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ІНСТИТУЦІЙНЕ ЗАБЕЗПЕЧЕННЯ УПРАВЛІННЯ ГОСПОДАРСЬКОЮ ДІЯЛЬНІСТЮ АГРАРНИХ ПІДПРИЄМСТВ 为农业企业的经济活动管理提供机构支持
Agrosvit Pub Date : 2024-06-06 DOI: 10.32702/2306-6792.2024.11.15
М. В. Жук, О. В. Пацарнюк
{"title":"ІНСТИТУЦІЙНЕ ЗАБЕЗПЕЧЕННЯ УПРАВЛІННЯ ГОСПОДАРСЬКОЮ ДІЯЛЬНІСТЮ АГРАРНИХ ПІДПРИЄМСТВ","authors":"М. В. Жук, О. В. Пацарнюк","doi":"10.32702/2306-6792.2024.11.15","DOIUrl":"https://doi.org/10.32702/2306-6792.2024.11.15","url":null,"abstract":"","PeriodicalId":504912,"journal":{"name":"Agrosvit","volume":"72 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141377336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
RESEARCH ON THE DEVELOPMENT STRATEGY OF TOURISM ENTERPRISES IN CHINA 中国旅游企业发展战略研究
Agrosvit Pub Date : 2024-06-06 DOI: 10.32702/2306-6792.2024.11.65
O. Nazarenko, Yan Li
{"title":"RESEARCH ON THE DEVELOPMENT STRATEGY OF TOURISM ENTERPRISES IN CHINA","authors":"O. Nazarenko, Yan Li","doi":"10.32702/2306-6792.2024.11.65","DOIUrl":"https://doi.org/10.32702/2306-6792.2024.11.65","url":null,"abstract":"","PeriodicalId":504912,"journal":{"name":"Agrosvit","volume":"352 2‐3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141380738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ПРОСУВАННЯ КИСЛОМОЛОЧНОЇ ПРОДУКЦІЇ ЗА ДОПОМОГОЮ РЕКЛАМИ 提高通过广告推广乳制品的效率
Agrosvit Pub Date : 2024-06-06 DOI: 10.32702/2306-6792.2024.11.94
М. Р. Мардар, І. А. Устенко, К. І. Булацескул
{"title":"ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ПРОСУВАННЯ КИСЛОМОЛОЧНОЇ ПРОДУКЦІЇ ЗА ДОПОМОГОЮ РЕКЛАМИ","authors":"М. Р. Мардар, І. А. Устенко, К. І. Булацескул","doi":"10.32702/2306-6792.2024.11.94","DOIUrl":"https://doi.org/10.32702/2306-6792.2024.11.94","url":null,"abstract":"The article builds a consumer portrait using the 5W segmentation method, a consumer empathy map, and on their basis, develops motives by the method of differentiation by yoghurt brands for an advertising message. We will analyse what kind of advertising is used to promote yoghurts by producers of fermented milk products, retailers on their websites, in social networks, on television, and how widely the range of brands is represented in retail. The analysis made it possible to position the main brands in terms of the length of the assortment and the share of yoghurt sales in the Ukrainian retail market and the level of advertising activity compared to competitors on a 5-point scale. It is established that it is possible to maintain competitiveness and sales efficiency through advertising. The target audience of yoghurts was identified using the 5W method of segmentation, which resulted in the identification of 3 groups of yoghurt consumers. An empathy map was used to create a profile of a potential consumer. It is built on the example of a profile for 1 group of potential consumers. In order to increase the competition of yoghurts and their promotion on the Ukrainian market, the article analyses advertising of products by the method of differentiation, which is based on the theory of motivation. The built scale of differentiation showed the main motives used by manufacturers in their advertising. In turn, emotional and social motives are used very little: originality, fashion, morality, status, freedom, likeness, fear, and others. And it is these unfilled groups of motives that can be used in creating advertising by means of differentiation to increase the competition of yoghurts. In order to promote fermented milk products, the article proposes to form a product image concept for creating advertising for yoghurts in accordance with consumer needs and requests using the method of differentiation.","PeriodicalId":504912,"journal":{"name":"Agrosvit","volume":"76 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141381510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
РОЗВИТОК БАНКІВСЬКОЇ СИСТЕМИ У ПЕРІОД ЦИФРОВИХ ТРАНСФОРМАЦІЙ ТА СМАРТ-ІННОВАЦІЙ: МАРКЕТИНГОВІ ТА УПРАВЛІНСЬКІ АСПЕКТИ 数字化转型和智能创新时期银行系统的发展：营销和管理方面
Agrosvit Pub Date : 2024-06-06 DOI: 10.32702/2306-6792.2024.11.137
О. С. Євсейцева, Ірина Миколаївна Гончаренко, Б. Б. Богданець
{"title":"РОЗВИТОК БАНКІВСЬКОЇ СИСТЕМИ У ПЕРІОД ЦИФРОВИХ ТРАНСФОРМАЦІЙ ТА СМАРТ-ІННОВАЦІЙ: МАРКЕТИНГОВІ ТА УПРАВЛІНСЬКІ АСПЕКТИ","authors":"О. С. Євсейцева, Ірина Миколаївна Гончаренко, Б. Б. Богданець","doi":"10.32702/2306-6792.2024.11.137","DOIUrl":"https://doi.org/10.32702/2306-6792.2024.11.137","url":null,"abstract":"banking system, making it more efficient, secure and customer-oriented. It was found that banks that actively implement digital technologies gain competitive advantages and are able to better meet the needs of their customers. It is specified that the financial stability of the banking system is the basis of its effective functioning. In the conditions of constant changes in the market, Ukrainian banks must maintain a high level of capitalization, effectively manage assets and liabilities, as well as have strategies for quick response to financial crises. There is a need for an in-depth analysis of the development of the banking system in order to develop a further strategy for its operation in the period of digital transformations and smart innovations from the standpoint of marketing and management aspects. It was determined that in the context of rapid technological development and changes in market conditions, banks must constantly monitor and analyze their achievements and strategies in order to quickly respond to changes and remain at the forefront of innovation.","PeriodicalId":504912,"journal":{"name":"Agrosvit","volume":"18 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141379895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ВЕКТОРИ РОЗВИТКУ СИСТЕМ ЛОГІСТИЧНОГО ЗАБЕЗПЕЧЕННЯ АГРОБІЗНЕСУ В УМОВАХ ЄВРОІНТЕГРАЦІЇ 欧洲一体化背景下农业企业物流支持系统的发展途径
Agrosvit Pub Date : 2024-06-06 DOI: 10.32702/2306-6792.2024.11.157
О. Я. Валявка, Роман Русин-Гриник, О. Є. Федорчак
{"title":"ВЕКТОРИ РОЗВИТКУ СИСТЕМ ЛОГІСТИЧНОГО ЗАБЕЗПЕЧЕННЯ АГРОБІЗНЕСУ В УМОВАХ ЄВРОІНТЕГРАЦІЇ","authors":"О. Я. Валявка, Роман Русин-Гриник, О. Є. Федорчак","doi":"10.32702/2306-6792.2024.11.157","DOIUrl":"https://doi.org/10.32702/2306-6792.2024.11.157","url":null,"abstract":"Collaboration and partnerships with European partners, as well as participation in logistics networks, contribute to opening new markets and resources. The interaction of these vectors promotes the development of an integrated and efficient logistics support system that meets European standards and requirements. The overall conclusion is the necessity of adopting comprehensive strategies to implement initiatives aimed at improving logistics support for agribusiness in the context of European integration. Ключові","PeriodicalId":504912,"journal":{"name":"Agrosvit","volume":"23 43","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141379292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ВНУТРІШНІ ТА ЗОВНІШНІ ЧИННИКИ ВПЛИВУ НА БЕЗПЕКОВУ ЕФЕКТИВНІСТЬ УПРАВЛІННЯ РЕСУРСАМИ ІННОВАЦІЙНО ОРІЄНТОВАНИХ ПІДПРИЄМСТВ В КОНТЕКСТІ РОЗВИВАЮЧОГО МАРКЕТИНГУ ТА ДИДЖИТАЛІЗАЦІЇ 发展营销和数字化背景下影响创新型企业资源管理安全效率的内部和外部因素
Agrosvit Pub Date : 2024-06-06 DOI: 10.32702/2306-6792.2024.11.31
М. І. Міщенко, Н. В. Баган, О. А. Докучаєв
{"title":"ВНУТРІШНІ ТА ЗОВНІШНІ ЧИННИКИ ВПЛИВУ НА БЕЗПЕКОВУ ЕФЕКТИВНІСТЬ УПРАВЛІННЯ РЕСУРСАМИ ІННОВАЦІЙНО ОРІЄНТОВАНИХ ПІДПРИЄМСТВ В КОНТЕКСТІ РОЗВИВАЮЧОГО МАРКЕТИНГУ ТА ДИДЖИТАЛІЗАЦІЇ","authors":"М. І. Міщенко, Н. В. Баган, О. А. Докучаєв","doi":"10.32702/2306-6792.2024.11.31","DOIUrl":"https://doi.org/10.32702/2306-6792.2024.11.31","url":null,"abstract":"","PeriodicalId":504912,"journal":{"name":"Agrosvit","volume":"114 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141377782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
МІЖНАРОДНІ ПІДХОДИ ДО ФОРМУВАННЯ УПРАВЛІНСЬКОЇ ЗВІТНОСТІ 国际管理报告方法
Agrosvit Pub Date : 2024-06-06 DOI: 10.32702/2306-6792.2024.11.59
Л. В. Гуцаленко, Ольга Попова
{"title":"МІЖНАРОДНІ ПІДХОДИ ДО ФОРМУВАННЯ УПРАВЛІНСЬКОЇ ЗВІТНОСТІ","authors":"Л. В. Гуцаленко, Ольга Попова","doi":"10.32702/2306-6792.2024.11.59","DOIUrl":"https://doi.org/10.32702/2306-6792.2024.11.59","url":null,"abstract":"","PeriodicalId":504912,"journal":{"name":"Agrosvit","volume":"16 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141379002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ПОКАЗНИКИ СТАНУ ТА ЕФЕКТИВНОСТІ ВИКОРИСТАННЯ ОСНОВНИХ ВИРОБНИЧИХ ФОНДІВ УКРАЇНСЬКОГО ІНСТИТУТУ ЕКСПЕРТИЗИ СОРТІВ РОСЛИН 乌克兰植物品种研究所固定生产资产使用状况和效率指标
Agrosvit Pub Date : 2024-05-16 DOI: 10.32702/2306-6792.2024.10.109
Оксана Попова, Ольга Скубій, Людмила Коцюбинська, Ю. Л. Стефківська, І. Ю. Дубова
{"title":"ПОКАЗНИКИ СТАНУ ТА ЕФЕКТИВНОСТІ ВИКОРИСТАННЯ ОСНОВНИХ ВИРОБНИЧИХ ФОНДІВ УКРАЇНСЬКОГО ІНСТИТУТУ ЕКСПЕРТИЗИ СОРТІВ РОСЛИН","authors":"Оксана Попова, Ольга Скубій, Людмила Коцюбинська, Ю. Л. Стефківська, І. Ю. Дубова","doi":"10.32702/2306-6792.2024.10.109","DOIUrl":"https://doi.org/10.32702/2306-6792.2024.10.109","url":null,"abstract":"","PeriodicalId":504912,"journal":{"name":"Agrosvit","volume":" 658","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141127570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
НЕОБХІДНІСТЬ ВПРОВАДЖЕННЯ ІНФОРМАЦІЙНОЇ СИСТЕМИ УПРАВЛІННЯ БІЗНЕС-ПРОЦЕСАМИ ПІДПРИЄМСТВА 需要实施信息系统来管理公司的业务流程
Agrosvit Pub Date : 2024-05-16 DOI: 10.32702/2306-6792.2024.10.83
О. О. Лемешев, Н. М. Шматько
{"title":"НЕОБХІДНІСТЬ ВПРОВАДЖЕННЯ ІНФОРМАЦІЙНОЇ СИСТЕМИ УПРАВЛІННЯ БІЗНЕС-ПРОЦЕСАМИ ПІДПРИЄМСТВА","authors":"О. О. Лемешев, Н. М. Шматько","doi":"10.32702/2306-6792.2024.10.83","DOIUrl":"https://doi.org/10.32702/2306-6792.2024.10.83","url":null,"abstract":"The study of significant works by scientists proves the relevance of researching the feasibility of implementing an enterprise information system for managing business processes to improve performance. The experience of creating ERP systems and the development of a progressive concept by experts, taking into account the adaptation to the Ukrainian business realities, allowed us to develop a structure and functionality that helps to achieve world standards of enterprise management. Based on the requirements of optimizing the company's work and increasing its profitability, the Odoo platform was created, which took into account the analysis of the needs of thousands of successful international companies. The Ukrainian ERP system BJet for business management complies with domestic legislation. Among the advantages is the optimal unified functionality.","PeriodicalId":504912,"journal":{"name":"Agrosvit","volume":" February","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141127708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
КЕРІВНИЦТВО ТА ЛІДЕРСТВО В ОРГАНІЗАЦІЇ ЯК ОСНОВА УСПІШНОЇ УПРАВЛІНСЬКОЇ ДІЯЛЬНОСТІ 组织中的管理和领导力是成功开展管理活动的基础
Agrosvit Pub Date : 2024-05-16 DOI: 10.32702/2306-6792.2024.10.40
Олеся Бінерт, Лілія Балаш, Ольга Лисюк
{"title":"КЕРІВНИЦТВО ТА ЛІДЕРСТВО В ОРГАНІЗАЦІЇ ЯК ОСНОВА УСПІШНОЇ УПРАВЛІНСЬКОЇ ДІЯЛЬНОСТІ","authors":"Олеся Бінерт, Лілія Балаш, Ольга Лисюк","doi":"10.32702/2306-6792.2024.10.40","DOIUrl":"https://doi.org/10.32702/2306-6792.2024.10.40","url":null,"abstract":"","PeriodicalId":504912,"journal":{"name":"Agrosvit","volume":" 542","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141127645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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