International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)最新文献

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THE EFFECT OF FINANCIAL RATIOS AND COMPANY SIZE ON COMPANY VALUE (CASE STUDY ON MANUFACTURING COMPANIES LISTED ON IDX FOR THE 2021-2022 PERIOD) 财务比率和公司规模对公司价值的影响(2021-2022 年期间在 IDX 上市的制造业公司案例研究)
Rita Novita, Aminah
{"title":"THE EFFECT OF FINANCIAL RATIOS AND COMPANY SIZE ON COMPANY VALUE (CASE STUDY ON MANUFACTURING COMPANIES LISTED ON IDX FOR THE 2021-2022 PERIOD)","authors":"Rita Novita, Aminah","doi":"10.61990/ijamesc.v2i2.220","DOIUrl":"https://doi.org/10.61990/ijamesc.v2i2.220","url":null,"abstract":"The purpose of the study is to determine how company size, profitability, leverage, and liquidity affect the value of mining subsector manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2021–2022. IBM SPSS Statistics 23 was used to test the data in this quantitative research design. Using purposive sampling techniques, the research sample consisted of 27 companies that met the main criteria of being listed on the Indonesia Stock Exchange in 2021–2022. Multiple linear regression, classical assumption testing, descriptive statistical analysis, and hypothesis testing are the analytical techniques used. Research findings show that in mining subsector manufacturing companies in 2021–2022, profitability, leverage, liquidity, and company size have a considerable positive influence on company value.","PeriodicalId":503860,"journal":{"name":"International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)","volume":"21 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140661590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE INFLUENCE OF THE PRODUCTION PROCESS AND QUALITY CONTROL ON THE QUALITY OF BANANA CHIP PRODUCTS AT ASKHA JAYA CHIP SHOP 生产过程和质量控制对 Askha Jaya 香蕉片店香蕉片产品质量的影响
Sinta Ariska, Vonny Tiara Narundana
{"title":"THE INFLUENCE OF THE PRODUCTION PROCESS AND QUALITY CONTROL ON THE QUALITY OF BANANA CHIP PRODUCTS AT ASKHA JAYA CHIP SHOP","authors":"Sinta Ariska, Vonny Tiara Narundana","doi":"10.61990/ijamesc.v2i2.219","DOIUrl":"https://doi.org/10.61990/ijamesc.v2i2.219","url":null,"abstract":"Currently, the MSME area in the country is experiencing a quite challenging atmosphere amid the change of business areas that continue to become complex. In a tight economic competition like today, industry actors are required to sort out several options, one of which is prioritizing quality to achieve a wider market share, one of which is at the Askha Jaya Banana Chip Store. The challenge that takes place in the Askha Jaya Banana Chips business is that there is still a process of creating manual methods, and the packaging problems that exist are also still very limited is by using hands alias manual, so that there are still often errors or defective objects or bad objects that take place after the production process. Process means the methods, tactics, and mechanisms in which current resources, hardware, materials, and assets are thoroughly transformed to achieve results. Quality control is a mechanism and structured exercises / activities carried out to achieve, follow and work on the nature of goods and services in accordance with predetermined guidelines and can meet consumer loyalty. The purpose of this research is to recognize the influence of variables on the Askha Jaya Banana Chip Store. This research method uses quantitative descriptive research, with a sample of 35. Then the information is processed using SPSS version 22. The results of the research show that the production process and quality control together have a positive and significant effect on product quality at the Askha Jaya Banana Chip Store.","PeriodicalId":503860,"journal":{"name":"International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)","volume":"48 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140663177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FACTORS INFLUENCING THE BEHAVIOR OF CONDUCTING BREAST SELF-EXAMINATION ON WOMEN OF CHILDBEARING AGE IN THE BANDUNG HEALTH CENTER AREA SERANG REGENCY IN 2023 影响 2023 年万隆卫生中心地区雪兰县育龄妇女进行乳房自我检查行为的因素
Sri Nani Indriyani, Prihayati, Lukman Waris
{"title":"FACTORS INFLUENCING THE BEHAVIOR OF CONDUCTING BREAST SELF-EXAMINATION ON WOMEN OF CHILDBEARING AGE IN THE BANDUNG HEALTH CENTER AREA SERANG REGENCY IN 2023","authors":"Sri Nani Indriyani, Prihayati, Lukman Waris","doi":"10.61990/ijamesc.v2i2.216","DOIUrl":"https://doi.org/10.61990/ijamesc.v2i2.216","url":null,"abstract":"Global Buren of Cancer data shows data on cancer patients in the world as many as 19.3 million cases. The highest number is in breast cancer patients totaling 2.261 million cases (Globocan, 2020). Data from the International Agency for Research on Cancer (IARC) in 2020, the number of new cases of breast cancer has increased and become the highest incidence of cancer in women, namely breast cancer with 665,339 new cases and 131,252 deaths from breast cancer worldwide (Globocan, 2020). The low desire of women to do BSE examination can be influenced by internal and external factors. Internal factors include knowledge, attitudes and family history of cancer. As for external factors, namely sources of information and parental support. This type of research is quantitative research with a research design using a cross sectional approach. The purpose of this study is to determine the factors that influence the behavior of conducting breast self-examination in women of childbearing age in the Bandung Health Center area, Serang Regency in 2023. By using the total sampling technique, the determination of the sample obtained was as many as 120 mothers who met the inclusion criteria. Chi Square test results show a significant relationship between knowledge, education, the role of health workers, and information media with breast self-examination behavior (P−value 0.000).","PeriodicalId":503860,"journal":{"name":"International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)","volume":"62 38","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140664112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FACTORS ASSOCIATED WITH MEDICATION ADHERENCE IN PATIENTS WITH TUBERCULOSIS YEAR 2024 与肺结核患者坚持服药有关的因素 2024 年
Marlena Hartati, Rita Ramayulis, Prihayati
{"title":"FACTORS ASSOCIATED WITH MEDICATION ADHERENCE IN PATIENTS WITH TUBERCULOSIS YEAR 2024","authors":"Marlena Hartati, Rita Ramayulis, Prihayati","doi":"10.61990/ijamesc.v2i2.215","DOIUrl":"https://doi.org/10.61990/ijamesc.v2i2.215","url":null,"abstract":"Tuberculosis (TB) is an infectious disease caused by the Mycobacterium Tuberculosis (MTB) germ. Tuberculosis is transmitted through the air from infectious tuberculosis patients to those around them. One bacteriologically confirmed tuberculosis patient who is not properly and qualitatively treated can infect about 10 people per year (Ministry of Internal Affairs RI, 2019). Banten is one of the provinces with a high number of tuberculosis sufferers on the island of Java. According to the Ministry of Internal Affairs of RI in 2019, 223 people were infected with tuberculosis per 100,000 inhabitants, above the national average of 203 people per 100,000 population (Kemenkes RI, 2019). However, of the total number of Tuberculosis sufferers in Banten Province, only 58.3% take the drug regularly (Kemenkes RI, 2018). The causative factors of the disease include nutritional status, age, gender, environmental factors, and social factors. This type of study is an analytical study with a cross-sectional study design. to 52 samples. The results of the Chi Square test show that there is a meaningful relationship between age, level of knowledge, attitude to treatment, history of drug side effects, role of health care workers, access to health services, and family support with the level of drug adherence in TB patients.","PeriodicalId":503860,"journal":{"name":"International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)","volume":"101 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140678811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE INFLUENCE OF FINANCIAL PLANNING, FINANCIAL TECHNOLOGY, AND FINANCIAL INCLUSION ON IMPROVING MSME BUSINESS PERFORMANCE IN BANDAR LAMPUNG 财务规划、金融技术和金融包容性对提高班达灯笼省 MSME 企业绩效的影响
Agustina Berliana, Habiburrahman
{"title":"THE INFLUENCE OF FINANCIAL PLANNING, FINANCIAL TECHNOLOGY, AND FINANCIAL INCLUSION ON IMPROVING MSME BUSINESS PERFORMANCE IN BANDAR LAMPUNG","authors":"Agustina Berliana, Habiburrahman","doi":"10.61990/ijamesc.v2i2.211","DOIUrl":"https://doi.org/10.61990/ijamesc.v2i2.211","url":null,"abstract":"The purpose of this study is to determine how much influence financial planning, financial technology, and financial inclusion have on improving MSME business performance in Bandar Lampung. This study used quantitative methods with a sample of 100 respondents from MSMEs in Bandar Lampung City, the data in this study was processed using the help of SPSS Version 25.0 analysis. The results showed that financial planning had a significant positive effect on improving MSME business performance in Bandar Lampung, financial technology had a significant positive effect on improving MSME business performance in Bandar Lampung and financial inclusion did not have a significant positive effect on improving MSME business performance in Bandar Lampung.","PeriodicalId":503860,"journal":{"name":"International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)","volume":"120 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140678087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EFFECT OF PROFITABILITY, LEVERAGE AND LIQUIDITY AGAINST FINANCIAL DISTRESS (CASE STUDY OF FOOD SUBSECTOR MANUFACTURING COMPANY AND BEVERAGE LISTED ON IDX FOR THE 2018-2022 PERIOD) 盈利能力、杠杆率和流动性对财务困境的影响(2018-2022 年期间在 IDX 上市的食品子行业制造公司和饮料案例研究)
Marcell Gilbert Immanuel, Afrizal Nilwan, Haninun
{"title":"EFFECT OF PROFITABILITY, LEVERAGE AND LIQUIDITY AGAINST FINANCIAL DISTRESS (CASE STUDY OF FOOD SUBSECTOR MANUFACTURING COMPANY AND BEVERAGE LISTED ON IDX FOR THE 2018-2022 PERIOD)","authors":"Marcell Gilbert Immanuel, Afrizal Nilwan, Haninun","doi":"10.61990/ijamesc.v2i2.209","DOIUrl":"https://doi.org/10.61990/ijamesc.v2i2.209","url":null,"abstract":"The purpose of this study is to determine the impact of profitability (X1), leverage (X2), and liquidity (X3) on financial distress (Y) in food and beverage (F&B) companies on the Indonesia Stock Exchange (IDX) during the 2018-2022 period. Profitability (X1) is measured by ROA, leverage (X2) using DAR and liquidity (X3) by CR value. This research uses quantitative methodology with the population of food & beverage companies that have been listed on the Indonesia Stock Exchange from 2018 to 2022. The sampling procedure used a purposive sampling strategy and resulted in a total of 16 food and beverage companies as research samples. Data analysis using multiple linear regression models. The findings of this research show that the financial distress (Y) experienced by food and beverage manufacturing companies in the 2018-2022 period was significantly influenced by profitability (X1), leverage (X2) and liquidity (X3) positively.","PeriodicalId":503860,"journal":{"name":"International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)","volume":" 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140685206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FINANCIAL PERFORMANCE ANALYSIS AT PT. INDOSAT TBK. PERIOD 2017 – 2021 CENTRAL JAKARTA INDOSAT TBK.INDOSAT TBK.2017 - 2021 年 雅加达中心区
Irene Vincentia Rudi, Habiburrahman
{"title":"FINANCIAL PERFORMANCE ANALYSIS AT PT. INDOSAT TBK. PERIOD 2017 – 2021 CENTRAL JAKARTA","authors":"Irene Vincentia Rudi, Habiburrahman","doi":"10.61990/ijamesc.v2i2.210","DOIUrl":"https://doi.org/10.61990/ijamesc.v2i2.210","url":null,"abstract":"PT. Indosat Tbk. is a telecommunications service provider company in Indonesia. This research aims to determine the financial performance of PT. Indosat Tbk. using financial ratio analysis, namely liquidity ratios, solvency ratios and profitability ratios. The research data collection technique comes from the annual financial report of the company PT. Indosat Tbk. 2017-2021 listed in Issuer Performance. This research was carried out using qualitative methods. Data analysis and discussion uses a comparative analysis method with a descriptive approach. This research analysis tool uses liquidity, solvency and profitability ratios which include current ratio, quick ratio, debt to assets ratio, debt to equity ratio, rate of return on investment, net profit margin, return on equity and earnings per share of common stock. The results of this research show that the liquidity ratio analysis of PT. Indosat Tbk. on financial performance during 2017-2021 as measured by the current ratio and quick ratio is considered very bad, because the increase in current debt is greater than the increase in current assets. Analysis of PT's solvency ratio. Indosat Tbk. The financial performance during the 2017-2021 period as measured by DAR and DER is considered very bad, because the company's funding is mostly funded by debt originating from creditors. Analysis of profitability ratios of PT. Indosat Tbk. on financial performance during 2017-2021 as measured by the rate of return on investment, net profit margin, return on equity and earnings per share of common stock is considered not very good, because the company management does not manage the company's operations optimally. The author states that PT. Indosat Tbk. Measuring financial performance using ratio analysis results in the overall ratio calculation being that current liabilities are greater than current assets.","PeriodicalId":503860,"journal":{"name":"International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)","volume":" 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140683630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE RELATIONSHIP BETWEEN THE EFFECTIVENESS OF "INGENIOUS" BEHAVIOR IN EFFORTS TO CONTROL HYPERTENSION AT PRODUCTIVE AGE IN THE WORKING AREA OF THE JOMBANG HEALTH CENTER IN CILEGON CITY IN 2023 巧妙 "行为在 2023 年控制西莱贡市宗邦保健中心工作区生产年龄高血压工作中的有效性之间的关系
Yanzela Putri Azis, Marthia Ikhlasiah, Ismarina
{"title":"THE RELATIONSHIP BETWEEN THE EFFECTIVENESS OF \"INGENIOUS\" BEHAVIOR IN EFFORTS TO CONTROL HYPERTENSION AT PRODUCTIVE AGE IN THE WORKING AREA OF THE JOMBANG HEALTH CENTER IN CILEGON CITY IN 2023","authors":"Yanzela Putri Azis, Marthia Ikhlasiah, Ismarina","doi":"10.61990/ijamesc.v2i2.212","DOIUrl":"https://doi.org/10.61990/ijamesc.v2i2.212","url":null,"abstract":"This study aims to evaluate the relationship between the effectiveness of \"CERDIK\" behavior (Health Check, Get Rid of Cigarette Smoke, Diligent Physical Activity, Balanced Diet, Get Enough Rest, and Manage Stress) in efforts to control hypertension in productive age in the Jombang Health Center Working Area of Cilegon City in 2023. The study used quantitative methods with descriptive, analytical and cross-sectional design types of research. The study population involved hypertensive patients of productive age recorded in the working area of the Jombang Health Center, Cilegon, with a total of 30 patients. Data collection was conducted through interviews and questionnaire filling. The p values of the independent t-test are 0.000, 0.000, 0.000, and 0.000, respectively for Education, Knowledge, Family Support, Eliminating Cigarette Smoke and Diligent Physical Activity. The results of statistical analysis show a relationship between these variables in respondents' behavior with hypertension control at productive age. There were significant differences in diastolic and systolic blood pressure between the group that underwent the \"CERDIK\" behavior and the group that did not. The group that adopted the \"DODGY\" behavior had lower blood pressure. The conclusion of this study is that \"SMART\" behavior has an important role in controlling hypertension in productive age. Therefore, health education resources and efforts need to be increased, especially in groups with less education, to increase awareness and application of \"SMART\" behaviors. This research contributes to understanding the importance of healthy behavior in controlling hypertension in productive age. The increasing prevalence of hypertension in Indonesia and its significant impact shows the urgency of increasing health awareness and education in the community.","PeriodicalId":503860,"journal":{"name":"International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)","volume":" 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140683688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FACTORS RELATED TO DENGUE HEMORRHAGIC FEVER (DHF) PREVENTION BEHAVIOR IN THE COMMUNITY IN THE WORKING AREA OF THE KRAMATWATU HEALTH CENTER, SERANG REGENCY IN 2023 与 2023 年塞朗县克拉玛特瓦图保健中心工作区社区预防登革出血热(DHF)行为有关的因素
Pipih Saripah, Marthia Ikhlasiah, Rita Ramayulis
{"title":"FACTORS RELATED TO DENGUE HEMORRHAGIC FEVER (DHF) PREVENTION BEHAVIOR IN THE COMMUNITY IN THE WORKING AREA OF THE KRAMATWATU HEALTH CENTER, SERANG REGENCY IN 2023","authors":"Pipih Saripah, Marthia Ikhlasiah, Rita Ramayulis","doi":"10.61990/ijamesc.v2i2.213","DOIUrl":"https://doi.org/10.61990/ijamesc.v2i2.213","url":null,"abstract":"Dengue Hemorrhagic Fever is one of the public health problems in Indonesia, because the number of patients and the area of spread is increasing along with increasing mobility and population density. In the last 5 years, the number of cases and infected areas has continued to increase and spread widely and often cause Extraordinary Events. This study aims to determine the factors related to dengue fever prevention behavior in the community in the working area of the Puskesmas Kramatwatu District, Serang Regency in 2023. The type of research is quantitative with Cross Sectional design. Independent variables are education, income, knowledge, and attitude. While the dependent variable is dengue fever prevention behavior. Population is the community in the working area of the puskesmas Kramatwatu District. The sample of 88 people was selected by cluster random sampling in four endemic villages. Statistical tests are performed with Chi-Square test and Logistic Regression Test. The results of statistical tests show that the majority of respondents have poor behavior (66.3%). The Chi Square test found that the variables of education, knowledge, and attitude obtained a value of p<0.05 there was a significant relationship with dengue fever prevention behavior, while the income variable obtained a value of p>0.05 there was no significant relationship with dengue fever prevention behavior. In the logistic regression test, it is known that the biggest variable affecting dengue prevention behavior is the knowledge variable with an Odd Ratio value = 4.8.","PeriodicalId":503860,"journal":{"name":"International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140684992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE EFFECT OF DISCOUNTS AND SCARCITY MESSAGES ON IMPULSE BUYING IN SKINTIFIC CONSUMERS THROUGH LIVE SHOPEE (CASE STUDY OF FEB STUDENTS OF BANDAR LAMPUNG UNIVERSITY) 通过 Live Shopee,折扣和稀缺信息对 Skintific 消费者冲动购买的影响(对 Bandar lampung 大学 feb 学生的案例研究)
Erika Lucas, Ardansyah
{"title":"THE EFFECT OF DISCOUNTS AND SCARCITY MESSAGES ON IMPULSE BUYING IN SKINTIFIC CONSUMERS THROUGH LIVE SHOPEE (CASE STUDY OF FEB STUDENTS OF BANDAR LAMPUNG UNIVERSITY)","authors":"Erika Lucas, Ardansyah","doi":"10.61990/ijamesc.v2i2.203","DOIUrl":"https://doi.org/10.61990/ijamesc.v2i2.203","url":null,"abstract":"Shopee is a corporation in the field of electronic shopping. One of the beauty brands that attracts attention from Shopee users is Skintific. Skintific often holds flash sales in the form of discounts or discounts when live Shopee. This is what causes impulsiveness in buyers. This research aims to find out the impact of discounts and scarcity messages on impulse buying on Skintific consumers through live Shopee. This research uses associative research type, applying quantitative descriptive methods. The sample used in this research was 100 students of the Faculty of Economics and Business, Bandar Lampung University. The data in this study was taken using questionnaires. The research data that has been collected is then analyzed by applying multiple linear regression using the SPSS for windows application. Research findings show that rebates partially affect impulse buying. Research findings also show that scarcity messages partially affect impulse buying. While rebates and scarcity messages affect impulse buying simultaneously.","PeriodicalId":503860,"journal":{"name":"International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)","volume":"65 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140705116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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