability Ratio have a significant impact on the Financial Distress condition. Liquidity Ratio and Profitability Ratio partially influence the financial distress condition in a positive direction. On the other hand, Solvency Ratio and Activity Ratio do not have a significant partial impact on the financial distress condition in a negative direction. Keywords : Financial Distress, Liquidity Ratio, Leverage Ratio, Efficiency Ratio, Profitability Ratio","PeriodicalId":504916,"journal":{"name":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139338801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Measuring The Contribution of Product Quality to Competitive Advantage in MSME","authors":"Ichsan Rayhan Syafiq, Rahmat Hidayat","doi":"10.47467/alkharaj.v6i3.5006","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i3.5006","url":null,"abstract":"The intense competition, including for culinary micro and small enterprises, will be affected by the development of various business areas. In order to sustain their businesses, business operators must have the ability to compete in increasingly fierce competition. A range of strategies can be adopted by companies in facing this competition for the restaurant sector, such as highlighting their product's value through quality. The impact of product quality on the competitive advantage in Bakmie Ayam Khaizan Tigabelas MSMEs was examined and analyzed in this study. Quantitative methods, with the use of a nonprobability sampling technique called purve sampling, were used in this study. The sample used was 97 respondents whose data was collected through an online questionnaire and measured with a Likert scale. Data were analyzed using simple linear regression and tested using IBM SPSS Version 26. The results showed that product quality had a positive and significant effect on competitive advantage as evidenced by the t-count value (3,396) > t-table value (1,661) and a significance level of 0.001 <0.05).","PeriodicalId":504916,"journal":{"name":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139339023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rini Pradina Aditya, Rifdah Abadiyah, Hasan Ubaidillah
{"title":"Membangun Komitmen Berwirausaha Melalui Motivasi Berwirausaha dan Kepuasan Kerja Pada Industri Kecil Menengah (IKM)","authors":"Rini Pradina Aditya, Rifdah Abadiyah, Hasan Ubaidillah","doi":"10.47467/alkharaj.v6i3.4981","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i3.4981","url":null,"abstract":"The goal of this research was to better comprehend the impact of leadership style, entrepreneurial drive, and job satisfaction on employee dedication to the workplace. The quantitative methodology used in this study allows for detailed descriptive analysis. A lengthy questionnaire with several statements and assessments on a Likert Scale was used to compile the data for this study. One hundred people took part in this research since they were chosen at random. The analysis procedure often involves the use of SPSS, a statistical tool. Leadership style was shown to positively correlate with all measures of work satisfaction, as well as with measures of entrepreneurial commitment, job satisfaction, and entrepreneurial motivation.","PeriodicalId":504916,"journal":{"name":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139339821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Brand Ambassador dan E-Wom terhadap Brand Image Pelembab Pond’s:","authors":"Elvina Rosa Leilani, Danang Kusnanto","doi":"10.47467/alkharaj.v6i3.4980","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i3.4980","url":null,"abstract":"This study aims to investigate the impact of brand ambassadors and electronic word-of-mouth (E-WOM) on the brand image of Pond's moisturiser products. A descriptive and verification approach method was used in this study, which was combined with a quantitative approach. The questionnaire was directed to 347 respondents who are followers of the @pondsindonesia Instagram account. The results of the analysis show that the use of Brand Ambassadors and E-WOM has a positive impact on Pond's Brand Image. Furthermore, it was found that Brand Ambassadors have a more dominant influence in shaping consumers' positive perceptions of the brand. This research provides a deeper understanding of how the influence of marketing elements such as Brand Ambassadors and E-WOM can affect brand image on social media platforms. Keywords: Brand Ambassador; E-Wom; Brand Image","PeriodicalId":504916,"journal":{"name":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139339750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CSR Disclosure of Indonesia Energy Sector: Financial Performance, Firm Size, and Growth","authors":"Syifa Khoeryn Nisa, Muhammad Muslih","doi":"10.47467/alkharaj.v6i3.4930","DOIUrl":"https://doi.org/10.47467/alkharaj.v6i3.4930","url":null,"abstract":"Corporate social responsibility disclosure is a company activity in communicating the social and environmental impacts of the company's economic activities to stakeholders as a whole. This corporate social responsibility is disclosed in the company's sustainability report. The importance of corporate social responsibility disclosure for companies has been regulated in the Law. However, there are still many companies that do not publish sustainability reports as a form of awareness of CSR disclosure, so CSR disclosure is still relatively low. The purpose of this study is to analyze the effect of ROA, NPM, Current Ratio, DER, firm size, and growth on corporate social responsibility disclosure in Energy sector companies listed on the Indonesia Stock Exchange in 2020-2022. The method used in this study is a quantitative method, for sample selection using porposive sampling method. There were 72 observations from 24 companies. Data processing using panel data analysis techniques with Eviews 12 software. The results showed that the effect of ROA, NPM, Current Ratio, DER, firm size, and growth had a simultaneous effect on corporate social responsibility disclosure. Partially, ROA, NPM, and firm size affect corporate social responsibility disclosure. While Current Ratio, DER, and growth have no effect on corporate social responsibility disclosure. Keywords: Corporate Social Responsibility Disclosure, Return On Assets, Net Profit Margin, Current Ratio, Debt of Equity Ratio, Firm Size, and Growth","PeriodicalId":504916,"journal":{"name":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139340148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}